--- title: "Beurer vs Omron: Which is searched more in New Zealand?" description: "Is Beurer or Omron more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom scale brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-bathroom-scale-brands/compare/beurer-vs-omron-healthcare" publisher: "Brandwave" --- # Beurer vs Omron: Which is searched more in New Zealand? Is Beurer or Omron more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom scale brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beurer and Omron - **Competitive set**: Bathroom scale brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Beurer Share of Search**: 13.1% - **Omron Share of Search**: 30.9% ## Is Beurer or Omron more popular in search? - In September 2026, Omron had more branded searches than Beurer among bathroom scale brands in New Zealand. Omron had about 590 branded searches, while Beurer had 250. Omron made up 30.9% of all bathroom scale brand searches we track, and Beurer accounted for 13.1%. - Omron was ahead of Beurer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beurer’s share of searches among bathroom scale brands in New Zealand moved from 11.3% to 13.1%, and its estimated monthly branded searches moved from 210 to 250. - Across the 12 months ending September 2026, Omron’s share of searches among bathroom scale brands in New Zealand moved from 31.7% to 30.9%, and its estimated monthly branded searches held steady at 590. ## Top bathroom scale brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Beurer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Omron did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Renpho | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Withings | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Beurer | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tanita | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Salter | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Omron | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Etekcity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bathroom scale brands - Asked ChatGPT "Which bathroom scale brand should I buy in New Zealand?": 1. Renpho, 2. Tanita, 3. Beurer - Asked ChatGPT "What are the best bathroom scale brands in New Zealand?": 1. Withings, 2. Tanita, 3. Beurer, 4. Renpho - Asked ChatGPT "What's the best bathroom scale brand in New Zealand for weight tracking?": 1. Renpho, 2. Withings - Searched Google, AI Overview "bathroom scales nz": 1. Salter, 2. Beurer, 3. Withings - Searched Google, AI Overview "digital bathroom scale": 1. Withings Not named in any answer: Omron and Etekcity. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bathroom scale brands in September 2026? - In September 2026, Omron lost share of searches among bathroom scale brands in New Zealand, from 34% to 30.9%. - In September 2026, Beurer lost share of searches among bathroom scale brands in New Zealand, from 14.2% to 13.1%. ## Month by month | Month | Beurer estimated searches | Beurer Share of Search | Beurer rank | Omron estimated searches | Omron Share of Search | Omron rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 11.3% | 4 | 590 | 31.7% | 1 | | Nov 2025 | 240 | 13.4% | 4 | 480 | 26.8% | 1 | | Dec 2025 | 280 | 14.1% | 4 | 480 | 24.2% | 1 | | Jan 2026 | 240 | 11% | 4 | 590 | 26.9% | 1 | | Feb 2026 | 230 | 13.6% | 4 | 480 | 28.4% | 1 | | Mar 2026 | 240 | 12.6% | 4 | 590 | 31.1% | 1 | | Apr 2026 | 230 | 12.2% | 4 | 590 | 31.2% | 1 | | May 2026 | 240 | 12.6% | 4 | 590 | 30.9% | 1 | | Jun 2026 | 190 | 9.5% | 4 | 720 | 36.2% | 1 | | Jul 2026 | 280 | 13.3% | 4 | 720 | 34.3% | 1 | | Aug 2026 | 300 | 14.2% | 4 | 720 | 34% | 1 | | Sep 2026 | 250 | 13.1% | 4 | 590 | 30.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Beurer’s and Omron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beurer**: Measured on the search terms “beurer” and “beurer thermometer”, summed into one figure. - **Omron**: Measured on the search term “omron”. - [Beurer profile](/demand/nz/brands/beurer) - [Omron profile](/demand/nz/brands/omron-healthcare) - [All bathroom scale brands in New Zealand](/demand/nz/categories/nz-bathroom-scale-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beurer or Omron more popular in search? In September 2026, Omron had more branded searches than Beurer among bathroom scale brands in New Zealand. Omron had about 590 branded searches, while Beurer had 250. Omron made up 30.9% of all bathroom scale brand searches we track, and Beurer accounted for 13.1%. ## Cite this page Brandwave. "Beurer vs Omron: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-bathroom-scale-brands/compare/beurer-vs-omron-healthcare This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bathroom-scale-brands/compare/beurer-vs-omron-healthcare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.