---
title: "Barcode printer brands in New Zealand: Which are searched most?"
description: "Compare the barcode printer brands people buy. Share of Search among DYMO, Zebra, TSC and Brother, the barcode printer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-barcode-printer-brands"
publisher: "Brandwave"
---

# Barcode printer brands in New Zealand: Which are searched most?

Compare the barcode printer brands people buy. Share of Search among DYMO, Zebra, TSC and Brother, the barcode printer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Barcode printer brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: DYMO, 68.3%

## Which brand is most popular in search among barcode printer brands in New Zealand?

- In September 2026, DYMO was the most searched among barcode printer brands in New Zealand, with an estimated 690 branded searches, 68.3% of all searches for the four we track.
- Zebra is in 2nd place, 54.5 percentage points behind at 13.9%.
- Across the 12 months ending September 2026, DYMO’s share of searches among barcode printer brands in New Zealand increased from 65.2% to 68.3%.
- Across the 12 months ending September 2026, Zebra’s share of searches among barcode printer brands in New Zealand decreased from 14.8% to 13.9%.
- Across the 12 months ending September 2026, TSC’s share of searches among barcode printer brands in New Zealand decreased from 12.2% to 10.9%.
- Across the 12 months ending September 2026, Brother’s share of searches among barcode printer brands in New Zealand decreased from 7.8% to 6.9%.
- Across the 12 months ending September 2026, DYMO’s share of searches among barcode printer brands in New Zealand peaked at 73.3% in December 2025 and was lowest at 64.5% in November 2025.
- Across the 12 months ending September 2026, Zebra’s share of searches among barcode printer brands in New Zealand peaked at 16.2% in April 2026 and was lowest at 10.9% in January 2026.
- Across the 12 months ending September 2026, TSC’s share of searches among barcode printer brands in New Zealand peaked at 13.7% in February 2026 and was lowest at 10% in December 2025.
- Across the 12 months ending September 2026, Brother’s share of searches among barcode printer brands in New Zealand peaked at 9.9% in August 2026 and was lowest at 4.4% in December 2025.

## Top barcode printer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, TSC and Brother were mentioned most often, in four of the five answers. Zebra was recommended most often, coming first in three out of four answers that gave a list. Brother was second, and TSC was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zebra | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Brother | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| TSC | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| DYMO | 4th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about barcode printer brands

- Asked ChatGPT "Which barcode printer brand should I buy in New Zealand?": 1. Zebra, 2. Brother, 3. TSC
- Asked ChatGPT "What are the best barcode printer brands in New Zealand?": 1. Zebra, 2. TSC, 3. Brother
- Asked ChatGPT "What's the best barcode printer brand in New Zealand for retail labelling?": 1. Zebra, 2. TSC, 3. Brother
- Searched Google, AI Overview "label printer nz": 1. Brother, 2. DYMO, 3. TSC
- Searched Google, AI Overview "thermal printer nz": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [DYMO vs Zebra: compare search popularity](/demand/nz/compare/dymo-vs-zebra): 68.3% against 13.9% Share of Search.
- [DYMO vs TSC: compare search popularity](/demand/nz/compare/dymo-vs-tsc-printers): 68.3% against 10.9% Share of Search.
- [DYMO vs Brother: compare search popularity](/demand/nz/compare/brother-vs-dymo): 68.3% against 6.9% Share of Search.
- [Zebra vs TSC: compare search popularity](/demand/nz/compare/tsc-printers-vs-zebra): 13.9% against 10.9% Share of Search.
- [Zebra vs Brother: compare search popularity](/demand/nz/compare/brother-vs-zebra): 13.9% against 6.9% Share of Search.
- [TSC vs Brother: compare search popularity](/demand/nz/compare/brother-vs-tsc-printers): 10.9% against 6.9% Share of Search.

## How did search popularity change for New Zealand barcode printer brands in September 2026?

- In September 2026, Zebra overtook TSC to rank 2nd among barcode printer brands in New Zealand, with 13.9% of the searches.
- In September 2026, DYMO gained share of searches among barcode printer brands in New Zealand, from 64.9% to 68.3%.
- In September 2026, Brother lost share of searches among barcode printer brands in New Zealand, from 9.9% to 6.9%.
- In September 2026, TSC lost share of searches among barcode printer brands in New Zealand, from 12.6% to 10.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DYMO | 68.3% | 690 | -4.2% | DYMO |
| 2 | Zebra | 13.9% | 140 | 0.0% | Zebra |
| 3 | TSC | 10.9% | 110 | -21.4% | TSC Auto ID |
| 4 | Brother | 6.9% | 70 | -36.4% | Brother |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DYMO | 750 | 65.2% | 1 |
| Oct 2025 | Zebra | 170 | 14.8% | 2 |
| Oct 2025 | TSC | 140 | 12.2% | 3 |
| Oct 2025 | Brother | 90 | 7.8% | 4 |
| Nov 2025 | DYMO | 690 | 64.5% | 1 |
| Nov 2025 | Zebra | 170 | 15.9% | 2 |
| Nov 2025 | TSC | 120 | 11.2% | 3 |
| Nov 2025 | Brother | 90 | 8.4% | 4 |
| Dec 2025 | DYMO | 660 | 73.3% | 1 |
| Dec 2025 | Zebra | 110 | 12.2% | 2 |
| Dec 2025 | TSC | 90 | 10% | 3 |
| Dec 2025 | Brother | 40 | 4.4% | 4 |
| Jan 2026 | DYMO | 910 | 71.1% | 1 |
| Jan 2026 | TSC | 160 | 12.5% | 2 |
| Jan 2026 | Zebra | 140 | 10.9% | 3 |
| Jan 2026 | Brother | 70 | 5.5% | 4 |
| Feb 2026 | DYMO | 800 | 68.4% | 1 |
| Feb 2026 | TSC | 160 | 13.7% | 2 |
| Feb 2026 | Zebra | 140 | 12% | 3 |
| Feb 2026 | Brother | 70 | 6% | 4 |
| Mar 2026 | DYMO | 830 | 68% | 1 |
| Mar 2026 | TSC | 160 | 13.1% | 2 |
| Mar 2026 | Zebra | 140 | 11.5% | 3 |
| Mar 2026 | Brother | 90 | 7.4% | 4 |
| Apr 2026 | DYMO | 690 | 65.7% | 1 |
| Apr 2026 | Zebra | 170 | 16.2% | 2 |
| Apr 2026 | TSC | 120 | 11.4% | 3 |
| Apr 2026 | Brother | 70 | 6.7% | 4 |
| May 2026 | DYMO | 720 | 68.6% | 1 |
| May 2026 | TSC | 140 | 13.3% | 2 |
| May 2026 | Zebra | 140 | 13.3% | 3 |
| May 2026 | Brother | 50 | 4.8% | 4 |
| Jun 2026 | DYMO | 800 | 67.8% | 1 |
| Jun 2026 | Zebra | 170 | 14.4% | 2 |
| Jun 2026 | TSC | 140 | 11.9% | 3 |
| Jun 2026 | Brother | 70 | 5.9% | 4 |
| Jul 2026 | DYMO | 700 | 64.8% | 1 |
| Jul 2026 | Zebra | 170 | 15.7% | 2 |
| Jul 2026 | TSC | 140 | 13% | 3 |
| Jul 2026 | Brother | 70 | 6.5% | 4 |
| Aug 2026 | DYMO | 720 | 64.9% | 1 |
| Aug 2026 | TSC | 140 | 12.6% | 2 |
| Aug 2026 | Zebra | 140 | 12.6% | 3 |
| Aug 2026 | Brother | 110 | 9.9% | 4 |
| Sep 2026 | DYMO | 690 | 68.3% | 1 |
| Sep 2026 | Zebra | 140 | 13.9% | 2 |
| Sep 2026 | TSC | 110 | 10.9% | 3 |
| Sep 2026 | Brother | 70 | 6.9% | 4 |

## What is being compared

- **Brother**: Measured on the search term “brother a3 printer”.
- **DYMO**: Measured on the search terms “dymo”, “dymo connect”, “dymo labelwriter450”, “dymo letratag” and “dymo tag printer”, summed into one figure.
- **TSC**: Measured on the search terms “tsc label printer” and “tsc printer”, summed into one figure.
- **Zebra**: Measured on the search term “zebra printer”.

- [Brother](/demand/nz/brands/brother)
- [DYMO](/demand/nz/brands/dymo)
- [TSC](/demand/nz/brands/tsc-printers)
- [Zebra](/demand/nz/brands/zebra)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among barcode printer brands in New Zealand?

In September 2026, DYMO was the most searched among barcode printer brands in New Zealand, with an estimated 690 branded searches, 68.3% of all searches for the four we track.

## Cite this page

Brandwave. "Barcode printer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-barcode-printer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-barcode-printer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.