---
title: "Baby sleepwear brands in New Zealand: Which brands are most popular in search?"
description: "Compare the baby sleeping bag and swaddle brands New Zealand parents buy. Share of Search among Love to Dream, Woolbabe, ergoPouch, Halo and Mokopuna, the baby sleepwear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-sleepwear-brands"
publisher: "Brandwave"
---

# Baby sleepwear brands in New Zealand: Which brands are most popular in search?

Compare the baby sleeping bag and swaddle brands New Zealand parents buy. Share of Search among Love to Dream, Woolbabe, ergoPouch, Halo and Mokopuna, the baby sleepwear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby sleepwear brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Love to Dream, 49.8%

## Which brand is most popular in search among baby sleepwear brands in New Zealand?

- In August 2026, Love to Dream was the most searched among baby sleepwear brands in New Zealand, with an estimated 5.6K branded searches and 49.8% estimated Share of Search within this set.
- Woolbabe is in 2nd place, 26.5 percentage points behind at 23.2% Share of Search.
- Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby sleepwear brands in New Zealand increased from 48.2% to 49.8%.
- Across the 11 months ending August 2026, Woolbabe’s estimated Share of Search among baby sleepwear brands in New Zealand decreased from 26.8% to 23.2%.
- Across the 11 months ending August 2026, ergoPouch’s estimated Share of Search among baby sleepwear brands in New Zealand increased from 21.7% to 22.7%.
- Across the 11 months ending August 2026, Halo’s estimated Share of Search among baby sleepwear brands in New Zealand increased from 2.4% to 3.6%.
- Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby sleepwear brands in New Zealand peaked at 54.3% in July 2026 and was lowest at 39.6% in March 2026.
- Across the 11 months ending August 2026, Woolbabe’s estimated Share of Search among baby sleepwear brands in New Zealand peaked at 34.4% in May 2026 and was lowest at 21.4% in June 2026.
- Across the 11 months ending August 2026, ergoPouch’s estimated Share of Search among baby sleepwear brands in New Zealand peaked at 24.4% in April 2026 and was lowest at 17.7% in July 2026.
- Across the 11 months ending August 2026, Halo’s estimated Share of Search among baby sleepwear brands in New Zealand peaked at 5.7% in June 2026 and was lowest at 1.8% in November 2025.
- Across the 11 months ending August 2026, Mokopuna held steady: its estimated Share of Search among baby sleepwear brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Love to Dream vs Woolbabe: compare search popularity](/demand/nz/compare/love-to-dream-vs-woolbabe): 49.8% against 23.2% Share of Search.
- [Love to Dream vs ergoPouch: compare search popularity](/demand/nz/compare/ergopouch-vs-love-to-dream): 49.8% against 22.7% Share of Search.
- [Love to Dream vs Halo: compare search popularity](/demand/nz/compare/halo-sleep-vs-love-to-dream): 49.8% against 3.6% Share of Search.
- [Woolbabe vs ergoPouch: compare search popularity](/demand/nz/compare/ergopouch-vs-woolbabe): 23.2% against 22.7% Share of Search.
- [Woolbabe vs Halo: compare search popularity](/demand/nz/compare/halo-sleep-vs-woolbabe): 23.2% against 3.6% Share of Search.
- [ergoPouch vs Halo: compare search popularity](/demand/nz/compare/ergopouch-vs-halo-sleep): 22.7% against 3.6% Share of Search.

## How did search popularity change for New Zealand baby sleepwear brands in August 2026?

- In August 2026, ergoPouch gained estimated Share of Search among baby sleepwear brands in New Zealand, from 17.7% to 22.7%.
- In August 2026, Woolbabe gained estimated Share of Search among baby sleepwear brands in New Zealand, from 22.1% to 23.2%.
- In August 2026, Love to Dream lost estimated Share of Search among baby sleepwear brands in New Zealand, from 54.3% to 49.8%.
- In August 2026, Halo lost estimated Share of Search among baby sleepwear brands in New Zealand, from 5.1% to 3.6%.
- Estimated monthly branded searches for Mokopuna in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Love to Dream | 49.8% | 5.6K | -22.3% | Love to Dream |
| 2 | Woolbabe | 23.2% | 2.6K | -10.9% | Woolbabe |
| 3 | ergoPouch | 22.7% | 2.5K | +9.0% | ergoPouch |
| 4 | Halo | 3.6% | 400 | -40.3% | Halo |
| 5 | Mokopuna | 0.71% | 80 | -27.3% | Mokopuna |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Love to Dream | 4.9K | 48.2% | 1 |
| Oct 2025 | Woolbabe | 2.7K | 26.8% | 2 |
| Oct 2025 | ergoPouch | 2.2K | 21.7% | 3 |
| Oct 2025 | Halo | 240 | 2.4% | 4 |
| Oct 2025 | Mokopuna | 90 | 0.89% | 5 |
| Nov 2025 | Love to Dream | 5.8K | 51.6% | 1 |
| Nov 2025 | Woolbabe | 3K | 27% | 2 |
| Nov 2025 | ergoPouch | 2.1K | 18.8% | 3 |
| Nov 2025 | Halo | 200 | 1.8% | 4 |
| Nov 2025 | Mokopuna | 90 | 0.8% | 5 |
| Dec 2025 | Love to Dream | 4.7K | 54% | 1 |
| Dec 2025 | Woolbabe | 2.1K | 24.2% | 2 |
| Dec 2025 | ergoPouch | 1.6K | 18.1% | 3 |
| Dec 2025 | Halo | 240 | 2.8% | 4 |
| Dec 2025 | Mokopuna | 70 | 0.81% | 5 |
| Jan 2026 | Love to Dream | 5.6K | 50.9% | 1 |
| Jan 2026 | Woolbabe | 2.6K | 24% | 2 |
| Jan 2026 | ergoPouch | 2.4K | 21.6% | 3 |
| Jan 2026 | Halo | 280 | 2.5% | 4 |
| Jan 2026 | Mokopuna | 110 | 1% | 5 |
| Feb 2026 | Love to Dream | 4.9K | 46.7% | 1 |
| Feb 2026 | Woolbabe | 2.8K | 26.9% | 2 |
| Feb 2026 | ergoPouch | 2.3K | 21.6% | 3 |
| Feb 2026 | Halo | 390 | 3.7% | 4 |
| Feb 2026 | Mokopuna | 110 | 1.1% | 5 |
| Mar 2026 | Love to Dream | 5.7K | 39.6% | 1 |
| Mar 2026 | Woolbabe | 4.7K | 32.2% | 2 |
| Mar 2026 | ergoPouch | 3.4K | 23.3% | 3 |
| Mar 2026 | Halo | 560 | 3.9% | 4 |
| Mar 2026 | Mokopuna | 160 | 1.1% | 5 |
| Apr 2026 | Love to Dream | 5.3K | 39.8% | 1 |
| Apr 2026 | Woolbabe | 4.2K | 31.1% | 2 |
| Apr 2026 | ergoPouch | 3.3K | 24.4% | 3 |
| Apr 2026 | Halo | 460 | 3.4% | 4 |
| Apr 2026 | Mokopuna | 160 | 1.2% | 5 |
| May 2026 | Love to Dream | 6.3K | 40.8% | 1 |
| May 2026 | Woolbabe | 5.3K | 34.4% | 2 |
| May 2026 | ergoPouch | 3.2K | 20.4% | 3 |
| May 2026 | Halo | 520 | 3.4% | 4 |
| May 2026 | Mokopuna | 160 | 1% | 5 |
| Jun 2026 | Love to Dream | 7.2K | 52.6% | 1 |
| Jun 2026 | Woolbabe | 2.9K | 21.4% | 2 |
| Jun 2026 | ergoPouch | 2.7K | 19.5% | 3 |
| Jun 2026 | Halo | 780 | 5.7% | 4 |
| Jun 2026 | Mokopuna | 110 | 0.8% | 5 |
| Jul 2026 | Love to Dream | 7.2K | 54.3% | 1 |
| Jul 2026 | Woolbabe | 2.9K | 22.1% | 2 |
| Jul 2026 | ergoPouch | 2.3K | 17.7% | 3 |
| Jul 2026 | Halo | 670 | 5.1% | 4 |
| Jul 2026 | Mokopuna | 110 | 0.83% | 5 |
| Aug 2026 | Love to Dream | 5.6K | 49.8% | 1 |
| Aug 2026 | Woolbabe | 2.6K | 23.2% | 2 |
| Aug 2026 | ergoPouch | 2.5K | 22.7% | 3 |
| Aug 2026 | Halo | 400 | 3.6% | 4 |
| Aug 2026 | Mokopuna | 80 | 0.71% | 5 |
| Sep 2026 | ergoPouch | — | — | — |
| Sep 2026 | Halo | — | — | — |
| Sep 2026 | Love to Dream | — | — | — |
| Sep 2026 | Mokopuna | — | — | — |
| Sep 2026 | Woolbabe | — | — | — |

## What is being compared

- **ergoPouch**: Measured on the search terms “cocoon ergopouch”, “ergo pouch”, “ergopouch”, “ergopouch 0 2 tog”, “ergopouch 1 tog”, “ergopouch 2 5”, “ergopouch 2 5 tog”, “ergopouch 3 5 tog”, “ergopouch cocoon swaddle”, “ergopouch com au”, “ergopouch near me”, “ergopouch nz”, “ergopouch sleep sack”, “ergopouch sleep suit”, “ergopouch sleeping bag”, “ergopouch swaddle”, “ergopouch tog” and “ergopouch tuck sheet”, summed into one figure.
- **Halo**: Measured on the search terms “halo bassinet”, “halo sleep sack”, “halo sleep suit”, “halo sleeping bag”, “halo swaddle” and “sleep swaddle halo”, summed into one figure.
- **Love to Dream**: Measured on the search terms “love to dream”, “love to dream 1 5 tog”, “love to dream 2 5 tog”, “love to dream near me”, “love to dream nz”, “love to dream size”, “love to dream size chart”, “love to dream sleep sacks”, “love to dream sleep suit”, “love to dream sleeping bag”, “love to dream swaddle”, “love to dream swaddle medium”, “love to dream swaddle new born”, “love to dream swaddle size”, “love to dream swaddle up”, “love to dream swaddle up transition bag”, “love to dream tog”, “love to dream tog chart”, “love to dream transition”, “love to dream transition swaddle”, “lovetodream”, “lovetodream nz”, “lovetodream sleep suit” and “lovetodream swaddle”, summed into one figure.
- **Mokopuna**: Measured on the search terms “mokopuna merino”, “mokopuna sleeping bag” and “mokopuna swaddle”, summed into one figure.
- **Woolbabe**: Measured on the search terms “3 seasons woolbabe”, “sleep store woolbabe”, “woolbabe”, “woolbabe 3 seasons”, “woolbabe 3 seasons sleeping bag”, “woolbabe duvet”, “woolbabe duvet sleeping bag”, “woolbabe near me”, “woolbabe nz”, “woolbabe sale”, “woolbabe sleep sack”, “woolbabe sleep suit”, “woolbabe sleeping bag”, “woolbabe sleepsuit”, “woolbabe summer sleeping bag”, “woolbabe swaddle”, “woolbabe three seasons” and “woolbabe winter sleeping bag”, summed into one figure.

- [ergoPouch](/demand/nz/brands/ergopouch)
- [Halo](/demand/nz/brands/halo-sleep)
- [Love to Dream](/demand/nz/brands/love-to-dream)
- [Mokopuna](/demand/nz/brands/mokopuna)
- [Woolbabe](/demand/nz/brands/woolbabe)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby sleepwear brands in New Zealand?

In August 2026, Love to Dream was the most searched among baby sleepwear brands in New Zealand, with an estimated 5.6K branded searches and 49.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Baby sleepwear brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-baby-sleepwear-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-sleepwear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.