---
title: "BBQ brands in New Zealand: Which brands are most popular in search?"
description: "Compare the barbecue and grill brands New Zealanders buy. Share of Search among Weber, Traeger, Gasmate, Everdure, Matador, Ziegler & Brown and Beefeater, the BBQ brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bbq-brands"
publisher: "Brandwave"
---

# BBQ brands in New Zealand: Which brands are most popular in search?

Compare the barbecue and grill brands New Zealanders buy. Share of Search among Weber, Traeger, Gasmate, Everdure, Matador, Ziegler & Brown and Beefeater, the BBQ brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: BBQ brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Weber, 53.7%

## Which brand is most popular in search among BBQ brands in New Zealand?

- In August 2026, Weber was the most searched among BBQ brands in New Zealand, with an estimated 7.4K branded searches and 53.7% estimated Share of Search within this set.
- Traeger is in 2nd place, 31.1 percentage points behind at 22.6% Share of Search.
- Across the 11 months ending August 2026, Weber’s estimated Share of Search among BBQ brands in New Zealand decreased from 57.4% to 53.7%.
- Across the 11 months ending August 2026, Traeger’s estimated Share of Search among BBQ brands in New Zealand increased from 17.8% to 22.6%.
- Across the 11 months ending August 2026, Gasmate’s estimated Share of Search among BBQ brands in New Zealand decreased from 12.2% to 10.4%.
- Across the 11 months ending August 2026, Everdure’s estimated Share of Search among BBQ brands in New Zealand increased from 4.8% to 5.5%.
- Across the 11 months ending August 2026, Weber’s estimated Share of Search among BBQ brands in New Zealand peaked at 64.8% in November 2025 and was lowest at 47.2% in May 2026.
- Across the 11 months ending August 2026, Traeger’s estimated Share of Search among BBQ brands in New Zealand peaked at 27% in May 2026 and was lowest at 14% in November 2025.
- Across the 11 months ending August 2026, Gasmate’s estimated Share of Search among BBQ brands in New Zealand peaked at 16.8% in April 2026 and was lowest at 8.7% in November 2025.
- Across the 11 months ending August 2026, Everdure’s estimated Share of Search among BBQ brands in New Zealand peaked at 6.5% in May 2026 and was lowest at 3.9% in December 2025.
- Across the 11 months ending August 2026, Matador’s estimated Share of Search among BBQ brands in New Zealand peaked at 5.4% in August 2026 and was lowest at 3.8% in April 2026.
- Across the 11 months ending August 2026, Everdure rose from 5th to 4th among BBQ brands in New Zealand.
- Across the 11 months ending August 2026, Matador fell from 4th to 5th among BBQ brands in New Zealand.
- Across the 11 months ending August 2026, Ziegler & Brown and Beefeater held steady: their estimated Share of Search among BBQ brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Weber vs Traeger: compare search popularity](/demand/nz/compare/traeger-vs-weber): 53.7% against 22.6% Share of Search.
- [Weber vs Gasmate: compare search popularity](/demand/nz/compare/gasmate-vs-weber): 53.7% against 10.4% Share of Search.
- [Weber vs Everdure: compare search popularity](/demand/nz/compare/everdure-vs-weber): 53.7% against 5.5% Share of Search.
- [Weber vs Matador: compare search popularity](/demand/nz/compare/matador-vs-weber): 53.7% against 5.4% Share of Search.
- [Traeger vs Gasmate: compare search popularity](/demand/nz/compare/gasmate-vs-traeger): 22.6% against 10.4% Share of Search.
- [Traeger vs Everdure: compare search popularity](/demand/nz/compare/everdure-vs-traeger): 22.6% against 5.5% Share of Search.
- [Traeger vs Matador: compare search popularity](/demand/nz/compare/matador-vs-traeger): 22.6% against 5.4% Share of Search.
- [Gasmate vs Everdure: compare search popularity](/demand/nz/compare/everdure-vs-gasmate): 10.4% against 5.5% Share of Search.
- [Gasmate vs Matador: compare search popularity](/demand/nz/compare/gasmate-vs-matador): 10.4% against 5.4% Share of Search.
- [Everdure vs Matador: compare search popularity](/demand/nz/compare/everdure-vs-matador): 5.5% against 5.4% Share of Search.

## How did search popularity change for New Zealand BBQ brands in August 2026?

- In August 2026, Weber gained estimated Share of Search among BBQ brands in New Zealand, from 50.5% to 53.7%.
- In August 2026, Matador gained estimated Share of Search among BBQ brands in New Zealand, from 4.7% to 5.4%.
- In August 2026, Traeger lost estimated Share of Search among BBQ brands in New Zealand, from 25.3% to 22.6%.
- In August 2026, Gasmate lost estimated Share of Search among BBQ brands in New Zealand, from 12.2% to 10.4%.
- Estimated monthly branded searches for Ziegler & Brown in New Zealand fell 48.8% over 11 measured months, from 430 to 220 in August 2026.
- Estimated monthly branded searches for Beefeater in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.
- Estimated monthly branded searches for Everdure in New Zealand fell 29.2% over 11 measured months, from 1.1K to 750 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Weber | 53.7% | 7.4K | +33.7% | Weber |
| 2 | Traeger | 22.6% | 3.1K | +12.7% | Traeger |
| 3 | Gasmate | 10.4% | 1.4K | +7.5% | Gasmate |
| 4 | Everdure | 5.5% | 750 | +31.6% | Everdure |
| 5 | Matador | 5.4% | 740 | +45.1% | Matador |
| 6 | Ziegler & Brown | 1.6% | 220 | +57.1% | Ziegler & Brown |
| 7 | Beefeater | 0.87% | 120 | +33.3% | Beefeater |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Weber | 12.7K | 57.4% | 1 |
| Oct 2025 | Traeger | 3.9K | 17.8% | 2 |
| Oct 2025 | Gasmate | 2.7K | 12.2% | 3 |
| Oct 2025 | Matador | 1.1K | 5% | 4 |
| Oct 2025 | Everdure | 1.1K | 4.8% | 5 |
| Oct 2025 | Ziegler & Brown | 430 | 1.9% | 6 |
| Oct 2025 | Beefeater | 220 | 0.99% | 7 |
| Nov 2025 | Weber | 22.2K | 64.8% | 1 |
| Nov 2025 | Traeger | 4.8K | 14% | 2 |
| Nov 2025 | Gasmate | 3K | 8.7% | 3 |
| Nov 2025 | Everdure | 1.7K | 5% | 4 |
| Nov 2025 | Matador | 1.6K | 4.7% | 5 |
| Nov 2025 | Ziegler & Brown | 640 | 1.9% | 6 |
| Nov 2025 | Beefeater | 330 | 0.96% | 7 |
| Dec 2025 | Weber | 23.3K | 60.9% | 1 |
| Dec 2025 | Traeger | 6.7K | 17.4% | 2 |
| Dec 2025 | Gasmate | 3.8K | 10% | 3 |
| Dec 2025 | Matador | 2K | 5.1% | 4 |
| Dec 2025 | Everdure | 1.5K | 3.9% | 5 |
| Dec 2025 | Ziegler & Brown | 700 | 1.8% | 6 |
| Dec 2025 | Beefeater | 330 | 0.86% | 7 |
| Jan 2026 | Weber | 13.6K | 57.3% | 1 |
| Jan 2026 | Traeger | 3.9K | 16.5% | 2 |
| Jan 2026 | Gasmate | 3.3K | 13.8% | 3 |
| Jan 2026 | Everdure | 1.2K | 5.1% | 4 |
| Jan 2026 | Matador | 1.1K | 4.6% | 5 |
| Jan 2026 | Ziegler & Brown | 420 | 1.8% | 6 |
| Jan 2026 | Beefeater | 220 | 0.93% | 7 |
| Feb 2026 | Weber | 7.4K | 53.9% | 1 |
| Feb 2026 | Traeger | 2.6K | 18.7% | 2 |
| Feb 2026 | Gasmate | 2K | 14.5% | 3 |
| Feb 2026 | Everdure | 770 | 5.6% | 4 |
| Feb 2026 | Matador | 610 | 4.4% | 5 |
| Feb 2026 | Ziegler & Brown | 240 | 1.7% | 6 |
| Feb 2026 | Beefeater | 150 | 1.1% | 7 |
| Mar 2026 | Weber | 6.3K | 53.4% | 1 |
| Mar 2026 | Traeger | 2.2K | 18.8% | 2 |
| Mar 2026 | Gasmate | 1.8K | 15.5% | 3 |
| Mar 2026 | Everdure | 630 | 5.3% | 4 |
| Mar 2026 | Matador | 500 | 4.2% | 5 |
| Mar 2026 | Ziegler & Brown | 210 | 1.8% | 6 |
| Mar 2026 | Beefeater | 100 | 0.85% | 7 |
| Apr 2026 | Weber | 6.1K | 49.7% | 1 |
| Apr 2026 | Traeger | 2.8K | 23.1% | 2 |
| Apr 2026 | Gasmate | 2.1K | 16.8% | 3 |
| Apr 2026 | Everdure | 560 | 4.6% | 4 |
| Apr 2026 | Matador | 470 | 3.8% | 5 |
| Apr 2026 | Ziegler & Brown | 150 | 1.2% | 6 |
| Apr 2026 | Beefeater | 100 | 0.81% | 7 |
| May 2026 | Weber | 5.1K | 47.2% | 1 |
| May 2026 | Traeger | 2.9K | 27% | 2 |
| May 2026 | Gasmate | 1.3K | 11.9% | 3 |
| May 2026 | Everdure | 710 | 6.5% | 4 |
| May 2026 | Matador | 500 | 4.6% | 5 |
| May 2026 | Ziegler & Brown | 180 | 1.7% | 6 |
| May 2026 | Beefeater | 120 | 1.1% | 7 |
| Jun 2026 | Weber | 5K | 50% | 1 |
| Jun 2026 | Traeger | 2.5K | 25.2% | 2 |
| Jun 2026 | Gasmate | 1.2K | 11.7% | 3 |
| Jun 2026 | Everdure | 570 | 5.8% | 4 |
| Jun 2026 | Matador | 530 | 5.4% | 5 |
| Jun 2026 | Beefeater | 100 | 1% | 6 |
| Jun 2026 | Ziegler & Brown | 100 | 1% | 7 |
| Jul 2026 | Weber | 5.5K | 50.5% | 1 |
| Jul 2026 | Traeger | 2.8K | 25.3% | 2 |
| Jul 2026 | Gasmate | 1.3K | 12.2% | 3 |
| Jul 2026 | Everdure | 570 | 5.2% | 4 |
| Jul 2026 | Matador | 510 | 4.7% | 5 |
| Jul 2026 | Ziegler & Brown | 140 | 1.3% | 6 |
| Jul 2026 | Beefeater | 90 | 0.82% | 7 |
| Aug 2026 | Weber | 7.4K | 53.7% | 1 |
| Aug 2026 | Traeger | 3.1K | 22.6% | 2 |
| Aug 2026 | Gasmate | 1.4K | 10.4% | 3 |
| Aug 2026 | Everdure | 750 | 5.5% | 4 |
| Aug 2026 | Matador | 740 | 5.4% | 5 |
| Aug 2026 | Ziegler & Brown | 220 | 1.6% | 6 |
| Aug 2026 | Beefeater | 120 | 0.87% | 7 |
| Sep 2026 | Beefeater | — | — | — |
| Sep 2026 | Everdure | — | — | — |
| Sep 2026 | Gasmate | — | — | — |
| Sep 2026 | Matador | — | — | — |
| Sep 2026 | Traeger | — | — | — |
| Sep 2026 | Weber | — | — | — |
| Sep 2026 | Ziegler & Brown | — | — | — |

## What is being compared

- **Beefeater**: Measured on the search terms “beefeater bbq” and “beefeater grill”, summed into one figure.
- **Everdure**: Measured on the search terms “everdure”, “everdure bbq”, “everdure by heston”, “everdure charcoal bbq”, “everdure com”, “everdure furnace”, “everdure grill” and “everdure nz”, summed into one figure.
- **Gasmate**: Measured on the search terms “bbq gasmate odyssey”, “gasmate”, “gasmate bbq”, “gasmate burner”, “gasmate com au”, “gasmate cookers”, “gasmate cruiser portable bbq”, “gasmate near me”, “gasmate nz”, “gasmate odyssey” and “gasmate portable bbq”, summed into one figure.
- **Matador**: Measured on the search terms “6 burner bbq matador”, “bbq matador 4 burner”, “matador bbq”, “matador charcoal bbq”, “matador grill” and “matador radiant kettle charcoal bbq”, summed into one figure.
- **Traeger**: Measured on the search terms “grill traeger”, “ironwood traeger”, “traeger”, “traeger 575”, “traeger barbecue”, “traeger bbq”, “traeger com”, “traeger ironwood 650”, “traeger ironwood 885”, “traeger near me”, “traeger new zealand”, “traeger nz”, “traeger pellet grill”, “traeger pellet smoker”, “traeger pellets”, “traeger pro 22”, “traeger pro 575”, “traeger pro 780”, “traeger ranger”, “traeger smoker”, “traeger timberline” and “traeger wood pellets”, summed into one figure.
- **Weber**: Measured on the search terms “bbq kettle weber”, “traveller weber bbq”, “weber 1000 grill”, “weber barbecue”, “weber bbq”, “weber bbq coal”, “weber bbq sale”, “weber grill”, “weber grill and smoker”, “weber portable bbq”, “weber q 2000 gas grill”, “weber q bbq” and “weber q2200 grill”, summed into one figure.
- **Ziegler & Brown**: Measured on the search terms “ziegler & brown”, “ziegler & brown bbq”, “ziegler & brown nz”, “ziegler and brown”, “ziegler brown”, “ziegler brown bbq” and “ziegler brown grill”, summed into one figure.

- [Beefeater](/demand/nz/brands/beefeater)
- [Everdure](/demand/nz/brands/everdure)
- [Gasmate](/demand/nz/brands/gasmate)
- [Matador](/demand/nz/brands/matador)
- [Traeger](/demand/nz/brands/traeger)
- [Weber](/demand/nz/brands/weber)
- [Ziegler & Brown](/demand/nz/brands/ziegler-and-brown)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among BBQ brands in New Zealand?

In August 2026, Weber was the most searched among BBQ brands in New Zealand, with an estimated 7.4K branded searches and 53.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "BBQ brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-bbq-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bbq-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.