---
title: "Backup software in New Zealand: Which brands are most popular in search?"
description: "Compare the cloud backup and recovery services New Zealand businesses and households protect files with. Share of Search among Backblaze, Veeam, Datto, Acronis and Carbonite, the backup software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-backup-software"
publisher: "Brandwave"
---

# Backup software in New Zealand: Which brands are most popular in search?

Compare the cloud backup and recovery services New Zealand businesses and households protect files with. Share of Search among Backblaze, Veeam, Datto, Acronis and Carbonite, the backup software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Backup software
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Backblaze, 37.7%

## Which brand is most popular in search among backup software in New Zealand?

- In August 2026, Backblaze was the most searched among backup software in New Zealand, with an estimated 720 branded searches and 37.7% estimated Share of Search within this set.
- Veeam is in 2nd place, 9.9 percentage points behind at 27.7% Share of Search.
- Across the 11 months ending August 2026, Veeam’s estimated Share of Search among backup software in New Zealand increased from 24.7% to 27.7%.
- Across the 11 months ending August 2026, Datto’s estimated Share of Search among backup software in New Zealand increased from 12.8% to 17.8%.
- Across the 11 months ending August 2026, Acronis’ estimated Share of Search among backup software in New Zealand decreased from 20.4% to 12.6%.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among backup software in New Zealand peaked at 45% in December 2025 and was lowest at 32.3% in March 2026.
- Across the 11 months ending August 2026, Veeam’s estimated Share of Search among backup software in New Zealand peaked at 31.2% in March 2026 and was lowest at 23.1% in December 2025.
- Across the 11 months ending August 2026, Datto’s estimated Share of Search among backup software in New Zealand peaked at 18.6% in May 2026 and was lowest at 10.7% in December 2025.
- Across the 11 months ending August 2026, Acronis’ estimated Share of Search among backup software in New Zealand peaked at 20.6% in November 2025 and was lowest at 12.6% in June 2026.
- Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among backup software in New Zealand peaked at 6.8% in February 2026 and was lowest at 3.7% in November 2025.
- Across the 11 months ending August 2026, Datto rose from 4th to 3rd among backup software in New Zealand.
- Across the 11 months ending August 2026, Acronis fell from 3rd to 4th among backup software in New Zealand.
- Across the 11 months ending August 2026, Backblaze and Carbonite held steady: their estimated Share of Search among backup software in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Backblaze vs Veeam: compare search popularity](/demand/nz/compare/backblaze-vs-veeam): 37.7% against 27.7% Share of Search.
- [Backblaze vs Datto: compare search popularity](/demand/nz/compare/backblaze-vs-datto): 37.7% against 17.8% Share of Search.
- [Backblaze vs Acronis: compare search popularity](/demand/nz/compare/acronis-vs-backblaze): 37.7% against 12.6% Share of Search.
- [Backblaze vs Carbonite: compare search popularity](/demand/nz/compare/backblaze-vs-carbonite): 37.7% against 4.2% Share of Search.
- [Veeam vs Datto: compare search popularity](/demand/nz/compare/datto-vs-veeam): 27.7% against 17.8% Share of Search.
- [Veeam vs Acronis: compare search popularity](/demand/nz/compare/acronis-vs-veeam): 27.7% against 12.6% Share of Search.
- [Veeam vs Carbonite: compare search popularity](/demand/nz/compare/carbonite-vs-veeam): 27.7% against 4.2% Share of Search.
- [Datto vs Acronis: compare search popularity](/demand/nz/compare/acronis-vs-datto): 17.8% against 12.6% Share of Search.
- [Datto vs Carbonite: compare search popularity](/demand/nz/compare/carbonite-vs-datto): 17.8% against 4.2% Share of Search.
- [Acronis vs Carbonite: compare search popularity](/demand/nz/compare/acronis-vs-carbonite): 12.6% against 4.2% Share of Search.

## How did search popularity change for New Zealand backup software in August 2026?

- In August 2026, Datto overtook Acronis to rank 3rd among backup software in New Zealand, at 17.8%.
- In August 2026, Acronis lost estimated Share of Search among backup software in New Zealand, from 14.4% to 12.6%.
- In August 2026, Carbonite lost estimated Share of Search among backup software in New Zealand, from 5.3% to 4.2%.
- Estimated monthly branded searches for Backblaze in New Zealand fell 19.1% over 11 measured months, from 890 to 720 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Backblaze | 37.7% | 720 | +1.4% | Backblaze |
| 2 | Veeam | 27.7% | 530 | +1.9% | Veeam |
| 3 | Datto | 17.8% | 340 | +25.9% | Datto |
| 4 | Acronis | 12.6% | 240 | -11.1% | Acronis |
| 5 | Carbonite | 4.2% | 80 | -20.0% | Carbonite |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Backblaze | 890 | 37.9% | 1 |
| Oct 2025 | Veeam | 580 | 24.7% | 2 |
| Oct 2025 | Acronis | 480 | 20.4% | 3 |
| Oct 2025 | Datto | 300 | 12.8% | 4 |
| Oct 2025 | Carbonite | 100 | 4.3% | 5 |
| Nov 2025 | Backblaze | 740 | 34.6% | 1 |
| Nov 2025 | Veeam | 520 | 24.3% | 2 |
| Nov 2025 | Acronis | 440 | 20.6% | 3 |
| Nov 2025 | Datto | 360 | 16.8% | 4 |
| Nov 2025 | Carbonite | 80 | 3.7% | 5 |
| Dec 2025 | Backblaze | 760 | 45% | 1 |
| Dec 2025 | Veeam | 390 | 23.1% | 2 |
| Dec 2025 | Acronis | 280 | 16.6% | 3 |
| Dec 2025 | Datto | 180 | 10.7% | 4 |
| Dec 2025 | Carbonite | 80 | 4.7% | 5 |
| Jan 2026 | Backblaze | 770 | 41% | 1 |
| Jan 2026 | Veeam | 480 | 25.5% | 2 |
| Jan 2026 | Acronis | 290 | 15.4% | 3 |
| Jan 2026 | Datto | 220 | 11.7% | 4 |
| Jan 2026 | Carbonite | 120 | 6.4% | 5 |
| Feb 2026 | Backblaze | 580 | 35.8% | 1 |
| Feb 2026 | Veeam | 400 | 24.7% | 2 |
| Feb 2026 | Acronis | 280 | 17.3% | 3 |
| Feb 2026 | Datto | 250 | 15.4% | 4 |
| Feb 2026 | Carbonite | 110 | 6.8% | 5 |
| Mar 2026 | Backblaze | 600 | 32.3% | 1 |
| Mar 2026 | Veeam | 580 | 31.2% | 2 |
| Mar 2026 | Datto | 310 | 16.7% | 3 |
| Mar 2026 | Acronis | 290 | 15.6% | 4 |
| Mar 2026 | Carbonite | 80 | 4.3% | 5 |
| Apr 2026 | Backblaze | 630 | 37.7% | 1 |
| Apr 2026 | Veeam | 400 | 24% | 2 |
| Apr 2026 | Datto | 290 | 17.4% | 3 |
| Apr 2026 | Acronis | 270 | 16.2% | 4 |
| Apr 2026 | Carbonite | 80 | 4.8% | 5 |
| May 2026 | Backblaze | 540 | 32.3% | 1 |
| May 2026 | Veeam | 450 | 26.9% | 2 |
| May 2026 | Datto | 310 | 18.6% | 3 |
| May 2026 | Acronis | 270 | 16.2% | 4 |
| May 2026 | Carbonite | 100 | 6% | 5 |
| Jun 2026 | Backblaze | 820 | 39.6% | 1 |
| Jun 2026 | Veeam | 580 | 28% | 2 |
| Jun 2026 | Datto | 290 | 14% | 3 |
| Jun 2026 | Acronis | 260 | 12.6% | 4 |
| Jun 2026 | Carbonite | 120 | 5.8% | 5 |
| Jul 2026 | Backblaze | 710 | 38% | 1 |
| Jul 2026 | Veeam | 520 | 27.8% | 2 |
| Jul 2026 | Acronis | 270 | 14.4% | 3 |
| Jul 2026 | Datto | 270 | 14.4% | 4 |
| Jul 2026 | Carbonite | 100 | 5.3% | 5 |
| Aug 2026 | Backblaze | 720 | 37.7% | 1 |
| Aug 2026 | Veeam | 530 | 27.7% | 2 |
| Aug 2026 | Datto | 340 | 17.8% | 3 |
| Aug 2026 | Acronis | 240 | 12.6% | 4 |
| Aug 2026 | Carbonite | 80 | 4.2% | 5 |
| Sep 2026 | Acronis | — | — | — |
| Sep 2026 | Backblaze | — | — | — |
| Sep 2026 | Carbonite | — | — | — |
| Sep 2026 | Datto | — | — | — |
| Sep 2026 | Veeam | — | — | — |

## What is being compared

- **Acronis**: Measured on the search terms “acronis”, “acronis backup”, “acronis cloud backup”, “acronis com”, “acronis data recovery”, “acronis image true”, “acronis near me” and “acronis nz”, summed into one figure.
- **Backblaze**: Measured on the search terms “backblaze”, “backblaze b2”, “backblaze backup”, “backblaze cloud backup”, “backblaze com” and “backblaze pricing”, summed into one figure.
- **Carbonite**: Measured on the search terms “carbonite”, “carbonite backup”, “carbonite cloud backup” and “carbonite com”, summed into one figure.
- **Datto**: Measured on the search terms “datto”, “datto backup”, “datto cloud backup”, “datto com”, “datto online” and “datto work place”, summed into one figure.
- **Veeam**: Measured on the search terms “replication veeam backup”, “veeam”, “veeam backup”, “veeam com”, “veeam data recovery”, “veeam near me”, “veeam new zealand”, “veeam nz” and “veeam online”, summed into one figure.

- [Acronis](/demand/nz/brands/acronis)
- [Backblaze](/demand/nz/brands/backblaze)
- [Carbonite](/demand/nz/brands/carbonite)
- [Datto](/demand/nz/brands/datto)
- [Veeam](/demand/nz/brands/veeam)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among backup software in New Zealand?

In August 2026, Backblaze was the most searched among backup software in New Zealand, with an estimated 720 branded searches and 37.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Backup software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-backup-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-backup-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.