--- title: "Puma vs Under Armour: Which is searched more in New Zealand?" description: "Is Puma or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Basketball shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-basketball-shoes-brands/compare/puma-vs-under-armour" publisher: "Brandwave" --- # Puma vs Under Armour: Which is searched more in New Zealand? Is Puma or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Basketball shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Puma and Under Armour - **Competitive set**: Basketball shoe brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Puma Share of Search**: 11.8% - **Under Armour Share of Search**: 3.4% ## Is Puma or Under Armour more popular in search? - In September 2026, Puma had more branded searches than Under Armour among basketball shoe brands in New Zealand. Puma had about 28,600 branded searches, while Under Armour had 8,370. Puma made up 11.8% of all basketball shoe brand searches we track, and Under Armour accounted for 3.4%. - Puma was ahead of Under Armour in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Puma’s share of searches among basketball shoe brands in New Zealand moved from 10.2% to 11.8%, and its estimated monthly branded searches moved from 22.6K to 28.6K. - Across the 12 months ending September 2026, Under Armour’s share of searches among basketball shoe brands in New Zealand moved from 4% to 3.4%, and its estimated monthly branded searches moved from 8.8K to 8.4K. ## Top basketball shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Puma and Under Armour were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Under Armour was listed before Puma in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adidas | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Under Armour | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Puma | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | New Balance | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Anta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about basketball shoe brands - Asked ChatGPT "Which basketball shoe brand should I buy in New Zealand?": 1. Nike, 2. Adidas, 3. Under Armour, 4. New Balance, 5. Puma - Asked ChatGPT "What are the best basketball shoe brands in New Zealand?": 1. Nike, 2. Adidas, 3. Puma, 4. Under Armour, 5. New Balance - Asked ChatGPT "What's the best basketball shoe brand in New Zealand for indoor court grip?": 1. Adidas, 2. Nike - Searched Google, AI Overview "basketball shoes nz": 1. Under Armour, 2. Adidas, 3. Puma, 4. Nike, 5. New Balance - Searched Google, AI Overview "lightweight basketball shoes": 1. Nike, 2. Adidas Not named in any answer: Anta. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand basketball shoe brands in September 2026? - Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026. ## Month by month | Month | Puma estimated searches | Puma Share of Search | Puma rank | Under Armour estimated searches | Under Armour Share of Search | Under Armour rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.6K | 10.2% | 4 | 8.8K | 4% | 5 | | Nov 2025 | 26.1K | 9.2% | 4 | 10.9K | 3.8% | 5 | | Dec 2025 | 32.1K | 11.3% | 4 | 11K | 3.9% | 5 | | Jan 2026 | 22.2K | 10% | 4 | 8.9K | 4% | 5 | | Feb 2026 | 18.1K | 9.6% | 4 | 7K | 3.7% | 5 | | Mar 2026 | 23.6K | 10.3% | 4 | 7K | 3.1% | 5 | | Apr 2026 | 23.7K | 10.4% | 4 | 8.4K | 3.7% | 5 | | May 2026 | 23.7K | 9.4% | 4 | 8.4K | 3.3% | 5 | | Jun 2026 | 36.9K | 13.7% | 4 | 8.3K | 3.1% | 5 | | Jul 2026 | 33K | 13% | 4 | 9.9K | 3.9% | 5 | | Aug 2026 | 29.2K | 11.5% | 4 | 9.4K | 3.7% | 5 | | Sep 2026 | 28.6K | 11.8% | 4 | 8.4K | 3.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Puma’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Puma**: Measured on the search terms “puma”, “puma ballet flats”, “puma footy boots”, “puma logos”, “puma outlet”, “puma sale”, “puma speed cat”, “puma speedcat”, “puma wedge” and “speedcat puma”, summed into one figure. - **Under Armour**: Measured on the search terms “pants under armour”, “under armour”, “under armour apparel”, “under armour caps”, “under armour heatgear”, “under armour outlet”, “under armour sale”, “under armour shorts”, “under armour slides”, “under armour underwear”, “under armour westgate”, “underarmour”, “underarmour compression” and “underarmour hovr”, summed into one figure. - [Puma profile](/demand/nz/brands/puma) - [Under Armour profile](/demand/nz/brands/under-armour) - [All basketball shoe brands in New Zealand](/demand/nz/categories/nz-basketball-shoes-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Puma or Under Armour more popular in search? In September 2026, Puma had more branded searches than Under Armour among basketball shoe brands in New Zealand. Puma had about 28,600 branded searches, while Under Armour had 8,370. Puma made up 11.8% of all basketball shoe brand searches we track, and Under Armour accounted for 3.4%. ## Cite this page Brandwave. "Puma vs Under Armour: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-basketball-shoes-brands/compare/puma-vs-under-armour This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-basketball-shoes-brands/compare/puma-vs-under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.