--- title: "Fender vs Ibanez: Which is searched more in New Zealand?" description: "Is Fender or Ibanez more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baritone guitar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-baritone-guitar-brands/compare/fender-vs-ibanez" publisher: "Brandwave" --- # Fender vs Ibanez: Which is searched more in New Zealand? Is Fender or Ibanez more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baritone guitar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fender and Ibanez - **Competitive set**: Baritone guitar brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fender Share of Search**: 56.8% - **Ibanez Share of Search**: 24.2% ## Is Fender or Ibanez more popular in search? - In September 2026, Fender had more branded searches than Ibanez among baritone guitar brands in New Zealand. Fender had about 3,140 branded searches, while Ibanez had 1,340. Fender made up 56.8% of all baritone guitar brand searches we track, and Ibanez accounted for 24.2%. - Fender was ahead of Ibanez in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fender’s share of searches among baritone guitar brands in New Zealand moved from 53.9% to 56.8%, and its estimated monthly branded searches moved from 3K to 3.1K. - Across the 12 months ending September 2026, Ibanez’s share of searches among baritone guitar brands in New Zealand moved from 25.7% to 24.2%, and its estimated monthly branded searches moved from 1.4K to 1.3K. ## Top baritone guitar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ibanez was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fender was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ibanez was listed before Fender in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ibanez | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Fender | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Gibson | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about baritone guitar brands - Asked ChatGPT "Which baritone guitar brand should I buy in New Zealand?": 1. Ibanez - Asked ChatGPT "What are the best baritone guitar brands in New Zealand?": 1. Ibanez, 2. Fender - Asked ChatGPT "What's the best baritone guitar brand in New Zealand for deeper tuning?": named none of the brands we track - Searched Google, AI Overview "baritone guitar nz": 1. Ibanez - Searched Google, AI Overview "baritone electric guitar": 1. Ibanez, 2. Fender, 3. Gibson Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baritone guitar brands in September 2026? - In September 2026, Fender gained share of searches among baritone guitar brands in New Zealand, from 54.4% to 56.8%. ## Month by month | Month | Fender estimated searches | Fender Share of Search | Fender rank | Ibanez estimated searches | Ibanez Share of Search | Ibanez rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 53.9% | 1 | 1.4K | 25.7% | 2 | | Nov 2025 | 3K | 54.6% | 1 | 1.3K | 24% | 2 | | Dec 2025 | 3K | 55.9% | 1 | 1.3K | 24.9% | 2 | | Jan 2026 | 2.9K | 51.9% | 1 | 1.7K | 29.7% | 2 | | Feb 2026 | 2.6K | 53.3% | 1 | 1.2K | 24% | 2 | | Mar 2026 | 3.2K | 54.4% | 1 | 1.3K | 22.8% | 3 | | Apr 2026 | 3.2K | 54.3% | 1 | 1.5K | 26.1% | 2 | | May 2026 | 3.5K | 58.7% | 1 | 1.3K | 21.8% | 2 | | Jun 2026 | 3.3K | 55.7% | 1 | 1.4K | 24.1% | 2 | | Jul 2026 | 3.2K | 56.8% | 1 | 1.3K | 22.7% | 2 | | Aug 2026 | 3.1K | 54.4% | 1 | 1.4K | 24.6% | 2 | | Sep 2026 | 3.1K | 56.8% | 1 | 1.3K | 24.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fender’s and Ibanez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fender**: Measured on the search terms “fender”, “fender jazzmaster”, “fender mustang”, “fender strat” and “fender tele”, summed into one figure. - **Ibanez**: Measured on the search terms “ibanez”, “ibanez az”, “ibanez gio”, “ibanez jem”, “ibanez rg” and “ibanez ts”, summed into one figure. - [Fender profile](/demand/nz/brands/fender) - [Ibanez profile](/demand/nz/brands/ibanez) - [All baritone guitar brands in New Zealand](/demand/nz/categories/nz-baritone-guitar-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fender or Ibanez more popular in search? In September 2026, Fender had more branded searches than Ibanez among baritone guitar brands in New Zealand. Fender had about 3,140 branded searches, while Ibanez had 1,340. Fender made up 56.8% of all baritone guitar brand searches we track, and Ibanez accounted for 24.2%. ## Cite this page Brandwave. "Fender vs Ibanez: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-baritone-guitar-brands/compare/fender-vs-ibanez This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baritone-guitar-brands/compare/fender-vs-ibanez. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.