---
title: "Bed linen retailers in New Zealand: Which brands are most popular in search?"
description: "Compare the bed linen and manchester stores New Zealanders shop at. Share of Search among Bed Bath & Table, Wallace Cotton, Foxtrot Home, Sheridan and Linen House, the bed linen retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bed-linen-brands"
publisher: "Brandwave"
---

# Bed linen retailers in New Zealand: Which brands are most popular in search?

Compare the bed linen and manchester stores New Zealanders shop at. Share of Search among Bed Bath & Table, Wallace Cotton, Foxtrot Home, Sheridan and Linen House, the bed linen retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bed linen retailers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bed Bath & Table, 54.1%

## Which brand is most popular in search among bed linen retailers in New Zealand?

- In August 2026, Bed Bath & Table was the most searched among bed linen retailers in New Zealand, with an estimated 27.4K branded searches and 54.1% estimated Share of Search within this set.
- Wallace Cotton is in 2nd place, 18.3 percentage points behind at 35.8% Share of Search.
- Across the 11 months ending August 2026, Wallace Cotton’s estimated Share of Search among bed linen retailers in New Zealand increased from 35.3% to 35.8%.
- Across the 11 months ending August 2026, Foxtrot Home’s estimated Share of Search among bed linen retailers in New Zealand decreased from 4.7% to 4.1%.
- Across the 11 months ending August 2026, Linen House’s estimated Share of Search among bed linen retailers in New Zealand increased from 1.4% to 1.9%.
- Across the 11 months ending August 2026, Bed Bath & Table’s estimated Share of Search among bed linen retailers in New Zealand peaked at 58.9% in December 2025 and was lowest at 49.1% in January 2026.
- Across the 11 months ending August 2026, Wallace Cotton’s estimated Share of Search among bed linen retailers in New Zealand peaked at 39.4% in January 2026 and was lowest at 32.8% in March 2026.
- Across the 11 months ending August 2026, Foxtrot Home’s estimated Share of Search among bed linen retailers in New Zealand peaked at 7.2% in June 2026 and was lowest at 2.8% in December 2025.
- Across the 11 months ending August 2026, Sheridan’s estimated Share of Search among bed linen retailers in New Zealand peaked at 4.4% in January 2026 and was lowest at 3.3% in November 2025.
- Across the 11 months ending August 2026, Bed Bath & Table and Sheridan held steady: their estimated Share of Search among bed linen retailers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bed Bath & Table vs Wallace Cotton: compare search popularity](/demand/nz/compare/bed-bath-and-table-vs-wallace-cotton): 54.1% against 35.8% Share of Search.
- [Bed Bath & Table vs Foxtrot Home: compare search popularity](/demand/nz/compare/bed-bath-and-table-vs-foxtrot-home): 54.1% against 4.1% Share of Search.
- [Bed Bath & Table vs Sheridan: compare search popularity](/demand/nz/compare/bed-bath-and-table-vs-sheridan): 54.1% against 4.1% Share of Search.
- [Wallace Cotton vs Foxtrot Home: compare search popularity](/demand/nz/compare/foxtrot-home-vs-wallace-cotton): 35.8% against 4.1% Share of Search.
- [Wallace Cotton vs Sheridan: compare search popularity](/demand/nz/compare/sheridan-vs-wallace-cotton): 35.8% against 4.1% Share of Search.
- [Foxtrot Home vs Sheridan: compare search popularity](/demand/nz/compare/foxtrot-home-vs-sheridan): 4.1% Share of Search each.

## How did search popularity change for New Zealand bed linen retailers in August 2026?

- In August 2026, Wallace Cotton gained estimated Share of Search among bed linen retailers in New Zealand, from 33.5% to 35.8%.
- In August 2026, Bed Bath & Table lost estimated Share of Search among bed linen retailers in New Zealand, from 55.7% to 54.1%.
- Estimated monthly branded searches for Linen House in New Zealand rose 14.3% over 11 measured months, from 840 to 960 in August 2026.
- Estimated monthly branded searches for Foxtrot Home in New Zealand fell 28% over 11 measured months, from 2.9K to 2.1K in August 2026.
- Estimated monthly branded searches for Sheridan in New Zealand fell 19.1% over 11 measured months, from 2.6K to 2.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bed Bath & Table | 54.1% | 27.4K | -13.5% | Bed Bath & Table |
| 2 | Wallace Cotton | 35.8% | 18.2K | -5.0% | Wallace Cotton |
| 3 | Foxtrot Home | 4.1% | 2.1K | -19.4% | Foxtrot Home |
| 4 | Sheridan | 4.1% | 2.1K | -16.5% | Sheridan |
| 5 | Linen House | 1.9% | 960 | -13.5% | Linen House |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bed Bath & Table | 33.7K | 54.5% | 1 |
| Oct 2025 | Wallace Cotton | 21.8K | 35.3% | 2 |
| Oct 2025 | Foxtrot Home | 2.9K | 4.7% | 3 |
| Oct 2025 | Sheridan | 2.6K | 4.1% | 4 |
| Oct 2025 | Linen House | 840 | 1.4% | 5 |
| Nov 2025 | Bed Bath & Table | 49.1K | 55.6% | 1 |
| Nov 2025 | Wallace Cotton | 30.3K | 34.3% | 2 |
| Nov 2025 | Foxtrot Home | 4.6K | 5.2% | 3 |
| Nov 2025 | Sheridan | 3K | 3.3% | 4 |
| Nov 2025 | Linen House | 1.4K | 1.6% | 5 |
| Dec 2025 | Bed Bath & Table | 49.7K | 58.9% | 1 |
| Dec 2025 | Wallace Cotton | 28.1K | 33.3% | 2 |
| Dec 2025 | Sheridan | 2.9K | 3.4% | 3 |
| Dec 2025 | Foxtrot Home | 2.4K | 2.8% | 4 |
| Dec 2025 | Linen House | 1.3K | 1.5% | 5 |
| Jan 2026 | Bed Bath & Table | 29K | 49.1% | 1 |
| Jan 2026 | Wallace Cotton | 23.3K | 39.4% | 2 |
| Jan 2026 | Foxtrot Home | 3K | 5.1% | 3 |
| Jan 2026 | Sheridan | 2.6K | 4.4% | 4 |
| Jan 2026 | Linen House | 1.2K | 2% | 5 |
| Feb 2026 | Bed Bath & Table | 23.5K | 50.3% | 1 |
| Feb 2026 | Wallace Cotton | 18.1K | 38.6% | 2 |
| Feb 2026 | Foxtrot Home | 2.5K | 5.3% | 3 |
| Feb 2026 | Sheridan | 1.9K | 4% | 4 |
| Feb 2026 | Linen House | 800 | 1.7% | 5 |
| Mar 2026 | Bed Bath & Table | 33.4K | 57.2% | 1 |
| Mar 2026 | Wallace Cotton | 19.2K | 32.8% | 2 |
| Mar 2026 | Foxtrot Home | 2.9K | 4.9% | 3 |
| Mar 2026 | Sheridan | 2K | 3.5% | 4 |
| Mar 2026 | Linen House | 910 | 1.6% | 5 |
| Apr 2026 | Bed Bath & Table | 32.4K | 56.4% | 1 |
| Apr 2026 | Wallace Cotton | 19.2K | 33.5% | 2 |
| Apr 2026 | Foxtrot Home | 2.7K | 4.8% | 3 |
| Apr 2026 | Sheridan | 2.1K | 3.7% | 4 |
| Apr 2026 | Linen House | 970 | 1.7% | 5 |
| May 2026 | Bed Bath & Table | 31.8K | 53.3% | 1 |
| May 2026 | Wallace Cotton | 21.9K | 36.7% | 2 |
| May 2026 | Foxtrot Home | 2.7K | 4.5% | 3 |
| May 2026 | Sheridan | 2.3K | 3.8% | 4 |
| May 2026 | Linen House | 1K | 1.7% | 5 |
| Jun 2026 | Bed Bath & Table | 31.6K | 54.1% | 1 |
| Jun 2026 | Wallace Cotton | 19.3K | 33% | 2 |
| Jun 2026 | Foxtrot Home | 4.2K | 7.2% | 3 |
| Jun 2026 | Sheridan | 2.3K | 3.9% | 4 |
| Jun 2026 | Linen House | 1.1K | 1.8% | 5 |
| Jul 2026 | Bed Bath & Table | 31.7K | 55.7% | 1 |
| Jul 2026 | Wallace Cotton | 19.1K | 33.5% | 2 |
| Jul 2026 | Foxtrot Home | 2.6K | 4.5% | 3 |
| Jul 2026 | Sheridan | 2.5K | 4.3% | 4 |
| Jul 2026 | Linen House | 1.1K | 1.9% | 5 |
| Aug 2026 | Bed Bath & Table | 27.4K | 54.1% | 1 |
| Aug 2026 | Wallace Cotton | 18.2K | 35.8% | 2 |
| Aug 2026 | Foxtrot Home | 2.1K | 4.1% | 3 |
| Aug 2026 | Sheridan | 2.1K | 4.1% | 4 |
| Aug 2026 | Linen House | 960 | 1.9% | 5 |
| Sep 2026 | Bed Bath & Table | — | — | — |
| Sep 2026 | Foxtrot Home | — | — | — |
| Sep 2026 | Linen House | — | — | — |
| Sep 2026 | Sheridan | — | — | — |
| Sep 2026 | Wallace Cotton | — | — | — |

## What is being compared

- **Bed Bath & Table**: Measured on the search terms “bed bath & table”, “bed bath & table near me”, “bed bath & table online”, “bed bath & table sale”, “bed bath & table sheets”, “bed bath & table towels”, “bed bath and table au”, “bed bath and table bed linen”, “bed bath and table christmas”, “bed bath and table duvet”, “bed bath and table duvet cover”, “bed bath and table lower hutt”, “bed bath and table near me”, “bed bath and table towels”, “bed bath n table”, “bed bath n table lynnmall”, “bed bath n table northlands”, “bed bath n table queensgate”, “bed bath n table st lukes”, “bed bath n table sylvia park”, “bed bath table”, “bed bath table near me”, “bed bath table nz”, “bed bath table sheets”, “bed bath table shop” and “bedbathntable co nz”, summed into one figure.
- **Foxtrot Home**: Measured on the search terms “foxtrot home near me”, “foxtrot home nz” and “foxtrothome”, summed into one figure.
- **Linen House**: Measured on the search terms “linen house”, “linen house bed linen”, “linen house duvet cover”, “linen house near me”, “linen house nz”, “linen house online”, “linen house outlets”, “linen house sheets”, “linen house towels”, “linenhouse”, “linenhouse au”, “linenhouse com”, “linenhouse nz”, “linenhouse sheets” and “linenhouse towels”, summed into one figure.
- **Sheridan**: Measured on the search terms “sheridan”, “sheridan bed linen”, “sheridan co nz”, “sheridan duvet”, “sheridan duvet cover”, “sheridan institute”, “sheridan near me”, “sheridan nz”, “sheridan online”, “sheridan sheets” and “sheridan towels”, summed into one figure.
- **Wallace Cotton**: Measured on the search terms “wallace cotton”, “wallace cotton bed linen”, “wallace cotton bedding”, “wallace cotton bedspreads”, “wallace cotton duvet cover”, “wallace cotton near me”, “wallace cotton nz”, “wallace cotton online”, “wallace cotton outlet”, “wallace cotton sheets”, “wallace cotton stores”, “wallace cotton towels”, “wallacecotton”, “wallacecotton com” and “wallacecotton nz”, summed into one figure.

- [Bed Bath & Table](/demand/nz/brands/bed-bath-and-table)
- [Foxtrot Home](/demand/nz/brands/foxtrot-home)
- [Linen House](/demand/nz/brands/linen-house)
- [Sheridan](/demand/nz/brands/sheridan)
- [Wallace Cotton](/demand/nz/brands/wallace-cotton)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bed linen retailers in New Zealand?

In August 2026, Bed Bath & Table was the most searched among bed linen retailers in New Zealand, with an estimated 27.4K branded searches and 54.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Bed linen retailers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-bed-linen-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bed-linen-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.