---
title: "Ballpoint pen brands in New Zealand: Which are searched most?"
description: "Compare the ballpoint pen brands people buy. Share of Search among Faber-Castell, BIC, Parker, uni-ball and Pilot, the ballpoint pen brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ballpoint-pen-brands"
publisher: "Brandwave"
---

# Ballpoint pen brands in New Zealand: Which are searched most?

Compare the ballpoint pen brands people buy. Share of Search among Faber-Castell, BIC, Parker, uni-ball and Pilot, the ballpoint pen brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ballpoint pen brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Faber-Castell, 26.6%

## Which brand is most popular in search among ballpoint pen brands in New Zealand?

- Faber-Castell and BIC share the highest share of searches among ballpoint pen brands in New Zealand, at 26.6% and 26.3% in September 2026.
- Across the 12 months ending September 2026, Faber-Castell’s share of searches among ballpoint pen brands in New Zealand increased from 24.8% to 26.6%.
- Across the 12 months ending September 2026, BIC’s share of searches among ballpoint pen brands in New Zealand decreased from 29.3% to 26.3%.
- Across the 12 months ending September 2026, Parker’s share of searches among ballpoint pen brands in New Zealand decreased from 21% to 18.8%.
- Across the 12 months ending September 2026, uni-ball’s share of searches among ballpoint pen brands in New Zealand increased from 12.4% to 16.3%.
- Across the 12 months ending September 2026, Pilot’s share of searches among ballpoint pen brands in New Zealand decreased from 12.6% to 12%.
- Across the 12 months ending September 2026, Faber-Castell’s share of searches among ballpoint pen brands in New Zealand peaked at 35.3% in December 2025 and was lowest at 22.6% in March 2026.
- Across the 12 months ending September 2026, BIC’s share of searches among ballpoint pen brands in New Zealand peaked at 32.3% in April 2026 and was lowest at 22.8% in February 2026.
- Across the 12 months ending September 2026, Parker’s share of searches among ballpoint pen brands in New Zealand peaked at 23.7% in December 2025 and was lowest at 15.5% in April 2026.
- Across the 12 months ending September 2026, uni-ball’s share of searches among ballpoint pen brands in New Zealand peaked at 22.1% in February 2026 and was lowest at 8.8% in December 2025.
- Across the 12 months ending September 2026, Pilot’s share of searches among ballpoint pen brands in New Zealand peaked at 15.2% in May 2026 and was lowest at 8.5% in December 2025.
- Across the 12 months ending September 2026, Faber-Castell rose from 2nd to 1st among ballpoint pen brands in New Zealand.
- Across the 12 months ending September 2026, BIC fell from 1st to 2nd among ballpoint pen brands in New Zealand.
- Across the 12 months ending September 2026, uni-ball rose from 5th to 4th among ballpoint pen brands in New Zealand.
- Across the 12 months ending September 2026, Pilot fell from 4th to 5th among ballpoint pen brands in New Zealand.

## Top ballpoint pen brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, uni-ball and Pilot were mentioned most often, in four of the five answers. uni-ball was recommended most often, coming first in three out of four answers that gave a list. Pilot was second, and BIC was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| uni-ball | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Pilot | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| BIC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Parker | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Faber-Castell | 5th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about ballpoint pen brands

- Asked ChatGPT "Which ballpoint pen brand should I buy in New Zealand?": 1. BIC, 2. uni-ball, 3. Pilot, 4. Parker
- Asked ChatGPT "What are the best ballpoint pen brands in New Zealand?": 1. uni-ball, 2. Pilot, 3. BIC, 4. Parker, 5. Faber-Castell
- Asked ChatGPT "What's the best ballpoint pen brand in New Zealand for everyday writing?": 1. uni-ball, 2. Pilot, 3. BIC
- Searched Google, AI Overview "pens nz": 1. uni-ball, 2. Pilot, 3. Faber-Castell, 4. Parker
- Searched Google, AI Overview "cheap pens nz": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Faber-Castell vs BIC: compare search popularity](/demand/nz/compare/bic-vs-faber-castell): 26.6% against 26.3% Share of Search.
- [Faber-Castell vs Parker: compare search popularity](/demand/nz/compare/faber-castell-vs-parker-pens): 26.6% against 18.8% Share of Search.
- [Faber-Castell vs uni-ball: compare search popularity](/demand/nz/compare/faber-castell-vs-uni-ball): 26.6% against 16.3% Share of Search.
- [Faber-Castell vs Pilot: compare search popularity](/demand/nz/compare/faber-castell-vs-pilot): 26.6% against 12% Share of Search.
- [BIC vs Parker: compare search popularity](/demand/nz/compare/bic-vs-parker-pens): 26.3% against 18.8% Share of Search.
- [BIC vs uni-ball: compare search popularity](/demand/nz/compare/bic-vs-uni-ball): 26.3% against 16.3% Share of Search.
- [BIC vs Pilot: compare search popularity](/demand/nz/compare/bic-vs-pilot): 26.3% against 12% Share of Search.
- [Parker vs uni-ball: compare search popularity](/demand/nz/compare/parker-pens-vs-uni-ball): 18.8% against 16.3% Share of Search.
- [Parker vs Pilot: compare search popularity](/demand/nz/compare/parker-pens-vs-pilot): 18.8% against 12% Share of Search.
- [uni-ball vs Pilot: compare search popularity](/demand/nz/compare/pilot-vs-uni-ball): 16.3% against 12% Share of Search.

## How did search popularity change for New Zealand ballpoint pen brands in September 2026?

- In September 2026, Faber-Castell overtook BIC to become the leader among ballpoint pen brands in New Zealand, with 26.6% of the searches.
- In September 2026, Parker overtook uni-ball to rank 3rd among ballpoint pen brands in New Zealand, with 18.8% of the searches.
- In September 2026, BIC gained share of searches among ballpoint pen brands in New Zealand, from 25.1% to 26.3%.
- In September 2026, uni-ball lost share of searches among ballpoint pen brands in New Zealand, from 20.8% to 16.3%.
- Estimated monthly branded searches for Pilot in New Zealand rose 20.8% over 12 measured months, from 530 to 640 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Faber-Castell | 26.6% | 1.4K | +6.0% | Faber-Castell |
| 2 | BIC | 26.3% | 1.4K | 0.0% | BIC |
| 3 | Parker | 18.8% | 1K | 0.0% | Newell Brands |
| 4 | uni-ball | 16.3% | 870 | -25.0% | uni-ball |
| 5 | Pilot | 12% | 640 | -5.9% | Pilot |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BIC | 1.2K | 29.3% | 1 |
| Oct 2025 | Faber-Castell | 1K | 24.8% | 2 |
| Oct 2025 | Parker | 880 | 21% | 3 |
| Oct 2025 | Pilot | 530 | 12.6% | 4 |
| Oct 2025 | uni-ball | 520 | 12.4% | 5 |
| Nov 2025 | Faber-Castell | 1.3K | 30.7% | 1 |
| Nov 2025 | BIC | 1.1K | 25.8% | 2 |
| Nov 2025 | Parker | 880 | 21.3% | 3 |
| Nov 2025 | uni-ball | 480 | 11.6% | 4 |
| Nov 2025 | Pilot | 440 | 10.6% | 5 |
| Dec 2025 | Faber-Castell | 1.5K | 35.3% | 1 |
| Dec 2025 | BIC | 1K | 23.7% | 2 |
| Dec 2025 | Parker | 1K | 23.7% | 3 |
| Dec 2025 | uni-ball | 370 | 8.8% | 4 |
| Dec 2025 | Pilot | 360 | 8.5% | 5 |
| Jan 2026 | Faber-Castell | 1.4K | 29.5% | 1 |
| Jan 2026 | BIC | 1.3K | 28.2% | 2 |
| Jan 2026 | Parker | 720 | 15.7% | 3 |
| Jan 2026 | uni-ball | 680 | 14.8% | 4 |
| Jan 2026 | Pilot | 540 | 11.8% | 5 |
| Feb 2026 | Faber-Castell | 1.1K | 25.7% | 1 |
| Feb 2026 | BIC | 950 | 22.8% | 2 |
| Feb 2026 | uni-ball | 920 | 22.1% | 3 |
| Feb 2026 | Parker | 720 | 17.3% | 4 |
| Feb 2026 | Pilot | 510 | 12.2% | 5 |
| Mar 2026 | BIC | 1.4K | 28.5% | 1 |
| Mar 2026 | Faber-Castell | 1.1K | 22.6% | 2 |
| Mar 2026 | Parker | 880 | 17.9% | 3 |
| Mar 2026 | uni-ball | 850 | 17.3% | 4 |
| Mar 2026 | Pilot | 670 | 13.6% | 5 |
| Apr 2026 | BIC | 1.5K | 32.3% | 1 |
| Apr 2026 | Faber-Castell | 1.3K | 28% | 2 |
| Apr 2026 | Parker | 720 | 15.5% | 3 |
| Apr 2026 | uni-ball | 640 | 13.8% | 4 |
| Apr 2026 | Pilot | 480 | 10.3% | 5 |
| May 2026 | BIC | 1.4K | 27.3% | 1 |
| May 2026 | Faber-Castell | 1.3K | 26% | 2 |
| May 2026 | Parker | 880 | 17.2% | 3 |
| May 2026 | Pilot | 780 | 15.2% | 4 |
| May 2026 | uni-ball | 730 | 14.3% | 5 |
| Jun 2026 | BIC | 1.2K | 27.3% | 1 |
| Jun 2026 | Faber-Castell | 1.1K | 25.3% | 2 |
| Jun 2026 | Parker | 880 | 19.6% | 3 |
| Jun 2026 | uni-ball | 670 | 14.9% | 4 |
| Jun 2026 | Pilot | 580 | 12.9% | 5 |
| Jul 2026 | BIC | 1.3K | 28.2% | 1 |
| Jul 2026 | Faber-Castell | 1.1K | 23.4% | 2 |
| Jul 2026 | Parker | 880 | 18.9% | 3 |
| Jul 2026 | uni-ball | 830 | 17.8% | 4 |
| Jul 2026 | Pilot | 540 | 11.6% | 5 |
| Aug 2026 | BIC | 1.4K | 25.1% | 1 |
| Aug 2026 | Faber-Castell | 1.3K | 24% | 2 |
| Aug 2026 | uni-ball | 1.2K | 20.8% | 3 |
| Aug 2026 | Parker | 1K | 17.9% | 4 |
| Aug 2026 | Pilot | 680 | 12.2% | 5 |
| Sep 2026 | Faber-Castell | 1.4K | 26.6% | 1 |
| Sep 2026 | BIC | 1.4K | 26.3% | 2 |
| Sep 2026 | Parker | 1K | 18.8% | 3 |
| Sep 2026 | uni-ball | 870 | 16.3% | 4 |
| Sep 2026 | Pilot | 640 | 12% | 5 |

## What is being compared

- **BIC**: Measured on the search terms “bic lighter”, “bic pen” and “bic pen clic”, summed into one figure.
- **Faber-Castell**: Measured on the search terms “faber castell”, “faber castell erasers”, “faber castell pen”, “faber castell polychromos” and “fabercastell”, summed into one figure.
- **Parker**: Measured on the search term “parker pen”.
- **Pilot**: Measured on the search terms “gel pilot pen”, “pilot frixion”, “pilot frixion pen” and “pilot pen”, summed into one figure.
- **uni-ball**: Measured on the search terms “uni ball”, “uni ball jetstream”, “uni ball signo”, “uniball”, “uniball 207”, “uniball ball pen” and “uniball jetstream”, summed into one figure.

- [BIC](/demand/nz/brands/bic)
- [Faber-Castell](/demand/nz/brands/faber-castell)
- [Parker](/demand/nz/brands/parker-pens)
- [Pilot](/demand/nz/brands/pilot)
- [uni-ball](/demand/nz/brands/uni-ball)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ballpoint pen brands in New Zealand?

Faber-Castell and BIC share the highest share of searches among ballpoint pen brands in New Zealand, at 26.6% and 26.3% in September 2026.

## Cite this page

Brandwave. "Ballpoint pen brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-ballpoint-pen-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ballpoint-pen-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.