--- title: "Foxtrot Home vs Sheridan: Which is searched more in New Zealand?" description: "Is Foxtrot Home or Sheridan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bed linen retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-bed-linen-brands/compare/foxtrot-home-vs-sheridan" publisher: "Brandwave" --- # Foxtrot Home vs Sheridan: Which is searched more in New Zealand? Is Foxtrot Home or Sheridan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bed linen retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Foxtrot Home and Sheridan - **Competitive set**: Bed linen retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Foxtrot Home Share of Search**: 4.6% - **Sheridan Share of Search**: 3% ## Is Foxtrot Home or Sheridan more popular in search? - In September 2026, Foxtrot Home had more branded searches than Sheridan among bed linen retailers in New Zealand. Foxtrot Home had about 2,400 branded searches, while Sheridan had 1,540. Foxtrot Home made up 4.6% of all bed linen retailer searches we track, and Sheridan accounted for 3%. - The lead changed hands 2 times in the 12 months ending September 2026: Sheridan took it in December 2025, Foxtrot Home took it in January 2026. - Across the 12 months ending September 2026, Foxtrot Home’s share of searches among bed linen retailers in New Zealand moved from 4% to 4.6%, and its estimated monthly branded searches held steady at 2.4K. - Across the 12 months ending September 2026, Sheridan’s share of searches among bed linen retailers in New Zealand moved from 3.4% to 3%, and its estimated monthly branded searches moved from 2K to 1.5K. ## Top bed linen retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Foxtrot Home was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sheridan did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wallace Cotton | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Città | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Foxtrot Home | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | MM Linen | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Home Lab Store | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bed Bath & Table | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Sheridan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Linen House | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bed linen retailers - Asked ChatGPT "Which bed linen brand should I buy in New Zealand?": 1. Wallace Cotton, 2. Città - Asked ChatGPT "What are the best bed linen brands in New Zealand?": 1. Wallace Cotton, 2. Foxtrot Home, 3. Città, 4. Home Lab Store, 5. MM Linen - Asked ChatGPT "What's the best bed linen brand in New Zealand for a comfortable bed?": 1. Wallace Cotton, 2. Foxtrot Home, 3. Home Lab Store - Searched Google, AI Overview "bed sheets nz": 1. Wallace Cotton, 2. Bed Bath & Table - Searched Google, AI Overview "bed linen nz": 1. MM Linen, 2. Città, 3. Wallace Cotton, 4. Foxtrot Home Not named in any answer: Sheridan and Linen House. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bed linen retailers in September 2026? - In September 2026, Foxtrot Home overtook MM Linen to rank 4th among bed linen retailers in New Zealand, with 4.6% of the searches. - Estimated monthly branded searches for Sheridan in New Zealand fell 23.8% over 12 measured months, from 2K to 1.5K in September 2026. ## Month by month | Month | Foxtrot Home estimated searches | Foxtrot Home Share of Search | Foxtrot Home rank | Sheridan estimated searches | Sheridan Share of Search | Sheridan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 4% | 4 | 2K | 3.4% | 6 | | Nov 2025 | 3.6K | 4.5% | 4 | 2.2K | 2.7% | 6 | | Dec 2025 | 1.9K | 2.4% | 6 | 2.2K | 2.9% | 5 | | Jan 2026 | 2.4K | 4.3% | 4 | 1.9K | 3.5% | 6 | | Feb 2026 | 1.9K | 4.2% | 4 | 1.5K | 3.4% | 6 | | Mar 2026 | 2.4K | 4.2% | 4 | 1.6K | 2.8% | 6 | | Apr 2026 | 2.4K | 4.3% | 4 | 1.6K | 2.9% | 6 | | May 2026 | 2.4K | 4.1% | 4 | 1.8K | 3.1% | 6 | | Jun 2026 | 3.6K | 6.3% | 4 | 1.7K | 3% | 6 | | Jul 2026 | 2.4K | 4.4% | 4 | 2K | 3.7% | 6 | | Aug 2026 | 1.9K | 3.6% | 5 | 1.7K | 3.2% | 6 | | Sep 2026 | 2.4K | 4.6% | 4 | 1.5K | 3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Foxtrot Home’s and Sheridan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Foxtrot Home**: Measured on the search term “foxtrothome”. - **Sheridan**: Measured on the search terms “sheridan”, “sheridan bed linen”, “sheridan duvet cover”, “sheridan institute”, “sheridan sheets” and “sheridan towels”, summed into one figure. - [Foxtrot Home profile](/demand/nz/brands/foxtrot-home) - [Sheridan profile](/demand/nz/brands/sheridan) - [All bed linen retailers in New Zealand](/demand/nz/categories/nz-bed-linen-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Foxtrot Home or Sheridan more popular in search? In September 2026, Foxtrot Home had more branded searches than Sheridan among bed linen retailers in New Zealand. Foxtrot Home had about 2,400 branded searches, while Sheridan had 1,540. Foxtrot Home made up 4.6% of all bed linen retailer searches we track, and Sheridan accounted for 3%. ## Cite this page Brandwave. "Foxtrot Home vs Sheridan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-bed-linen-brands/compare/foxtrot-home-vs-sheridan This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bed-linen-brands/compare/foxtrot-home-vs-sheridan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.