--- title: "Curash vs WaterWipes: Which is more popular in New Zealand?" description: "Is Curash or WaterWipes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby wipe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-wipe-brands/compare/curash-vs-waterwipes" publisher: "Brandwave" --- # Curash vs WaterWipes: Which is more popular in New Zealand? Is Curash or WaterWipes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby wipe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Curash and WaterWipes - **Competitive set**: Baby wipe brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Curash Share of Search**: 3.6% - **WaterWipes Share of Search**: 36.6% ## Is Curash or WaterWipes more popular in search? - In October 2026, WaterWipes had more branded searches than Curash among baby wipe brands in New Zealand. WaterWipes had about 3,800 branded searches, while Curash had 370. WaterWipes made up 36.6% of all baby wipe brand searches we track, and Curash accounted for 3.6%. - WaterWipes was ahead of Curash in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Curash’s share of searches among baby wipe brands in New Zealand moved from 2.9% to 3.6%, and its estimated monthly branded searches moved from 160 to 370. - Across the 12 months ending October 2026, WaterWipes’ share of searches among baby wipe brands in New Zealand moved from 31.8% to 36.6%, and its estimated monthly branded searches moved from 1.8K to 3.8K. ## Top baby wipe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WaterWipes appeared in all five answers. Curash was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. WaterWipes was listed before Curash in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WaterWipes | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Curash | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Huggies Wipes | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Pampers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rascal + Friends | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby wipe brands - Asked ChatGPT "Which baby wipe brand should I buy in New Zealand?": 1. WaterWipes - Asked ChatGPT "What are the best baby wipe brands in New Zealand?": 1. WaterWipes, 2. Huggies Wipes - Asked ChatGPT "What's the best baby wipe brand in New Zealand for gentle cleanups?": 1. WaterWipes, 2. Curash, 3. Huggies Wipes - Searched Google, AI Overview "water wipes nz": 1. WaterWipes - Searched Google, AI Overview "baby wipe brands nz": 1. WaterWipes, 2. Curash Not named in any answer: Pampers and Rascal + Friends. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby wipe brands in October 2026? - In October 2026, WaterWipes gained share of searches among baby wipe brands in New Zealand, from 26.3% to 36.6%. - Estimated monthly branded searches for Curash in New Zealand rose 131.3% over 12 measured months, from 160 to 370 in October 2026. ## How has branded search for Curash and WaterWipes changed in New Zealand over the last 12 months? | Month | Curash estimated searches | Curash Share of Search | Curash rank | WaterWipes estimated searches | WaterWipes Share of Search | WaterWipes rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 160 | 2.9% | 5 | 1.8K | 31.8% | 2 | | Dec 2025 | 120 | 2.2% | 5 | 1.8K | 32.4% | 2 | | Jan 2026 | 180 | 3% | 5 | 1.8K | 29.7% | 2 | | Feb 2026 | 160 | 3% | 5 | 1.8K | 32.7% | 2 | | Mar 2026 | 140 | 2.3% | 5 | 1.8K | 29.4% | 2 | | Apr 2026 | 180 | 3.3% | 5 | 1.8K | 32.6% | 2 | | May 2026 | 160 | 2.6% | 5 | 1.8K | 28.3% | 2 | | Jun 2026 | 190 | 3.2% | 5 | 1.8K | 29.9% | 2 | | Jul 2026 | 240 | 3% | 4 | 2.6K | 32.1% | 2 | | Aug 2026 | 230 | 3.1% | 4 | 2K | 27.1% | 2 | | Sep 2026 | 300 | 3.9% | 4 | 2K | 26.3% | 2 | | Oct 2026 | 370 | 3.6% | 4 | 3.8K | 36.6% | 2 | ## How are Curash’s and WaterWipes’ branded searches counted? Brandwave collects information about searches that people make online using Curash’s and WaterWipes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Curash**: Measured on the search terms “curash water wipes” and “curash wipes”, summed into one figure. - **WaterWipes**: Measured on the search terms “waterwipes” and “waterwipes wipes”, summed into one figure. - [Curash profile](/demand/nz/brands/curash) - [WaterWipes profile](/demand/nz/brands/waterwipes) - [All baby wipe brands in New Zealand](/demand/nz/categories/nz-baby-wipe-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Curash or WaterWipes more popular in search? In October 2026, WaterWipes had more branded searches than Curash among baby wipe brands in New Zealand. WaterWipes had about 3,800 branded searches, while Curash had 370. WaterWipes made up 36.6% of all baby wipe brand searches we track, and Curash accounted for 3.6%. ## Cite this page Brandwave. "Curash vs WaterWipes: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-baby-wipe-brands/compare/curash-vs-waterwipes This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-wipe-brands/compare/curash-vs-waterwipes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.