--- title: "Pampers vs WaterWipes: Which is more popular in New Zealand?" description: "Is Pampers or WaterWipes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby wipe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-wipe-brands/compare/pampers-vs-waterwipes" publisher: "Brandwave" --- # Pampers vs WaterWipes: Which is more popular in New Zealand? Is Pampers or WaterWipes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby wipe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pampers and WaterWipes - **Competitive set**: Baby wipe brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Pampers Share of Search**: 8.6% - **WaterWipes Share of Search**: 36.6% ## Is Pampers or WaterWipes more popular in search? - In October 2026, WaterWipes had more branded searches than Pampers among baby wipe brands in New Zealand. WaterWipes had about 3,800 branded searches, while Pampers had 890. WaterWipes made up 36.6% of all baby wipe brand searches we track, and Pampers accounted for 8.6%. - WaterWipes was ahead of Pampers in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Pampers’ share of searches among baby wipe brands in New Zealand moved from 18.4% to 8.6%, and its estimated monthly branded searches moved from 1K to 890. - Across the 12 months ending October 2026, WaterWipes’ share of searches among baby wipe brands in New Zealand moved from 31.8% to 36.6%, and its estimated monthly branded searches moved from 1.8K to 3.8K. ## Top baby wipe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WaterWipes appeared in all five answers. Pampers did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WaterWipes | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Curash | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Huggies Wipes | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Pampers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rascal + Friends | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby wipe brands - Asked ChatGPT "Which baby wipe brand should I buy in New Zealand?": 1. WaterWipes - Asked ChatGPT "What are the best baby wipe brands in New Zealand?": 1. WaterWipes, 2. Huggies Wipes - Asked ChatGPT "What's the best baby wipe brand in New Zealand for gentle cleanups?": 1. WaterWipes, 2. Curash, 3. Huggies Wipes - Searched Google, AI Overview "water wipes nz": 1. WaterWipes - Searched Google, AI Overview "baby wipe brands nz": 1. WaterWipes, 2. Curash Not named in any answer: Pampers and Rascal + Friends. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby wipe brands in October 2026? - In October 2026, WaterWipes gained share of searches among baby wipe brands in New Zealand, from 26.3% to 36.6%. - In October 2026, Pampers lost share of searches among baby wipe brands in New Zealand, from 11.7% to 8.6%. ## How has branded search for Pampers and WaterWipes changed in New Zealand over the last 12 months? | Month | Pampers estimated searches | Pampers Share of Search | Pampers rank | WaterWipes estimated searches | WaterWipes Share of Search | WaterWipes rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1K | 18.4% | 3 | 1.8K | 31.8% | 2 | | Dec 2025 | 1K | 18.8% | 3 | 1.8K | 32.4% | 2 | | Jan 2026 | 900 | 15.2% | 3 | 1.8K | 29.7% | 2 | | Feb 2026 | 940 | 17.4% | 3 | 1.8K | 32.7% | 2 | | Mar 2026 | 960 | 16% | 3 | 1.8K | 29.4% | 2 | | Apr 2026 | 930 | 17.2% | 3 | 1.8K | 32.6% | 2 | | May 2026 | 1.1K | 18% | 3 | 1.8K | 28.3% | 2 | | Jun 2026 | 810 | 13.8% | 3 | 1.8K | 29.9% | 2 | | Jul 2026 | 840 | 10.4% | 3 | 2.6K | 32.1% | 2 | | Aug 2026 | 780 | 10.6% | 3 | 2K | 27.1% | 2 | | Sep 2026 | 890 | 11.7% | 3 | 2K | 26.3% | 2 | | Oct 2026 | 890 | 8.6% | 3 | 3.8K | 36.6% | 2 | ## How are Pampers’ and WaterWipes’ branded searches counted? Brandwave collects information about searches that people make online using Pampers’ and WaterWipes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pampers**: Measured on the search terms “pampers”, “pampers sensitive wipes” and “pampers swaddlers newborn”, summed into one figure. - **WaterWipes**: Measured on the search terms “waterwipes” and “waterwipes wipes”, summed into one figure. - [Pampers profile](/demand/nz/brands/pampers) - [WaterWipes profile](/demand/nz/brands/waterwipes) - [All baby wipe brands in New Zealand](/demand/nz/categories/nz-baby-wipe-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pampers or WaterWipes more popular in search? In October 2026, WaterWipes had more branded searches than Pampers among baby wipe brands in New Zealand. WaterWipes had about 3,800 branded searches, while Pampers had 890. WaterWipes made up 36.6% of all baby wipe brand searches we track, and Pampers accounted for 8.6%. ## Cite this page Brandwave. "Pampers vs WaterWipes: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-baby-wipe-brands/compare/pampers-vs-waterwipes This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-wipe-brands/compare/pampers-vs-waterwipes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.