--- title: "Basketball brands in New Zealand: Which are searched most?" description: "Compare the basketball brands New Zealanders play with. Share of Search among Molten, Spalding and Wilson, the basketball brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-basketball-brands" publisher: "Brandwave" --- # Basketball brands in New Zealand: Which are searched most? Compare the basketball brands New Zealanders play with. Share of Search among Molten, Spalding and Wilson, the basketball brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Basketball brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Molten, 47.3% ## Which brand is most popular in search among basketball brands in New Zealand? - In September 2026, Molten was the most searched among basketball brands in New Zealand, with an estimated 710 branded searches, 47.3% of all searches for the three we track. - Spalding is in 2nd place, 16 percentage points behind at 31.3%. - Across the 12 months ending September 2026, Molten’s share of searches among basketball brands in New Zealand increased from 40% to 47.3%. - Across the 12 months ending September 2026, Spalding’s share of searches among basketball brands in New Zealand decreased from 40% to 31.3%. - Across the 12 months ending September 2026, Wilson’s share of searches among basketball brands in New Zealand increased from 20% to 21.3%. - Across the 12 months ending September 2026, Molten’s share of searches among basketball brands in New Zealand peaked at 82.4% in July 2026 and was lowest at 35.3% in May 2026. - Across the 12 months ending September 2026, Spalding’s share of searches among basketball brands in New Zealand peaked at 40% in October 2025 and was lowest at 11% in July 2026. - Across the 12 months ending September 2026, Wilson’s share of searches among basketball brands in New Zealand peaked at 35.8% in May 2026 and was lowest at 6.6% in July 2026. ## Top basketball brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Wilson appeared every time. Wilson was recommended most often, coming first in three out of four answers that gave a list. Molten was second, and Spalding was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wilson | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Molten | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Spalding | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about basketball brands - Asked ChatGPT "Which basketball brand should I buy in New Zealand?": 1. Wilson, 2. Molten, 3. Spalding - Asked ChatGPT "What are the best basketball brands in New Zealand?": 1. Wilson, 2. Molten, 3. Spalding - Asked ChatGPT "What's the best basketball brand in New Zealand for indoor play?": 1. Molten, 2. Wilson - Searched Google, AI Overview "best basketballs": 1. Wilson, 2. Spalding - Searched Google, AI Overview "size 7 basketball": 1. Wilson Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## Compare search popularity between leading brands - [Molten vs Spalding: compare search popularity](/demand/nz/compare/molten-vs-spalding): 47.3% against 31.3% Share of Search. - [Molten vs Wilson: compare search popularity](/demand/nz/compare/molten-vs-wilson): 47.3% against 21.3% Share of Search. - [Spalding vs Wilson: compare search popularity](/demand/nz/compare/spalding-vs-wilson): 31.3% against 21.3% Share of Search. ## How did search popularity change for New Zealand basketball brands in September 2026? - Estimated monthly branded searches for Molten in New Zealand rose 10.9% over 12 measured months, from 640 to 710 in September 2026. - Estimated monthly branded searches for Spalding in New Zealand fell 26.6% over 12 measured months, from 640 to 470 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Molten | 47.3% | 710 | 0.0% | Molten | | 2 | Spalding | 31.3% | 470 | 0.0% | Spalding | | 3 | Wilson | 21.3% | 320 | 0.0% | Wilson | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Molten | 640 | 40% | 1 | | Oct 2025 | Spalding | 640 | 40% | 2 | | Oct 2025 | Wilson | 320 | 20% | 3 | | Nov 2025 | Molten | 710 | 44.1% | 1 | | Nov 2025 | Spalding | 580 | 36% | 2 | | Nov 2025 | Wilson | 320 | 19.9% | 3 | | Dec 2025 | Molten | 600 | 40% | 1 | | Dec 2025 | Spalding | 580 | 38.7% | 2 | | Dec 2025 | Wilson | 320 | 21.3% | 3 | | Jan 2026 | Molten | 350 | 42.2% | 1 | | Jan 2026 | Spalding | 310 | 37.3% | 2 | | Jan 2026 | Wilson | 170 | 20.5% | 3 | | Feb 2026 | Molten | 420 | 46.7% | 1 | | Feb 2026 | Spalding | 310 | 34.4% | 2 | | Feb 2026 | Wilson | 170 | 18.9% | 3 | | Mar 2026 | Molten | 640 | 41.3% | 1 | | Mar 2026 | Spalding | 520 | 33.5% | 2 | | Mar 2026 | Wilson | 390 | 25.2% | 3 | | Apr 2026 | Molten | 530 | 38.1% | 1 | | Apr 2026 | Spalding | 470 | 33.8% | 2 | | Apr 2026 | Wilson | 390 | 28.1% | 3 | | May 2026 | Wilson | 720 | 35.8% | 1 | | May 2026 | Molten | 710 | 35.3% | 2 | | May 2026 | Spalding | 580 | 28.9% | 3 | | Jun 2026 | Molten | 650 | 38% | 1 | | Jun 2026 | Wilson | 590 | 34.5% | 2 | | Jun 2026 | Spalding | 470 | 27.5% | 3 | | Jul 2026 | Molten | 3.2K | 82.4% | 1 | | Jul 2026 | Spalding | 430 | 11% | 2 | | Jul 2026 | Wilson | 260 | 6.6% | 3 | | Aug 2026 | Molten | 710 | 47.3% | 1 | | Aug 2026 | Spalding | 470 | 31.3% | 2 | | Aug 2026 | Wilson | 320 | 21.3% | 3 | | Sep 2026 | Molten | 710 | 47.3% | 1 | | Sep 2026 | Spalding | 470 | 31.3% | 2 | | Sep 2026 | Wilson | 320 | 21.3% | 3 | ## What is being compared - **Molten**: Measured on the search terms “molten” and “molten basketball”, summed into one figure. - **Spalding**: Measured on the search terms “spalding” and “spalding basketball”, summed into one figure. - **Wilson**: Measured on the search term “wilson basketball”. - [Molten](/demand/nz/brands/molten) - [Spalding](/demand/nz/brands/spalding) - [Wilson](/demand/nz/brands/wilson) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among basketball brands in New Zealand? In September 2026, Molten was the most searched among basketball brands in New Zealand, with an estimated 710 branded searches, 47.3% of all searches for the three we track. ## Cite this page Brandwave. "Basketball brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-basketball-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-basketball-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.