---
title: "Bakery chains in New Zealand: Which brands are most popular in search?"
description: "Compare the bakery chains New Zealanders buy bread and pastries from. Share of Search among Bakers Delight, Daily Bread, Wild Wheat and Bread & Butter, the bakery chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bakery-chains"
publisher: "Brandwave"
---

# Bakery chains in New Zealand: Which brands are most popular in search?

Compare the bakery chains New Zealanders buy bread and pastries from. Share of Search among Bakers Delight, Daily Bread, Wild Wheat and Bread & Butter, the bakery chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bakery chains
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bakers Delight, 53.4%

## Which brand is most popular in search among bakery chains in New Zealand?

- In August 2026, Bakers Delight was the most searched among bakery chains in New Zealand, with an estimated 7.8K branded searches and 53.4% estimated Share of Search within this set.
- Daily Bread is in 2nd place, 16 percentage points behind at 37.4% Share of Search.
- Across the 11 months ending August 2026, Bakers Delight’s estimated Share of Search among bakery chains in New Zealand decreased from 60.5% to 53.4%.
- Across the 11 months ending August 2026, Daily Bread’s estimated Share of Search among bakery chains in New Zealand increased from 31.2% to 37.4%.
- Across the 11 months ending August 2026, Bread & Butter’s estimated Share of Search among bakery chains in New Zealand increased from 0.68% to 1.2%.
- Across the 11 months ending August 2026, Bakers Delight’s estimated Share of Search among bakery chains in New Zealand peaked at 64.4% in March 2026 and was lowest at 52.4% in May 2026.
- Across the 11 months ending August 2026, Daily Bread’s estimated Share of Search among bakery chains in New Zealand peaked at 40.4% in May 2026 and was lowest at 29.2% in March 2026.
- Across the 11 months ending August 2026, Wild Wheat’s estimated Share of Search among bakery chains in New Zealand peaked at 8.3% in June 2026 and was lowest at 5.5% in April 2026.
- Across the 11 months ending August 2026, Wild Wheat held steady: its estimated Share of Search among bakery chains in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bakers Delight vs Daily Bread: compare search popularity](/demand/nz/compare/bakers-delight-vs-daily-bread): 53.4% against 37.4% Share of Search.
- [Bakers Delight vs Wild Wheat: compare search popularity](/demand/nz/compare/bakers-delight-vs-wild-wheat): 53.4% against 7.9% Share of Search.
- [Daily Bread vs Wild Wheat: compare search popularity](/demand/nz/compare/daily-bread-vs-wild-wheat): 37.4% against 7.9% Share of Search.

## How did search popularity change for New Zealand bakery chains in August 2026?

- In August 2026, Wild Wheat gained estimated Share of Search among bakery chains in New Zealand, from 7.1% to 7.9%.
- In August 2026, Bread & Butter gained estimated Share of Search among bakery chains in New Zealand, from 0.69% to 1.2%.
- In August 2026, Daily Bread lost estimated Share of Search among bakery chains in New Zealand, from 38.3% to 37.4%.
- In August 2026, Bakers Delight lost estimated Share of Search among bakery chains in New Zealand, from 53.9% to 53.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bakers Delight | 53.4% | 7.8K | +0.6% | Bakers Delight |
| 2 | Daily Bread | 37.4% | 5.5K | -0.7% | Daily Bread |
| 3 | Wild Wheat | 7.9% | 1.2K | +13.7% | Wild Wheat |
| 4 | Bread & Butter | 1.2% | 180 | +80.0% | Bread & Butter |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bakers Delight | 8.9K | 60.5% | 1 |
| Oct 2025 | Daily Bread | 4.6K | 31.2% | 2 |
| Oct 2025 | Wild Wheat | 1.1K | 7.6% | 3 |
| Oct 2025 | Bread & Butter | 100 | 0.68% | 4 |
| Nov 2025 | Bakers Delight | 8.9K | 60% | 1 |
| Nov 2025 | Daily Bread | 4.7K | 31.9% | 2 |
| Nov 2025 | Wild Wheat | 1.1K | 7.4% | 3 |
| Nov 2025 | Bread & Butter | 100 | 0.68% | 4 |
| Dec 2025 | Bakers Delight | 10.8K | 59.9% | 1 |
| Dec 2025 | Daily Bread | 6K | 32.9% | 2 |
| Dec 2025 | Wild Wheat | 1.2K | 6.8% | 3 |
| Dec 2025 | Bread & Butter | 80 | 0.44% | 4 |
| Jan 2026 | Bakers Delight | 9.3K | 56% | 1 |
| Jan 2026 | Daily Bread | 6K | 35.7% | 2 |
| Jan 2026 | Wild Wheat | 1.3K | 7.8% | 3 |
| Jan 2026 | Bread & Butter | 80 | 0.48% | 4 |
| Feb 2026 | Bakers Delight | 9K | 53.8% | 1 |
| Feb 2026 | Daily Bread | 6.5K | 38.9% | 2 |
| Feb 2026 | Wild Wheat | 1.1K | 6.8% | 3 |
| Feb 2026 | Bread & Butter | 80 | 0.48% | 4 |
| Mar 2026 | Bakers Delight | 14K | 64.4% | 1 |
| Mar 2026 | Daily Bread | 6.4K | 29.2% | 2 |
| Mar 2026 | Wild Wheat | 1.3K | 6.1% | 3 |
| Mar 2026 | Bread & Butter | 80 | 0.37% | 4 |
| Apr 2026 | Bakers Delight | 11.4K | 60.1% | 1 |
| Apr 2026 | Daily Bread | 6.4K | 33.9% | 2 |
| Apr 2026 | Wild Wheat | 1.1K | 5.5% | 3 |
| Apr 2026 | Bread & Butter | 80 | 0.42% | 4 |
| May 2026 | Bakers Delight | 7.7K | 52.4% | 1 |
| May 2026 | Daily Bread | 5.9K | 40.4% | 2 |
| May 2026 | Wild Wheat | 980 | 6.7% | 3 |
| May 2026 | Bread & Butter | 80 | 0.55% | 4 |
| Jun 2026 | Bakers Delight | 7.6K | 54.7% | 1 |
| Jun 2026 | Daily Bread | 5.1K | 36.5% | 2 |
| Jun 2026 | Wild Wheat | 1.2K | 8.3% | 3 |
| Jun 2026 | Bread & Butter | 60 | 0.43% | 4 |
| Jul 2026 | Bakers Delight | 7.8K | 53.9% | 1 |
| Jul 2026 | Daily Bread | 5.5K | 38.3% | 2 |
| Jul 2026 | Wild Wheat | 1K | 7.1% | 3 |
| Jul 2026 | Bread & Butter | 100 | 0.69% | 4 |
| Aug 2026 | Bakers Delight | 7.8K | 53.4% | 1 |
| Aug 2026 | Daily Bread | 5.5K | 37.4% | 2 |
| Aug 2026 | Wild Wheat | 1.2K | 7.9% | 3 |
| Aug 2026 | Bread & Butter | 180 | 1.2% | 4 |
| Sep 2026 | Bakers Delight | — | — | — |
| Sep 2026 | Bread & Butter | — | — | — |
| Sep 2026 | Daily Bread | — | — | — |
| Sep 2026 | Wild Wheat | — | — | — |

## What is being compared

- **Bakers Delight**: Measured on the search terms “bakers delight”, “bakers delight bakery”, “bakers delight bread”, “bakers delight hours”, “bakers delight location”, “bakers delight near me”, “bakers delight northland”, “bakers delight nz”, “bakers delight online”, “bakers delight price”, “bakers delight sourdough”, “bakersdelight”, “bakersdelight co nz” and “bakersdelight near me”, summed into one figure.
- **Bread & Butter**: Measured on the search terms “bread & butter bakery” and “bread & butter near me”, summed into one figure.
- **Daily Bread**: Measured on the search terms “daily bread auckland”, “daily bread bakery”, “daily bread bakery lower hutt”, “daily bread bread”, “daily bread cafe”, “daily bread federal street”, “daily bread lower hutt”, “daily bread near me”, “daily bread nz” and “daily bread sourdough”, summed into one figure.
- **Wild Wheat**: Measured on the search terms “wild wheat bakery”, “wild wheat bread” and “wild wheat near me”, summed into one figure.

- [Bakers Delight](/demand/nz/brands/bakers-delight)
- [Bread & Butter](/demand/nz/brands/bread-and-butter)
- [Daily Bread](/demand/nz/brands/daily-bread)
- [Wild Wheat](/demand/nz/brands/wild-wheat)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bakery chains in New Zealand?

In August 2026, Bakers Delight was the most searched among bakery chains in New Zealand, with an estimated 7.8K branded searches and 53.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Bakery chains in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-bakery-chains

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bakery-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.