--- title: "Bathroom scale brands in New Zealand: Which are searched most?" description: "Compare the bathroom scale brands New Zealanders buy. Share of Search among Omron, Salter, Withings, Beurer, Renpho, Tanita and Etekcity, the bathroom scale brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-bathroom-scale-brands" publisher: "Brandwave" --- # Bathroom scale brands in New Zealand: Which are searched most? Compare the bathroom scale brands New Zealanders buy. Share of Search among Omron, Salter, Withings, Beurer, Renpho, Tanita and Etekcity, the bathroom scale brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bathroom scale brands - **Market**: New Zealand - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Omron, 30.9% ## Which brand is most popular in search among bathroom scale brands in New Zealand? - In September 2026, Omron was the most searched among bathroom scale brands in New Zealand, with an estimated 590 branded searches, 30.9% of all searches for the seven we track. - Salter is in 2nd place, 6.3 percentage points behind at 24.6%. - Across the 12 months ending September 2026, Omron’s share of searches among bathroom scale brands in New Zealand decreased from 31.7% to 30.9%. - Across the 12 months ending September 2026, Salter’s share of searches among bathroom scale brands in New Zealand decreased from 25.3% to 24.6%. - Across the 12 months ending September 2026, Withings’ share of searches among bathroom scale brands in New Zealand decreased from 21% to 20.4%. - Across the 12 months ending September 2026, Beurer’s share of searches among bathroom scale brands in New Zealand increased from 11.3% to 13.1%. - Across the 12 months ending September 2026, Renpho’s share of searches among bathroom scale brands in New Zealand increased from 5.9% to 7.3%. - Across the 12 months ending September 2026, Tanita’s share of searches among bathroom scale brands in New Zealand decreased from 3.8% to 2.6%. - Across the 12 months ending September 2026, Omron’s share of searches among bathroom scale brands in New Zealand peaked at 36.2% in June 2026 and was lowest at 24.2% in December 2025. - Across the 12 months ending September 2026, Salter’s share of searches among bathroom scale brands in New Zealand peaked at 27.5% in April 2026 and was lowest at 22.6% in March 2026. - Across the 12 months ending September 2026, Withings’ share of searches among bathroom scale brands in New Zealand peaked at 26.9% in January 2026 and was lowest at 18.4% in August 2026. - Across the 12 months ending September 2026, Beurer’s share of searches among bathroom scale brands in New Zealand peaked at 14.2% in August 2026 and was lowest at 9.5% in June 2026. - Across the 12 months ending September 2026, Renpho’s share of searches among bathroom scale brands in New Zealand peaked at 10.6% in December 2025 and was lowest at 4.7% in March 2026. - Across the 12 months ending September 2026, Tanita’s share of searches among bathroom scale brands in New Zealand peaked at 3.8% in October 2025 and was lowest at 1.4% in July 2026. - Across the 12 months ending September 2026, Etekcity’s share of searches among bathroom scale brands in New Zealand peaked at 1.6% in March 2026 and was lowest at 0.47% in August 2026. - Across the 12 months ending September 2026, Etekcity held steady: its share of searches among bathroom scale brands in New Zealand moved less than 0.5 percentage points. ## Top bathroom scale brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Withings was mentioned most often, in four of the five answers. Renpho was recommended most often, coming first in two out of four answers that gave a list. Withings was second, and Beurer was third. Omron, which ranked first in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Renpho | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Withings | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Beurer | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tanita | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Salter | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Omron | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Etekcity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bathroom scale brands - Asked ChatGPT "Which bathroom scale brand should I buy in New Zealand?": 1. Renpho, 2. Tanita, 3. Beurer - Asked ChatGPT "What are the best bathroom scale brands in New Zealand?": 1. Withings, 2. Tanita, 3. Beurer, 4. Renpho - Asked ChatGPT "What's the best bathroom scale brand in New Zealand for weight tracking?": 1. Renpho, 2. Withings - Searched Google, AI Overview "bathroom scales nz": 1. Salter, 2. Beurer, 3. Withings - Searched Google, AI Overview "digital bathroom scale": 1. Withings Not named in any answer: Omron and Etekcity. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## Compare search popularity between leading brands - [Omron vs Salter: compare search popularity](/demand/nz/compare/omron-healthcare-vs-salter): 30.9% against 24.6% Share of Search. - [Omron vs Withings: compare search popularity](/demand/nz/compare/omron-healthcare-vs-withings): 30.9% against 20.4% Share of Search. - [Omron vs Beurer: compare search popularity](/demand/nz/compare/beurer-vs-omron-healthcare): 30.9% against 13.1% Share of Search. - [Omron vs Renpho: compare search popularity](/demand/nz/compare/omron-healthcare-vs-renpho): 30.9% against 7.3% Share of Search. - [Salter vs Withings: compare search popularity](/demand/nz/compare/salter-vs-withings): 24.6% against 20.4% Share of Search. - [Salter vs Beurer: compare search popularity](/demand/nz/compare/beurer-vs-salter): 24.6% against 13.1% Share of Search. - [Salter vs Renpho: compare search popularity](/demand/nz/compare/renpho-vs-salter): 24.6% against 7.3% Share of Search. - [Withings vs Beurer: compare search popularity](/demand/nz/compare/beurer-vs-withings): 20.4% against 13.1% Share of Search. - [Withings vs Renpho: compare search popularity](/demand/nz/compare/renpho-vs-withings): 20.4% against 7.3% Share of Search. - [Beurer vs Renpho: compare search popularity](/demand/nz/compare/beurer-vs-renpho): 13.1% against 7.3% Share of Search. ## How did search popularity change for New Zealand bathroom scale brands in September 2026? - In September 2026, Withings gained share of searches among bathroom scale brands in New Zealand, from 18.4% to 20.4%. - In September 2026, Tanita gained share of searches among bathroom scale brands in New Zealand, from 1.9% to 2.6%. - In September 2026, Renpho gained share of searches among bathroom scale brands in New Zealand, from 6.6% to 7.3%. - In September 2026, Etekcity gained share of searches among bathroom scale brands in New Zealand, from 0.47% to 1%. - In September 2026, Omron lost share of searches among bathroom scale brands in New Zealand, from 34% to 30.9%. - In September 2026, Beurer lost share of searches among bathroom scale brands in New Zealand, from 14.2% to 13.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Omron | 30.9% | 590 | -18.1% | Omron | | 2 | Salter | 24.6% | 470 | -9.6% | Salter | | 3 | Withings | 20.4% | 390 | 0.0% | Withings | | 4 | Beurer | 13.1% | 250 | -16.7% | Beurer | | 5 | Renpho | 7.3% | 140 | 0.0% | Renpho | | 6 | Tanita | 2.6% | 50 | +25.0% | Tanita | | 7 | Etekcity | 1% | 20 | +100.0% | Etekcity | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Omron | 590 | 31.7% | 1 | | Oct 2025 | Salter | 470 | 25.3% | 2 | | Oct 2025 | Withings | 390 | 21% | 3 | | Oct 2025 | Beurer | 210 | 11.3% | 4 | | Oct 2025 | Renpho | 110 | 5.9% | 5 | | Oct 2025 | Tanita | 70 | 3.8% | 6 | | Oct 2025 | Etekcity | 20 | 1.1% | 7 | | Nov 2025 | Omron | 480 | 26.8% | 1 | | Nov 2025 | Withings | 480 | 26.8% | 2 | | Nov 2025 | Salter | 420 | 23.5% | 3 | | Nov 2025 | Beurer | 240 | 13.4% | 4 | | Nov 2025 | Renpho | 110 | 6.1% | 5 | | Nov 2025 | Tanita | 50 | 2.8% | 6 | | Nov 2025 | Etekcity | 10 | 0.56% | 7 | | Dec 2025 | Omron | 480 | 24.2% | 1 | | Dec 2025 | Withings | 480 | 24.2% | 2 | | Dec 2025 | Salter | 470 | 23.7% | 3 | | Dec 2025 | Beurer | 280 | 14.1% | 4 | | Dec 2025 | Renpho | 210 | 10.6% | 5 | | Dec 2025 | Etekcity | 30 | 1.5% | 6 | | Dec 2025 | Tanita | 30 | 1.5% | 7 | | Jan 2026 | Omron | 590 | 26.9% | 1 | | Jan 2026 | Withings | 590 | 26.9% | 2 | | Jan 2026 | Salter | 530 | 24.2% | 3 | | Jan 2026 | Beurer | 240 | 11% | 4 | | Jan 2026 | Renpho | 170 | 7.8% | 5 | | Jan 2026 | Tanita | 40 | 1.8% | 6 | | Jan 2026 | Etekcity | 30 | 1.4% | 7 | | Feb 2026 | Omron | 480 | 28.4% | 1 | | Feb 2026 | Salter | 420 | 24.9% | 2 | | Feb 2026 | Withings | 390 | 23.1% | 3 | | Feb 2026 | Beurer | 230 | 13.6% | 4 | | Feb 2026 | Renpho | 110 | 6.5% | 5 | | Feb 2026 | Tanita | 40 | 2.4% | 6 | | Feb 2026 | Etekcity | 20 | 1.2% | 7 | | Mar 2026 | Omron | 590 | 31.1% | 1 | | Mar 2026 | Withings | 480 | 25.3% | 2 | | Mar 2026 | Salter | 430 | 22.6% | 3 | | Mar 2026 | Beurer | 240 | 12.6% | 4 | | Mar 2026 | Renpho | 90 | 4.7% | 5 | | Mar 2026 | Tanita | 40 | 2.1% | 6 | | Mar 2026 | Etekcity | 30 | 1.6% | 7 | | Apr 2026 | Omron | 590 | 31.2% | 1 | | Apr 2026 | Salter | 520 | 27.5% | 2 | | Apr 2026 | Withings | 390 | 20.6% | 3 | | Apr 2026 | Beurer | 230 | 12.2% | 4 | | Apr 2026 | Renpho | 110 | 5.8% | 5 | | Apr 2026 | Tanita | 30 | 1.6% | 6 | | Apr 2026 | Etekcity | 20 | 1.1% | 7 | | May 2026 | Omron | 590 | 30.9% | 1 | | May 2026 | Salter | 470 | 24.6% | 2 | | May 2026 | Withings | 390 | 20.4% | 3 | | May 2026 | Beurer | 240 | 12.6% | 4 | | May 2026 | Renpho | 170 | 8.9% | 5 | | May 2026 | Tanita | 30 | 1.6% | 6 | | May 2026 | Etekcity | 20 | 1% | 7 | | Jun 2026 | Omron | 720 | 36.2% | 1 | | Jun 2026 | Salter | 520 | 26.1% | 2 | | Jun 2026 | Withings | 390 | 19.6% | 3 | | Jun 2026 | Beurer | 190 | 9.5% | 4 | | Jun 2026 | Renpho | 110 | 5.5% | 5 | | Jun 2026 | Tanita | 40 | 2% | 6 | | Jun 2026 | Etekcity | 20 | 1% | 7 | | Jul 2026 | Omron | 720 | 34.3% | 1 | | Jul 2026 | Salter | 530 | 25.2% | 2 | | Jul 2026 | Withings | 390 | 18.6% | 3 | | Jul 2026 | Beurer | 280 | 13.3% | 4 | | Jul 2026 | Renpho | 140 | 6.7% | 5 | | Jul 2026 | Tanita | 30 | 1.4% | 6 | | Jul 2026 | Etekcity | 10 | 0.48% | 7 | | Aug 2026 | Omron | 720 | 34% | 1 | | Aug 2026 | Salter | 520 | 24.5% | 2 | | Aug 2026 | Withings | 390 | 18.4% | 3 | | Aug 2026 | Beurer | 300 | 14.2% | 4 | | Aug 2026 | Renpho | 140 | 6.6% | 5 | | Aug 2026 | Tanita | 40 | 1.9% | 6 | | Aug 2026 | Etekcity | 10 | 0.47% | 7 | | Sep 2026 | Omron | 590 | 30.9% | 1 | | Sep 2026 | Salter | 470 | 24.6% | 2 | | Sep 2026 | Withings | 390 | 20.4% | 3 | | Sep 2026 | Beurer | 250 | 13.1% | 4 | | Sep 2026 | Renpho | 140 | 7.3% | 5 | | Sep 2026 | Tanita | 50 | 2.6% | 6 | | Sep 2026 | Etekcity | 20 | 1% | 7 | ## What is being compared - **Beurer**: Measured on the search terms “beurer” and “beurer thermometer”, summed into one figure. - **Etekcity**: Measured on the search terms “etekcity” and “etekcity kitchen scale”, summed into one figure. - **Omron**: Measured on the search term “omron”. - **Renpho**: Measured on the search term “renpho”. - **Salter**: Measured on the search terms “salter” and “salter scales”, summed into one figure. - **Tanita**: Measured on the search term “tanita”. - **Withings**: Measured on the search term “withings”. - [Beurer](/demand/nz/brands/beurer) - [Etekcity](/demand/nz/brands/etekcity) - [Omron](/demand/nz/brands/omron-healthcare) - [Renpho](/demand/nz/brands/renpho) - [Salter](/demand/nz/brands/salter) - [Tanita](/demand/nz/brands/tanita) - [Withings](/demand/nz/brands/withings) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bathroom scale brands in New Zealand? In September 2026, Omron was the most searched among bathroom scale brands in New Zealand, with an estimated 590 branded searches, 30.9% of all searches for the seven we track. ## Cite this page Brandwave. "Bathroom scale brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-bathroom-scale-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bathroom-scale-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.