--- title: "Husqvarna vs Stihl: Which is searched more in New Zealand?" description: "Is Husqvarna or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpack blower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-backpack-blower-brands/compare/husqvarna-vs-stihl" publisher: "Brandwave" --- # Husqvarna vs Stihl: Which is searched more in New Zealand? Is Husqvarna or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpack blower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Husqvarna and Stihl - **Competitive set**: Backpack blower brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Husqvarna Share of Search**: 43.4% - **Stihl Share of Search**: 55.7% ## Is Husqvarna or Stihl more popular in search? - In September 2026, Stihl had more branded searches than Husqvarna among backpack blower brands in New Zealand. Stihl had about 9,310 branded searches, while Husqvarna had 7,260. Stihl made up 55.7% of all backpack blower brand searches we track, and Husqvarna accounted for 43.4%. - The lead changed hands once in the 12 months ending September 2026: Stihl took it in November 2025. - Across the 12 months ending September 2026, Husqvarna’s share of searches among backpack blower brands in New Zealand moved from 51.8% to 43.4%, and its estimated monthly branded searches moved from 10.4K to 7.3K. - Across the 12 months ending September 2026, Stihl’s share of searches among backpack blower brands in New Zealand moved from 47.6% to 55.7%, and its estimated monthly branded searches moved from 9.6K to 9.3K. ## Top backpack blower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Stihl appeared in all four answers. Husqvarna was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Stihl was listed before Husqvarna in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stihl | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Husqvarna | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | ECHO | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | ## Every AI answer about backpack blower brands - Asked ChatGPT "Which backpack blower brand should I buy in New Zealand?": 1. ECHO, 2. Stihl, 3. Husqvarna - Asked ChatGPT "What are the best backpack blower brands in New Zealand?": 1. Stihl, 2. Husqvarna, 3. ECHO - Asked ChatGPT "What's the best backpack blower brand in New Zealand for garden cleanup?": 1. Stihl, 2. Husqvarna, 3. ECHO - Searched Google, AI Overview "leaf blower nz": 1. Stihl Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand backpack blower brands in September 2026? - In September 2026, Husqvarna gained share of searches among backpack blower brands in New Zealand, from 42.2% to 43.4%. - In September 2026, Stihl lost share of searches among backpack blower brands in New Zealand, from 57.1% to 55.7%. ## Month by month | Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.4K | 51.8% | 1 | 9.6K | 47.6% | 2 | | Nov 2025 | 10.5K | 46.9% | 2 | 11.7K | 52.5% | 1 | | Dec 2025 | 8.8K | 43.6% | 2 | 11.2K | 55.7% | 1 | | Jan 2026 | 8.7K | 44.1% | 2 | 10.9K | 55.2% | 1 | | Feb 2026 | 8.8K | 44.2% | 2 | 11K | 55.3% | 1 | | Mar 2026 | 8.6K | 47.2% | 2 | 9.5K | 52.1% | 1 | | Apr 2026 | 8.5K | 46.5% | 2 | 9.7K | 53% | 1 | | May 2026 | 8.4K | 42.4% | 2 | 11.2K | 56.9% | 1 | | Jun 2026 | 7K | 43.4% | 2 | 9.1K | 55.9% | 1 | | Jul 2026 | 6.8K | 42.7% | 2 | 9.1K | 56.7% | 1 | | Aug 2026 | 6.8K | 42.2% | 2 | 9.2K | 57.1% | 1 | | Sep 2026 | 7.3K | 43.4% | 2 | 9.3K | 55.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna hamilton”, “husqvarna hedge cutter”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure. - **Stihl**: Measured on the search terms “500i stihl”, “stihl”, “stihl air blower”, “stihl blower”, “stihl brush cutter”, “stihl concrete saw”, “stihl hedge trimmer” and “stihl pole saw”, summed into one figure. - [Husqvarna profile](/demand/nz/brands/husqvarna) - [Stihl profile](/demand/nz/brands/stihl) - [All backpack blower brands in New Zealand](/demand/nz/categories/nz-backpack-blower-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Husqvarna or Stihl more popular in search? In September 2026, Stihl had more branded searches than Husqvarna among backpack blower brands in New Zealand. Stihl had about 9,310 branded searches, while Husqvarna had 7,260. Stihl made up 55.7% of all backpack blower brand searches we track, and Husqvarna accounted for 43.4%. ## Cite this page Brandwave. "Husqvarna vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-backpack-blower-brands/compare/husqvarna-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-backpack-blower-brands/compare/husqvarna-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.