--- title: "ergoPouch vs Woolbabe: Which is searched more in New Zealand?" description: "Is ergoPouch or Woolbabe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby swaddle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-swaddle-brands/compare/ergopouch-vs-woolbabe" publisher: "Brandwave" --- # ergoPouch vs Woolbabe: Which is searched more in New Zealand? Is ergoPouch or Woolbabe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby swaddle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ergoPouch and Woolbabe - **Competitive set**: Baby swaddle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ergoPouch Share of Search**: 35.4% - **Woolbabe Share of Search**: 41.5% ## Is ergoPouch or Woolbabe more popular in search? - In September 2026, Woolbabe had more branded searches than ergoPouch among baby swaddle brands in New Zealand. Woolbabe had about 2,250 branded searches, while ergoPouch had 1,920. Woolbabe made up 41.5% of all baby swaddle brand searches we track, and ergoPouch accounted for 35.4%. - Woolbabe was ahead of ergoPouch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ergoPouch’s share of searches among baby swaddle brands in New Zealand moved from 32.8% to 35.4%, and its estimated monthly branded searches moved from 1.7K to 1.9K. - Across the 12 months ending September 2026, Woolbabe’s share of searches among baby swaddle brands in New Zealand moved from 42% to 41.5%, and its estimated monthly branded searches moved from 2.1K to 2.3K. ## Top baby swaddle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ergoPouch was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Woolbabe was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ergoPouch was listed before Woolbabe in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Love to Dream | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ergoPouch | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Woolbabe | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Halo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mokopuna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby swaddle brands - Asked ChatGPT "Which baby swaddle brand should I buy in New Zealand?": 1. Love to Dream, 2. ergoPouch - Asked ChatGPT "What are the best baby swaddle brands in New Zealand?": 1. Love to Dream, 2. ergoPouch, 3. Woolbabe - Asked ChatGPT "What's the best baby swaddle brand in New Zealand for newborn sleep?": 1. Love to Dream, 2. ergoPouch - Searched Google, AI Overview "swaddle for newborn": 1. Love to Dream - Searched Google, AI Overview "swaddle wrap nz": 1. Love to Dream, 2. Woolbabe Not named in any answer: Halo and Mokopuna. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby swaddle brands in September 2026? - In September 2026, Woolbabe overtook ergoPouch to become the leader among baby swaddle brands in New Zealand, with 41.5% of the searches. - In September 2026, ergoPouch lost share of searches among baby swaddle brands in New Zealand, from 38% to 35.4%. ## Month by month | Month | ergoPouch estimated searches | ergoPouch Share of Search | ergoPouch rank | Woolbabe estimated searches | Woolbabe Share of Search | Woolbabe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 32.8% | 2 | 2.1K | 42% | 1 | | Nov 2025 | 1.7K | 30.2% | 2 | 2.3K | 41.8% | 1 | | Dec 2025 | 1.2K | 30.1% | 2 | 1.6K | 40.1% | 1 | | Jan 2026 | 1.8K | 34.7% | 2 | 2.1K | 39.6% | 1 | | Feb 2026 | 1.8K | 32.8% | 2 | 2.3K | 42% | 1 | | Mar 2026 | 2.6K | 32.6% | 2 | 3.8K | 47.4% | 1 | | Apr 2026 | 2.5K | 34.6% | 2 | 3.3K | 45.4% | 1 | | May 2026 | 2.5K | 30% | 2 | 4.4K | 53.8% | 1 | | Jun 2026 | 2.1K | 37.1% | 2 | 2.3K | 40.6% | 1 | | Jul 2026 | 1.9K | 33.2% | 2 | 2.4K | 42.1% | 1 | | Aug 2026 | 2.1K | 38% | 1 | 2.1K | 38% | 2 | | Sep 2026 | 1.9K | 35.4% | 2 | 2.3K | 41.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using ergoPouch’s and Woolbabe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ergoPouch**: Measured on the search terms “cocoon ergopouch”, “ergo pouch”, “ergopouch”, “ergopouch 1 tog”, “ergopouch 2 5”, “ergopouch sleep sack”, “ergopouch tog” and “ergopouch tuck sheet”, summed into one figure. - **Woolbabe**: Measured on the search terms “3 seasons woolbabe”, “woolbabe”, “woolbabe 3 seasons”, “woolbabe duvet”, “woolbabe sale”, “woolbabe sleep sack”, “woolbabe sleepsuit” and “woolbabe three seasons”, summed into one figure. - [ergoPouch profile](/demand/nz/brands/ergopouch) - [Woolbabe profile](/demand/nz/brands/woolbabe) - [All baby swaddle brands in New Zealand](/demand/nz/categories/nz-baby-swaddle-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ergoPouch or Woolbabe more popular in search? In September 2026, Woolbabe had more branded searches than ergoPouch among baby swaddle brands in New Zealand. Woolbabe had about 2,250 branded searches, while ergoPouch had 1,920. Woolbabe made up 41.5% of all baby swaddle brand searches we track, and ergoPouch accounted for 35.4%. ## Cite this page Brandwave. "ergoPouch vs Woolbabe: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-baby-swaddle-brands/compare/ergopouch-vs-woolbabe This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-swaddle-brands/compare/ergopouch-vs-woolbabe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.