--- title: "Pilot vs uni-ball: Which is searched more in New Zealand?" description: "Is Pilot or uni-ball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballpoint pen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-ballpoint-pen-brands/compare/pilot-vs-uni-ball" publisher: "Brandwave" --- # Pilot vs uni-ball: Which is searched more in New Zealand? Is Pilot or uni-ball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballpoint pen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pilot and uni-ball - **Competitive set**: Ballpoint pen brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Pilot Share of Search**: 12% - **uni-ball Share of Search**: 16.3% ## Is Pilot or uni-ball more popular in search? - In September 2026, uni-ball had more branded searches than Pilot among ballpoint pen brands in New Zealand. uni-ball had about 870 branded searches, while Pilot had 640. uni-ball made up 16.3% of all ballpoint pen brand searches we track, and Pilot accounted for 12%. - The lead changed hands 3 times in the 12 months ending September 2026: uni-ball took it in November 2025, Pilot took it in May 2026, uni-ball took it in June 2026. - Across the 12 months ending September 2026, Pilot’s share of searches among ballpoint pen brands in New Zealand moved from 12.6% to 12%, and its estimated monthly branded searches moved from 530 to 640. - Across the 12 months ending September 2026, uni-ball’s share of searches among ballpoint pen brands in New Zealand moved from 12.4% to 16.3%, and its estimated monthly branded searches moved from 520 to 870. ## Top ballpoint pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pilot and uni-ball were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. uni-ball was listed before Pilot in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | uni-ball | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Pilot | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BIC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Parker | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Faber-Castell | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about ballpoint pen brands - Asked ChatGPT "Which ballpoint pen brand should I buy in New Zealand?": 1. BIC, 2. uni-ball, 3. Pilot, 4. Parker - Asked ChatGPT "What are the best ballpoint pen brands in New Zealand?": 1. uni-ball, 2. Pilot, 3. BIC, 4. Parker, 5. Faber-Castell - Asked ChatGPT "What's the best ballpoint pen brand in New Zealand for everyday writing?": 1. uni-ball, 2. Pilot, 3. BIC - Searched Google, AI Overview "pens nz": 1. uni-ball, 2. Pilot, 3. Faber-Castell, 4. Parker - Searched Google, AI Overview "cheap pens nz": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand ballpoint pen brands in September 2026? - In September 2026, Parker overtook uni-ball to rank 3rd among ballpoint pen brands in New Zealand, with 18.8% of the searches. - In September 2026, uni-ball lost share of searches among ballpoint pen brands in New Zealand, from 20.8% to 16.3%. - Estimated monthly branded searches for Pilot in New Zealand rose 20.8% over 12 measured months, from 530 to 640 in September 2026. ## Month by month | Month | Pilot estimated searches | Pilot Share of Search | Pilot rank | uni-ball estimated searches | uni-ball Share of Search | uni-ball rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 530 | 12.6% | 4 | 520 | 12.4% | 5 | | Nov 2025 | 440 | 10.6% | 5 | 480 | 11.6% | 4 | | Dec 2025 | 360 | 8.5% | 5 | 370 | 8.8% | 4 | | Jan 2026 | 540 | 11.8% | 5 | 680 | 14.8% | 4 | | Feb 2026 | 510 | 12.2% | 5 | 920 | 22.1% | 3 | | Mar 2026 | 670 | 13.6% | 5 | 850 | 17.3% | 4 | | Apr 2026 | 480 | 10.3% | 5 | 640 | 13.8% | 4 | | May 2026 | 780 | 15.2% | 4 | 730 | 14.3% | 5 | | Jun 2026 | 580 | 12.9% | 5 | 670 | 14.9% | 4 | | Jul 2026 | 540 | 11.6% | 5 | 830 | 17.8% | 4 | | Aug 2026 | 680 | 12.2% | 5 | 1.2K | 20.8% | 3 | | Sep 2026 | 640 | 12% | 5 | 870 | 16.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Pilot’s and uni-ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pilot**: Measured on the search terms “gel pilot pen”, “pilot frixion”, “pilot frixion pen” and “pilot pen”, summed into one figure. - **uni-ball**: Measured on the search terms “uni ball”, “uni ball jetstream”, “uni ball signo”, “uniball”, “uniball 207”, “uniball ball pen” and “uniball jetstream”, summed into one figure. - [Pilot profile](/demand/nz/brands/pilot) - [uni-ball profile](/demand/nz/brands/uni-ball) - [All ballpoint pen brands in New Zealand](/demand/nz/categories/nz-ballpoint-pen-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pilot or uni-ball more popular in search? In September 2026, uni-ball had more branded searches than Pilot among ballpoint pen brands in New Zealand. uni-ball had about 870 branded searches, while Pilot had 640. uni-ball made up 16.3% of all ballpoint pen brand searches we track, and Pilot accounted for 12%. ## Cite this page Brandwave. "Pilot vs uni-ball: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-ballpoint-pen-brands/compare/pilot-vs-uni-ball This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ballpoint-pen-brands/compare/pilot-vs-uni-ball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.