--- title: "Halo vs Woolbabe: Which is searched more in New Zealand?" description: "Is Halo or Woolbabe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby swaddle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-swaddle-brands/compare/halo-sleep-vs-woolbabe" publisher: "Brandwave" --- # Halo vs Woolbabe: Which is searched more in New Zealand? Is Halo or Woolbabe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby swaddle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Halo and Woolbabe - **Competitive set**: Baby swaddle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Halo Share of Search**: 1.8% - **Woolbabe Share of Search**: 41.5% ## Is Halo or Woolbabe more popular in search? - In September 2026, Woolbabe had more branded searches than Halo among baby swaddle brands in New Zealand. Woolbabe had about 2,250 branded searches, while Halo had 100. Woolbabe made up 41.5% of all baby swaddle brand searches we track, and Halo accounted for 1.8%. - Woolbabe was ahead of Halo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Halo’s share of searches among baby swaddle brands in New Zealand moved from 2.7% to 1.8%, and its estimated monthly branded searches moved from 140 to 100. - Across the 12 months ending September 2026, Woolbabe’s share of searches among baby swaddle brands in New Zealand moved from 42% to 41.5%, and its estimated monthly branded searches moved from 2.1K to 2.3K. ## Top baby swaddle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Woolbabe was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Halo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Love to Dream | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ergoPouch | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Woolbabe | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Halo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mokopuna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby swaddle brands - Asked ChatGPT "Which baby swaddle brand should I buy in New Zealand?": 1. Love to Dream, 2. ergoPouch - Asked ChatGPT "What are the best baby swaddle brands in New Zealand?": 1. Love to Dream, 2. ergoPouch, 3. Woolbabe - Asked ChatGPT "What's the best baby swaddle brand in New Zealand for newborn sleep?": 1. Love to Dream, 2. ergoPouch - Searched Google, AI Overview "swaddle for newborn": 1. Love to Dream - Searched Google, AI Overview "swaddle wrap nz": 1. Love to Dream, 2. Woolbabe Not named in any answer: Halo and Mokopuna. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby swaddle brands in September 2026? - In September 2026, Woolbabe overtook ergoPouch to become the leader among baby swaddle brands in New Zealand, with 41.5% of the searches. - In September 2026, Halo lost share of searches among baby swaddle brands in New Zealand, from 3.3% to 1.8%. ## Month by month | Month | Halo estimated searches | Halo Share of Search | Halo rank | Woolbabe estimated searches | Woolbabe Share of Search | Woolbabe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 2.7% | 4 | 2.1K | 42% | 1 | | Nov 2025 | 110 | 2% | 4 | 2.3K | 41.8% | 1 | | Dec 2025 | 180 | 4.5% | 4 | 1.6K | 40.1% | 1 | | Jan 2026 | 180 | 3.4% | 4 | 2.1K | 39.6% | 1 | | Feb 2026 | 300 | 5.6% | 4 | 2.3K | 42% | 1 | | Mar 2026 | 350 | 4.4% | 4 | 3.8K | 47.4% | 1 | | Apr 2026 | 240 | 3.3% | 4 | 3.3K | 45.4% | 1 | | May 2026 | 140 | 1.7% | 4 | 4.4K | 53.8% | 1 | | Jun 2026 | 120 | 2.1% | 4 | 2.3K | 40.6% | 1 | | Jul 2026 | 230 | 4.1% | 4 | 2.4K | 42.1% | 1 | | Aug 2026 | 180 | 3.3% | 4 | 2.1K | 38% | 2 | | Sep 2026 | 100 | 1.8% | 4 | 2.3K | 41.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Halo’s and Woolbabe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Halo**: Measured on the search terms “halo bassinet” and “halo sleep sack”, summed into one figure. - **Woolbabe**: Measured on the search terms “3 seasons woolbabe”, “woolbabe”, “woolbabe 3 seasons”, “woolbabe duvet”, “woolbabe sale”, “woolbabe sleep sack”, “woolbabe sleepsuit” and “woolbabe three seasons”, summed into one figure. - [Halo profile](/demand/nz/brands/halo-sleep) - [Woolbabe profile](/demand/nz/brands/woolbabe) - [All baby swaddle brands in New Zealand](/demand/nz/categories/nz-baby-swaddle-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Halo or Woolbabe more popular in search? In September 2026, Woolbabe had more branded searches than Halo among baby swaddle brands in New Zealand. Woolbabe had about 2,250 branded searches, while Halo had 100. Woolbabe made up 41.5% of all baby swaddle brand searches we track, and Halo accounted for 1.8%. ## Cite this page Brandwave. "Halo vs Woolbabe: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-baby-swaddle-brands/compare/halo-sleep-vs-woolbabe This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-swaddle-brands/compare/halo-sleep-vs-woolbabe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.