---
title: "Backpack cooler brands in New Zealand: Which are searched most?"
description: "Compare the backpack cooler brands people buy. Share of Search among Columbia, Igloo, YETI, Coleman, IceMule and Engel, the backpack cooler brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-backpack-cooler-brands"
publisher: "Brandwave"
---

# Backpack cooler brands in New Zealand: Which are searched most?

Compare the backpack cooler brands people buy. Share of Search among Columbia, Igloo, YETI, Coleman, IceMule and Engel, the backpack cooler brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Backpack cooler brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Columbia, 56.5%

## Which brand is most popular in search among backpack cooler brands in New Zealand?

- In September 2026, Columbia was the most searched among backpack cooler brands in New Zealand, with an estimated 350 branded searches, 56.5% of all searches for the six we track.
- Igloo is in 2nd place, 22.6 percentage points behind at 33.9%.
- Across the 12 months ending September 2026, Columbia’s share of searches among backpack cooler brands in New Zealand increased from 42.7% to 56.5%.
- Across the 12 months ending September 2026, Igloo’s share of searches among backpack cooler brands in New Zealand decreased from 42.7% to 33.9%.
- Across the 12 months ending September 2026, IceMule’s share of searches among backpack cooler brands in New Zealand decreased from 2.7% to 1.6%.
- Across the 12 months ending September 2026, Engel’s share of searches among backpack cooler brands in New Zealand decreased from 4% to 0%.
- Across the 12 months ending September 2026, Columbia’s share of searches among backpack cooler brands in New Zealand peaked at 72.6% in June 2026 and was lowest at 26.4% in December 2025.
- Across the 12 months ending September 2026, Igloo’s share of searches among backpack cooler brands in New Zealand peaked at 61.3% in December 2025 and was lowest at 14.9% in May 2026.
- Across the 12 months ending September 2026, YETI’s share of searches among backpack cooler brands in New Zealand peaked at 9.8% in November 2025 and was lowest at 5.1% in August 2026.
- Across the 12 months ending September 2026, Coleman’s share of searches among backpack cooler brands in New Zealand peaked at 1.8% in December 2025 and was lowest at 0% in April 2026.
- Across the 12 months ending September 2026, IceMule’s share of searches among backpack cooler brands in New Zealand peaked at 3% in March 2026 and was lowest at 1.2% in December 2025.
- Across the 12 months ending September 2026, Engel’s share of searches among backpack cooler brands in New Zealand peaked at 4.3% in November 2025 and was lowest at 0% in June 2026.
- Across the 12 months ending September 2026, Coleman rose from 6th to 4th among backpack cooler brands in New Zealand.
- Across the 12 months ending September 2026, Engel fell from 4th to 6th among backpack cooler brands in New Zealand.
- Across the 12 months ending September 2026, YETI held steady: its share of searches among backpack cooler brands in New Zealand moved less than 0.5 percentage points.

## Top backpack cooler brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, IceMule appeared every time. YETI was recommended most often, coming first in four out of five answers. IceMule was second, and Coleman was third. Columbia, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| YETI | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| IceMule | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Coleman | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Engel | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Igloo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about backpack cooler brands

- Asked ChatGPT "Which backpack cooler brand should I buy in New Zealand?": 1. YETI, 2. IceMule, 3. Engel
- Asked ChatGPT "What are the best backpack cooler brands in New Zealand?": 1. YETI, 2. IceMule, 3. Engel, 4. Coleman
- Asked ChatGPT "What's the best backpack cooler brand in New Zealand for picnics and trips?": 1. YETI, 2. Coleman, 3. IceMule
- Searched Google, AI Overview "best backpack cooler": 1. IceMule, 2. Coleman
- Searched Google, AI Overview "insulated backpack cooler": 1. YETI, 2. IceMule

Not named in any answer: Columbia and Igloo.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Columbia vs Igloo: compare search popularity](/demand/nz/compare/columbia-vs-igloo): 56.5% against 33.9% Share of Search.
- [Columbia vs YETI: compare search popularity](/demand/nz/compare/columbia-vs-yeti): 56.5% against 6.5% Share of Search.
- [Igloo vs YETI: compare search popularity](/demand/nz/compare/igloo-vs-yeti): 33.9% against 6.5% Share of Search.

## How did search popularity change for New Zealand backpack cooler brands in September 2026?

- In September 2026, Igloo gained share of searches among backpack cooler brands in New Zealand, from 21.8% to 33.9%.
- In September 2026, YETI gained share of searches among backpack cooler brands in New Zealand, from 5.1% to 6.5%.
- In September 2026, Columbia lost share of searches among backpack cooler brands in New Zealand, from 67.9% to 56.5%.
- In September 2026, Engel lost share of searches among backpack cooler brands in New Zealand, from 1.3% to 0%.
- In September 2026, IceMule lost share of searches among backpack cooler brands in New Zealand, from 2.6% to 1.6%.
- In September 2026, Coleman rose from 5th to 4th among backpack cooler brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Columbia | 56.5% | 350 | -34.0% | Columbia |
| 2 | Igloo | 33.9% | 210 | +23.5% | Igloo |
| 3 | YETI | 6.5% | 40 | 0.0% | YETI |
| 4 | Coleman | 1.6% | 10 | 0.0% | Coleman |
| 5 | IceMule | 1.6% | 10 | -50.0% | IceMule |
| 6 | Engel | 0% | 0 | -100.0% | Engel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Columbia | 320 | 42.7% | 1 |
| Oct 2025 | Igloo | 320 | 42.7% | 2 |
| Oct 2025 | YETI | 50 | 6.7% | 3 |
| Oct 2025 | Engel | 30 | 4% | 4 |
| Oct 2025 | IceMule | 20 | 2.7% | 5 |
| Oct 2025 | Coleman | 10 | 1.3% | 6 |
| Nov 2025 | Igloo | 480 | 52.2% | 1 |
| Nov 2025 | Columbia | 280 | 30.4% | 2 |
| Nov 2025 | YETI | 90 | 9.8% | 3 |
| Nov 2025 | Engel | 40 | 4.3% | 4 |
| Nov 2025 | IceMule | 20 | 2.2% | 5 |
| Nov 2025 | Coleman | 10 | 1.1% | 6 |
| Dec 2025 | Igloo | 1K | 61.3% | 1 |
| Dec 2025 | Columbia | 430 | 26.4% | 2 |
| Dec 2025 | YETI | 140 | 8.6% | 3 |
| Dec 2025 | Coleman | 30 | 1.8% | 4 |
| Dec 2025 | IceMule | 20 | 1.2% | 5 |
| Dec 2025 | Engel | 10 | 0.61% | 6 |
| Jan 2026 | Igloo | 590 | 51.3% | 1 |
| Jan 2026 | Columbia | 430 | 37.4% | 2 |
| Jan 2026 | YETI | 90 | 7.8% | 3 |
| Jan 2026 | IceMule | 20 | 1.7% | 4 |
| Jan 2026 | Coleman | 10 | 0.87% | 5 |
| Jan 2026 | Engel | 10 | 0.87% | 6 |
| Feb 2026 | Columbia | 370 | 50% | 1 |
| Feb 2026 | Igloo | 260 | 35.1% | 2 |
| Feb 2026 | YETI | 70 | 9.5% | 3 |
| Feb 2026 | IceMule | 20 | 2.7% | 4 |
| Feb 2026 | Coleman | 10 | 1.4% | 5 |
| Feb 2026 | Engel | 10 | 1.4% | 6 |
| Mar 2026 | Columbia | 370 | 55.2% | 1 |
| Mar 2026 | Igloo | 210 | 31.3% | 2 |
| Mar 2026 | YETI | 50 | 7.5% | 3 |
| Mar 2026 | IceMule | 20 | 3% | 4 |
| Mar 2026 | Coleman | 10 | 1.5% | 5 |
| Mar 2026 | Engel | 10 | 1.5% | 6 |
| Apr 2026 | Columbia | 500 | 71.4% | 1 |
| Apr 2026 | Igloo | 140 | 20% | 2 |
| Apr 2026 | YETI | 40 | 5.7% | 3 |
| Apr 2026 | Engel | 10 | 1.4% | 4 |
| Apr 2026 | IceMule | 10 | 1.4% | 5 |
| Apr 2026 | Coleman | 0 | 0% | 6 |
| May 2026 | Columbia | 530 | 71.6% | 1 |
| May 2026 | Igloo | 110 | 14.9% | 2 |
| May 2026 | YETI | 70 | 9.5% | 3 |
| May 2026 | IceMule | 20 | 2.7% | 4 |
| May 2026 | Engel | 10 | 1.4% | 5 |
| May 2026 | Coleman | 0 | 0% | 6 |
| Jun 2026 | Columbia | 530 | 72.6% | 1 |
| Jun 2026 | Igloo | 140 | 19.2% | 2 |
| Jun 2026 | YETI | 40 | 5.5% | 3 |
| Jun 2026 | IceMule | 20 | 2.7% | 4 |
| Jun 2026 | Coleman | 0 | 0% | 5 |
| Jun 2026 | Engel | 0 | 0% | 6 |
| Jul 2026 | Columbia | 490 | 66.2% | 1 |
| Jul 2026 | Igloo | 170 | 23% | 2 |
| Jul 2026 | YETI | 50 | 6.8% | 3 |
| Jul 2026 | Coleman | 10 | 1.4% | 4 |
| Jul 2026 | Engel | 10 | 1.4% | 5 |
| Jul 2026 | IceMule | 10 | 1.4% | 6 |
| Aug 2026 | Columbia | 530 | 67.9% | 1 |
| Aug 2026 | Igloo | 170 | 21.8% | 2 |
| Aug 2026 | YETI | 40 | 5.1% | 3 |
| Aug 2026 | IceMule | 20 | 2.6% | 4 |
| Aug 2026 | Coleman | 10 | 1.3% | 5 |
| Aug 2026 | Engel | 10 | 1.3% | 6 |
| Sep 2026 | Columbia | 350 | 56.5% | 1 |
| Sep 2026 | Igloo | 210 | 33.9% | 2 |
| Sep 2026 | YETI | 40 | 6.5% | 3 |
| Sep 2026 | Coleman | 10 | 1.6% | 4 |
| Sep 2026 | IceMule | 10 | 1.6% | 5 |
| Sep 2026 | Engel | 0 | 0% | 6 |

## What is being compared

- **Coleman**: Measured on the search term “coleman backpack cooler”.
- **Columbia**: Measured on the search terms “columbia sportswear” and “columbia sportswear fleece”, summed into one figure.
- **Engel**: Measured on the search term “engel freezer”.
- **IceMule**: Measured on the search terms “icemule” and “icemule cooler”, summed into one figure.
- **Igloo**: Measured on the search term “igloo chilly bin”.
- **YETI**: Measured on the search term “yeti tundra”.

- [Coleman](/demand/nz/brands/coleman)
- [Columbia](/demand/nz/brands/columbia)
- [Engel](/demand/nz/brands/engel)
- [IceMule](/demand/nz/brands/icemule)
- [Igloo](/demand/nz/brands/igloo)
- [YETI](/demand/nz/brands/yeti)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among backpack cooler brands in New Zealand?

In September 2026, Columbia was the most searched among backpack cooler brands in New Zealand, with an estimated 350 branded searches, 56.5% of all searches for the six we track.

## Cite this page

Brandwave. "Backpack cooler brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-backpack-cooler-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-backpack-cooler-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.