--- title: "Background removal tools in New Zealand: Which brands are most popular in search?" description: "Compare the background removal and product photo tools New Zealand sellers and designers use. Share of Search among remove.bg, Photoroom, Pixelcut, Slazzer and Clipdrop, the background removal tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-background-removal-tools" publisher: "Brandwave" --- # Background removal tools in New Zealand: Which brands are most popular in search? Compare the background removal and product photo tools New Zealand sellers and designers use. Share of Search among remove.bg, Photoroom, Pixelcut, Slazzer and Clipdrop, the background removal tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Background removal tools - **Market**: New Zealand - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: remove.bg, 95.7% ## Which brand is most popular in search among background removal tools in New Zealand? - In August 2026, remove.bg was the most searched among background removal tools in New Zealand, with an estimated 49.1K branded searches and 95.7% estimated Share of Search within this set. - Photoroom is in 2nd place, 93.6 percentage points behind at 2.2% Share of Search. - Across the 11 months ending August 2026, remove.bg’s estimated Share of Search among background removal tools in New Zealand increased from 95.1% to 95.7%. - Across the 11 months ending August 2026, Photoroom’s estimated Share of Search among background removal tools in New Zealand decreased from 2.9% to 2.2%. - Across the 11 months ending August 2026, remove.bg’s estimated Share of Search among background removal tools in New Zealand peaked at 97.5% in June 2026 and was lowest at 92.3% in January 2026. - Across the 11 months ending August 2026, Photoroom’s estimated Share of Search among background removal tools in New Zealand peaked at 4.4% in May 2026 and was lowest at 1.9% in June 2026. - Across the 11 months ending August 2026, Pixelcut’s estimated Share of Search among background removal tools in New Zealand peaked at 3% in January 2026 and was lowest at 0.38% in June 2026. - Across the 11 months ending August 2026, Pixelcut, Slazzer and Clipdrop held steady: their estimated Share of Search among background removal tools in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [remove.bg vs Photoroom: compare search popularity](/demand/nz/compare/photoroom-vs-remove-bg): 95.7% against 2.2% Share of Search. ## How did search popularity change for New Zealand background removal tools in August 2026? - In August 2026, Pixelcut gained estimated Share of Search among background removal tools in New Zealand, from 0.5% to 1.8%. - In August 2026, remove.bg lost estimated Share of Search among background removal tools in New Zealand, from 96.4% to 95.7%. - In August 2026, Photoroom lost estimated Share of Search among background removal tools in New Zealand, from 2.8% to 2.2%. - In August 2026, Slazzer rose from 5th to 4th among background removal tools in New Zealand. - In August 2026, Clipdrop fell from 4th to 5th among background removal tools in New Zealand. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | remove.bg | 95.7% | 49.1K | -6.4% | remove.bg | | 2 | Photoroom | 2.2% | 1.1K | -26.0% | Photoroom | | 3 | Pixelcut | 1.8% | 900 | +233.3% | Pixelcut | | 4 | Slazzer | 0.2% | 100 | +11.1% | Slazzer | | 5 | Clipdrop | 0.16% | 80 | -20.0% | Clipdrop | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | remove.bg | 37.3K | 95.1% | 1 | | Oct 2025 | Photoroom | 1.1K | 2.9% | 2 | | Oct 2025 | Pixelcut | 580 | 1.5% | 3 | | Oct 2025 | Slazzer | 110 | 0.28% | 4 | | Oct 2025 | Clipdrop | 80 | 0.2% | 5 | | Nov 2025 | remove.bg | 44.2K | 96.2% | 1 | | Nov 2025 | Photoroom | 1.1K | 2.4% | 2 | | Nov 2025 | Pixelcut | 500 | 1.1% | 3 | | Nov 2025 | Slazzer | 110 | 0.24% | 4 | | Nov 2025 | Clipdrop | 40 | 0.09% | 5 | | Dec 2025 | remove.bg | 24.6K | 94.4% | 1 | | Dec 2025 | Photoroom | 840 | 3.2% | 2 | | Dec 2025 | Pixelcut | 490 | 1.9% | 3 | | Dec 2025 | Clipdrop | 60 | 0.23% | 4 | | Dec 2025 | Slazzer | 60 | 0.23% | 5 | | Jan 2026 | remove.bg | 21.4K | 92.3% | 1 | | Jan 2026 | Photoroom | 1K | 4.3% | 2 | | Jan 2026 | Pixelcut | 690 | 3% | 3 | | Jan 2026 | Clipdrop | 50 | 0.22% | 4 | | Jan 2026 | Slazzer | 40 | 0.17% | 5 | | Feb 2026 | remove.bg | 46.1K | 96% | 1 | | Feb 2026 | Photoroom | 1K | 2.1% | 2 | | Feb 2026 | Pixelcut | 680 | 1.4% | 3 | | Feb 2026 | Slazzer | 150 | 0.31% | 4 | | Feb 2026 | Clipdrop | 50 | 0.1% | 5 | | Mar 2026 | remove.bg | 47.5K | 95% | 1 | | Mar 2026 | Photoroom | 1.9K | 3.7% | 2 | | Mar 2026 | Pixelcut | 460 | 0.92% | 3 | | Mar 2026 | Clipdrop | 100 | 0.2% | 4 | | Mar 2026 | Slazzer | 100 | 0.2% | 5 | | Apr 2026 | remove.bg | 48.3K | 96.8% | 1 | | Apr 2026 | Photoroom | 1.1K | 2.2% | 2 | | Apr 2026 | Pixelcut | 340 | 0.68% | 3 | | Apr 2026 | Clipdrop | 80 | 0.16% | 4 | | Apr 2026 | Slazzer | 80 | 0.16% | 5 | | May 2026 | remove.bg | 70.9K | 94.9% | 1 | | May 2026 | Photoroom | 3.3K | 4.4% | 2 | | May 2026 | Pixelcut | 390 | 0.52% | 3 | | May 2026 | Clipdrop | 80 | 0.11% | 4 | | May 2026 | Slazzer | 80 | 0.11% | 5 | | Jun 2026 | remove.bg | 85.2K | 97.5% | 1 | | Jun 2026 | Photoroom | 1.7K | 1.9% | 2 | | Jun 2026 | Pixelcut | 330 | 0.38% | 3 | | Jun 2026 | Slazzer | 110 | 0.13% | 4 | | Jun 2026 | Clipdrop | 80 | 0.09% | 5 | | Jul 2026 | remove.bg | 52.5K | 96.4% | 1 | | Jul 2026 | Photoroom | 1.5K | 2.8% | 2 | | Jul 2026 | Pixelcut | 270 | 0.5% | 3 | | Jul 2026 | Clipdrop | 100 | 0.18% | 4 | | Jul 2026 | Slazzer | 90 | 0.17% | 5 | | Aug 2026 | remove.bg | 49.1K | 95.7% | 1 | | Aug 2026 | Photoroom | 1.1K | 2.2% | 2 | | Aug 2026 | Pixelcut | 900 | 1.8% | 3 | | Aug 2026 | Slazzer | 100 | 0.2% | 4 | | Aug 2026 | Clipdrop | 80 | 0.16% | 5 | | Sep 2026 | Clipdrop | — | — | — | | Sep 2026 | Photoroom | — | — | — | | Sep 2026 | Pixelcut | — | — | — | | Sep 2026 | remove.bg | — | — | — | | Sep 2026 | Slazzer | — | — | — | ## What is being compared - **Clipdrop**: Measured on the search terms “clipdrop”, “clipdrop background remover”, “clipdrop co” and “clipdrop remove background”, summed into one figure. - **Photoroom**: Measured on the search terms “photoroom”, “photoroom app”, “photoroom background remover”, “photoroom com”, “photoroom online”, “photoroom remove background” and “photoroom white background”, summed into one figure. - **Pixelcut**: Measured on the search terms “pixelcut”, “pixelcut ai”, “pixelcut background remover”, “pixelcut near me”, “pixelcut online” and “pixelcut remove background”, summed into one figure. - **remove.bg**: Measured on the search terms “adobe remove bg”, “picture remove bg”, “remove bg”, “remove bg adobe”, “remove bg background change”, “remove bg background remover”, “remove bg from gif”, “remove bg from image”, “remove bg online”, “remove bg photoshop”, “remove bg remove background”, “remove bg white background”, “removebg”, “removebg bg”, “removebg hd” and “removebg remove background”, summed into one figure. - **Slazzer**: Measured on the search terms “slazzer”, “slazzer background remover”, “slazzer com” and “slazzer remove background”, summed into one figure. - [Clipdrop](/demand/nz/brands/clipdrop) - [Photoroom](/demand/nz/brands/photoroom) - [Pixelcut](/demand/nz/brands/pixelcut) - [remove.bg](/demand/nz/brands/remove-bg) - [Slazzer](/demand/nz/brands/slazzer) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among background removal tools in New Zealand? In August 2026, remove.bg was the most searched among background removal tools in New Zealand, with an estimated 49.1K branded searches and 95.7% estimated Share of Search within this set. ## Cite this page Brandwave. "Background removal tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-background-removal-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-background-removal-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.