---
title: "Badminton brands in New Zealand: Which are searched most?"
description: "Compare the badminton racket and shuttle brands New Zealanders play. Share of Search among Yonex, Babolat, Li-Ning, Victor and Ashaway, the badminton brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-badminton-brands"
publisher: "Brandwave"
---

# Badminton brands in New Zealand: Which are searched most?

Compare the badminton racket and shuttle brands New Zealanders play. Share of Search among Yonex, Babolat, Li-Ning, Victor and Ashaway, the badminton brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Badminton brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Yonex, 40%

## Which brand is most popular in search among badminton brands in New Zealand?

- In September 2026, Yonex was the most searched among badminton brands in New Zealand, with an estimated 1.7K branded searches, 40% of all searches for the five we track.
- Babolat is in 2nd place, 8.7 percentage points behind at 31.3%.
- Across the 12 months ending September 2026, Yonex’s share of searches among badminton brands in New Zealand increased from 37.4% to 40%.
- Across the 12 months ending September 2026, Babolat’s share of searches among badminton brands in New Zealand decreased from 37.4% to 31.3%.
- Across the 12 months ending September 2026, Li-Ning’s share of searches among badminton brands in New Zealand increased from 20.5% to 24.7%.
- Across the 12 months ending September 2026, Yonex’s share of searches among badminton brands in New Zealand peaked at 46.4% in January 2026 and was lowest at 25.3% in June 2026.
- Across the 12 months ending September 2026, Babolat’s share of searches among badminton brands in New Zealand peaked at 37.8% in November 2025 and was lowest at 16.3% in June 2026.
- Across the 12 months ending September 2026, Li-Ning’s share of searches among badminton brands in New Zealand peaked at 55.5% in June 2026 and was lowest at 15.7% in January 2026.
- Across the 12 months ending September 2026, Victor’s share of searches among badminton brands in New Zealand peaked at 5.8% in May 2026 and was lowest at 2.3% in June 2026.
- Across the 12 months ending September 2026, Yonex rose from 2nd to 1st among badminton brands in New Zealand.
- Across the 12 months ending September 2026, Babolat fell from 1st to 2nd among badminton brands in New Zealand.
- Across the 12 months ending September 2026, Victor and Ashaway held steady: their share of searches among badminton brands in New Zealand each moved less than 0.5 percentage points.

## Top badminton brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Yonex, Li-Ning and Victor appeared every time. Yonex was recommended most often, coming first in every answer. Victor was second, and Li-Ning was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Yonex | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Victor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Li-Ning | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Ashaway | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Babolat | 5th | 0 of 3 | 2 of 2 | 2 of 5 |

## Every AI answer about badminton brands

- Asked ChatGPT "Which badminton brand should I buy in New Zealand?": 1. Yonex, 2. Victor, 3. Li-Ning
- Asked ChatGPT "What are the best badminton brands in New Zealand?": 1. Yonex, 2. Victor, 3. Li-Ning, 4. Ashaway
- Asked ChatGPT "What's the best badminton brand in New Zealand for club play?": 1. Yonex, 2. Victor, 3. Li-Ning
- Searched Google, AI Overview "badminton racket nz": 1. Yonex, 2. Li-Ning, 3. Victor, 4. Babolat
- Searched Google, AI Overview "badminton brands": 1. Yonex, 2. Victor, 3. Li-Ning, 4. Ashaway, 5. Babolat

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Yonex vs Babolat: compare search popularity](/demand/nz/compare/babolat-vs-yonex): 40% against 31.3% Share of Search.
- [Yonex vs Li-Ning: compare search popularity](/demand/nz/compare/li-ning-vs-yonex): 40% against 24.7% Share of Search.
- [Yonex vs Victor: compare search popularity](/demand/nz/compare/victor-badminton-vs-yonex): 40% against 3.3% Share of Search.
- [Babolat vs Li-Ning: compare search popularity](/demand/nz/compare/babolat-vs-li-ning): 31.3% against 24.7% Share of Search.
- [Babolat vs Victor: compare search popularity](/demand/nz/compare/babolat-vs-victor-badminton): 31.3% against 3.3% Share of Search.
- [Li-Ning vs Victor: compare search popularity](/demand/nz/compare/li-ning-vs-victor-badminton): 24.7% against 3.3% Share of Search.

## How did search popularity change for New Zealand badminton brands in September 2026?

- In September 2026, Babolat gained share of searches among badminton brands in New Zealand, from 28% to 31.3%.
- In September 2026, Yonex gained share of searches among badminton brands in New Zealand, from 38% to 40%.
- In September 2026, Li-Ning lost share of searches among badminton brands in New Zealand, from 28% to 24.7%.
- In September 2026, Victor lost share of searches among badminton brands in New Zealand, from 5.3% to 3.3%.
- Estimated monthly branded searches for Ashaway in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yonex | 40% | 1.7K | +6.9% | Yonex |
| 2 | Babolat | 31.3% | 1.3K | +13.7% | Babolat |
| 3 | Li-Ning | 24.7% | 1.1K | -10.3% | Li-Ning |
| 4 | Victor | 3.3% | 140 | -36.4% | Victor |
| 5 | Ashaway | 0.71% | 30 | 0.0% | Ashaway |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Babolat | 1.5K | 37.4% | 1 |
| Oct 2025 | Yonex | 1.5K | 37.4% | 2 |
| Oct 2025 | Li-Ning | 800 | 20.5% | 3 |
| Oct 2025 | Victor | 140 | 3.6% | 4 |
| Oct 2025 | Ashaway | 40 | 1% | 5 |
| Nov 2025 | Babolat | 1.5K | 37.8% | 1 |
| Nov 2025 | Yonex | 1.5K | 37% | 2 |
| Nov 2025 | Li-Ning | 850 | 21.3% | 3 |
| Nov 2025 | Victor | 140 | 3.5% | 4 |
| Nov 2025 | Ashaway | 20 | 0.5% | 5 |
| Dec 2025 | Yonex | 1.3K | 36.8% | 1 |
| Dec 2025 | Babolat | 1.2K | 35.3% | 2 |
| Dec 2025 | Li-Ning | 800 | 22.8% | 3 |
| Dec 2025 | Victor | 160 | 4.6% | 4 |
| Dec 2025 | Ashaway | 20 | 0.57% | 5 |
| Jan 2026 | Yonex | 2.4K | 46.4% | 1 |
| Jan 2026 | Babolat | 1.8K | 35.2% | 2 |
| Jan 2026 | Li-Ning | 800 | 15.7% | 3 |
| Jan 2026 | Victor | 120 | 2.4% | 4 |
| Jan 2026 | Ashaway | 20 | 0.39% | 5 |
| Feb 2026 | Yonex | 2.1K | 42% | 1 |
| Feb 2026 | Babolat | 1.8K | 36.7% | 2 |
| Feb 2026 | Li-Ning | 910 | 18.5% | 3 |
| Feb 2026 | Victor | 120 | 2.4% | 4 |
| Feb 2026 | Ashaway | 20 | 0.41% | 5 |
| Mar 2026 | Yonex | 2.1K | 42.9% | 1 |
| Mar 2026 | Babolat | 1.5K | 30.1% | 2 |
| Mar 2026 | Li-Ning | 1K | 21.1% | 3 |
| Mar 2026 | Victor | 250 | 5.1% | 4 |
| Mar 2026 | Ashaway | 40 | 0.81% | 5 |
| Apr 2026 | Yonex | 2K | 44.2% | 1 |
| Apr 2026 | Li-Ning | 1.2K | 26% | 2 |
| Apr 2026 | Babolat | 1.2K | 25.8% | 3 |
| Apr 2026 | Victor | 160 | 3.5% | 4 |
| Apr 2026 | Ashaway | 30 | 0.65% | 5 |
| May 2026 | Yonex | 1.8K | 41.6% | 1 |
| May 2026 | Li-Ning | 1.1K | 26.3% | 2 |
| May 2026 | Babolat | 1.1K | 25.2% | 3 |
| May 2026 | Victor | 250 | 5.8% | 4 |
| May 2026 | Ashaway | 50 | 1.2% | 5 |
| Jun 2026 | Li-Ning | 3.8K | 55.5% | 1 |
| Jun 2026 | Yonex | 1.7K | 25.3% | 2 |
| Jun 2026 | Babolat | 1.1K | 16.3% | 3 |
| Jun 2026 | Victor | 160 | 2.3% | 4 |
| Jun 2026 | Ashaway | 40 | 0.58% | 5 |
| Jul 2026 | Yonex | 1.6K | 40.5% | 1 |
| Jul 2026 | Li-Ning | 1.1K | 27.3% | 2 |
| Jul 2026 | Babolat | 1.1K | 27% | 3 |
| Jul 2026 | Victor | 180 | 4.5% | 4 |
| Jul 2026 | Ashaway | 30 | 0.75% | 5 |
| Aug 2026 | Yonex | 1.6K | 38% | 1 |
| Aug 2026 | Babolat | 1.2K | 28% | 2 |
| Aug 2026 | Li-Ning | 1.2K | 28% | 3 |
| Aug 2026 | Victor | 220 | 5.3% | 4 |
| Aug 2026 | Ashaway | 30 | 0.72% | 5 |
| Sep 2026 | Yonex | 1.7K | 40% | 1 |
| Sep 2026 | Babolat | 1.3K | 31.3% | 2 |
| Sep 2026 | Li-Ning | 1.1K | 24.7% | 3 |
| Sep 2026 | Victor | 140 | 3.3% | 4 |
| Sep 2026 | Ashaway | 30 | 0.71% | 5 |

## What is being compared

- **Ashaway**: Measured on the search terms “ashaway” and “ashaway badminton”, summed into one figure.
- **Babolat**: Measured on the search terms “babolat”, “babolat bags tennis”, “babolat boost drive”, “babolat pure aero”, “babolat pure drive”, “babolat pure strike”, “babolat sneakers” and “babolat tennis racket”, summed into one figure.
- **Li-Ning**: Measured on the search terms “li-ning” and “li-ning badminton”, summed into one figure.
- **Victor**: Measured on the search terms “victor badminton” and “victor badminton racket”, summed into one figure.
- **Yonex**: Measured on the search terms “yonex”, “yonex ezone”, “yonex shoes”, “yonex shuttles” and “yonex tennis racket”, summed into one figure.

- [Ashaway](/demand/nz/brands/ashaway)
- [Babolat](/demand/nz/brands/babolat)
- [Li-Ning](/demand/nz/brands/li-ning)
- [Victor](/demand/nz/brands/victor-badminton)
- [Yonex](/demand/nz/brands/yonex)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among badminton brands in New Zealand?

In September 2026, Yonex was the most searched among badminton brands in New Zealand, with an estimated 1.7K branded searches, 40% of all searches for the five we track.

## Cite this page

Brandwave. "Badminton brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-badminton-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-badminton-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.