---
title: "Baby travel cot brands in New Zealand: Which are searched most?"
description: "Compare the baby travel cot and portacot brands New Zealanders buy. Share of Search among Edwards & Co, BabyBjörn and Phil & Teds, the baby travel cot brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-travel-cot-brands"
publisher: "Brandwave"
---

# Baby travel cot brands in New Zealand: Which are searched most?

Compare the baby travel cot and portacot brands New Zealanders buy. Share of Search among Edwards & Co, BabyBjörn and Phil & Teds, the baby travel cot brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby travel cot brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Edwards & Co, 76.1%

## Which brand is most popular in search among baby travel cot brands in New Zealand?

- In September 2026, Edwards & Co was the most searched among baby travel cot brands in New Zealand, with an estimated 3.9K branded searches, 76.1% of all searches for the three we track.
- BabyBjörn is in 2nd place, 63.7 percentage points behind at 12.4%.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby travel cot brands in New Zealand decreased from 81.5% to 76.1%.
- Across the 12 months ending September 2026, BabyBjörn’s share of searches among baby travel cot brands in New Zealand increased from 8.3% to 12.4%.
- Across the 12 months ending September 2026, Phil & Teds’ share of searches among baby travel cot brands in New Zealand increased from 10.3% to 11.5%.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby travel cot brands in New Zealand peaked at 83.4% in February 2026 and was lowest at 76.1% in September 2026.
- Across the 12 months ending September 2026, BabyBjörn’s share of searches among baby travel cot brands in New Zealand peaked at 12.4% in September 2026 and was lowest at 6.3% in February 2026.
- Across the 12 months ending September 2026, Phil & Teds’ share of searches among baby travel cot brands in New Zealand peaked at 11.9% in July 2026 and was lowest at 8.4% in April 2026.
- Across the 12 months ending September 2026, BabyBjörn rose from 3rd to 2nd among baby travel cot brands in New Zealand.
- Across the 12 months ending September 2026, Phil & Teds fell from 2nd to 3rd among baby travel cot brands in New Zealand.

## Top baby travel cot brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, BabyBjörn was mentioned most often, in four of the five answers. Edwards & Co, which ranked first in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Edwards & Co | 0 of 3 | 0 of 2 | 0 of 5 |
| BabyBjörn | 3 of 3 | 1 of 2 | 4 of 5 |
| Phil & Teds | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about baby travel cot brands

- Asked ChatGPT "Which baby travel cot brand should I buy in New Zealand?": 1. BabyBjörn, 2. Phil & Teds
- Asked ChatGPT "What are the best baby travel cot brands in New Zealand?": 1. BabyBjörn
- Asked ChatGPT "What's the best baby travel cot brand in New Zealand for travel sleep?": 1. BabyBjörn, 2. Phil & Teds
- Searched Google, AI Overview "portacot nz": named none of the brands we track
- Searched Google, AI Overview "lightweight travel cot": 1. BabyBjörn

Not named in any answer: Edwards & Co.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Edwards & Co vs BabyBjörn: compare search popularity](/demand/nz/compare/babybjorn-vs-edwards-and-co): 76.1% against 12.4% Share of Search.
- [Edwards & Co vs Phil & Teds: compare search popularity](/demand/nz/compare/edwards-and-co-vs-phil-and-teds): 76.1% against 11.5% Share of Search.
- [BabyBjörn vs Phil & Teds: compare search popularity](/demand/nz/compare/babybjorn-vs-phil-and-teds): 12.4% against 11.5% Share of Search.

## How did search popularity change for New Zealand baby travel cot brands in September 2026?

- In September 2026, BabyBjörn overtook Phil & Teds to rank 2nd among baby travel cot brands in New Zealand, with 12.4% of the searches.
- In September 2026, Phil & Teds gained share of searches among baby travel cot brands in New Zealand, from 8.5% to 11.5%.
- In September 2026, Edwards & Co lost share of searches among baby travel cot brands in New Zealand, from 83.2% to 76.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Edwards & Co | 76.1% | 3.9K | -32.3% | Edwards & Co |
| 2 | BabyBjörn | 12.4% | 640 | +10.3% | BabyBjörn |
| 3 | Phil & Teds | 11.5% | 590 | 0.0% | Phil & Teds |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Edwards & Co | 5.7K | 81.5% | 1 |
| Oct 2025 | Phil & Teds | 720 | 10.3% | 2 |
| Oct 2025 | BabyBjörn | 580 | 8.3% | 3 |
| Nov 2025 | Edwards & Co | 5.9K | 82.5% | 1 |
| Nov 2025 | Phil & Teds | 720 | 10.1% | 2 |
| Nov 2025 | BabyBjörn | 530 | 7.4% | 3 |
| Dec 2025 | Edwards & Co | 4.7K | 82.2% | 1 |
| Dec 2025 | Phil & Teds | 590 | 10.3% | 2 |
| Dec 2025 | BabyBjörn | 430 | 7.5% | 3 |
| Jan 2026 | Edwards & Co | 5.9K | 82.4% | 1 |
| Jan 2026 | Phil & Teds | 720 | 10.1% | 2 |
| Jan 2026 | BabyBjörn | 540 | 7.6% | 3 |
| Feb 2026 | Edwards & Co | 4.8K | 83.4% | 1 |
| Feb 2026 | Phil & Teds | 590 | 10.3% | 2 |
| Feb 2026 | BabyBjörn | 360 | 6.3% | 3 |
| Mar 2026 | Edwards & Co | 5.8K | 82.8% | 1 |
| Mar 2026 | Phil & Teds | 720 | 10.3% | 2 |
| Mar 2026 | BabyBjörn | 480 | 6.9% | 3 |
| Apr 2026 | Edwards & Co | 4.7K | 82.5% | 1 |
| Apr 2026 | BabyBjörn | 520 | 9.1% | 2 |
| Apr 2026 | Phil & Teds | 480 | 8.4% | 3 |
| May 2026 | Edwards & Co | 4.8K | 81.3% | 1 |
| May 2026 | Phil & Teds | 590 | 10% | 2 |
| May 2026 | BabyBjörn | 510 | 8.7% | 3 |
| Jun 2026 | Edwards & Co | 5.8K | 83.3% | 1 |
| Jun 2026 | Phil & Teds | 590 | 8.5% | 2 |
| Jun 2026 | BabyBjörn | 570 | 8.2% | 3 |
| Jul 2026 | Edwards & Co | 4.8K | 79% | 1 |
| Jul 2026 | Phil & Teds | 720 | 11.9% | 2 |
| Jul 2026 | BabyBjörn | 550 | 9.1% | 3 |
| Aug 2026 | Edwards & Co | 5.8K | 83.2% | 1 |
| Aug 2026 | Phil & Teds | 590 | 8.5% | 2 |
| Aug 2026 | BabyBjörn | 580 | 8.3% | 3 |
| Sep 2026 | Edwards & Co | 3.9K | 76.1% | 1 |
| Sep 2026 | BabyBjörn | 640 | 12.4% | 2 |
| Sep 2026 | Phil & Teds | 590 | 11.5% | 3 |

## What is being compared

- **BabyBjörn**: Measured on the search terms “baby bjorn”, “babybjorn”, “harmony babybjorn” and “travel cot babybjorn”, summed into one figure.
- **Edwards & Co**: Measured on the search terms “edwards and co” and “edwards co”, summed into one figure.
- **Phil & Teds**: Measured on the search terms “phil & teds”, “phil&teds” and “philteds”, summed into one figure.

- [BabyBjörn](/demand/nz/brands/babybjorn)
- [Edwards & Co](/demand/nz/brands/edwards-and-co)
- [Phil & Teds](/demand/nz/brands/phil-and-teds)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby travel cot brands in New Zealand?

In September 2026, Edwards & Co was the most searched among baby travel cot brands in New Zealand, with an estimated 3.9K branded searches, 76.1% of all searches for the three we track.

## Cite this page

Brandwave. "Baby travel cot brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-baby-travel-cot-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-travel-cot-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.