---
title: "Baby steriliser brands in New Zealand: Which are searched most?"
description: "Compare the baby bottle steriliser brands New Zealanders buy. Share of Search among Tommee Tippee, Pigeon, Baby Brezza, Dr. Brown's and Philips Avent, the baby steriliser brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-steriliser-brands"
publisher: "Brandwave"
---

# Baby steriliser brands in New Zealand: Which are searched most?

Compare the baby bottle steriliser brands New Zealanders buy. Share of Search among Tommee Tippee, Pigeon, Baby Brezza, Dr. Brown's and Philips Avent, the baby steriliser brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby steriliser brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tommee Tippee, 37.4%

## Which brand is most popular in search among baby steriliser brands in New Zealand?

- In September 2026, Tommee Tippee was the most searched among baby steriliser brands in New Zealand, with an estimated 2.5K branded searches, 37.4% of all searches for the five we track.
- Pigeon is in 2nd place, 2.2 percentage points behind at 35.2%.
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among baby steriliser brands in New Zealand decreased from 38.1% to 37.4%.
- Across the 12 months ending September 2026, Pigeon’s share of searches among baby steriliser brands in New Zealand increased from 30.4% to 35.2%.
- Across the 12 months ending September 2026, Baby Brezza’s share of searches among baby steriliser brands in New Zealand decreased from 16.7% to 12.9%.
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among baby steriliser brands in New Zealand peaked at 38.1% in October 2025 and was lowest at 32.4% in April 2026.
- Across the 12 months ending September 2026, Pigeon’s share of searches among baby steriliser brands in New Zealand peaked at 38.1% in June 2026 and was lowest at 29.3% in December 2025.
- Across the 12 months ending September 2026, Baby Brezza’s share of searches among baby steriliser brands in New Zealand peaked at 16.7% in October 2025 and was lowest at 12.8% in May 2026.
- Across the 12 months ending September 2026, Dr. Brown's’ share of searches among baby steriliser brands in New Zealand peaked at 9% in December 2025 and was lowest at 6.9% in January 2026.
- Across the 12 months ending September 2026, Philips Avent’s share of searches among baby steriliser brands in New Zealand peaked at 10.1% in December 2025 and was lowest at 6.8% in September 2026.
- Across the 12 months ending September 2026, Dr. Brown's and Philips Avent held steady: their share of searches among baby steriliser brands in New Zealand each moved less than 0.5 percentage points.

## Top baby steriliser brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tommee Tippee and Philips Avent were mentioned most often, in four of the five answers. Philips Avent was recommended most often, coming first in all four answers that gave a list. Tommee Tippee was second, and Dr. Brown's was third. Pigeon, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Philips Avent | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Tommee Tippee | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Dr. Brown's | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Baby Brezza | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Pigeon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about baby steriliser brands

- Asked ChatGPT "Which baby steriliser brand should I buy in New Zealand?": 1. Philips Avent, 2. Tommee Tippee, 3. Baby Brezza
- Asked ChatGPT "What are the best baby steriliser brands in New Zealand?": 1. Philips Avent, 2. Tommee Tippee, 3. Dr. Brown's, 4. Baby Brezza
- Asked ChatGPT "What's the best baby steriliser brand in New Zealand for clean bottles?": 1. Philips Avent, 2. Tommee Tippee, 3. Baby Brezza
- Searched Google, AI Overview "bottle steriliser nz": 1. Philips Avent, 2. Dr. Brown's
- Searched Google, AI Overview "uv steriliser nz": 1. Tommee Tippee

Not named in any answer: Pigeon.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Tommee Tippee vs Pigeon: compare search popularity](/demand/nz/compare/pigeon-vs-tommee-tippee): 37.4% against 35.2% Share of Search.
- [Tommee Tippee vs Baby Brezza: compare search popularity](/demand/nz/compare/baby-brezza-vs-tommee-tippee): 37.4% against 12.9% Share of Search.
- [Tommee Tippee vs Dr. Brown's: compare search popularity](/demand/nz/compare/dr-browns-vs-tommee-tippee): 37.4% against 7.6% Share of Search.
- [Tommee Tippee vs Philips Avent: compare search popularity](/demand/nz/compare/philips-avent-vs-tommee-tippee): 37.4% against 6.8% Share of Search.
- [Pigeon vs Baby Brezza: compare search popularity](/demand/nz/compare/baby-brezza-vs-pigeon): 35.2% against 12.9% Share of Search.
- [Pigeon vs Dr. Brown's: compare search popularity](/demand/nz/compare/dr-browns-vs-pigeon): 35.2% against 7.6% Share of Search.
- [Pigeon vs Philips Avent: compare search popularity](/demand/nz/compare/philips-avent-vs-pigeon): 35.2% against 6.8% Share of Search.
- [Baby Brezza vs Dr. Brown's: compare search popularity](/demand/nz/compare/baby-brezza-vs-dr-browns): 12.9% against 7.6% Share of Search.
- [Baby Brezza vs Philips Avent: compare search popularity](/demand/nz/compare/baby-brezza-vs-philips-avent): 12.9% against 6.8% Share of Search.
- [Dr. Brown's vs Philips Avent: compare search popularity](/demand/nz/compare/dr-browns-vs-philips-avent): 7.6% against 6.8% Share of Search.

## How did search popularity change for New Zealand baby steriliser brands in September 2026?

- In September 2026, Pigeon gained share of searches among baby steriliser brands in New Zealand, from 33.9% to 35.2%.
- In September 2026, Tommee Tippee gained share of searches among baby steriliser brands in New Zealand, from 36.4% to 37.4%.
- In September 2026, Baby Brezza lost share of searches among baby steriliser brands in New Zealand, from 14.1% to 12.9%.
- In September 2026, Philips Avent lost share of searches among baby steriliser brands in New Zealand, from 7.9% to 6.8%.
- In September 2026, Dr. Brown's rose from 5th to 4th among baby steriliser brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tommee Tippee | 37.4% | 2.5K | -1.2% | Tommee Tippee |
| 2 | Pigeon | 35.2% | 2.4K | 0.0% | Pigeon |
| 3 | Baby Brezza | 12.9% | 880 | -12.0% | Baby Brezza |
| 4 | Dr. Brown's | 7.6% | 520 | -5.5% | Dr. Brown's |
| 5 | Philips Avent | 6.8% | 460 | -17.9% | Philips |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tommee Tippee | 2K | 38.1% | 1 |
| Oct 2025 | Pigeon | 1.6K | 30.4% | 2 |
| Oct 2025 | Baby Brezza | 880 | 16.7% | 3 |
| Oct 2025 | Dr. Brown's | 400 | 7.6% | 4 |
| Oct 2025 | Philips Avent | 380 | 7.2% | 5 |
| Nov 2025 | Tommee Tippee | 1.7K | 35.3% | 1 |
| Nov 2025 | Pigeon | 1.6K | 33.6% | 2 |
| Nov 2025 | Baby Brezza | 720 | 15.1% | 3 |
| Nov 2025 | Dr. Brown's | 380 | 8% | 4 |
| Nov 2025 | Philips Avent | 380 | 8% | 5 |
| Dec 2025 | Tommee Tippee | 1.6K | 35.4% | 1 |
| Dec 2025 | Pigeon | 1.3K | 29.3% | 2 |
| Dec 2025 | Baby Brezza | 720 | 16.2% | 3 |
| Dec 2025 | Philips Avent | 450 | 10.1% | 4 |
| Dec 2025 | Dr. Brown's | 400 | 9% | 5 |
| Jan 2026 | Tommee Tippee | 2K | 35.9% | 1 |
| Jan 2026 | Pigeon | 1.9K | 33.5% | 2 |
| Jan 2026 | Baby Brezza | 880 | 15.5% | 3 |
| Jan 2026 | Philips Avent | 470 | 8.3% | 4 |
| Jan 2026 | Dr. Brown's | 390 | 6.9% | 5 |
| Feb 2026 | Tommee Tippee | 1.7K | 34.4% | 1 |
| Feb 2026 | Pigeon | 1.6K | 33.2% | 2 |
| Feb 2026 | Baby Brezza | 720 | 14.9% | 3 |
| Feb 2026 | Dr. Brown's | 420 | 8.7% | 4 |
| Feb 2026 | Philips Avent | 420 | 8.7% | 5 |
| Mar 2026 | Tommee Tippee | 2K | 36.6% | 1 |
| Mar 2026 | Pigeon | 1.9K | 34.2% | 2 |
| Mar 2026 | Baby Brezza | 720 | 13% | 3 |
| Mar 2026 | Dr. Brown's | 470 | 8.5% | 4 |
| Mar 2026 | Philips Avent | 430 | 7.7% | 5 |
| Apr 2026 | Pigeon | 1.9K | 36.5% | 1 |
| Apr 2026 | Tommee Tippee | 1.7K | 32.4% | 2 |
| Apr 2026 | Baby Brezza | 720 | 13.8% | 3 |
| Apr 2026 | Philips Avent | 480 | 9.2% | 4 |
| Apr 2026 | Dr. Brown's | 420 | 8.1% | 5 |
| May 2026 | Tommee Tippee | 2.1K | 37.2% | 1 |
| May 2026 | Pigeon | 1.9K | 33.8% | 2 |
| May 2026 | Baby Brezza | 720 | 12.8% | 3 |
| May 2026 | Dr. Brown's | 470 | 8.4% | 4 |
| May 2026 | Philips Avent | 440 | 7.8% | 5 |
| Jun 2026 | Pigeon | 2.4K | 38.1% | 1 |
| Jun 2026 | Tommee Tippee | 2.1K | 32.7% | 2 |
| Jun 2026 | Baby Brezza | 880 | 14% | 3 |
| Jun 2026 | Philips Avent | 520 | 8.3% | 4 |
| Jun 2026 | Dr. Brown's | 440 | 7% | 5 |
| Jul 2026 | Tommee Tippee | 2.5K | 35.6% | 1 |
| Jul 2026 | Pigeon | 2.4K | 34.9% | 2 |
| Jul 2026 | Baby Brezza | 1K | 14.5% | 3 |
| Jul 2026 | Philips Avent | 530 | 7.7% | 4 |
| Jul 2026 | Dr. Brown's | 500 | 7.3% | 5 |
| Aug 2026 | Tommee Tippee | 2.6K | 36.4% | 1 |
| Aug 2026 | Pigeon | 2.4K | 33.9% | 2 |
| Aug 2026 | Baby Brezza | 1K | 14.1% | 3 |
| Aug 2026 | Philips Avent | 560 | 7.9% | 4 |
| Aug 2026 | Dr. Brown's | 550 | 7.8% | 5 |
| Sep 2026 | Tommee Tippee | 2.5K | 37.4% | 1 |
| Sep 2026 | Pigeon | 2.4K | 35.2% | 2 |
| Sep 2026 | Baby Brezza | 880 | 12.9% | 3 |
| Sep 2026 | Dr. Brown's | 520 | 7.6% | 4 |
| Sep 2026 | Philips Avent | 460 | 6.8% | 5 |

## What is being compared

- **Baby Brezza**: Measured on the search term “baby brezza”.
- **Dr. Brown's**: Measured on the search terms “dr browns”, “dr browns glass bottle”, “dr browns happypaci”, “dr browns steriliser” and “drbrowns”, summed into one figure.
- **Philips Avent**: Measured on the search terms “philips avent”, “philips avent soothie”, “philips avent termometer” and “philipsavent”, summed into one figure.
- **Pigeon**: Measured on the search terms “pigeon baby” and “pigeon bottles”, summed into one figure.
- **Tommee Tippee**: Measured on the search terms “tommee tippee”, “tommee tippee pacifier”, “tommee tippee soother”, “tommee tippee steriliser” and “tommeetippee”, summed into one figure.

- [Baby Brezza](/demand/nz/brands/baby-brezza)
- [Dr. Brown's](/demand/nz/brands/dr-browns)
- [Philips Avent](/demand/nz/brands/philips-avent)
- [Pigeon](/demand/nz/brands/pigeon)
- [Tommee Tippee](/demand/nz/brands/tommee-tippee)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby steriliser brands in New Zealand?

In September 2026, Tommee Tippee was the most searched among baby steriliser brands in New Zealand, with an estimated 2.5K branded searches, 37.4% of all searches for the five we track.

## Cite this page

Brandwave. "Baby steriliser brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-baby-steriliser-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-steriliser-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.