--- title: "Dr. Brown's vs Pigeon: Which is searched more in New Zealand?" description: "Is Dr. Brown's or Pigeon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby steriliser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-steriliser-brands/compare/dr-browns-vs-pigeon" publisher: "Brandwave" --- # Dr. Brown's vs Pigeon: Which is searched more in New Zealand? Is Dr. Brown's or Pigeon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby steriliser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dr. Brown's and Pigeon - **Competitive set**: Baby steriliser brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dr. Brown's Share of Search**: 7.6% - **Pigeon Share of Search**: 35.2% ## Is Dr. Brown's or Pigeon more popular in search? - In September 2026, Pigeon had more branded searches than Dr. Brown's among baby steriliser brands in New Zealand. Pigeon had about 2,400 branded searches, while Dr. Brown's had 520. Pigeon made up 35.2% of all baby steriliser brand searches we track, and Dr. Brown's accounted for 7.6%. - Pigeon was ahead of Dr. Brown's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dr. Brown's’ share of searches among baby steriliser brands in New Zealand held steady at 7.6%, and its estimated monthly branded searches moved from 400 to 520. - Across the 12 months ending September 2026, Pigeon’s share of searches among baby steriliser brands in New Zealand moved from 30.4% to 35.2%, and its estimated monthly branded searches moved from 1.6K to 2.4K. ## Top baby steriliser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dr. Brown's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pigeon did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Avent | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Tommee Tippee | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dr. Brown's | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Baby Brezza | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Pigeon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby steriliser brands - Asked ChatGPT "Which baby steriliser brand should I buy in New Zealand?": 1. Philips Avent, 2. Tommee Tippee, 3. Baby Brezza - Asked ChatGPT "What are the best baby steriliser brands in New Zealand?": 1. Philips Avent, 2. Tommee Tippee, 3. Dr. Brown's, 4. Baby Brezza - Asked ChatGPT "What's the best baby steriliser brand in New Zealand for clean bottles?": 1. Philips Avent, 2. Tommee Tippee, 3. Baby Brezza - Searched Google, AI Overview "bottle steriliser nz": 1. Philips Avent, 2. Dr. Brown's - Searched Google, AI Overview "uv steriliser nz": 1. Tommee Tippee Not named in any answer: Pigeon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby steriliser brands in September 2026? - In September 2026, Pigeon gained share of searches among baby steriliser brands in New Zealand, from 33.9% to 35.2%. - In September 2026, Dr. Brown's rose from 5th to 4th among baby steriliser brands in New Zealand. ## Month by month | Month | Dr. Brown's estimated searches | Dr. Brown's Share of Search | Dr. Brown's rank | Pigeon estimated searches | Pigeon Share of Search | Pigeon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 400 | 7.6% | 4 | 1.6K | 30.4% | 2 | | Nov 2025 | 380 | 8% | 4 | 1.6K | 33.6% | 2 | | Dec 2025 | 400 | 9% | 5 | 1.3K | 29.3% | 2 | | Jan 2026 | 390 | 6.9% | 5 | 1.9K | 33.5% | 2 | | Feb 2026 | 420 | 8.7% | 4 | 1.6K | 33.2% | 2 | | Mar 2026 | 470 | 8.5% | 4 | 1.9K | 34.2% | 2 | | Apr 2026 | 420 | 8.1% | 5 | 1.9K | 36.5% | 1 | | May 2026 | 470 | 8.4% | 4 | 1.9K | 33.8% | 2 | | Jun 2026 | 440 | 7% | 5 | 2.4K | 38.1% | 1 | | Jul 2026 | 500 | 7.3% | 5 | 2.4K | 34.9% | 2 | | Aug 2026 | 550 | 7.8% | 5 | 2.4K | 33.9% | 2 | | Sep 2026 | 520 | 7.6% | 4 | 2.4K | 35.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Dr. Brown's’ and Pigeon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dr. Brown's**: Measured on the search terms “dr browns”, “dr browns glass bottle”, “dr browns happypaci”, “dr browns steriliser” and “drbrowns”, summed into one figure. - **Pigeon**: Measured on the search terms “pigeon baby” and “pigeon bottles”, summed into one figure. - [Dr. Brown's profile](/demand/nz/brands/dr-browns) - [Pigeon profile](/demand/nz/brands/pigeon) - [All baby steriliser brands in New Zealand](/demand/nz/categories/nz-baby-steriliser-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dr. Brown's or Pigeon more popular in search? In September 2026, Pigeon had more branded searches than Dr. Brown's among baby steriliser brands in New Zealand. Pigeon had about 2,400 branded searches, while Dr. Brown's had 520. Pigeon made up 35.2% of all baby steriliser brand searches we track, and Dr. Brown's accounted for 7.6%. ## Cite this page Brandwave. "Dr. Brown's vs Pigeon: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-baby-steriliser-brands/compare/dr-browns-vs-pigeon This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-steriliser-brands/compare/dr-browns-vs-pigeon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.