--- title: "Edwards & Co vs Phil & Teds: Which is searched more in New Zealand?" description: "Is Edwards & Co or Phil & Teds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby travel cot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-travel-cot-brands/compare/edwards-and-co-vs-phil-and-teds" publisher: "Brandwave" --- # Edwards & Co vs Phil & Teds: Which is searched more in New Zealand? Is Edwards & Co or Phil & Teds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby travel cot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Edwards & Co and Phil & Teds - **Competitive set**: Baby travel cot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Edwards & Co Share of Search**: 76.1% - **Phil & Teds Share of Search**: 11.5% ## Is Edwards & Co or Phil & Teds more popular in search? - In September 2026, Edwards & Co had more branded searches than Phil & Teds among baby travel cot brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Phil & Teds had 590. Edwards & Co made up 76.1% of all baby travel cot brand searches we track, and Phil & Teds accounted for 11.5%. - Edwards & Co was ahead of Phil & Teds in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby travel cot brands in New Zealand moved from 81.5% to 76.1%, and its estimated monthly branded searches moved from 5.7K to 3.9K. - Across the 12 months ending September 2026, Phil & Teds’ share of searches among baby travel cot brands in New Zealand moved from 10.3% to 11.5%, and its estimated monthly branded searches moved from 720 to 590. ## Top baby travel cot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Phil & Teds was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Edwards & Co did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Edwards & Co | 0 of 3 | 0 of 2 | 0 of 5 | | BabyBjörn | 3 of 3 | 1 of 2 | 4 of 5 | | Phil & Teds | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about baby travel cot brands - Asked ChatGPT "Which baby travel cot brand should I buy in New Zealand?": 1. BabyBjörn, 2. Phil & Teds - Asked ChatGPT "What are the best baby travel cot brands in New Zealand?": 1. BabyBjörn - Asked ChatGPT "What's the best baby travel cot brand in New Zealand for travel sleep?": 1. BabyBjörn, 2. Phil & Teds - Searched Google, AI Overview "portacot nz": named none of the brands we track - Searched Google, AI Overview "lightweight travel cot": 1. BabyBjörn Not named in any answer: Edwards & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby travel cot brands in September 2026? - In September 2026, BabyBjörn overtook Phil & Teds to rank 2nd among baby travel cot brands in New Zealand, with 12.4% of the searches. - In September 2026, Phil & Teds gained share of searches among baby travel cot brands in New Zealand, from 8.5% to 11.5%. - In September 2026, Edwards & Co lost share of searches among baby travel cot brands in New Zealand, from 83.2% to 76.1%. ## Month by month | Month | Edwards & Co estimated searches | Edwards & Co Share of Search | Edwards & Co rank | Phil & Teds estimated searches | Phil & Teds Share of Search | Phil & Teds rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.7K | 81.5% | 1 | 720 | 10.3% | 2 | | Nov 2025 | 5.9K | 82.5% | 1 | 720 | 10.1% | 2 | | Dec 2025 | 4.7K | 82.2% | 1 | 590 | 10.3% | 2 | | Jan 2026 | 5.9K | 82.4% | 1 | 720 | 10.1% | 2 | | Feb 2026 | 4.8K | 83.4% | 1 | 590 | 10.3% | 2 | | Mar 2026 | 5.8K | 82.8% | 1 | 720 | 10.3% | 2 | | Apr 2026 | 4.7K | 82.5% | 1 | 480 | 8.4% | 3 | | May 2026 | 4.8K | 81.3% | 1 | 590 | 10% | 2 | | Jun 2026 | 5.8K | 83.3% | 1 | 590 | 8.5% | 2 | | Jul 2026 | 4.8K | 79% | 1 | 720 | 11.9% | 2 | | Aug 2026 | 5.8K | 83.2% | 1 | 590 | 8.5% | 2 | | Sep 2026 | 3.9K | 76.1% | 1 | 590 | 11.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Edwards & Co’s and Phil & Teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Edwards & Co**: Measured on the search terms “edwards and co” and “edwards co”, summed into one figure. - **Phil & Teds**: Measured on the search terms “phil & teds”, “phil&teds” and “philteds”, summed into one figure. - [Edwards & Co profile](/demand/nz/brands/edwards-and-co) - [Phil & Teds profile](/demand/nz/brands/phil-and-teds) - [All baby travel cot brands in New Zealand](/demand/nz/categories/nz-baby-travel-cot-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Edwards & Co or Phil & Teds more popular in search? In September 2026, Edwards & Co had more branded searches than Phil & Teds among baby travel cot brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Phil & Teds had 590. Edwards & Co made up 76.1% of all baby travel cot brand searches we track, and Phil & Teds accounted for 11.5%. ## Cite this page Brandwave. "Edwards & Co vs Phil & Teds: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-baby-travel-cot-brands/compare/edwards-and-co-vs-phil-and-teds This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-travel-cot-brands/compare/edwards-and-co-vs-phil-and-teds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.