--- title: "Pampers vs Rascal + Friends: Which is more popular in New Zealand?" description: "Is Pampers or Rascal + Friends more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby wipe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-wipe-brands/compare/pampers-vs-rascal-friends" publisher: "Brandwave" --- # Pampers vs Rascal + Friends: Which is more popular in New Zealand? Is Pampers or Rascal + Friends more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby wipe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pampers and Rascal + Friends - **Competitive set**: Baby wipe brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Pampers Share of Search**: 8.6% - **Rascal + Friends Share of Search**: 1.9% ## Is Pampers or Rascal + Friends more popular in search? - In October 2026, Pampers had more branded searches than Rascal + Friends among baby wipe brands in New Zealand. Pampers had about 890 branded searches, while Rascal + Friends had 200. Pampers made up 8.6% of all baby wipe brand searches we track, and Rascal + Friends accounted for 1.9%. - Pampers was ahead of Rascal + Friends in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Pampers’ share of searches among baby wipe brands in New Zealand moved from 18.4% to 8.6%, and its estimated monthly branded searches moved from 1K to 890. - Across the 12 months ending October 2026, Rascal + Friends’ share of searches among baby wipe brands in New Zealand moved from 5.8% to 1.9%, and its estimated monthly branded searches moved from 320 to 200. ## Top baby wipe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Pampers nor Rascal + Friends showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WaterWipes | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Curash | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Huggies Wipes | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Pampers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rascal + Friends | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby wipe brands - Asked ChatGPT "Which baby wipe brand should I buy in New Zealand?": 1. WaterWipes - Asked ChatGPT "What are the best baby wipe brands in New Zealand?": 1. WaterWipes, 2. Huggies Wipes - Asked ChatGPT "What's the best baby wipe brand in New Zealand for gentle cleanups?": 1. WaterWipes, 2. Curash, 3. Huggies Wipes - Searched Google, AI Overview "water wipes nz": 1. WaterWipes - Searched Google, AI Overview "baby wipe brands nz": 1. WaterWipes, 2. Curash Not named in any answer: Pampers and Rascal + Friends. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby wipe brands in October 2026? - In October 2026, Pampers lost share of searches among baby wipe brands in New Zealand, from 11.7% to 8.6%. - In October 2026, Rascal + Friends lost share of searches among baby wipe brands in New Zealand, from 3% to 1.9%. ## How has branded search for Pampers and Rascal + Friends changed in New Zealand over the last 12 months? | Month | Pampers estimated searches | Pampers Share of Search | Pampers rank | Rascal + Friends estimated searches | Rascal + Friends Share of Search | Rascal + Friends rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1K | 18.4% | 3 | 320 | 5.8% | 4 | | Dec 2025 | 1K | 18.8% | 3 | 260 | 4.8% | 4 | | Jan 2026 | 900 | 15.2% | 3 | 250 | 4.2% | 4 | | Feb 2026 | 940 | 17.4% | 3 | 190 | 3.5% | 4 | | Mar 2026 | 960 | 16% | 3 | 240 | 4% | 4 | | Apr 2026 | 930 | 17.2% | 3 | 240 | 4.4% | 4 | | May 2026 | 1.1K | 18% | 3 | 210 | 3.4% | 4 | | Jun 2026 | 810 | 13.8% | 3 | 240 | 4.1% | 4 | | Jul 2026 | 840 | 10.4% | 3 | 240 | 3% | 5 | | Aug 2026 | 780 | 10.6% | 3 | 220 | 3% | 5 | | Sep 2026 | 890 | 11.7% | 3 | 230 | 3% | 5 | | Oct 2026 | 890 | 8.6% | 3 | 200 | 1.9% | 5 | ## How are Pampers’ and Rascal + Friends’ branded searches counted? Brandwave collects information about searches that people make online using Pampers’ and Rascal + Friends’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pampers**: Measured on the search terms “pampers”, “pampers sensitive wipes” and “pampers swaddlers newborn”, summed into one figure. - **Rascal + Friends**: Measured on the search terms “rascal and friends”, “rascal friends” and “rascal friends wipes”, summed into one figure. - [Pampers profile](/demand/nz/brands/pampers) - [Rascal + Friends profile](/demand/nz/brands/rascal-friends) - [All baby wipe brands in New Zealand](/demand/nz/categories/nz-baby-wipe-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pampers or Rascal + Friends more popular in search? In October 2026, Pampers had more branded searches than Rascal + Friends among baby wipe brands in New Zealand. Pampers had about 890 branded searches, while Rascal + Friends had 200. Pampers made up 8.6% of all baby wipe brand searches we track, and Rascal + Friends accounted for 1.9%. ## Cite this page Brandwave. "Pampers vs Rascal + Friends: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-baby-wipe-brands/compare/pampers-vs-rascal-friends This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-wipe-brands/compare/pampers-vs-rascal-friends. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.