---
title: "Bar fridge brands in New Zealand: Which are searched most?"
description: "Compare the bar fridge brands people buy. Share of Search among Haier, Midea, Hisense, LG and Novello, the bar fridge brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bar-fridge-brands"
publisher: "Brandwave"
---

# Bar fridge brands in New Zealand: Which are searched most?

Compare the bar fridge brands people buy. Share of Search among Haier, Midea, Hisense, LG and Novello, the bar fridge brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bar fridge brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Haier, 39.5%

## Which brand is most popular in search among bar fridge brands in New Zealand?

- In September 2026, Haier was the most searched among bar fridge brands in New Zealand, with an estimated 2.1K branded searches, 39.5% of all searches for the five we track.
- Midea is in 2nd place, 4.2 percentage points behind at 35.3%.
- Across the 12 months ending September 2026, Haier’s share of searches among bar fridge brands in New Zealand decreased from 41.5% to 39.5%.
- Across the 12 months ending September 2026, Midea’s share of searches among bar fridge brands in New Zealand increased from 33% to 35.3%.
- Across the 12 months ending September 2026, Hisense’s share of searches among bar fridge brands in New Zealand decreased from 21% to 19.7%.
- Across the 12 months ending September 2026, LG’s share of searches among bar fridge brands in New Zealand increased from 4.4% to 5.3%.
- Across the 12 months ending September 2026, Haier’s share of searches among bar fridge brands in New Zealand peaked at 43.9% in August 2026 and was lowest at 32.7% in December 2025.
- Across the 12 months ending September 2026, Midea’s share of searches among bar fridge brands in New Zealand peaked at 40.7% in November 2025 and was lowest at 31.1% in April 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among bar fridge brands in New Zealand peaked at 24% in April 2026 and was lowest at 17.8% in August 2026.
- Across the 12 months ending September 2026, LG’s share of searches among bar fridge brands in New Zealand peaked at 5.6% in August 2026 and was lowest at 3.9% in January 2026.
- Across the 12 months ending September 2026, Novello held steady: its share of searches among bar fridge brands in New Zealand moved less than 0.5 percentage points.

## Top bar fridge brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Haier appeared every time. Hisense was recommended most often, coming first in two out of four answers. Haier and Midea tied for second. LG, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hisense | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| Haier | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Midea | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Novello | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| LG | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about bar fridge brands

- Asked ChatGPT "Which bar fridge brand should I go to in New Zealand?": 1. Hisense, 2. Midea, 3. Haier
- Asked ChatGPT "What are the best bar fridge brands in New Zealand?": 1. Midea, 2. Hisense, 3. Haier, 4. Novello
- Asked ChatGPT "What's the best bar fridge brand in New Zealand for small spaces?": 1. Haier, 2. Midea, 3. Novello
- Searched Google, AI Overview "small fridge nz": 1. Hisense, 2. Haier

Not named in any answer: LG.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Haier vs Midea: compare search popularity](/demand/nz/compare/haier-vs-midea): 39.5% against 35.3% Share of Search.
- [Haier vs Hisense: compare search popularity](/demand/nz/compare/haier-vs-hisense): 39.5% against 19.7% Share of Search.
- [Haier vs LG: compare search popularity](/demand/nz/compare/haier-vs-lg): 39.5% against 5.3% Share of Search.
- [Midea vs Hisense: compare search popularity](/demand/nz/compare/hisense-vs-midea): 35.3% against 19.7% Share of Search.
- [Midea vs LG: compare search popularity](/demand/nz/compare/lg-vs-midea): 35.3% against 5.3% Share of Search.
- [Hisense vs LG: compare search popularity](/demand/nz/compare/hisense-vs-lg): 19.7% against 5.3% Share of Search.

## How did search popularity change for New Zealand bar fridge brands in September 2026?

- In September 2026, Midea gained share of searches among bar fridge brands in New Zealand, from 32.5% to 35.3%.
- In September 2026, Hisense gained share of searches among bar fridge brands in New Zealand, from 17.8% to 19.7%.
- In September 2026, Haier lost share of searches among bar fridge brands in New Zealand, from 43.9% to 39.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Haier | 39.5% | 2.1K | -19.7% | Haier |
| 2 | Midea | 35.3% | 1.9K | -3.1% | Midea |
| 3 | Hisense | 19.7% | 1K | -1.0% | Hisense |
| 4 | LG | 5.3% | 280 | -15.2% | LG |
| 5 | Novello | 0.19% | 10 | 0.0% | Novello |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Haier | 2.6K | 41.5% | 1 |
| Oct 2025 | Midea | 2.1K | 33% | 2 |
| Oct 2025 | Hisense | 1.3K | 21% | 3 |
| Oct 2025 | LG | 280 | 4.4% | 4 |
| Oct 2025 | Novello | 10 | 0.16% | 5 |
| Nov 2025 | Midea | 3.3K | 40.7% | 1 |
| Nov 2025 | Haier | 2.8K | 34.1% | 2 |
| Nov 2025 | Hisense | 1.6K | 20.5% | 3 |
| Nov 2025 | LG | 360 | 4.5% | 4 |
| Nov 2025 | Novello | 20 | 0.25% | 5 |
| Dec 2025 | Midea | 2.8K | 39.4% | 1 |
| Dec 2025 | Haier | 2.3K | 32.7% | 2 |
| Dec 2025 | Hisense | 1.7K | 23.7% | 3 |
| Dec 2025 | LG | 290 | 4.1% | 4 |
| Dec 2025 | Novello | 10 | 0.14% | 5 |
| Jan 2026 | Haier | 2.8K | 38.8% | 1 |
| Jan 2026 | Midea | 2.5K | 34.3% | 2 |
| Jan 2026 | Hisense | 1.6K | 22.8% | 3 |
| Jan 2026 | LG | 280 | 3.9% | 4 |
| Jan 2026 | Novello | 20 | 0.28% | 5 |
| Feb 2026 | Haier | 2.2K | 40.5% | 1 |
| Feb 2026 | Midea | 2K | 36.2% | 2 |
| Feb 2026 | Hisense | 1K | 18.7% | 3 |
| Feb 2026 | LG | 240 | 4.4% | 4 |
| Feb 2026 | Novello | 10 | 0.18% | 5 |
| Mar 2026 | Haier | 2.2K | 36.4% | 1 |
| Mar 2026 | Midea | 2.2K | 36.1% | 2 |
| Mar 2026 | Hisense | 1.4K | 22.5% | 3 |
| Mar 2026 | LG | 290 | 4.8% | 4 |
| Mar 2026 | Novello | 10 | 0.17% | 5 |
| Apr 2026 | Haier | 2.7K | 38.8% | 1 |
| Apr 2026 | Midea | 2.2K | 31.1% | 2 |
| Apr 2026 | Hisense | 1.7K | 24% | 3 |
| Apr 2026 | LG | 370 | 5.3% | 4 |
| Apr 2026 | Novello | 50 | 0.72% | 5 |
| May 2026 | Haier | 2.7K | 41.3% | 1 |
| May 2026 | Midea | 2.2K | 33.3% | 2 |
| May 2026 | Hisense | 1.3K | 20.6% | 3 |
| May 2026 | LG | 300 | 4.6% | 4 |
| May 2026 | Novello | 10 | 0.15% | 5 |
| Jun 2026 | Haier | 2.7K | 38.9% | 1 |
| Jun 2026 | Midea | 2.2K | 32% | 2 |
| Jun 2026 | Hisense | 1.6K | 23.6% | 3 |
| Jun 2026 | LG | 370 | 5.3% | 4 |
| Jun 2026 | Novello | 10 | 0.14% | 5 |
| Jul 2026 | Midea | 2.8K | 37.3% | 1 |
| Jul 2026 | Haier | 2.7K | 36.2% | 2 |
| Jul 2026 | Hisense | 1.6K | 21.9% | 3 |
| Jul 2026 | LG | 330 | 4.4% | 4 |
| Jul 2026 | Novello | 10 | 0.13% | 5 |
| Aug 2026 | Haier | 2.6K | 43.9% | 1 |
| Aug 2026 | Midea | 1.9K | 32.5% | 2 |
| Aug 2026 | Hisense | 1.1K | 17.8% | 3 |
| Aug 2026 | LG | 330 | 5.6% | 4 |
| Aug 2026 | Novello | 10 | 0.17% | 5 |
| Sep 2026 | Haier | 2.1K | 39.5% | 1 |
| Sep 2026 | Midea | 1.9K | 35.3% | 2 |
| Sep 2026 | Hisense | 1K | 19.7% | 3 |
| Sep 2026 | LG | 280 | 5.3% | 4 |
| Sep 2026 | Novello | 10 | 0.19% | 5 |

## What is being compared

- **Haier**: Measured on the search terms “haier”, “haier ac” and “haier hwt60fvw2”, summed into one figure.
- **Hisense**: Measured on the search terms “hisense” and “hisense brand”, summed into one figure.
- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.
- **Midea**: Measured on the search terms “ac midea” and “midea”, summed into one figure.
- **Novello**: Measured on the search term “novello fridge”.

- [Haier](/demand/nz/brands/haier)
- [Hisense](/demand/nz/brands/hisense)
- [LG](/demand/nz/brands/lg)
- [Midea](/demand/nz/brands/midea)
- [Novello](/demand/nz/brands/novello-appliances)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bar fridge brands in New Zealand?

In September 2026, Haier was the most searched among bar fridge brands in New Zealand, with an estimated 2.1K branded searches, 39.5% of all searches for the five we track.

## Cite this page

Brandwave. "Bar fridge brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-bar-fridge-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bar-fridge-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.