--- title: "BIC vs Pilot: Which is searched more in New Zealand?" description: "Is BIC or Pilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballpoint pen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-ballpoint-pen-brands/compare/bic-vs-pilot" publisher: "Brandwave" --- # BIC vs Pilot: Which is searched more in New Zealand? Is BIC or Pilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballpoint pen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BIC and Pilot - **Competitive set**: Ballpoint pen brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **BIC Share of Search**: 26.3% - **Pilot Share of Search**: 12% ## Is BIC or Pilot more popular in search? - In September 2026, BIC had more branded searches than Pilot among ballpoint pen brands in New Zealand. BIC had about 1,400 branded searches, while Pilot had 640. BIC made up 26.3% of all ballpoint pen brand searches we track, and Pilot accounted for 12%. - BIC was ahead of Pilot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BIC’s share of searches among ballpoint pen brands in New Zealand moved from 29.3% to 26.3%, and its estimated monthly branded searches moved from 1.2K to 1.4K. - Across the 12 months ending September 2026, Pilot’s share of searches among ballpoint pen brands in New Zealand moved from 12.6% to 12%, and its estimated monthly branded searches moved from 530 to 640. ## Top ballpoint pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pilot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BIC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pilot was listed before BIC in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | uni-ball | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Pilot | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BIC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Parker | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Faber-Castell | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about ballpoint pen brands - Asked ChatGPT "Which ballpoint pen brand should I buy in New Zealand?": 1. BIC, 2. uni-ball, 3. Pilot, 4. Parker - Asked ChatGPT "What are the best ballpoint pen brands in New Zealand?": 1. uni-ball, 2. Pilot, 3. BIC, 4. Parker, 5. Faber-Castell - Asked ChatGPT "What's the best ballpoint pen brand in New Zealand for everyday writing?": 1. uni-ball, 2. Pilot, 3. BIC - Searched Google, AI Overview "pens nz": 1. uni-ball, 2. Pilot, 3. Faber-Castell, 4. Parker - Searched Google, AI Overview "cheap pens nz": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand ballpoint pen brands in September 2026? - In September 2026, Faber-Castell overtook BIC to become the leader among ballpoint pen brands in New Zealand, with 26.6% of the searches. - In September 2026, BIC gained share of searches among ballpoint pen brands in New Zealand, from 25.1% to 26.3%. - Estimated monthly branded searches for Pilot in New Zealand rose 20.8% over 12 measured months, from 530 to 640 in September 2026. ## Month by month | Month | BIC estimated searches | BIC Share of Search | BIC rank | Pilot estimated searches | Pilot Share of Search | Pilot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 29.3% | 1 | 530 | 12.6% | 4 | | Nov 2025 | 1.1K | 25.8% | 2 | 440 | 10.6% | 5 | | Dec 2025 | 1K | 23.7% | 2 | 360 | 8.5% | 5 | | Jan 2026 | 1.3K | 28.2% | 2 | 540 | 11.8% | 5 | | Feb 2026 | 950 | 22.8% | 2 | 510 | 12.2% | 5 | | Mar 2026 | 1.4K | 28.5% | 1 | 670 | 13.6% | 5 | | Apr 2026 | 1.5K | 32.3% | 1 | 480 | 10.3% | 5 | | May 2026 | 1.4K | 27.3% | 1 | 780 | 15.2% | 4 | | Jun 2026 | 1.2K | 27.3% | 1 | 580 | 12.9% | 5 | | Jul 2026 | 1.3K | 28.2% | 1 | 540 | 11.6% | 5 | | Aug 2026 | 1.4K | 25.1% | 1 | 680 | 12.2% | 5 | | Sep 2026 | 1.4K | 26.3% | 2 | 640 | 12% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using BIC’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BIC**: Measured on the search terms “bic lighter”, “bic pen” and “bic pen clic”, summed into one figure. - **Pilot**: Measured on the search terms “gel pilot pen”, “pilot frixion”, “pilot frixion pen” and “pilot pen”, summed into one figure. - [BIC profile](/demand/nz/brands/bic) - [Pilot profile](/demand/nz/brands/pilot) - [All ballpoint pen brands in New Zealand](/demand/nz/categories/nz-ballpoint-pen-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BIC or Pilot more popular in search? In September 2026, BIC had more branded searches than Pilot among ballpoint pen brands in New Zealand. BIC had about 1,400 branded searches, while Pilot had 640. BIC made up 26.3% of all ballpoint pen brand searches we track, and Pilot accounted for 12%. ## Cite this page Brandwave. "BIC vs Pilot: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-ballpoint-pen-brands/compare/bic-vs-pilot This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ballpoint-pen-brands/compare/bic-vs-pilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.