---
title: "Bath, body and cosmetics stores in New Zealand: Which brands are most popular in search?"
description: "Compare the bath, body and skincare stores New Zealanders buy gifts and treats from. Share of Search among Lush, Ecoya, Aesop, L'Occitane and The Body Shop, the bath, body and cosmetics stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bath-and-body-stores"
publisher: "Brandwave"
---

# Bath, body and cosmetics stores in New Zealand: Which brands are most popular in search?

Compare the bath, body and skincare stores New Zealanders buy gifts and treats from. Share of Search among Lush, Ecoya, Aesop, L'Occitane and The Body Shop, the bath, body and cosmetics stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bath, body and cosmetics stores
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Lush, 34.3%

## Which brand is most popular in search among bath, body and cosmetics stores in New Zealand?

- In August 2026, Lush was the most searched among bath, body and cosmetics stores in New Zealand, with an estimated 20.2K branded searches and 34.3% estimated Share of Search within this set.
- Ecoya is in 2nd place, 13 percentage points behind at 21.2% Share of Search.
- Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores in New Zealand decreased from 40.3% to 34.3%.
- Across the 11 months ending August 2026, Ecoya’s estimated Share of Search among bath, body and cosmetics stores in New Zealand increased from 19% to 21.2%.
- Across the 11 months ending August 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores in New Zealand increased from 16.8% to 19.7%.
- Across the 11 months ending August 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores in New Zealand increased from 15.8% to 17.3%.
- Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores in New Zealand peaked at 43.3% in December 2025 and was lowest at 29.7% in November 2025.
- Across the 11 months ending August 2026, Ecoya’s estimated Share of Search among bath, body and cosmetics stores in New Zealand peaked at 33.7% in July 2026 and was lowest at 17.5% in January 2026.
- Across the 11 months ending August 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores in New Zealand peaked at 21.3% in March 2026 and was lowest at 13.8% in December 2025.
- Across the 11 months ending August 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores in New Zealand peaked at 18.8% in May 2026 and was lowest at 13.8% in November 2025.
- Across the 11 months ending August 2026, The Body Shop’s estimated Share of Search among bath, body and cosmetics stores in New Zealand peaked at 9.3% in February 2026 and was lowest at 5.8% in June 2026.
- Across the 11 months ending August 2026, The Body Shop held steady: its estimated Share of Search among bath, body and cosmetics stores in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Lush vs Ecoya: compare search popularity](/demand/nz/compare/ecoya-vs-lush): 34.3% against 21.2% Share of Search.
- [Lush vs Aesop: compare search popularity](/demand/nz/compare/aesop-vs-lush): 34.3% against 19.7% Share of Search.
- [Lush vs L'Occitane: compare search popularity](/demand/nz/compare/loccitane-vs-lush): 34.3% against 17.3% Share of Search.
- [Lush vs The Body Shop: compare search popularity](/demand/nz/compare/lush-vs-the-body-shop): 34.3% against 7.6% Share of Search.
- [Ecoya vs Aesop: compare search popularity](/demand/nz/compare/aesop-vs-ecoya): 21.2% against 19.7% Share of Search.
- [Ecoya vs L'Occitane: compare search popularity](/demand/nz/compare/ecoya-vs-loccitane): 21.2% against 17.3% Share of Search.
- [Ecoya vs The Body Shop: compare search popularity](/demand/nz/compare/ecoya-vs-the-body-shop): 21.2% against 7.6% Share of Search.
- [Aesop vs L'Occitane: compare search popularity](/demand/nz/compare/aesop-vs-loccitane): 19.7% against 17.3% Share of Search.
- [Aesop vs The Body Shop: compare search popularity](/demand/nz/compare/aesop-vs-the-body-shop): 19.7% against 7.6% Share of Search.
- [L'Occitane vs The Body Shop: compare search popularity](/demand/nz/compare/loccitane-vs-the-body-shop): 17.3% against 7.6% Share of Search.

## How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026?

- In August 2026, Lush overtook Ecoya to take the highest estimated Share of Search among bath, body and cosmetics stores in New Zealand, at 34.3%.
- In August 2026, Aesop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 16.1% to 19.7%.
- In August 2026, L'Occitane gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 14.2% to 17.3%.
- In August 2026, The Body Shop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 6% to 7.6%.
- In August 2026, Ecoya lost estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 33.7% to 21.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lush | 34.3% | 20.2K | -6.3% | Lush |
| 2 | Ecoya | 21.2% | 12.5K | -48.1% | Ecoya |
| 3 | Aesop | 19.7% | 11.6K | +0.3% | Aesop |
| 4 | L'Occitane | 17.3% | 10.2K | +0.5% | L'Occitane |
| 5 | The Body Shop | 7.6% | 4.5K | +4.4% | The Body Shop |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lush | 25.1K | 40.3% | 1 |
| Oct 2025 | Ecoya | 11.8K | 19% | 2 |
| Oct 2025 | Aesop | 10.4K | 16.8% | 3 |
| Oct 2025 | L'Occitane | 9.8K | 15.8% | 4 |
| Oct 2025 | The Body Shop | 5K | 8% | 5 |
| Nov 2025 | Lush | 36.6K | 29.7% | 1 |
| Nov 2025 | Ecoya | 34.8K | 28.2% | 2 |
| Nov 2025 | Aesop | 25.2K | 20.4% | 3 |
| Nov 2025 | L'Occitane | 17K | 13.8% | 4 |
| Nov 2025 | The Body Shop | 9.6K | 7.8% | 5 |
| Dec 2025 | Lush | 54.2K | 43.3% | 1 |
| Dec 2025 | Ecoya | 25.2K | 20.1% | 2 |
| Dec 2025 | L'Occitane | 20.6K | 16.5% | 3 |
| Dec 2025 | Aesop | 17.3K | 13.8% | 4 |
| Dec 2025 | The Body Shop | 7.9K | 6.3% | 5 |
| Jan 2026 | Lush | 21.8K | 39% | 1 |
| Jan 2026 | Ecoya | 9.8K | 17.5% | 2 |
| Jan 2026 | L'Occitane | 9.7K | 17.3% | 3 |
| Jan 2026 | Aesop | 9.6K | 17.1% | 4 |
| Jan 2026 | The Body Shop | 5.1K | 9% | 5 |
| Feb 2026 | Lush | 17.1K | 37.4% | 1 |
| Feb 2026 | Aesop | 9.1K | 19.9% | 2 |
| Feb 2026 | Ecoya | 8K | 17.5% | 3 |
| Feb 2026 | L'Occitane | 7.2K | 15.8% | 4 |
| Feb 2026 | The Body Shop | 4.3K | 9.3% | 5 |
| Mar 2026 | Lush | 17.4K | 34.7% | 1 |
| Mar 2026 | Aesop | 10.7K | 21.3% | 2 |
| Mar 2026 | Ecoya | 9.8K | 19.7% | 3 |
| Mar 2026 | L'Occitane | 8.7K | 17.4% | 4 |
| Mar 2026 | The Body Shop | 3.5K | 6.9% | 5 |
| Apr 2026 | Lush | 16.7K | 34.3% | 1 |
| Apr 2026 | Ecoya | 10.3K | 21.1% | 2 |
| Apr 2026 | Aesop | 9K | 18.5% | 3 |
| Apr 2026 | L'Occitane | 8.7K | 18% | 4 |
| Apr 2026 | The Body Shop | 4K | 8.2% | 5 |
| May 2026 | Lush | 18K | 32.3% | 1 |
| May 2026 | Ecoya | 11.6K | 20.9% | 2 |
| May 2026 | Aesop | 11.5K | 20.6% | 3 |
| May 2026 | L'Occitane | 10.5K | 18.8% | 4 |
| May 2026 | The Body Shop | 4.2K | 7.4% | 5 |
| Jun 2026 | Lush | 21.6K | 36.8% | 1 |
| Jun 2026 | Ecoya | 11.6K | 19.7% | 2 |
| Jun 2026 | Aesop | 11.5K | 19.7% | 3 |
| Jun 2026 | L'Occitane | 10.6K | 18% | 4 |
| Jun 2026 | The Body Shop | 3.4K | 5.8% | 5 |
| Jul 2026 | Ecoya | 24.1K | 33.7% | 1 |
| Jul 2026 | Lush | 21.6K | 30.1% | 2 |
| Jul 2026 | Aesop | 11.6K | 16.1% | 3 |
| Jul 2026 | L'Occitane | 10.2K | 14.2% | 4 |
| Jul 2026 | The Body Shop | 4.3K | 6% | 5 |
| Aug 2026 | Lush | 20.2K | 34.3% | 1 |
| Aug 2026 | Ecoya | 12.5K | 21.2% | 2 |
| Aug 2026 | Aesop | 11.6K | 19.7% | 3 |
| Aug 2026 | L'Occitane | 10.2K | 17.3% | 4 |
| Aug 2026 | The Body Shop | 4.5K | 7.6% | 5 |
| Sep 2026 | Aesop | — | — | — |
| Sep 2026 | Ecoya | — | — | — |
| Sep 2026 | L'Occitane | — | — | — |
| Sep 2026 | Lush | — | — | — |
| Sep 2026 | The Body Shop | — | — | — |

## What is being compared

- **Aesop**: Measured on the search terms “aesop”, “aesop animal”, “aesop aromatique”, “aesop body care”, “aesop body wash”, “aesop candle”, “aesop com”, “aesop deo”, “aesop diffuser”, “aesop gift set”, “aesop hand wash”, “aesop handbalm”, “aesop high street”, “aesop hwyl”, “aesop incense”, “aesop lip balm”, “aesop marrakech”, “aesop near me”, “aesop nz”, “aesop online”, “aesop parfum”, “aesop room spray”, “aesop sale”, “aesop skincare” and “aesop tacit”, summed into one figure.
- **Ecoya**: Measured on the search terms “briscoes ecoya”, “ecoya”, “ecoya black friday sale”, “ecoya body care”, “ecoya candle”, “ecoya candles sale”, “ecoya car diffusers”, “ecoya co nz”, “ecoya diffuser”, “ecoya gift set”, “ecoya hand cream”, “ecoya hand wash”, “ecoya lotion”, “ecoya lychee guava”, “ecoya near me”, “ecoya nz”, “ecoya nz sale”, “ecoya online”, “ecoya outlet”, “ecoya reed diffusers” and “ecoya sale”, summed into one figure.
- **L'Occitane**: Measured on the search terms “almond shower oil l occitane”, “almond supple skin oil l occitane”, “balm l occitane”, “body oil l occitane”, “l occitane”, “l occitane almond oil”, “l occitane bath bombs”, “l occitane body care”, “l occitane en provenc”, “l occitane gift sets”, “l occitane hand cream”, “l occitane near me”, “l occitane oil”, “l occitane oil shower”, “loccitane”, “loccitane bath bombs”, “loccitane body care”, “loccitane gift sets”, “loccitane hand cream”, “loccitane handcream”, “loccitane near me”, “loccitane new zealand”, “loccitane nz” and “loccitane online”, summed into one figure.
- **Lush**: Measured on the search terms “lush”, “lush bath bombs”, “lush beauty”, “lush body care”, “lush com”, “lush cosmetics”, “lush gift sets”, “lush hand cream”, “lush let the good times roll”, “lush near me”, “lush nz”, “lush online”, “lush perfume”, “lush shop” and “lush super milk”, summed into one figure.
- **The Body Shop**: Measured on the search terms “the body shop”, “the body shop anti dandruff shampoo”, “the body shop aus”, “the body shop bath bombs”, “the body shop body butter”, “the body shop body care”, “the body shop england”, “the body shop gift sets”, “the body shop hand cream”, “the body shop near me”, “the body shop nz”, “the body shop online”, “the body shop white musk”, “the body shop white musk perfume”, “thebodyshop”, “thebodyshop com”, “thebodyshop hand cream” and “thebodyshop nz”, summed into one figure.

- [Aesop](/demand/nz/brands/aesop)
- [Ecoya](/demand/nz/brands/ecoya)
- [L'Occitane](/demand/nz/brands/loccitane)
- [Lush](/demand/nz/brands/lush)
- [The Body Shop](/demand/nz/brands/the-body-shop)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bath, body and cosmetics stores in New Zealand?

In August 2026, Lush was the most searched among bath, body and cosmetics stores in New Zealand, with an estimated 20.2K branded searches and 34.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Bath, body and cosmetics stores in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-bath-and-body-stores

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bath-and-body-stores. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.