---
title: "Battery brands in New Zealand: Which brands are most popular in search?"
description: "Compare the household battery brands New Zealanders buy. Share of Search among Energizer, Duracell, Panasonic Batteries and Eveready, the battery brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-battery-brands"
publisher: "Brandwave"
---

# Battery brands in New Zealand: Which brands are most popular in search?

Compare the household battery brands New Zealanders buy. Share of Search among Energizer, Duracell, Panasonic Batteries and Eveready, the battery brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Battery brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Energizer, 46.9%

## Which brand is most popular in search among battery brands in New Zealand?

- In August 2026, Energizer was the most searched among battery brands in New Zealand, with an estimated 4.4K branded searches and 46.9% estimated Share of Search within this set.
- Duracell is in 2nd place, 18.3 percentage points behind at 28.6% Share of Search.
- Across the 11 months ending August 2026, Energizer’s estimated Share of Search among battery brands in New Zealand decreased from 51.2% to 46.9%.
- Across the 11 months ending August 2026, Duracell’s estimated Share of Search among battery brands in New Zealand increased from 23.1% to 28.6%.
- Across the 11 months ending August 2026, Eveready’s estimated Share of Search among battery brands in New Zealand decreased from 6.1% to 4.5%.
- Across the 11 months ending August 2026, Energizer’s estimated Share of Search among battery brands in New Zealand peaked at 51.2% in October 2025 and was lowest at 28% in June 2026.
- Across the 11 months ending August 2026, Duracell’s estimated Share of Search among battery brands in New Zealand peaked at 45.3% in May 2026 and was lowest at 18.7% in December 2025.
- Across the 11 months ending August 2026, Panasonic Batteries’ estimated Share of Search among battery brands in New Zealand peaked at 24.1% in December 2025 and was lowest at 13.5% in April 2026.
- Across the 11 months ending August 2026, Eveready’s estimated Share of Search among battery brands in New Zealand peaked at 6.7% in April 2026 and was lowest at 3.5% in May 2026.
- Across the 11 months ending August 2026, Panasonic Batteries held steady: its estimated Share of Search among battery brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Energizer vs Duracell: compare search popularity](/demand/nz/compare/duracell-vs-energizer): 46.9% against 28.6% Share of Search.
- [Energizer vs Panasonic Batteries: compare search popularity](/demand/nz/compare/energizer-vs-panasonic-batteries): 46.9% against 20% Share of Search.
- [Energizer vs Eveready: compare search popularity](/demand/nz/compare/energizer-vs-eveready): 46.9% against 4.5% Share of Search.
- [Duracell vs Panasonic Batteries: compare search popularity](/demand/nz/compare/duracell-vs-panasonic-batteries): 28.6% against 20% Share of Search.
- [Duracell vs Eveready: compare search popularity](/demand/nz/compare/duracell-vs-eveready): 28.6% against 4.5% Share of Search.
- [Panasonic Batteries vs Eveready: compare search popularity](/demand/nz/compare/eveready-vs-panasonic-batteries): 20% against 4.5% Share of Search.

## How did search popularity change for New Zealand battery brands in August 2026?

- In August 2026, Energizer overtook Duracell to take the highest estimated Share of Search among battery brands in New Zealand, at 46.9%.
- In August 2026, Duracell lost estimated Share of Search among battery brands in New Zealand, from 40.7% to 28.6%.
- In August 2026, Eveready lost estimated Share of Search among battery brands in New Zealand, from 5.9% to 4.5%.
- Estimated monthly branded searches for Panasonic Batteries in New Zealand rose 133.3% over 11 measured months, from 810 to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Energizer | 46.9% | 4.4K | +14.4% | Energizer |
| 2 | Duracell | 28.6% | 2.7K | -43.3% | Duracell |
| 3 | Panasonic Batteries | 20% | 1.9K | -20.9% | Panasonic Batteries |
| 4 | Eveready | 4.5% | 430 | -37.7% | Eveready |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Energizer | 2.1K | 51.2% | 1 |
| Oct 2025 | Duracell | 950 | 23.1% | 2 |
| Oct 2025 | Panasonic Batteries | 810 | 19.7% | 3 |
| Oct 2025 | Eveready | 250 | 6.1% | 4 |
| Nov 2025 | Energizer | 2K | 50.1% | 1 |
| Nov 2025 | Duracell | 900 | 22% | 2 |
| Nov 2025 | Panasonic Batteries | 900 | 22% | 3 |
| Nov 2025 | Eveready | 240 | 5.9% | 4 |
| Dec 2025 | Energizer | 2.6K | 51% | 1 |
| Dec 2025 | Panasonic Batteries | 1.2K | 24.1% | 2 |
| Dec 2025 | Duracell | 940 | 18.7% | 3 |
| Dec 2025 | Eveready | 310 | 6.2% | 4 |
| Jan 2026 | Energizer | 2.7K | 47.1% | 1 |
| Jan 2026 | Duracell | 1.7K | 29.5% | 2 |
| Jan 2026 | Panasonic Batteries | 1K | 18.3% | 3 |
| Jan 2026 | Eveready | 290 | 5.1% | 4 |
| Feb 2026 | Energizer | 3.1K | 49.8% | 1 |
| Feb 2026 | Duracell | 1.7K | 27.4% | 2 |
| Feb 2026 | Panasonic Batteries | 1.2K | 19% | 3 |
| Feb 2026 | Eveready | 240 | 3.8% | 4 |
| Mar 2026 | Energizer | 3.3K | 45.1% | 1 |
| Mar 2026 | Duracell | 2.5K | 33.4% | 2 |
| Mar 2026 | Panasonic Batteries | 1.3K | 17.4% | 3 |
| Mar 2026 | Eveready | 300 | 4.1% | 4 |
| Apr 2026 | Energizer | 4.1K | 44.2% | 1 |
| Apr 2026 | Duracell | 3.3K | 35.5% | 2 |
| Apr 2026 | Panasonic Batteries | 1.3K | 13.5% | 3 |
| Apr 2026 | Eveready | 630 | 6.7% | 4 |
| May 2026 | Duracell | 5.2K | 45.3% | 1 |
| May 2026 | Energizer | 4K | 34.5% | 2 |
| May 2026 | Panasonic Batteries | 1.9K | 16.7% | 3 |
| May 2026 | Eveready | 400 | 3.5% | 4 |
| Jun 2026 | Duracell | 5K | 44.4% | 1 |
| Jun 2026 | Energizer | 3.1K | 28% | 2 |
| Jun 2026 | Panasonic Batteries | 2.4K | 21.2% | 3 |
| Jun 2026 | Eveready | 720 | 6.5% | 4 |
| Jul 2026 | Duracell | 4.8K | 40.7% | 1 |
| Jul 2026 | Energizer | 3.9K | 33% | 2 |
| Jul 2026 | Panasonic Batteries | 2.4K | 20.4% | 3 |
| Jul 2026 | Eveready | 690 | 5.9% | 4 |
| Aug 2026 | Energizer | 4.4K | 46.9% | 1 |
| Aug 2026 | Duracell | 2.7K | 28.6% | 2 |
| Aug 2026 | Panasonic Batteries | 1.9K | 20% | 3 |
| Aug 2026 | Eveready | 430 | 4.5% | 4 |
| Sep 2026 | Duracell | — | — | — |
| Sep 2026 | Energizer | — | — | — |
| Sep 2026 | Eveready | — | — | — |
| Sep 2026 | Panasonic Batteries | — | — | — |

## What is being compared

- **Duracell**: Measured on the search terms “battery aaa duracell”, “battery duracell 9v”, “duracell”, “duracell 2032 battery”, “duracell aa alkaline”, “duracell batteries”, “duracell com”, “duracell coppertop 9v battery”, “duracell coppertop aa batteries”, “duracell coppertop aaa batteries”, “duracell coppertop batteries”, “duracell coppertop c batteries”, “duracell coppertop d batteries”, “duracell near me”, “duracell nz” and “duracell online”, summed into one figure.
- **Energizer**: Measured on the search terms “bateri energizer aa”, “battery energizer”, “battery energizer rechargeable”, “energizer”, “energizer 2032 battery”, “energizer a27”, “energizer aa max”, “energizer aaa batteries”, “energizer com”, “energizer lithium aa”, “energizer near me” and “energizer nz”, summed into one figure.
- **Eveready**: Measured on the search terms “eveready aa batteries”, “eveready batteries”, “eveready batteries super heavy duty”, “eveready dolphin torch battery”, “eveready super heavy duty batteries” and “eveready torch”, summed into one figure.
- **Panasonic Batteries**: Measured on the search terms “aaa panasonic eneloop”, “eneloop”, “eneloop aa”, “eneloop aaa”, “eneloop batteri”, “eneloop eneloop pro”, “eneloop rechargeable”, “panasonic batteries”, “panasonic eneloop”, “panasonic eneloop aaa rechargeable batteries”, “panasonic eneloop batteries” and “panasonic eneloop rechargeable”, summed into one figure.

- [Duracell](/demand/nz/brands/duracell)
- [Energizer](/demand/nz/brands/energizer)
- [Eveready](/demand/nz/brands/eveready)
- [Panasonic Batteries](/demand/nz/brands/panasonic-batteries)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among battery brands in New Zealand?

In August 2026, Energizer was the most searched among battery brands in New Zealand, with an estimated 4.4K branded searches and 46.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Battery brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-battery-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-battery-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.