---
title: "Baritone guitar brands in New Zealand: Which are searched most?"
description: "Compare the baritone guitar brands people buy. Share of Search among Fender, Ibanez and Gibson, the baritone guitar brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-baritone-guitar-brands"
publisher: "Brandwave"
---

# Baritone guitar brands in New Zealand: Which are searched most?

Compare the baritone guitar brands people buy. Share of Search among Fender, Ibanez and Gibson, the baritone guitar brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baritone guitar brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fender, 56.8%

## Which brand is most popular in search among baritone guitar brands in New Zealand?

- In September 2026, Fender was the most searched among baritone guitar brands in New Zealand, with an estimated 3.1K branded searches, 56.8% of all searches for the three we track.
- Ibanez is in 2nd place, 32.5 percentage points behind at 24.2%.
- Across the 12 months ending September 2026, Fender’s share of searches among baritone guitar brands in New Zealand increased from 53.9% to 56.8%.
- Across the 12 months ending September 2026, Ibanez’s share of searches among baritone guitar brands in New Zealand decreased from 25.7% to 24.2%.
- Across the 12 months ending September 2026, Gibson’s share of searches among baritone guitar brands in New Zealand decreased from 20.4% to 19%.
- Across the 12 months ending September 2026, Fender’s share of searches among baritone guitar brands in New Zealand peaked at 58.7% in May 2026 and was lowest at 51.9% in January 2026.
- Across the 12 months ending September 2026, Ibanez’s share of searches among baritone guitar brands in New Zealand peaked at 29.7% in January 2026 and was lowest at 21.8% in May 2026.
- Across the 12 months ending September 2026, Gibson’s share of searches among baritone guitar brands in New Zealand peaked at 22.8% in March 2026 and was lowest at 18.4% in January 2026.

## Top baritone guitar brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ibanez was mentioned most often, in four of the five answers. Ibanez was recommended most often, coming first in both answers that gave a list. Fender was second, and Gibson was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ibanez | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Fender | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Gibson | 3rd | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about baritone guitar brands

- Asked ChatGPT "Which baritone guitar brand should I buy in New Zealand?": 1. Ibanez
- Asked ChatGPT "What are the best baritone guitar brands in New Zealand?": 1. Ibanez, 2. Fender
- Asked ChatGPT "What's the best baritone guitar brand in New Zealand for deeper tuning?": named none of the brands we track
- Searched Google, AI Overview "baritone guitar nz": 1. Ibanez
- Searched Google, AI Overview "baritone electric guitar": 1. Ibanez, 2. Fender, 3. Gibson

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Fender vs Ibanez: compare search popularity](/demand/nz/compare/fender-vs-ibanez): 56.8% against 24.2% Share of Search.
- [Fender vs Gibson: compare search popularity](/demand/nz/compare/fender-vs-gibson): 56.8% against 19% Share of Search.
- [Ibanez vs Gibson: compare search popularity](/demand/nz/compare/gibson-vs-ibanez): 24.2% against 19% Share of Search.

## How did search popularity change for New Zealand baritone guitar brands in September 2026?

- In September 2026, Fender gained share of searches among baritone guitar brands in New Zealand, from 54.4% to 56.8%.
- In September 2026, Gibson lost share of searches among baritone guitar brands in New Zealand, from 21.1% to 19%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fender | 56.8% | 3.1K | +1.3% | Fender |
| 2 | Ibanez | 24.2% | 1.3K | -4.3% | Ibanez |
| 3 | Gibson | 19% | 1.1K | -12.5% | Gibson |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fender | 3K | 53.9% | 1 |
| Oct 2025 | Ibanez | 1.4K | 25.7% | 2 |
| Oct 2025 | Gibson | 1.1K | 20.4% | 3 |
| Nov 2025 | Fender | 3K | 54.6% | 1 |
| Nov 2025 | Ibanez | 1.3K | 24% | 2 |
| Nov 2025 | Gibson | 1.2K | 21.4% | 3 |
| Dec 2025 | Fender | 3K | 55.9% | 1 |
| Dec 2025 | Ibanez | 1.3K | 24.9% | 2 |
| Dec 2025 | Gibson | 1K | 19.2% | 3 |
| Jan 2026 | Fender | 2.9K | 51.9% | 1 |
| Jan 2026 | Ibanez | 1.7K | 29.7% | 2 |
| Jan 2026 | Gibson | 1K | 18.4% | 3 |
| Feb 2026 | Fender | 2.6K | 53.3% | 1 |
| Feb 2026 | Ibanez | 1.2K | 24% | 2 |
| Feb 2026 | Gibson | 1.1K | 22.7% | 3 |
| Mar 2026 | Fender | 3.2K | 54.4% | 1 |
| Mar 2026 | Gibson | 1.3K | 22.8% | 2 |
| Mar 2026 | Ibanez | 1.3K | 22.8% | 3 |
| Apr 2026 | Fender | 3.2K | 54.3% | 1 |
| Apr 2026 | Ibanez | 1.5K | 26.1% | 2 |
| Apr 2026 | Gibson | 1.1K | 19.5% | 3 |
| May 2026 | Fender | 3.5K | 58.7% | 1 |
| May 2026 | Ibanez | 1.3K | 21.8% | 2 |
| May 2026 | Gibson | 1.2K | 19.5% | 3 |
| Jun 2026 | Fender | 3.3K | 55.7% | 1 |
| Jun 2026 | Ibanez | 1.4K | 24.1% | 2 |
| Jun 2026 | Gibson | 1.2K | 20.2% | 3 |
| Jul 2026 | Fender | 3.2K | 56.8% | 1 |
| Jul 2026 | Ibanez | 1.3K | 22.7% | 2 |
| Jul 2026 | Gibson | 1.1K | 20.4% | 3 |
| Aug 2026 | Fender | 3.1K | 54.4% | 1 |
| Aug 2026 | Ibanez | 1.4K | 24.6% | 2 |
| Aug 2026 | Gibson | 1.2K | 21.1% | 3 |
| Sep 2026 | Fender | 3.1K | 56.8% | 1 |
| Sep 2026 | Ibanez | 1.3K | 24.2% | 2 |
| Sep 2026 | Gibson | 1.1K | 19% | 3 |

## What is being compared

- **Fender**: Measured on the search terms “fender”, “fender jazzmaster”, “fender mustang”, “fender strat” and “fender tele”, summed into one figure.
- **Gibson**: Measured on the search terms “gibson les paul”, “gibson sg” and “gibson sg standard”, summed into one figure.
- **Ibanez**: Measured on the search terms “ibanez”, “ibanez az”, “ibanez gio”, “ibanez jem”, “ibanez rg” and “ibanez ts”, summed into one figure.

- [Fender](/demand/nz/brands/fender)
- [Gibson](/demand/nz/brands/gibson)
- [Ibanez](/demand/nz/brands/ibanez)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baritone guitar brands in New Zealand?

In September 2026, Fender was the most searched among baritone guitar brands in New Zealand, with an estimated 3.1K branded searches, 56.8% of all searches for the three we track.

## Cite this page

Brandwave. "Baritone guitar brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-baritone-guitar-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baritone-guitar-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.