---
title: "Baby swaddle brands in New Zealand: Which are searched most?"
description: "Compare the baby swaddle brands people buy. Share of Search among Woolbabe, ergoPouch, Love to Dream, Halo and Mokopuna, the baby swaddle brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-swaddle-brands"
publisher: "Brandwave"
---

# Baby swaddle brands in New Zealand: Which are searched most?

Compare the baby swaddle brands people buy. Share of Search among Woolbabe, ergoPouch, Love to Dream, Halo and Mokopuna, the baby swaddle brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby swaddle brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Woolbabe, 41.5%

## Which brand is most popular in search among baby swaddle brands in New Zealand?

- In September 2026, Woolbabe was the most searched among baby swaddle brands in New Zealand, with an estimated 2.3K branded searches, 41.5% of all searches for the five we track.
- ergoPouch is in 2nd place, 6.1 percentage points behind at 35.4%.
- Across the 12 months ending September 2026, ergoPouch’s share of searches among baby swaddle brands in New Zealand increased from 32.8% to 35.4%.
- Across the 12 months ending September 2026, Love to Dream’s share of searches among baby swaddle brands in New Zealand decreased from 21.1% to 19.9%.
- Across the 12 months ending September 2026, Halo’s share of searches among baby swaddle brands in New Zealand decreased from 2.7% to 1.8%.
- Across the 12 months ending September 2026, Woolbabe’s share of searches among baby swaddle brands in New Zealand peaked at 53.8% in May 2026 and was lowest at 38% in August 2026.
- Across the 12 months ending September 2026, ergoPouch’s share of searches among baby swaddle brands in New Zealand peaked at 38% in August 2026 and was lowest at 30% in May 2026.
- Across the 12 months ending September 2026, Love to Dream’s share of searches among baby swaddle brands in New Zealand peaked at 24.8% in November 2025 and was lowest at 12.8% in May 2026.
- Across the 12 months ending September 2026, Halo’s share of searches among baby swaddle brands in New Zealand peaked at 5.6% in February 2026 and was lowest at 1.7% in May 2026.
- Across the 12 months ending September 2026, Woolbabe and Mokopuna held steady: their share of searches among baby swaddle brands in New Zealand each moved less than 0.5 percentage points.

## Top baby swaddle brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Love to Dream appeared every time. Love to Dream was recommended most often, coming first in all four answers that gave a list. ergoPouch was second, and Woolbabe was third. Halo, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Love to Dream | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| ergoPouch | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Woolbabe | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Halo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mokopuna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about baby swaddle brands

- Asked ChatGPT "Which baby swaddle brand should I buy in New Zealand?": 1. Love to Dream, 2. ergoPouch
- Asked ChatGPT "What are the best baby swaddle brands in New Zealand?": 1. Love to Dream, 2. ergoPouch, 3. Woolbabe
- Asked ChatGPT "What's the best baby swaddle brand in New Zealand for newborn sleep?": 1. Love to Dream, 2. ergoPouch
- Searched Google, AI Overview "swaddle for newborn": 1. Love to Dream
- Searched Google, AI Overview "swaddle wrap nz": 1. Love to Dream, 2. Woolbabe

Not named in any answer: Halo and Mokopuna.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Woolbabe vs ergoPouch: compare search popularity](/demand/nz/compare/ergopouch-vs-woolbabe): 41.5% against 35.4% Share of Search.
- [Woolbabe vs Love to Dream: compare search popularity](/demand/nz/compare/love-to-dream-vs-woolbabe): 41.5% against 19.9% Share of Search.
- [ergoPouch vs Love to Dream: compare search popularity](/demand/nz/compare/ergopouch-vs-love-to-dream): 35.4% against 19.9% Share of Search.

## How did search popularity change for New Zealand baby swaddle brands in September 2026?

- In September 2026, Woolbabe overtook ergoPouch to become the leader among baby swaddle brands in New Zealand, with 41.5% of the searches.
- In September 2026, ergoPouch lost share of searches among baby swaddle brands in New Zealand, from 38% to 35.4%.
- In September 2026, Halo lost share of searches among baby swaddle brands in New Zealand, from 3.3% to 1.8%.
- Love to Dream’s share of searches among baby swaddle brands in New Zealand has gained ground for 3 months in a row, from 18.6% to 19.9% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Woolbabe | 41.5% | 2.3K | +8.7% | Woolbabe |
| 2 | ergoPouch | 35.4% | 1.9K | -7.2% | ergoPouch |
| 3 | Love to Dream | 19.9% | 1.1K | +1.9% | Love to Dream |
| 4 | Halo | 1.8% | 100 | -44.4% | Halo |
| 5 | Mokopuna | 1.3% | 70 | 0.0% | Mokopuna |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Woolbabe | 2.1K | 42% | 1 |
| Oct 2025 | ergoPouch | 1.7K | 32.8% | 2 |
| Oct 2025 | Love to Dream | 1.1K | 21.1% | 3 |
| Oct 2025 | Halo | 140 | 2.7% | 4 |
| Oct 2025 | Mokopuna | 70 | 1.4% | 5 |
| Nov 2025 | Woolbabe | 2.3K | 41.8% | 1 |
| Nov 2025 | ergoPouch | 1.7K | 30.2% | 2 |
| Nov 2025 | Love to Dream | 1.4K | 24.8% | 3 |
| Nov 2025 | Halo | 110 | 2% | 4 |
| Nov 2025 | Mokopuna | 70 | 1.3% | 5 |
| Dec 2025 | Woolbabe | 1.6K | 40.1% | 1 |
| Dec 2025 | ergoPouch | 1.2K | 30.1% | 2 |
| Dec 2025 | Love to Dream | 960 | 24.1% | 3 |
| Dec 2025 | Halo | 180 | 4.5% | 4 |
| Dec 2025 | Mokopuna | 50 | 1.3% | 5 |
| Jan 2026 | Woolbabe | 2.1K | 39.6% | 1 |
| Jan 2026 | ergoPouch | 1.8K | 34.7% | 2 |
| Jan 2026 | Love to Dream | 1.1K | 20.6% | 3 |
| Jan 2026 | Halo | 180 | 3.4% | 4 |
| Jan 2026 | Mokopuna | 90 | 1.7% | 5 |
| Feb 2026 | Woolbabe | 2.3K | 42% | 1 |
| Feb 2026 | ergoPouch | 1.8K | 32.8% | 2 |
| Feb 2026 | Love to Dream | 960 | 17.9% | 3 |
| Feb 2026 | Halo | 300 | 5.6% | 4 |
| Feb 2026 | Mokopuna | 90 | 1.7% | 5 |
| Mar 2026 | Woolbabe | 3.8K | 47.4% | 1 |
| Mar 2026 | ergoPouch | 2.6K | 32.6% | 2 |
| Mar 2026 | Love to Dream | 1.1K | 13.9% | 3 |
| Mar 2026 | Halo | 350 | 4.4% | 4 |
| Mar 2026 | Mokopuna | 140 | 1.8% | 5 |
| Apr 2026 | Woolbabe | 3.3K | 45.4% | 1 |
| Apr 2026 | ergoPouch | 2.5K | 34.6% | 2 |
| Apr 2026 | Love to Dream | 1.1K | 14.9% | 3 |
| Apr 2026 | Halo | 240 | 3.3% | 4 |
| Apr 2026 | Mokopuna | 140 | 1.9% | 5 |
| May 2026 | Woolbabe | 4.4K | 53.8% | 1 |
| May 2026 | ergoPouch | 2.5K | 30% | 2 |
| May 2026 | Love to Dream | 1.1K | 12.8% | 3 |
| May 2026 | Halo | 140 | 1.7% | 4 |
| May 2026 | Mokopuna | 140 | 1.7% | 5 |
| Jun 2026 | Woolbabe | 2.3K | 40.6% | 1 |
| Jun 2026 | ergoPouch | 2.1K | 37.1% | 2 |
| Jun 2026 | Love to Dream | 1.1K | 18.6% | 3 |
| Jun 2026 | Halo | 120 | 2.1% | 4 |
| Jun 2026 | Mokopuna | 90 | 1.6% | 5 |
| Jul 2026 | Woolbabe | 2.4K | 42.1% | 1 |
| Jul 2026 | ergoPouch | 1.9K | 33.2% | 2 |
| Jul 2026 | Love to Dream | 1.1K | 18.9% | 3 |
| Jul 2026 | Halo | 230 | 4.1% | 4 |
| Jul 2026 | Mokopuna | 90 | 1.6% | 5 |
| Aug 2026 | ergoPouch | 2.1K | 38% | 1 |
| Aug 2026 | Woolbabe | 2.1K | 38% | 2 |
| Aug 2026 | Love to Dream | 1.1K | 19.4% | 3 |
| Aug 2026 | Halo | 180 | 3.3% | 4 |
| Aug 2026 | Mokopuna | 70 | 1.3% | 5 |
| Sep 2026 | Woolbabe | 2.3K | 41.5% | 1 |
| Sep 2026 | ergoPouch | 1.9K | 35.4% | 2 |
| Sep 2026 | Love to Dream | 1.1K | 19.9% | 3 |
| Sep 2026 | Halo | 100 | 1.8% | 4 |
| Sep 2026 | Mokopuna | 70 | 1.3% | 5 |

## What is being compared

- **ergoPouch**: Measured on the search terms “cocoon ergopouch”, “ergo pouch”, “ergopouch”, “ergopouch 1 tog”, “ergopouch 2 5”, “ergopouch sleep sack”, “ergopouch tog” and “ergopouch tuck sheet”, summed into one figure.
- **Halo**: Measured on the search terms “halo bassinet” and “halo sleep sack”, summed into one figure.
- **Love to Dream**: Measured on the search terms “love to dream”, “love to dream tog”, “love to dream transition” and “lovetodream”, summed into one figure.
- **Mokopuna**: Measured on the search term “mokopuna merino”.
- **Woolbabe**: Measured on the search terms “3 seasons woolbabe”, “woolbabe”, “woolbabe 3 seasons”, “woolbabe duvet”, “woolbabe sale”, “woolbabe sleep sack”, “woolbabe sleepsuit” and “woolbabe three seasons”, summed into one figure.

- [ergoPouch](/demand/nz/brands/ergopouch)
- [Halo](/demand/nz/brands/halo-sleep)
- [Love to Dream](/demand/nz/brands/love-to-dream)
- [Mokopuna](/demand/nz/brands/mokopuna)
- [Woolbabe](/demand/nz/brands/woolbabe)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby swaddle brands in New Zealand?

In September 2026, Woolbabe was the most searched among baby swaddle brands in New Zealand, with an estimated 2.3K branded searches, 41.5% of all searches for the five we track.

## Cite this page

Brandwave. "Baby swaddle brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-baby-swaddle-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-swaddle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.