---
title: "Bed and mattress retailers in New Zealand: Which brands are most popular in search?"
description: "Compare specialist bed and mattress retailers serving New Zealand shoppers, using branded searches made in New Zealand. Share of Search among Ecosa, BedsRus, Beds4U, Bedpost, New Zealand Bed Company and Emma Sleep, the bed and mattress retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bed-and-mattress-retailers"
publisher: "Brandwave"
---

# Bed and mattress retailers in New Zealand: Which brands are most popular in search?

Compare specialist bed and mattress retailers serving New Zealand shoppers, using branded searches made in New Zealand. Share of Search among Ecosa, BedsRus, Beds4U, Bedpost, New Zealand Bed Company and Emma Sleep, the bed and mattress retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: bed and mattress retailers
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ecosa, 36.9%

## Which brand is most popular in search among bed and mattress retailers in New Zealand?

- In August 2026, Ecosa was the most searched among bed and mattress retailers in New Zealand, with an estimated 24.5K branded searches and 36.9% estimated Share of Search within this set.
- BedsRus is in 2nd place, 1.1 percentage points behind at 35.8% Share of Search.
- Across the 11 months ending August 2026, Ecosa’s estimated Share of Search among bed and mattress retailers in New Zealand decreased from 42.4% to 36.9%.
- Across the 11 months ending August 2026, BedsRus’ estimated Share of Search among bed and mattress retailers in New Zealand increased from 32.4% to 35.8%.
- Across the 11 months ending August 2026, Beds4U’s estimated Share of Search among bed and mattress retailers in New Zealand increased from 11.4% to 12.6%.
- Across the 11 months ending August 2026, Bedpost’s estimated Share of Search among bed and mattress retailers in New Zealand increased from 9.1% to 9.6%.
- Across the 11 months ending August 2026, New Zealand Bed Company’s estimated Share of Search among bed and mattress retailers in New Zealand increased from 3.1% to 3.7%.
- Across the 11 months ending August 2026, Ecosa’s estimated Share of Search among bed and mattress retailers in New Zealand peaked at 44% in November 2025 and was lowest at 36.9% in August 2026.
- Across the 11 months ending August 2026, BedsRus’ estimated Share of Search among bed and mattress retailers in New Zealand peaked at 36.6% in May 2026 and was lowest at 31.5% in November 2025.
- Across the 11 months ending August 2026, Beds4U’s estimated Share of Search among bed and mattress retailers in New Zealand peaked at 12.6% in December 2025 and was lowest at 10.6% in June 2026.
- Across the 11 months ending August 2026, Bedpost’s estimated Share of Search among bed and mattress retailers in New Zealand peaked at 10.2% in February 2026 and was lowest at 8.7% in March 2026.
- Across the 11 months ending August 2026, New Zealand Bed Company’s estimated Share of Search among bed and mattress retailers in New Zealand peaked at 4% in December 2025 and was lowest at 2.3% in January 2026.
- Across the 11 months ending August 2026, Emma Sleep held steady: its estimated Share of Search among bed and mattress retailers in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ecosa vs BedsRus: compare search popularity](/demand/nz/compare/beds-r-us-vs-ecosa): 36.9% against 35.8% Share of Search.
- [Ecosa vs Beds4U: compare search popularity](/demand/nz/compare/beds4u-vs-ecosa): 36.9% against 12.6% Share of Search.
- [Ecosa vs Bedpost: compare search popularity](/demand/nz/compare/bedpost-vs-ecosa): 36.9% against 9.6% Share of Search.
- [Ecosa vs New Zealand Bed Company: compare search popularity](/demand/nz/compare/ecosa-vs-new-zealand-bed-company): 36.9% against 3.7% Share of Search.
- [BedsRus vs Beds4U: compare search popularity](/demand/nz/compare/beds-r-us-vs-beds4u): 35.8% against 12.6% Share of Search.
- [BedsRus vs Bedpost: compare search popularity](/demand/nz/compare/bedpost-vs-beds-r-us): 35.8% against 9.6% Share of Search.
- [BedsRus vs New Zealand Bed Company: compare search popularity](/demand/nz/compare/beds-r-us-vs-new-zealand-bed-company): 35.8% against 3.7% Share of Search.
- [Beds4U vs Bedpost: compare search popularity](/demand/nz/compare/bedpost-vs-beds4u): 12.6% against 9.6% Share of Search.
- [Beds4U vs New Zealand Bed Company: compare search popularity](/demand/nz/compare/beds4u-vs-new-zealand-bed-company): 12.6% against 3.7% Share of Search.
- [Bedpost vs New Zealand Bed Company: compare search popularity](/demand/nz/compare/bedpost-vs-new-zealand-bed-company): 9.6% against 3.7% Share of Search.

## How did search popularity change for New Zealand bed and mattress retailers in August 2026?

- In August 2026, Beds4U gained estimated Share of Search among bed and mattress retailers in New Zealand, from 10.6% to 12.6%.
- In August 2026, New Zealand Bed Company gained estimated Share of Search among bed and mattress retailers in New Zealand, from 2.7% to 3.7%.
- In August 2026, BedsRus gained estimated Share of Search among bed and mattress retailers in New Zealand, from 35.3% to 35.8%.
- In August 2026, Ecosa lost estimated Share of Search among bed and mattress retailers in New Zealand, from 40% to 36.9%.
- Estimated monthly branded searches for Emma Sleep in New Zealand fell 27.5% over 11 measured months, from 1.2K to 870 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ecosa | 36.9% | 24.5K | -15.4% | Ecosa |
| 2 | BedsRus | 35.8% | 23.8K | -6.9% | BedsRus |
| 3 | Beds4U | 12.6% | 8.4K | +8.8% | Beds4U |
| 4 | Bedpost | 9.6% | 6.4K | -11.2% | Bedpost |
| 5 | New Zealand Bed Company | 3.7% | 2.5K | +27.2% | New Zealand Bed Company |
| 6 | Emma Sleep | 1.3% | 870 | -15.5% | Emma Sleep |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ecosa | 32.6K | 42.4% | 1 |
| Oct 2025 | BedsRus | 24.9K | 32.4% | 2 |
| Oct 2025 | Beds4U | 8.8K | 11.4% | 3 |
| Oct 2025 | Bedpost | 7K | 9.1% | 4 |
| Oct 2025 | New Zealand Bed Company | 2.4K | 3.1% | 5 |
| Oct 2025 | Emma Sleep | 1.2K | 1.6% | 6 |
| Nov 2025 | Ecosa | 36.4K | 44% | 1 |
| Nov 2025 | BedsRus | 26.1K | 31.5% | 2 |
| Nov 2025 | Beds4U | 9.3K | 11.3% | 3 |
| Nov 2025 | Bedpost | 7.4K | 8.9% | 4 |
| Nov 2025 | New Zealand Bed Company | 2.3K | 2.8% | 5 |
| Nov 2025 | Emma Sleep | 1.2K | 1.5% | 6 |
| Dec 2025 | Ecosa | 29.2K | 40.5% | 1 |
| Dec 2025 | BedsRus | 22.8K | 31.7% | 2 |
| Dec 2025 | Beds4U | 9.1K | 12.6% | 3 |
| Dec 2025 | Bedpost | 7K | 9.7% | 4 |
| Dec 2025 | New Zealand Bed Company | 2.9K | 4% | 5 |
| Dec 2025 | Emma Sleep | 1.1K | 1.5% | 6 |
| Jan 2026 | Ecosa | 29.8K | 39.8% | 1 |
| Jan 2026 | BedsRus | 25.9K | 34.6% | 2 |
| Jan 2026 | Beds4U | 8.5K | 11.4% | 3 |
| Jan 2026 | Bedpost | 7.6K | 10.2% | 4 |
| Jan 2026 | New Zealand Bed Company | 1.7K | 2.3% | 5 |
| Jan 2026 | Emma Sleep | 1.3K | 1.7% | 6 |
| Feb 2026 | Ecosa | 22.7K | 37.9% | 1 |
| Feb 2026 | BedsRus | 21.6K | 36.1% | 2 |
| Feb 2026 | Beds4U | 7.1K | 11.9% | 3 |
| Feb 2026 | Bedpost | 6.1K | 10.2% | 4 |
| Feb 2026 | New Zealand Bed Company | 1.4K | 2.4% | 5 |
| Feb 2026 | Emma Sleep | 900 | 1.5% | 6 |
| Mar 2026 | Ecosa | 29K | 42.4% | 1 |
| Mar 2026 | BedsRus | 22.8K | 33.3% | 2 |
| Mar 2026 | Beds4U | 7.8K | 11.4% | 3 |
| Mar 2026 | Bedpost | 6K | 8.7% | 4 |
| Mar 2026 | New Zealand Bed Company | 1.9K | 2.7% | 5 |
| Mar 2026 | Emma Sleep | 1K | 1.5% | 6 |
| Apr 2026 | Ecosa | 29.3K | 41.3% | 1 |
| Apr 2026 | BedsRus | 23.2K | 32.8% | 2 |
| Apr 2026 | Beds4U | 8.8K | 12.4% | 3 |
| Apr 2026 | Bedpost | 6.5K | 9.2% | 4 |
| Apr 2026 | New Zealand Bed Company | 1.9K | 2.7% | 5 |
| Apr 2026 | Emma Sleep | 1.2K | 1.7% | 6 |
| May 2026 | Ecosa | 29K | 38.1% | 1 |
| May 2026 | BedsRus | 27.9K | 36.6% | 2 |
| May 2026 | Beds4U | 9.3K | 12.1% | 3 |
| May 2026 | Bedpost | 6.8K | 8.9% | 4 |
| May 2026 | New Zealand Bed Company | 2.1K | 2.8% | 5 |
| May 2026 | Emma Sleep | 1.1K | 1.5% | 6 |
| Jun 2026 | Ecosa | 30.5K | 42.5% | 1 |
| Jun 2026 | BedsRus | 24.3K | 33.9% | 2 |
| Jun 2026 | Beds4U | 7.6K | 10.6% | 3 |
| Jun 2026 | Bedpost | 6.5K | 9% | 4 |
| Jun 2026 | New Zealand Bed Company | 1.7K | 2.4% | 5 |
| Jun 2026 | Emma Sleep | 1.1K | 1.6% | 6 |
| Jul 2026 | Ecosa | 29K | 40% | 1 |
| Jul 2026 | BedsRus | 25.6K | 35.3% | 2 |
| Jul 2026 | Beds4U | 7.7K | 10.6% | 3 |
| Jul 2026 | Bedpost | 7.2K | 10% | 4 |
| Jul 2026 | New Zealand Bed Company | 1.9K | 2.7% | 5 |
| Jul 2026 | Emma Sleep | 1K | 1.4% | 6 |
| Aug 2026 | Ecosa | 24.5K | 36.9% | 1 |
| Aug 2026 | BedsRus | 23.8K | 35.8% | 2 |
| Aug 2026 | Beds4U | 8.4K | 12.6% | 3 |
| Aug 2026 | Bedpost | 6.4K | 9.6% | 4 |
| Aug 2026 | New Zealand Bed Company | 2.5K | 3.7% | 5 |
| Aug 2026 | Emma Sleep | 870 | 1.3% | 6 |
| Sep 2026 | Bedpost | — | — | — |
| Sep 2026 | Beds4U | — | — | — |
| Sep 2026 | BedsRus | — | — | — |
| Sep 2026 | Ecosa | — | — | — |
| Sep 2026 | Emma Sleep | — | — | — |
| Sep 2026 | New Zealand Bed Company | — | — | — |

## What is being compared

- **Bedpost**: Measured on the search terms “bed post”, “bed post botany”, “bed post hamilton”, “bed post near me”, “bed post westgate”, “Bedpost”, “bedpost auckland”, “bedpost botany”, “bedpost chch”, “bedpost christchurch”, “bedpost dunedin”, “bedpost hamilton”, “bedpost hamilton nz”, “bedpost kerikeri”, “bedpost manukau”, “bedpost mattress”, “bedpost mattresses”, “bedpost mount maunganui”, “bedpost mt maunganui”, “bedpost mt wellington”, “bedpost napier”, “bedpost near me”, “bedpost nelson”, “bedpost new zealand”, “bedpost newmarket”, “bedpost nz”, “bedpost pukekohe”, “bedpost st lukes”, “bedpost tauranga”, “bedpost tauriko”, “bedpost te rapa”, “bedpost wairau”, “bedpost wairau park”, “bedpost wellington”, “bedpost westgate” and “bedpost whangarei”, summed into one figure.
- **Beds4U**: Measured on the search terms “beds 4 u”, “beds 4 u near me”, “beds 4u”, “Beds4U”, “beds4u auckland”, “beds4u avondale”, “beds4u christchurch”, “beds4u hamilton”, “beds4u hastings”, “beds4u henderson”, “beds4u hornby”, “beds4u kerikeri”, “beds4u levin”, “beds4u lower hutt”, “beds4u masterton”, “beds4u matamata”, “beds4u napier”, “beds4u near me”, “beds4u nelson”, “beds4u new plymouth”, “beds4u newmarket”, “beds4u nz”, “beds4u onehunga”, “beds4u palmerston north”, “beds4u papakura”, “beds4u papanui”, “beds4u rotorua”, “beds4u silverdale”, “beds4u sylvia park”, “beds4u tauranga”, “beds4u te awamutu”, “beds4u thames”, “beds4u thorndon”, “beds4u tower junction”, “beds4u wairau park”, “beds4u wellington” and “beds4u whangarei”, summed into one figure.
- **BedsRus**: Measured on the search terms “Beds R Us”, “beds r us albany”, “beds r us ashburton”, “beds r us auckland”, “beds r us blenheim”, “beds r us botany”, “beds r us bunk beds”, “beds r us cambridge”, “beds r us chch”, “beds r us christchurch”, “beds r us dunedin”, “beds r us gisborne”, “beds r us gore”, “beds r us greymouth”, “beds r us hamilton”, “beds r us hamilton nz”, “beds r us hastings”, “beds r us hawera”, “beds r us headboards”, “beds r us invercargill”, “beds r us kapiti”, “beds r us kerikeri”, “beds r us king single”, “beds r us lower hutt”, “beds r us manukau”, “beds r us masterton”, “beds r us mattress”, “beds r us morrinsville”, “beds r us mount maunganui”, “beds r us mt wellington”, “beds r us napier”, “beds r us near me”, “beds r us nelson”, “beds r us new lynn”, “beds r us new plymouth”, “beds r us new zealand”, “beds r us newmarket”, “beds r us nz”, “beds r us oamaru”, “beds r us palmerston north”, “beds r us pillows”, “beds r us porirua”, “beds r us pukekohe”, “beds r us queenstown”, “beds r us ravenswood”, “beds r us rotorua”, “beds r us sale”, “beds r us silverdale”, “beds r us sleepyhead”, “beds r us taupo”, “beds r us tauranga”, “beds r us te awamutu”, “beds r us te rapa”, “beds r us thames”, “beds r us timaru”, “beds r us waihi”, “beds r us wairau”, “beds r us wairau park”, “beds r us wanaka”, “beds r us warkworth”, “beds r us wellington”, “beds r us westgate”, “beds r us whangamata”, “beds r us whanganui”, “beds r us whangarei”, “beds r us whitianga”, “bedsrus”, “bedsrus auckland”, “bedsrus botany”, “bedsrus cambridge”, “bedsrus christchurch”, “bedsrus co nz”, “bedsrus dunedin”, “bedsrus invercargill”, “bedsrus lower hutt”, “bedsrus manukau”, “bedsrus mattress”, “bedsrus near me”, “bedsrus new lynn”, “bedsrus new plymouth”, “bedsrus newmarket”, “bedsrus nz”, “bedsrus porirua”, “bedsrus pukekohe”, “bedsrus queenstown”, “bedsrus tauranga”, “bedsrus wanaka”, “bedsrus wellington” and “bedsrus whangarei”, summed into one figure.
- **Ecosa**: Measured on the search terms “Ecosa”, “ecosa au”, “ecosa bed”, “ecosa bed base”, “ecosa bedframe”, “ecosa co nz”, “ecosa cot mattress”, “ecosa double bed”, “ecosa double mattress”, “ecosa duvet”, “ecosa firm mattress”, “ecosa fold out bed”, “ecosa king”, “ecosa king bed”, “ecosa king mattress”, “ecosa king single”, “ecosa king single mattress”, “ecosa mattress”, “ecosa mattress cover”, “ecosa mattress king”, “ecosa mattress nz”, “ecosa mattress queen”, “ecosa mattress topper”, “ecosa memory foam pillow”, “ecosa near me”, “ecosa new zealand”, “ecosa nz”, “ecosa online”, “ecosa pillow”, “ecosa pillow briscoes”, “ecosa pillow case”, “ecosa pillow review”, “ecosa pure”, “ecosa pure mattress”, “ecosa queen”, “ecosa queen bed”, “ecosa queen mattress”, “ecosa rise”, “ecosa sale”, “ecosa shop”, “ecosa showroom”, “ecosa silk pillowcases”, “ecosa single”, “ecosa single bed”, “ecosa single mattress”, “ecosa sleep”, “ecosa store”, “ecosa weighted blanket” and “ecosa zen bed base”, summed into one figure.
- **Emma Sleep**: Measured on the search terms “emma bed”, “emma mattress”, “emma mattress nz”, “emma original mattress”, “emma queen mattress”, “emma sleep”, “emma sleep mattress”, “emma sleep nz”, “emmabeds”, “emmas beds” and “emmasleep mattress”, summed into one figure.
- **New Zealand Bed Company**: Measured on the search terms “New Zealand Bed Company”, “new zealand bed company hornby”, “nz bed company”, “nz bed company christchurch”, “nz bed company hamilton”, “nz bed company wellington” and “nzbeds”, summed into one figure.

- [Bedpost](/demand/nz/brands/bedpost)
- [Beds4U](/demand/nz/brands/beds4u)
- [BedsRus](/demand/nz/brands/beds-r-us)
- [Ecosa](/demand/nz/brands/ecosa)
- [Emma Sleep](/demand/nz/brands/emma-sleep)
- [New Zealand Bed Company](/demand/nz/brands/new-zealand-bed-company)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bed and mattress retailers in New Zealand?

In August 2026, Ecosa was the most searched among bed and mattress retailers in New Zealand, with an estimated 24.5K branded searches and 36.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Bed and mattress retailers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-bed-and-mattress-retailers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bed-and-mattress-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.