--- title: "Parker vs Pilot: Which is searched more in New Zealand?" description: "Is Parker or Pilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballpoint pen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-ballpoint-pen-brands/compare/parker-pens-vs-pilot" publisher: "Brandwave" --- # Parker vs Pilot: Which is searched more in New Zealand? Is Parker or Pilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballpoint pen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Parker and Pilot - **Competitive set**: Ballpoint pen brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Parker Share of Search**: 18.8% - **Pilot Share of Search**: 12% ## Is Parker or Pilot more popular in search? - In September 2026, Parker had more branded searches than Pilot among ballpoint pen brands in New Zealand. Parker had about 1,000 branded searches, while Pilot had 640. Parker made up 18.8% of all ballpoint pen brand searches we track, and Pilot accounted for 12%. - Parker was ahead of Pilot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Parker’s share of searches among ballpoint pen brands in New Zealand moved from 21% to 18.8%, and its estimated monthly branded searches moved from 880 to 1K. - Across the 12 months ending September 2026, Pilot’s share of searches among ballpoint pen brands in New Zealand moved from 12.6% to 12%, and its estimated monthly branded searches moved from 530 to 640. ## Top ballpoint pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pilot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Parker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pilot was listed before Parker in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | uni-ball | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Pilot | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BIC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Parker | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Faber-Castell | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about ballpoint pen brands - Asked ChatGPT "Which ballpoint pen brand should I buy in New Zealand?": 1. BIC, 2. uni-ball, 3. Pilot, 4. Parker - Asked ChatGPT "What are the best ballpoint pen brands in New Zealand?": 1. uni-ball, 2. Pilot, 3. BIC, 4. Parker, 5. Faber-Castell - Asked ChatGPT "What's the best ballpoint pen brand in New Zealand for everyday writing?": 1. uni-ball, 2. Pilot, 3. BIC - Searched Google, AI Overview "pens nz": 1. uni-ball, 2. Pilot, 3. Faber-Castell, 4. Parker - Searched Google, AI Overview "cheap pens nz": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand ballpoint pen brands in September 2026? - In September 2026, Parker overtook uni-ball to rank 3rd among ballpoint pen brands in New Zealand, with 18.8% of the searches. - Estimated monthly branded searches for Pilot in New Zealand rose 20.8% over 12 measured months, from 530 to 640 in September 2026. ## Month by month | Month | Parker estimated searches | Parker Share of Search | Parker rank | Pilot estimated searches | Pilot Share of Search | Pilot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 21% | 3 | 530 | 12.6% | 4 | | Nov 2025 | 880 | 21.3% | 3 | 440 | 10.6% | 5 | | Dec 2025 | 1K | 23.7% | 3 | 360 | 8.5% | 5 | | Jan 2026 | 720 | 15.7% | 3 | 540 | 11.8% | 5 | | Feb 2026 | 720 | 17.3% | 4 | 510 | 12.2% | 5 | | Mar 2026 | 880 | 17.9% | 3 | 670 | 13.6% | 5 | | Apr 2026 | 720 | 15.5% | 3 | 480 | 10.3% | 5 | | May 2026 | 880 | 17.2% | 3 | 780 | 15.2% | 4 | | Jun 2026 | 880 | 19.6% | 3 | 580 | 12.9% | 5 | | Jul 2026 | 880 | 18.9% | 3 | 540 | 11.6% | 5 | | Aug 2026 | 1K | 17.9% | 4 | 680 | 12.2% | 5 | | Sep 2026 | 1K | 18.8% | 3 | 640 | 12% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Parker’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Parker**: Measured on the search term “parker pen”. - **Pilot**: Measured on the search terms “gel pilot pen”, “pilot frixion”, “pilot frixion pen” and “pilot pen”, summed into one figure. - [Parker profile](/demand/nz/brands/parker-pens) - [Pilot profile](/demand/nz/brands/pilot) - [All ballpoint pen brands in New Zealand](/demand/nz/categories/nz-ballpoint-pen-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Parker or Pilot more popular in search? In September 2026, Parker had more branded searches than Pilot among ballpoint pen brands in New Zealand. Parker had about 1,000 branded searches, while Pilot had 640. Parker made up 18.8% of all ballpoint pen brand searches we track, and Pilot accounted for 12%. ## Cite this page Brandwave. "Parker vs Pilot: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-ballpoint-pen-brands/compare/parker-pens-vs-pilot This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ballpoint-pen-brands/compare/parker-pens-vs-pilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.