---
title: "Backpacker hostel chains in New Zealand: Which brands are most popular in search?"
description: "Compare the backpacker hostel brands travellers stay with in New Zealand. Share of Search among YHA New Zealand, Haka Lodge, Nomads, Base Backpackers and Jucy Snooze, the backpacker hostel chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-backpacker-hostels"
publisher: "Brandwave"
---

# Backpacker hostel chains in New Zealand: Which brands are most popular in search?

Compare the backpacker hostel brands travellers stay with in New Zealand. Share of Search among YHA New Zealand, Haka Lodge, Nomads, Base Backpackers and Jucy Snooze, the backpacker hostel chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Backpacker hostel chains
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: YHA New Zealand, 53.6%

## Which brand is most popular in search among backpacker hostel chains in New Zealand?

- In August 2026, YHA New Zealand was the most searched among backpacker hostel chains in New Zealand, with an estimated 1.2K branded searches and 53.6% estimated Share of Search within this set.
- Haka Lodge is in 2nd place, 32 percentage points behind at 21.6% Share of Search.
- Across the 11 months ending August 2026, YHA New Zealand’s estimated Share of Search among backpacker hostel chains in New Zealand increased from 28.2% to 53.6%.
- Across the 11 months ending August 2026, Haka Lodge’s estimated Share of Search among backpacker hostel chains in New Zealand increased from 13% to 21.6%.
- Across the 11 months ending August 2026, Nomads’ estimated Share of Search among backpacker hostel chains in New Zealand decreased from 53.8% to 18.5%.
- Across the 11 months ending August 2026, Base Backpackers’ estimated Share of Search among backpacker hostel chains in New Zealand increased from 1.7% to 3.6%.
- Across the 11 months ending August 2026, Jucy Snooze’s estimated Share of Search among backpacker hostel chains in New Zealand decreased from 3.2% to 2.7%.
- Across the 11 months ending August 2026, YHA New Zealand’s estimated Share of Search among backpacker hostel chains in New Zealand peaked at 73.7% in February 2026 and was lowest at 28.2% in October 2025.
- Across the 11 months ending August 2026, Haka Lodge’s estimated Share of Search among backpacker hostel chains in New Zealand peaked at 21.6% in August 2026 and was lowest at 9% in November 2025.
- Across the 11 months ending August 2026, Nomads’ estimated Share of Search among backpacker hostel chains in New Zealand peaked at 53.8% in October 2025 and was lowest at 11.5% in February 2026.
- Across the 11 months ending August 2026, Base Backpackers’ estimated Share of Search among backpacker hostel chains in New Zealand peaked at 3.6% in August 2026 and was lowest at 1.1% in February 2026.
- Across the 11 months ending August 2026, Jucy Snooze’s estimated Share of Search among backpacker hostel chains in New Zealand peaked at 5.3% in July 2026 and was lowest at 2.7% in August 2026.
- Across the 11 months ending August 2026, YHA New Zealand rose from 2nd to 1st among backpacker hostel chains in New Zealand.
- Across the 11 months ending August 2026, Haka Lodge rose from 3rd to 2nd among backpacker hostel chains in New Zealand.
- Across the 11 months ending August 2026, Nomads fell from 1st to 3rd among backpacker hostel chains in New Zealand.
- Across the 11 months ending August 2026, Base Backpackers rose from 5th to 4th among backpacker hostel chains in New Zealand.
- Across the 11 months ending August 2026, Jucy Snooze fell from 4th to 5th among backpacker hostel chains in New Zealand.

## Compare search popularity between leading brands

- [YHA New Zealand vs Haka Lodge: compare search popularity](/demand/nz/compare/haka-lodge-vs-yha-new-zealand): 53.6% against 21.6% Share of Search.
- [YHA New Zealand vs Nomads: compare search popularity](/demand/nz/compare/nomads-vs-yha-new-zealand): 53.6% against 18.5% Share of Search.
- [YHA New Zealand vs Base Backpackers: compare search popularity](/demand/nz/compare/base-backpackers-vs-yha-new-zealand): 53.6% against 3.6% Share of Search.
- [YHA New Zealand vs Jucy Snooze: compare search popularity](/demand/nz/compare/jucy-snooze-vs-yha-new-zealand): 53.6% against 2.7% Share of Search.
- [Haka Lodge vs Nomads: compare search popularity](/demand/nz/compare/haka-lodge-vs-nomads): 21.6% against 18.5% Share of Search.
- [Haka Lodge vs Base Backpackers: compare search popularity](/demand/nz/compare/base-backpackers-vs-haka-lodge): 21.6% against 3.6% Share of Search.
- [Haka Lodge vs Jucy Snooze: compare search popularity](/demand/nz/compare/haka-lodge-vs-jucy-snooze): 21.6% against 2.7% Share of Search.
- [Nomads vs Base Backpackers: compare search popularity](/demand/nz/compare/base-backpackers-vs-nomads): 18.5% against 3.6% Share of Search.
- [Nomads vs Jucy Snooze: compare search popularity](/demand/nz/compare/jucy-snooze-vs-nomads): 18.5% against 2.7% Share of Search.
- [Base Backpackers vs Jucy Snooze: compare search popularity](/demand/nz/compare/base-backpackers-vs-jucy-snooze): 3.6% against 2.7% Share of Search.

## How did search popularity change for New Zealand backpacker hostel chains in August 2026?

- In August 2026, Haka Lodge gained estimated Share of Search among backpacker hostel chains in New Zealand, from 19.3% to 21.6%.
- In August 2026, Jucy Snooze lost estimated Share of Search among backpacker hostel chains in New Zealand, from 5.3% to 2.7%.
- In August 2026, Base Backpackers rose from 5th to 4th among backpacker hostel chains in New Zealand.
- Estimated monthly branded searches for Nomads in New Zealand fell 87% over 11 measured months, from 3.1K to 410 in August 2026.
- Estimated monthly branded searches for YHA New Zealand in New Zealand fell 27.9% over 11 measured months, from 1.6K to 1.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | YHA New Zealand | 53.6% | 1.2K | +8.2% | YHA New Zealand |
| 2 | Haka Lodge | 21.6% | 480 | +20.0% | Haka Lodge |
| 3 | Nomads | 18.5% | 410 | +5.1% | Nomads |
| 4 | Base Backpackers | 3.6% | 80 | +14.3% | Base Backpackers |
| 5 | Jucy Snooze | 2.7% | 60 | -45.5% | Jucy Snooze |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nomads | 3.1K | 53.8% | 1 |
| Oct 2025 | YHA New Zealand | 1.6K | 28.2% | 2 |
| Oct 2025 | Haka Lodge | 760 | 13% | 3 |
| Oct 2025 | Jucy Snooze | 190 | 3.2% | 4 |
| Oct 2025 | Base Backpackers | 100 | 1.7% | 5 |
| Nov 2025 | Nomads | 3.2K | 47.1% | 1 |
| Nov 2025 | YHA New Zealand | 2.7K | 39.4% | 2 |
| Nov 2025 | Haka Lodge | 620 | 9% | 3 |
| Nov 2025 | Jucy Snooze | 190 | 2.8% | 4 |
| Nov 2025 | Base Backpackers | 120 | 1.7% | 5 |
| Dec 2025 | YHA New Zealand | 3.3K | 63.2% | 1 |
| Dec 2025 | Nomads | 1K | 19.7% | 2 |
| Dec 2025 | Haka Lodge | 640 | 12.1% | 3 |
| Dec 2025 | Jucy Snooze | 180 | 3.4% | 4 |
| Dec 2025 | Base Backpackers | 80 | 1.5% | 5 |
| Jan 2026 | YHA New Zealand | 4.7K | 71.3% | 1 |
| Jan 2026 | Nomads | 920 | 13.9% | 2 |
| Jan 2026 | Haka Lodge | 650 | 9.8% | 3 |
| Jan 2026 | Jucy Snooze | 190 | 2.9% | 4 |
| Jan 2026 | Base Backpackers | 140 | 2.1% | 5 |
| Feb 2026 | YHA New Zealand | 4.5K | 73.7% | 1 |
| Feb 2026 | Nomads | 700 | 11.5% | 2 |
| Feb 2026 | Haka Lodge | 640 | 10.5% | 3 |
| Feb 2026 | Jucy Snooze | 190 | 3.1% | 4 |
| Feb 2026 | Base Backpackers | 70 | 1.1% | 5 |
| Mar 2026 | YHA New Zealand | 3.7K | 71.3% | 1 |
| Mar 2026 | Haka Lodge | 640 | 12.5% | 2 |
| Mar 2026 | Nomads | 590 | 11.5% | 3 |
| Mar 2026 | Jucy Snooze | 160 | 3.1% | 4 |
| Mar 2026 | Base Backpackers | 80 | 1.6% | 5 |
| Apr 2026 | YHA New Zealand | 2.7K | 66.5% | 1 |
| Apr 2026 | Haka Lodge | 590 | 14.6% | 2 |
| Apr 2026 | Nomads | 570 | 14.1% | 3 |
| Apr 2026 | Jucy Snooze | 130 | 3.2% | 4 |
| Apr 2026 | Base Backpackers | 60 | 1.5% | 5 |
| May 2026 | YHA New Zealand | 1.9K | 64.5% | 1 |
| May 2026 | Nomads | 460 | 15.5% | 2 |
| May 2026 | Haka Lodge | 410 | 13.9% | 3 |
| May 2026 | Jucy Snooze | 100 | 3.4% | 4 |
| May 2026 | Base Backpackers | 80 | 2.7% | 5 |
| Jun 2026 | YHA New Zealand | 1.4K | 57.9% | 1 |
| Jun 2026 | Nomads | 420 | 17.9% | 2 |
| Jun 2026 | Haka Lodge | 380 | 16.2% | 3 |
| Jun 2026 | Jucy Snooze | 110 | 4.7% | 4 |
| Jun 2026 | Base Backpackers | 80 | 3.4% | 5 |
| Jul 2026 | YHA New Zealand | 1.1K | 53.1% | 1 |
| Jul 2026 | Haka Lodge | 400 | 19.3% | 2 |
| Jul 2026 | Nomads | 390 | 18.8% | 3 |
| Jul 2026 | Jucy Snooze | 110 | 5.3% | 4 |
| Jul 2026 | Base Backpackers | 70 | 3.4% | 5 |
| Aug 2026 | YHA New Zealand | 1.2K | 53.6% | 1 |
| Aug 2026 | Haka Lodge | 480 | 21.6% | 2 |
| Aug 2026 | Nomads | 410 | 18.5% | 3 |
| Aug 2026 | Base Backpackers | 80 | 3.6% | 4 |
| Aug 2026 | Jucy Snooze | 60 | 2.7% | 5 |
| Sep 2026 | Base Backpackers | — | — | — |
| Sep 2026 | Haka Lodge | — | — | — |
| Sep 2026 | Jucy Snooze | — | — | — |
| Sep 2026 | Nomads | — | — | — |
| Sep 2026 | YHA New Zealand | — | — | — |

## What is being compared

- **Base Backpackers**: Measured on the search terms “base backpackers”, “base backpackers hostel”, “base backpackers near me”, “base backpackers nz”, “base hostel” and “basebackpackers”, summed into one figure.
- **Haka Lodge**: Measured on the search terms “haka lodge”, “haka lodge backpackers”, “haka lodge hostel”, “haka lodge near me”, “haka lodge new zealand”, “haka lodge nz” and “hakalodge”, summed into one figure.
- **Jucy Snooze**: Measured on the search terms “jucy snooze hostel”, “jucy snooze near me”, “jucy snooze nz” and “jucysnooze”, summed into one figure.
- **Nomads**: Measured on the search terms “nomads accommodation”, “nomads backpackers”, “nomads capital hostel”, “nomads hostel”, “nomads noosa hostel” and “nomads sydney hostel”, summed into one figure.
- **YHA New Zealand**: Measured on the search terms “yha”, “yha co nz”, “yha mt cook”, “yha nelson by accents” and “yha new zealand”, summed into one figure.

- [Base Backpackers](/demand/nz/brands/base-backpackers)
- [Haka Lodge](/demand/nz/brands/haka-lodge)
- [Jucy Snooze](/demand/nz/brands/jucy-snooze)
- [Nomads](/demand/nz/brands/nomads)
- [YHA New Zealand](/demand/nz/brands/yha-new-zealand)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among backpacker hostel chains in New Zealand?

In August 2026, YHA New Zealand was the most searched among backpacker hostel chains in New Zealand, with an estimated 1.2K branded searches and 53.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Backpacker hostel chains in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-backpacker-hostels

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-backpacker-hostels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.