---
title: "Barcode labels brands in New Zealand: Which are searched most?"
description: "Compare the barcode labels brands people buy. Share of Search among Avery, DYMO, Brother, PacLabel and Zebra, the barcode labels brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-barcode-labels-brands"
publisher: "Brandwave"
---

# Barcode labels brands in New Zealand: Which are searched most?

Compare the barcode labels brands people buy. Share of Search among Avery, DYMO, Brother, PacLabel and Zebra, the barcode labels brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Barcode labels brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Avery, 32.2%

## Which brand is most popular in search among barcode labels brands in New Zealand?

- In September 2026, Avery was the most searched among barcode labels brands in New Zealand, with an estimated 730 branded searches, 32.2% of all searches for the five we track.
- DYMO is in 2nd place, 1.8 percentage points behind at 30.4%.
- Across the 12 months ending September 2026, DYMO’s share of searches among barcode labels brands in New Zealand decreased from 33.3% to 30.4%.
- Across the 12 months ending September 2026, PacLabel’s share of searches among barcode labels brands in New Zealand increased from 9.3% to 14.1%.
- Across the 12 months ending September 2026, Zebra’s share of searches among barcode labels brands in New Zealand decreased from 7.6% to 6.2%.
- Across the 12 months ending September 2026, Avery’s share of searches among barcode labels brands in New Zealand peaked at 37.1% in November 2025 and was lowest at 24.6% in January 2026.
- Across the 12 months ending September 2026, DYMO’s share of searches among barcode labels brands in New Zealand peaked at 37.9% in January 2026 and was lowest at 28.7% in November 2025.
- Across the 12 months ending September 2026, Brother’s share of searches among barcode labels brands in New Zealand peaked at 24.6% in January 2026 and was lowest at 15.5% in March 2026.
- Across the 12 months ending September 2026, PacLabel’s share of searches among barcode labels brands in New Zealand peaked at 14.1% in September 2026 and was lowest at 7.1% in January 2026.
- Across the 12 months ending September 2026, Zebra’s share of searches among barcode labels brands in New Zealand peaked at 8.3% in April 2026 and was lowest at 5.4% in December 2025.
- Across the 12 months ending September 2026, Avery rose from 2nd to 1st among barcode labels brands in New Zealand.
- Across the 12 months ending September 2026, DYMO fell from 1st to 2nd among barcode labels brands in New Zealand.
- Across the 12 months ending September 2026, Brother held steady: its share of searches among barcode labels brands in New Zealand moved less than 0.5 percentage points.

## Top barcode labels brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, PacLabel and Zebra appeared every time. Zebra was recommended most often, coming first in two out of four answers that gave a list. PacLabel was second, and Brother was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zebra | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| PacLabel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Brother | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Avery | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| DYMO | 4th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about barcode labels brands

- Asked ChatGPT "Which barcode labels brand should I buy in New Zealand?": 1. Zebra, 2. Brother, 3. DYMO, 4. PacLabel
- Asked ChatGPT "What are the best barcode labels brands in New Zealand?": 1. Zebra, 2. Brother, 3. DYMO, 4. PacLabel
- Asked ChatGPT "What's the best barcode labels brand in New Zealand for retail labelling?": 1. Avery, 2. Zebra, 3. PacLabel
- Searched Google, AI Overview "barcode labels nz": 1. PacLabel, 2. Zebra, 3. Brother
- Searched Google, AI Overview "thermal labels nz": 1. PacLabel, 2. Zebra

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Avery vs DYMO: compare search popularity](/demand/nz/compare/avery-vs-dymo): 32.2% against 30.4% Share of Search.
- [Avery vs Brother: compare search popularity](/demand/nz/compare/avery-vs-brother): 32.2% against 17.2% Share of Search.
- [Avery vs PacLabel: compare search popularity](/demand/nz/compare/avery-vs-paclabel): 32.2% against 14.1% Share of Search.
- [Avery vs Zebra: compare search popularity](/demand/nz/compare/avery-vs-zebra): 32.2% against 6.2% Share of Search.
- [DYMO vs Brother: compare search popularity](/demand/nz/compare/brother-vs-dymo): 30.4% against 17.2% Share of Search.
- [DYMO vs PacLabel: compare search popularity](/demand/nz/compare/dymo-vs-paclabel): 30.4% against 14.1% Share of Search.
- [DYMO vs Zebra: compare search popularity](/demand/nz/compare/dymo-vs-zebra): 30.4% against 6.2% Share of Search.
- [Brother vs PacLabel: compare search popularity](/demand/nz/compare/brother-vs-paclabel): 17.2% against 14.1% Share of Search.
- [Brother vs Zebra: compare search popularity](/demand/nz/compare/brother-vs-zebra): 17.2% against 6.2% Share of Search.
- [PacLabel vs Zebra: compare search popularity](/demand/nz/compare/paclabel-vs-zebra): 14.1% against 6.2% Share of Search.

## How did search popularity change for New Zealand barcode labels brands in September 2026?

- In September 2026, PacLabel gained share of searches among barcode labels brands in New Zealand, from 11.2% to 14.1%.
- In September 2026, Avery gained share of searches among barcode labels brands in New Zealand, from 31.3% to 32.2%.
- In September 2026, Brother lost share of searches among barcode labels brands in New Zealand, from 20.6% to 17.2%.
- In September 2026, DYMO lost share of searches among barcode labels brands in New Zealand, from 30.9% to 30.4%.
- Estimated monthly branded searches for Zebra in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Avery | 32.2% | 730 | 0.0% | Avery |
| 2 | DYMO | 30.4% | 690 | -4.2% | DYMO |
| 3 | Brother | 17.2% | 390 | -18.8% | Brother |
| 4 | PacLabel | 14.1% | 320 | +23.1% | PacLabel |
| 5 | Zebra | 6.2% | 140 | 0.0% | Zebra |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DYMO | 750 | 33.3% | 1 |
| Oct 2025 | Avery | 730 | 32.4% | 2 |
| Oct 2025 | Brother | 390 | 17.3% | 3 |
| Oct 2025 | PacLabel | 210 | 9.3% | 4 |
| Oct 2025 | Zebra | 170 | 7.6% | 5 |
| Nov 2025 | Avery | 890 | 37.1% | 1 |
| Nov 2025 | DYMO | 690 | 28.7% | 2 |
| Nov 2025 | Brother | 390 | 16.3% | 3 |
| Nov 2025 | PacLabel | 260 | 10.8% | 4 |
| Nov 2025 | Zebra | 170 | 7.1% | 5 |
| Dec 2025 | Avery | 720 | 35.6% | 1 |
| Dec 2025 | DYMO | 660 | 32.7% | 2 |
| Dec 2025 | Brother | 320 | 15.8% | 3 |
| Dec 2025 | PacLabel | 210 | 10.4% | 4 |
| Dec 2025 | Zebra | 110 | 5.4% | 5 |
| Jan 2026 | DYMO | 910 | 37.9% | 1 |
| Jan 2026 | Avery | 590 | 24.6% | 2 |
| Jan 2026 | Brother | 590 | 24.6% | 3 |
| Jan 2026 | PacLabel | 170 | 7.1% | 4 |
| Jan 2026 | Zebra | 140 | 5.8% | 5 |
| Feb 2026 | DYMO | 800 | 33.9% | 1 |
| Feb 2026 | Avery | 730 | 30.9% | 2 |
| Feb 2026 | Brother | 480 | 20.3% | 3 |
| Feb 2026 | PacLabel | 210 | 8.9% | 4 |
| Feb 2026 | Zebra | 140 | 5.9% | 5 |
| Mar 2026 | Avery | 890 | 35.5% | 1 |
| Mar 2026 | DYMO | 830 | 33.1% | 2 |
| Mar 2026 | Brother | 390 | 15.5% | 3 |
| Mar 2026 | PacLabel | 260 | 10.4% | 4 |
| Mar 2026 | Zebra | 140 | 5.6% | 5 |
| Apr 2026 | DYMO | 690 | 33.7% | 1 |
| Apr 2026 | Avery | 590 | 28.8% | 2 |
| Apr 2026 | Brother | 390 | 19% | 3 |
| Apr 2026 | PacLabel | 210 | 10.2% | 4 |
| Apr 2026 | Zebra | 170 | 8.3% | 5 |
| May 2026 | Avery | 730 | 34% | 1 |
| May 2026 | DYMO | 720 | 33.5% | 2 |
| May 2026 | Brother | 390 | 18.1% | 3 |
| May 2026 | PacLabel | 170 | 7.9% | 4 |
| May 2026 | Zebra | 140 | 6.5% | 5 |
| Jun 2026 | DYMO | 800 | 34.2% | 1 |
| Jun 2026 | Avery | 720 | 30.8% | 2 |
| Jun 2026 | Brother | 390 | 16.7% | 3 |
| Jun 2026 | PacLabel | 260 | 11.1% | 4 |
| Jun 2026 | Zebra | 170 | 7.3% | 5 |
| Jul 2026 | DYMO | 700 | 33% | 1 |
| Jul 2026 | Avery | 600 | 28.3% | 2 |
| Jul 2026 | Brother | 390 | 18.4% | 3 |
| Jul 2026 | PacLabel | 260 | 12.3% | 4 |
| Jul 2026 | Zebra | 170 | 8% | 5 |
| Aug 2026 | Avery | 730 | 31.3% | 1 |
| Aug 2026 | DYMO | 720 | 30.9% | 2 |
| Aug 2026 | Brother | 480 | 20.6% | 3 |
| Aug 2026 | PacLabel | 260 | 11.2% | 4 |
| Aug 2026 | Zebra | 140 | 6% | 5 |
| Sep 2026 | Avery | 730 | 32.2% | 1 |
| Sep 2026 | DYMO | 690 | 30.4% | 2 |
| Sep 2026 | Brother | 390 | 17.2% | 3 |
| Sep 2026 | PacLabel | 320 | 14.1% | 4 |
| Sep 2026 | Zebra | 140 | 6.2% | 5 |

## What is being compared

- **Avery**: Measured on the search terms “avery file” and “avery labels”, summed into one figure.
- **Brother**: Measured on the search term “brother label printer”.
- **DYMO**: Measured on the search terms “dymo”, “dymo connect”, “dymo labelwriter450”, “dymo letratag” and “dymo tag printer”, summed into one figure.
- **PacLabel**: Measured on the search term “paclabel”.
- **Zebra**: Measured on the search term “zebra printer”.

- [Avery](/demand/nz/brands/avery)
- [Brother](/demand/nz/brands/brother)
- [DYMO](/demand/nz/brands/dymo)
- [PacLabel](/demand/nz/brands/paclabel)
- [Zebra](/demand/nz/brands/zebra)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among barcode labels brands in New Zealand?

In September 2026, Avery was the most searched among barcode labels brands in New Zealand, with an estimated 730 branded searches, 32.2% of all searches for the five we track.

## Cite this page

Brandwave. "Barcode labels brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-barcode-labels-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-barcode-labels-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.