--- title: "ergoPouch vs Mokopuna: Which is searched more in New Zealand?" description: "Is ergoPouch or Mokopuna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby swaddle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-swaddle-brands/compare/ergopouch-vs-mokopuna" publisher: "Brandwave" --- # ergoPouch vs Mokopuna: Which is searched more in New Zealand? Is ergoPouch or Mokopuna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby swaddle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ergoPouch and Mokopuna - **Competitive set**: Baby swaddle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ergoPouch Share of Search**: 35.4% - **Mokopuna Share of Search**: 1.3% ## Is ergoPouch or Mokopuna more popular in search? - In September 2026, ergoPouch had more branded searches than Mokopuna among baby swaddle brands in New Zealand. ergoPouch had about 1,920 branded searches, while Mokopuna had 70. ergoPouch made up 35.4% of all baby swaddle brand searches we track, and Mokopuna accounted for 1.3%. - ergoPouch was ahead of Mokopuna in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ergoPouch’s share of searches among baby swaddle brands in New Zealand moved from 32.8% to 35.4%, and its estimated monthly branded searches moved from 1.7K to 1.9K. - Across the 12 months ending September 2026, Mokopuna’s share of searches among baby swaddle brands in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches held steady at 70. ## Top baby swaddle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ergoPouch was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mokopuna did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Love to Dream | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ergoPouch | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Woolbabe | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Halo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mokopuna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby swaddle brands - Asked ChatGPT "Which baby swaddle brand should I buy in New Zealand?": 1. Love to Dream, 2. ergoPouch - Asked ChatGPT "What are the best baby swaddle brands in New Zealand?": 1. Love to Dream, 2. ergoPouch, 3. Woolbabe - Asked ChatGPT "What's the best baby swaddle brand in New Zealand for newborn sleep?": 1. Love to Dream, 2. ergoPouch - Searched Google, AI Overview "swaddle for newborn": 1. Love to Dream - Searched Google, AI Overview "swaddle wrap nz": 1. Love to Dream, 2. Woolbabe Not named in any answer: Halo and Mokopuna. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby swaddle brands in September 2026? - In September 2026, Woolbabe overtook ergoPouch to become the leader among baby swaddle brands in New Zealand, with 41.5% of the searches. - In September 2026, ergoPouch lost share of searches among baby swaddle brands in New Zealand, from 38% to 35.4%. ## Month by month | Month | ergoPouch estimated searches | ergoPouch Share of Search | ergoPouch rank | Mokopuna estimated searches | Mokopuna Share of Search | Mokopuna rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 32.8% | 2 | 70 | 1.4% | 5 | | Nov 2025 | 1.7K | 30.2% | 2 | 70 | 1.3% | 5 | | Dec 2025 | 1.2K | 30.1% | 2 | 50 | 1.3% | 5 | | Jan 2026 | 1.8K | 34.7% | 2 | 90 | 1.7% | 5 | | Feb 2026 | 1.8K | 32.8% | 2 | 90 | 1.7% | 5 | | Mar 2026 | 2.6K | 32.6% | 2 | 140 | 1.8% | 5 | | Apr 2026 | 2.5K | 34.6% | 2 | 140 | 1.9% | 5 | | May 2026 | 2.5K | 30% | 2 | 140 | 1.7% | 5 | | Jun 2026 | 2.1K | 37.1% | 2 | 90 | 1.6% | 5 | | Jul 2026 | 1.9K | 33.2% | 2 | 90 | 1.6% | 5 | | Aug 2026 | 2.1K | 38% | 1 | 70 | 1.3% | 5 | | Sep 2026 | 1.9K | 35.4% | 2 | 70 | 1.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using ergoPouch’s and Mokopuna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ergoPouch**: Measured on the search terms “cocoon ergopouch”, “ergo pouch”, “ergopouch”, “ergopouch 1 tog”, “ergopouch 2 5”, “ergopouch sleep sack”, “ergopouch tog” and “ergopouch tuck sheet”, summed into one figure. - **Mokopuna**: Measured on the search term “mokopuna merino”. - [ergoPouch profile](/demand/nz/brands/ergopouch) - [Mokopuna profile](/demand/nz/brands/mokopuna) - [All baby swaddle brands in New Zealand](/demand/nz/categories/nz-baby-swaddle-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ergoPouch or Mokopuna more popular in search? In September 2026, ergoPouch had more branded searches than Mokopuna among baby swaddle brands in New Zealand. ergoPouch had about 1,920 branded searches, while Mokopuna had 70. ergoPouch made up 35.4% of all baby swaddle brand searches we track, and Mokopuna accounted for 1.3%. ## Cite this page Brandwave. "ergoPouch vs Mokopuna: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-baby-swaddle-brands/compare/ergopouch-vs-mokopuna This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-swaddle-brands/compare/ergopouch-vs-mokopuna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.