--- title: "Beauty retailers in New Zealand: Which brands are most popular in search?" description: "Compare specialist beauty retailers serving New Zealand shoppers, using searches for their store names, locations, and shopping offerings. Share of Search among MECCA, Hikoco, Sephora, Stylevana, Adore Beauty, YesStyle, Beauty Bliss, Lookfantastic and Cult Beauty, the beauty retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-beauty-retailers" publisher: "Brandwave" --- # Beauty retailers in New Zealand: Which brands are most popular in search? Compare specialist beauty retailers serving New Zealand shoppers, using searches for their store names, locations, and shopping offerings. Share of Search among MECCA, Hikoco, Sephora, Stylevana, Adore Beauty, YesStyle, Beauty Bliss, Lookfantastic and Cult Beauty, the beauty retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Beauty retailers - **Market**: New Zealand - **Brands compared**: 9 - **Month measured**: Aug 2026 - **Highest Share of Search**: MECCA, 46.6% ## Which brand is most popular in search among beauty retailers in New Zealand? - In August 2026, MECCA was the most searched among beauty retailers in New Zealand, with an estimated 107K branded searches and 46.6% estimated Share of Search within this set. - Hikoco is in 2nd place, 20.3 percentage points behind at 26.3% Share of Search. - Across the 11 months ending August 2026, Hikoco’s estimated Share of Search among beauty retailers in New Zealand increased from 23.5% to 26.3%. - Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers in New Zealand decreased from 20.3% to 16.7%. - Across the 11 months ending August 2026, Stylevana’s estimated Share of Search among beauty retailers in New Zealand increased from 2.5% to 3.5%. - Across the 11 months ending August 2026, MECCA’s estimated Share of Search among beauty retailers in New Zealand peaked at 56.2% in December 2025 and was lowest at 43.2% in June 2026. - Across the 11 months ending August 2026, Hikoco’s estimated Share of Search among beauty retailers in New Zealand peaked at 29.1% in April 2026 and was lowest at 19.1% in December 2025. - Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers in New Zealand peaked at 22.9% in November 2025 and was lowest at 15.9% in February 2026. - Across the 11 months ending August 2026, Stylevana’s estimated Share of Search among beauty retailers in New Zealand peaked at 3.8% in June 2026 and was lowest at 2.1% in December 2025. - Across the 11 months ending August 2026, Adore Beauty’s estimated Share of Search among beauty retailers in New Zealand peaked at 3.5% in November 2025 and was lowest at 2.4% in February 2026. - Across the 11 months ending August 2026, Stylevana rose from 5th to 4th among beauty retailers in New Zealand. - Across the 11 months ending August 2026, Adore Beauty fell from 4th to 5th among beauty retailers in New Zealand. - Across the 11 months ending August 2026, Lookfantastic rose from 9th to 8th among beauty retailers in New Zealand. - Across the 11 months ending August 2026, Cult Beauty fell from 8th to 9th among beauty retailers in New Zealand. - Across the 11 months ending August 2026, MECCA, YesStyle and Beauty Bliss held steady: their estimated Share of Search among beauty retailers in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [MECCA vs Hikoco: compare search popularity](/demand/nz/compare/hikoco-vs-mecca): 46.6% against 26.3% Share of Search. - [MECCA vs Sephora: compare search popularity](/demand/nz/compare/mecca-vs-sephora): 46.6% against 16.7% Share of Search. - [MECCA vs Stylevana: compare search popularity](/demand/nz/compare/mecca-vs-stylevana): 46.6% against 3.5% Share of Search. - [MECCA vs Adore Beauty: compare search popularity](/demand/nz/compare/adore-beauty-vs-mecca): 46.6% against 3.2% Share of Search. - [Hikoco vs Sephora: compare search popularity](/demand/nz/compare/hikoco-vs-sephora): 26.3% against 16.7% Share of Search. - [Hikoco vs Stylevana: compare search popularity](/demand/nz/compare/hikoco-vs-stylevana): 26.3% against 3.5% Share of Search. - [Hikoco vs Adore Beauty: compare search popularity](/demand/nz/compare/adore-beauty-vs-hikoco): 26.3% against 3.2% Share of Search. - [Sephora vs Stylevana: compare search popularity](/demand/nz/compare/sephora-vs-stylevana): 16.7% against 3.5% Share of Search. - [Sephora vs Adore Beauty: compare search popularity](/demand/nz/compare/adore-beauty-vs-sephora): 16.7% against 3.2% Share of Search. - [Stylevana vs Adore Beauty: compare search popularity](/demand/nz/compare/adore-beauty-vs-stylevana): 3.5% against 3.2% Share of Search. ## How did search popularity change for New Zealand beauty retailers in August 2026? - In August 2026, Sephora lost estimated Share of Search among beauty retailers in New Zealand, from 17.5% to 16.7%. - Estimated monthly branded searches for Stylevana in New Zealand rose 23.1% over 11 measured months, from 6.5K to 8K in August 2026. - Estimated monthly branded searches for Beauty Bliss in New Zealand rose 14.9% over 11 measured months, from 2K to 2.3K in August 2026. - Estimated monthly branded searches for Cult Beauty in New Zealand fell 66% over 11 measured months, from 1.6K to 530 in August 2026. - Estimated monthly branded searches for Lookfantastic in New Zealand fell 14.5% over 11 measured months, from 760 to 650 in August 2026. - Estimated monthly branded searches for MECCA in New Zealand fell 12.7% over 11 measured months, from 122K to 107K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | MECCA | 46.6% | 107K | -4.5% | MECCA | | 2 | Hikoco | 26.3% | 60.1K | -1.8% | Hikoco | | 3 | Sephora | 16.7% | 38.2K | -8.2% | Sephora | | 4 | Stylevana | 3.5% | 8K | 0.0% | Stylevana | | 5 | Adore Beauty | 3.2% | 7.3K | +10.7% | Adore Beauty | | 6 | YesStyle | 2.2% | 5.1K | -3.0% | YesStyle | | 7 | Beauty Bliss | 1% | 2.3K | +14.9% | Beauty Bliss | | 8 | Lookfantastic | 0.28% | 650 | 0.0% | Lookfantastic | | 9 | Cult Beauty | 0.23% | 530 | +15.2% | Cult Beauty | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MECCA | 122K | 47.1% | 1 | | Oct 2025 | Hikoco | 61.1K | 23.5% | 2 | | Oct 2025 | Sephora | 52.8K | 20.3% | 3 | | Oct 2025 | Adore Beauty | 7.3K | 2.8% | 4 | | Oct 2025 | Stylevana | 6.5K | 2.5% | 5 | | Oct 2025 | YesStyle | 5.3K | 2% | 6 | | Oct 2025 | Beauty Bliss | 2K | 0.78% | 7 | | Oct 2025 | Cult Beauty | 1.6K | 0.6% | 8 | | Oct 2025 | Lookfantastic | 760 | 0.29% | 9 | | Nov 2025 | MECCA | 159K | 46.2% | 1 | | Nov 2025 | Sephora | 78.7K | 22.9% | 2 | | Nov 2025 | Hikoco | 75.2K | 21.9% | 3 | | Nov 2025 | Adore Beauty | 12.1K | 3.5% | 4 | | Nov 2025 | Stylevana | 8K | 2.3% | 5 | | Nov 2025 | YesStyle | 5.4K | 1.6% | 6 | | Nov 2025 | Beauty Bliss | 3.4K | 0.99% | 7 | | Nov 2025 | Cult Beauty | 1.5K | 0.43% | 8 | | Nov 2025 | Lookfantastic | 690 | 0.2% | 9 | | Dec 2025 | MECCA | 195K | 56.2% | 1 | | Dec 2025 | Hikoco | 66.3K | 19.1% | 2 | | Dec 2025 | Sephora | 60.4K | 17.4% | 3 | | Dec 2025 | Adore Beauty | 9.9K | 2.8% | 4 | | Dec 2025 | Stylevana | 7.2K | 2.1% | 5 | | Dec 2025 | YesStyle | 5.3K | 1.5% | 6 | | Dec 2025 | Beauty Bliss | 1.9K | 0.54% | 7 | | Dec 2025 | Cult Beauty | 860 | 0.25% | 8 | | Dec 2025 | Lookfantastic | 620 | 0.18% | 9 | | Jan 2026 | MECCA | 109K | 47.6% | 1 | | Jan 2026 | Hikoco | 56K | 24.4% | 2 | | Jan 2026 | Sephora | 41.3K | 18% | 3 | | Jan 2026 | Stylevana | 8K | 3.5% | 4 | | Jan 2026 | Adore Beauty | 7.3K | 3.2% | 5 | | Jan 2026 | YesStyle | 4.3K | 1.9% | 6 | | Jan 2026 | Beauty Bliss | 1.8K | 0.78% | 7 | | Jan 2026 | Cult Beauty | 860 | 0.38% | 8 | | Jan 2026 | Lookfantastic | 430 | 0.19% | 9 | | Feb 2026 | MECCA | 132K | 54.3% | 1 | | Feb 2026 | Hikoco | 53.7K | 22.1% | 2 | | Feb 2026 | Sephora | 38.5K | 15.9% | 3 | | Feb 2026 | Adore Beauty | 5.8K | 2.4% | 4 | | Feb 2026 | Stylevana | 5.8K | 2.4% | 5 | | Feb 2026 | YesStyle | 4.5K | 1.8% | 6 | | Feb 2026 | Beauty Bliss | 1.6K | 0.66% | 7 | | Feb 2026 | Cult Beauty | 590 | 0.24% | 8 | | Feb 2026 | Lookfantastic | 410 | 0.17% | 9 | | Mar 2026 | MECCA | 95.5K | 43.5% | 1 | | Mar 2026 | Hikoco | 62.5K | 28.4% | 2 | | Mar 2026 | Sephora | 38.4K | 17.5% | 3 | | Mar 2026 | Stylevana | 8K | 3.6% | 4 | | Mar 2026 | Adore Beauty | 7.3K | 3.3% | 5 | | Mar 2026 | YesStyle | 5.1K | 2.3% | 6 | | Mar 2026 | Beauty Bliss | 1.9K | 0.86% | 7 | | Mar 2026 | Cult Beauty | 570 | 0.26% | 8 | | Mar 2026 | Lookfantastic | 430 | 0.2% | 9 | | Apr 2026 | MECCA | 111K | 45.2% | 1 | | Apr 2026 | Hikoco | 71.7K | 29.1% | 2 | | Apr 2026 | Sephora | 41.6K | 16.9% | 3 | | Apr 2026 | Stylevana | 7.2K | 2.9% | 4 | | Apr 2026 | Adore Beauty | 6K | 2.5% | 5 | | Apr 2026 | YesStyle | 5.3K | 2.1% | 6 | | Apr 2026 | Beauty Bliss | 1.9K | 0.77% | 7 | | Apr 2026 | Cult Beauty | 660 | 0.27% | 8 | | Apr 2026 | Lookfantastic | 490 | 0.2% | 9 | | May 2026 | MECCA | 96.3K | 44% | 1 | | May 2026 | Hikoco | 61.1K | 27.9% | 2 | | May 2026 | Sephora | 39K | 17.8% | 3 | | May 2026 | Adore Beauty | 7.4K | 3.4% | 4 | | May 2026 | Stylevana | 7.2K | 3.3% | 5 | | May 2026 | YesStyle | 5.1K | 2.3% | 6 | | May 2026 | Beauty Bliss | 1.9K | 0.86% | 7 | | May 2026 | Lookfantastic | 490 | 0.22% | 8 | | May 2026 | Cult Beauty | 480 | 0.22% | 9 | | Jun 2026 | MECCA | 91K | 43.2% | 1 | | Jun 2026 | Hikoco | 58.5K | 27.8% | 2 | | Jun 2026 | Sephora | 38.6K | 18.3% | 3 | | Jun 2026 | Stylevana | 8K | 3.8% | 4 | | Jun 2026 | Adore Beauty | 6.5K | 3.1% | 5 | | Jun 2026 | YesStyle | 5.1K | 2.4% | 6 | | Jun 2026 | Beauty Bliss | 1.9K | 0.9% | 7 | | Jun 2026 | Lookfantastic | 490 | 0.23% | 8 | | Jun 2026 | Cult Beauty | 480 | 0.23% | 9 | | Jul 2026 | MECCA | 112K | 47% | 1 | | Jul 2026 | Hikoco | 61.2K | 25.8% | 2 | | Jul 2026 | Sephora | 41.6K | 17.5% | 3 | | Jul 2026 | Stylevana | 8K | 3.4% | 4 | | Jul 2026 | Adore Beauty | 6.5K | 2.8% | 5 | | Jul 2026 | YesStyle | 5.3K | 2.2% | 6 | | Jul 2026 | Beauty Bliss | 2K | 0.85% | 7 | | Jul 2026 | Lookfantastic | 650 | 0.27% | 8 | | Jul 2026 | Cult Beauty | 460 | 0.19% | 9 | | Aug 2026 | MECCA | 107K | 46.6% | 1 | | Aug 2026 | Hikoco | 60.1K | 26.3% | 2 | | Aug 2026 | Sephora | 38.2K | 16.7% | 3 | | Aug 2026 | Stylevana | 8K | 3.5% | 4 | | Aug 2026 | Adore Beauty | 7.3K | 3.2% | 5 | | Aug 2026 | YesStyle | 5.1K | 2.2% | 6 | | Aug 2026 | Beauty Bliss | 2.3K | 1% | 7 | | Aug 2026 | Lookfantastic | 650 | 0.28% | 8 | | Aug 2026 | Cult Beauty | 530 | 0.23% | 9 | | Sep 2026 | Adore Beauty | — | — | — | | Sep 2026 | Beauty Bliss | — | — | — | | Sep 2026 | Cult Beauty | — | — | — | | Sep 2026 | Hikoco | — | — | — | | Sep 2026 | Lookfantastic | — | — | — | | Sep 2026 | MECCA | — | — | — | | Sep 2026 | Sephora | — | — | — | | Sep 2026 | Stylevana | — | — | — | | Sep 2026 | YesStyle | — | — | — | ## What is being compared - **Adore Beauty**: Measured on the search terms “adore beauty”, “adore beauty new zealand”, “adore beauty nz” and “adore beauty store”, summed into one figure. - **Beauty Bliss**: Measured on the search terms “beauty bliss” and “beauty bliss nz”, summed into one figure. - **Cult Beauty**: Measured on the search terms “cult beauty” and “cult beauty nz”, summed into one figure. - **Hikoco**: Measured on the search terms “hikoco”, “hikoco co nz”, “hikoco newmarket”, “hikoco nz”, “hikoco queen street”, “hikoco skincare”, “hikoco store” and “hikoco sylvia park”, summed into one figure. - **Lookfantastic**: Measured on the search terms “lookfantastic” and “lookfantastic nz”, summed into one figure. - **MECCA**: Measured on the search terms “mecca”, “mecca beauty”, “mecca botany”, “mecca cosmetica”, “mecca gift card”, “mecca hamilton”, “mecca near me”, “mecca new zealand”, “mecca nz”, “mecca online”, “mecca queenstown” and “mecca sylvia park”, summed into one figure. - **Sephora**: Measured on the search terms “sephora”, “sephora makeup”, “sephora near me”, “sephora new zealand”, “sephora nz”, “sephora online”, “sephora skincare” and “sephora sylvia park”, summed into one figure. - **Stylevana**: Measured on the search terms “stylevana” and “stylevana nz”, summed into one figure. - **YesStyle**: Measured on the search terms “yesstyle” and “yesstyle nz”, summed into one figure. - [Adore Beauty](/demand/nz/brands/adore-beauty) - [Beauty Bliss](/demand/nz/brands/beauty-bliss) - [Cult Beauty](/demand/nz/brands/cult-beauty) - [Hikoco](/demand/nz/brands/hikoco) - [Lookfantastic](/demand/nz/brands/lookfantastic) - [MECCA](/demand/nz/brands/mecca) - [Sephora](/demand/nz/brands/sephora) - [Stylevana](/demand/nz/brands/stylevana) - [YesStyle](/demand/nz/brands/yesstyle) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among beauty retailers in New Zealand? In August 2026, MECCA was the most searched among beauty retailers in New Zealand, with an estimated 107K branded searches and 46.6% estimated Share of Search within this set. ## Cite this page Brandwave. "Beauty retailers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-beauty-retailers This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-beauty-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.