---
title: "Baby sleep sack brands in New Zealand: Which are searched most?"
description: "Compare the baby sleep sack brands brands people buy. Share of Search among Woolbabe, Ergobaby, ergoPouch, Love to Dream, Burt's Bees and Nature Baby, the baby sleep sack brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-sleep-sack-brands"
publisher: "Brandwave"
---

# Baby sleep sack brands in New Zealand: Which are searched most?

Compare the baby sleep sack brands brands people buy. Share of Search among Woolbabe, Ergobaby, ergoPouch, Love to Dream, Burt's Bees and Nature Baby, the baby sleep sack brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby sleep sack brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Woolbabe, 24.2%

## Which brand is most popular in search among baby sleep sack brands in New Zealand?

- In September 2026, Woolbabe was the most searched among baby sleep sack brands in New Zealand, with an estimated 2.3K branded searches, 24.2% of all searches for the six we track.
- Ergobaby is in 2nd place, 0.5 percentage points behind at 23.7%.
- Across the 12 months ending September 2026, Woolbabe’s share of searches among baby sleep sack brands in New Zealand decreased from 25.8% to 24.2%.
- Across the 12 months ending September 2026, Ergobaby’s share of searches among baby sleep sack brands in New Zealand increased from 19.4% to 23.7%.
- Across the 12 months ending September 2026, Love to Dream’s share of searches among baby sleep sack brands in New Zealand decreased from 13% to 11.6%.
- Across the 12 months ending September 2026, Burt's Bees’ share of searches among baby sleep sack brands in New Zealand decreased from 14.5% to 10.4%.
- Across the 12 months ending September 2026, Nature Baby’s share of searches among baby sleep sack brands in New Zealand increased from 7.1% to 9.5%.
- Across the 12 months ending September 2026, Woolbabe’s share of searches among baby sleep sack brands in New Zealand peaked at 38.9% in May 2026 and was lowest at 22.4% in December 2025.
- Across the 12 months ending September 2026, Ergobaby’s share of searches among baby sleep sack brands in New Zealand peaked at 23.7% in September 2026 and was lowest at 15.5% in May 2026.
- Across the 12 months ending September 2026, ergoPouch’s share of searches among baby sleep sack brands in New Zealand peaked at 25.2% in April 2026 and was lowest at 16.8% in December 2025.
- Across the 12 months ending September 2026, Love to Dream’s share of searches among baby sleep sack brands in New Zealand peaked at 14.5% in November 2025 and was lowest at 9.2% in May 2026.
- Across the 12 months ending September 2026, Burt's Bees’ share of searches among baby sleep sack brands in New Zealand peaked at 23.4% in December 2025 and was lowest at 7.5% in April 2026.
- Across the 12 months ending September 2026, Nature Baby’s share of searches among baby sleep sack brands in New Zealand peaked at 11% in July 2026 and was lowest at 6.3% in May 2026.
- Across the 12 months ending September 2026, Ergobaby rose from 3rd to 2nd among baby sleep sack brands in New Zealand.
- Across the 12 months ending September 2026, ergoPouch fell from 2nd to 3rd among baby sleep sack brands in New Zealand.
- Across the 12 months ending September 2026, Love to Dream rose from 5th to 4th among baby sleep sack brands in New Zealand.
- Across the 12 months ending September 2026, Burt's Bees fell from 4th to 5th among baby sleep sack brands in New Zealand.

## Top baby sleep sack brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, ergoPouch and Love to Dream appeared every time. Woolbabe was recommended most often, coming first in three out of four answers that gave a list. ergoPouch was second, and Love to Dream was third. Ergobaby, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Woolbabe | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| ergoPouch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Love to Dream | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Nature Baby | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ergobaby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Burt's Bees | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about baby sleep sack brands

- Asked ChatGPT "Which baby sleep sack brand should I buy in New Zealand?": 1. Woolbabe, 2. ergoPouch, 3. Love to Dream
- Asked ChatGPT "What are the best baby sleep sack brands in New Zealand?": 1. Woolbabe, 2. ergoPouch, 3. Love to Dream, 4. Nature Baby
- Asked ChatGPT "What's the best baby sleep sack brand in New Zealand for safer sleep?": 1. Woolbabe, 2. ergoPouch, 3. Love to Dream
- Searched Google, AI Overview "best sleep sack": 1. ergoPouch, 2. Love to Dream, 3. Burt's Bees
- Searched Google, AI Overview "baby sleep sack brands nz": 1. ergoPouch, 2. Love to Dream, 3. Woolbabe, 4. Nature Baby

Not named in any answer: Ergobaby.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Woolbabe vs Ergobaby: compare search popularity](/demand/nz/compare/ergobaby-vs-woolbabe): 24.2% against 23.7% Share of Search.
- [Woolbabe vs ergoPouch: compare search popularity](/demand/nz/compare/ergopouch-vs-woolbabe): 24.2% against 20.6% Share of Search.
- [Woolbabe vs Love to Dream: compare search popularity](/demand/nz/compare/love-to-dream-vs-woolbabe): 24.2% against 11.6% Share of Search.
- [Woolbabe vs Burt's Bees: compare search popularity](/demand/nz/compare/burts-bees-vs-woolbabe): 24.2% against 10.4% Share of Search.
- [Ergobaby vs ergoPouch: compare search popularity](/demand/nz/compare/ergobaby-vs-ergopouch): 23.7% against 20.6% Share of Search.
- [Ergobaby vs Love to Dream: compare search popularity](/demand/nz/compare/ergobaby-vs-love-to-dream): 23.7% against 11.6% Share of Search.
- [Ergobaby vs Burt's Bees: compare search popularity](/demand/nz/compare/burts-bees-vs-ergobaby): 23.7% against 10.4% Share of Search.
- [ergoPouch vs Love to Dream: compare search popularity](/demand/nz/compare/ergopouch-vs-love-to-dream): 20.6% against 11.6% Share of Search.
- [ergoPouch vs Burt's Bees: compare search popularity](/demand/nz/compare/burts-bees-vs-ergopouch): 20.6% against 10.4% Share of Search.
- [Love to Dream vs Burt's Bees: compare search popularity](/demand/nz/compare/burts-bees-vs-love-to-dream): 11.6% against 10.4% Share of Search.

## How did search popularity change for New Zealand baby sleep sack brands in September 2026?

- In September 2026, Ergobaby overtook ergoPouch to rank 2nd among baby sleep sack brands in New Zealand, with 23.7% of the searches.
- In September 2026, Nature Baby gained share of searches among baby sleep sack brands in New Zealand, from 6.9% to 9.5%.
- In September 2026, ergoPouch lost share of searches among baby sleep sack brands in New Zealand, from 24.2% to 20.6%.
- In September 2026, Burt's Bees lost share of searches among baby sleep sack brands in New Zealand, from 11.4% to 10.4%.
- In September 2026, Love to Dream lost share of searches among baby sleep sack brands in New Zealand, from 12.4% to 11.6%.
- In September 2026, Woolbabe rose from 2nd to 1st among baby sleep sack brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Woolbabe | 24.2% | 2.3K | +8.7% | Woolbabe |
| 2 | Ergobaby | 23.7% | 2.2K | +22.9% | Ergobaby |
| 3 | ergoPouch | 20.6% | 1.9K | -7.2% | ergoPouch |
| 4 | Love to Dream | 11.6% | 1.1K | +1.9% | Love to Dream |
| 5 | Burt's Bees | 10.4% | 970 | -1.0% | Burt's Bees |
| 6 | Nature Baby | 9.5% | 880 | +49.2% | Nature Baby |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Woolbabe | 2.1K | 25.8% | 1 |
| Oct 2025 | ergoPouch | 1.7K | 20.2% | 2 |
| Oct 2025 | Ergobaby | 1.6K | 19.4% | 3 |
| Oct 2025 | Burt's Bees | 1.2K | 14.5% | 4 |
| Oct 2025 | Love to Dream | 1.1K | 13% | 5 |
| Oct 2025 | Nature Baby | 590 | 7.1% | 6 |
| Nov 2025 | Woolbabe | 2.3K | 24.5% | 1 |
| Nov 2025 | ergoPouch | 1.7K | 17.7% | 2 |
| Nov 2025 | Ergobaby | 1.6K | 16.6% | 3 |
| Nov 2025 | Burt's Bees | 1.6K | 16.3% | 4 |
| Nov 2025 | Love to Dream | 1.4K | 14.5% | 5 |
| Nov 2025 | Nature Baby | 1K | 10.4% | 6 |
| Dec 2025 | Burt's Bees | 1.7K | 23.4% | 1 |
| Dec 2025 | Woolbabe | 1.6K | 22.4% | 2 |
| Dec 2025 | Ergobaby | 1.2K | 17.1% | 3 |
| Dec 2025 | ergoPouch | 1.2K | 16.8% | 4 |
| Dec 2025 | Love to Dream | 960 | 13.5% | 5 |
| Dec 2025 | Nature Baby | 480 | 6.7% | 6 |
| Jan 2026 | Woolbabe | 2.1K | 25.1% | 1 |
| Jan 2026 | ergoPouch | 1.8K | 22% | 2 |
| Jan 2026 | Ergobaby | 1.6K | 18.9% | 3 |
| Jan 2026 | Love to Dream | 1.1K | 13% | 4 |
| Jan 2026 | Burt's Bees | 890 | 10.6% | 5 |
| Jan 2026 | Nature Baby | 880 | 10.5% | 6 |
| Feb 2026 | Woolbabe | 2.3K | 27.8% | 1 |
| Feb 2026 | ergoPouch | 1.8K | 21.8% | 2 |
| Feb 2026 | Ergobaby | 1.5K | 18.7% | 3 |
| Feb 2026 | Love to Dream | 960 | 11.9% | 4 |
| Feb 2026 | Nature Baby | 880 | 10.9% | 5 |
| Feb 2026 | Burt's Bees | 720 | 8.9% | 6 |
| Mar 2026 | Woolbabe | 3.8K | 35% | 1 |
| Mar 2026 | ergoPouch | 2.6K | 24.1% | 2 |
| Mar 2026 | Ergobaby | 1.7K | 15.9% | 3 |
| Mar 2026 | Love to Dream | 1.1K | 10.2% | 4 |
| Mar 2026 | Burt's Bees | 870 | 8.1% | 5 |
| Mar 2026 | Nature Baby | 720 | 6.7% | 6 |
| Apr 2026 | Woolbabe | 3.3K | 33% | 1 |
| Apr 2026 | ergoPouch | 2.5K | 25.2% | 2 |
| Apr 2026 | Ergobaby | 1.6K | 16.3% | 3 |
| Apr 2026 | Love to Dream | 1.1K | 10.8% | 4 |
| Apr 2026 | Burt's Bees | 750 | 7.5% | 5 |
| Apr 2026 | Nature Baby | 720 | 7.2% | 6 |
| May 2026 | Woolbabe | 4.4K | 38.9% | 1 |
| May 2026 | ergoPouch | 2.5K | 21.7% | 2 |
| May 2026 | Ergobaby | 1.8K | 15.5% | 3 |
| May 2026 | Love to Dream | 1.1K | 9.2% | 4 |
| May 2026 | Burt's Bees | 950 | 8.3% | 5 |
| May 2026 | Nature Baby | 720 | 6.3% | 6 |
| Jun 2026 | Woolbabe | 2.3K | 26.2% | 1 |
| Jun 2026 | ergoPouch | 2.1K | 23.9% | 2 |
| Jun 2026 | Ergobaby | 1.6K | 17.6% | 3 |
| Jun 2026 | Love to Dream | 1.1K | 12% | 4 |
| Jun 2026 | Burt's Bees | 920 | 10.4% | 5 |
| Jun 2026 | Nature Baby | 880 | 9.9% | 6 |
| Jul 2026 | Woolbabe | 2.4K | 26.1% | 1 |
| Jul 2026 | ergoPouch | 1.9K | 20.6% | 2 |
| Jul 2026 | Ergobaby | 1.7K | 18.6% | 3 |
| Jul 2026 | Burt's Bees | 1.1K | 12% | 4 |
| Jul 2026 | Love to Dream | 1.1K | 11.7% | 5 |
| Jul 2026 | Nature Baby | 1K | 11% | 6 |
| Aug 2026 | ergoPouch | 2.1K | 24.2% | 1 |
| Aug 2026 | Woolbabe | 2.1K | 24.2% | 2 |
| Aug 2026 | Ergobaby | 1.8K | 20.9% | 3 |
| Aug 2026 | Love to Dream | 1.1K | 12.4% | 4 |
| Aug 2026 | Burt's Bees | 980 | 11.4% | 5 |
| Aug 2026 | Nature Baby | 590 | 6.9% | 6 |
| Sep 2026 | Woolbabe | 2.3K | 24.2% | 1 |
| Sep 2026 | Ergobaby | 2.2K | 23.7% | 2 |
| Sep 2026 | ergoPouch | 1.9K | 20.6% | 3 |
| Sep 2026 | Love to Dream | 1.1K | 11.6% | 4 |
| Sep 2026 | Burt's Bees | 970 | 10.4% | 5 |
| Sep 2026 | Nature Baby | 880 | 9.5% | 6 |

## What is being compared

- **Burt's Bees**: Measured on the search terms “burt s bees”, “burts bees”, “burts bees cuticle cream”, “burts bees hand cream”, “burts bees inc”, “burts bees pomegranate” and “burtsbees”, summed into one figure.
- **Ergobaby**: Measured on the search terms “ergobaby”, “ergobaby 360”, “ergobaby infant insert”, “ergobaby insert”, “ergobaby nursing pillow”, “ergobaby omni” and “ergobaby omni breeze”, summed into one figure.
- **ergoPouch**: Measured on the search terms “cocoon ergopouch”, “ergo pouch”, “ergopouch”, “ergopouch 1 tog”, “ergopouch 2 5”, “ergopouch sleep sack”, “ergopouch tog” and “ergopouch tuck sheet”, summed into one figure.
- **Love to Dream**: Measured on the search terms “love to dream”, “love to dream tog”, “love to dream transition” and “lovetodream”, summed into one figure.
- **Nature Baby**: Measured on the search term “naturebaby”.
- **Woolbabe**: Measured on the search terms “3 seasons woolbabe”, “woolbabe”, “woolbabe 3 seasons”, “woolbabe duvet”, “woolbabe sale”, “woolbabe sleep sack”, “woolbabe sleepsuit” and “woolbabe three seasons”, summed into one figure.

- [Burt's Bees](/demand/nz/brands/burts-bees)
- [Ergobaby](/demand/nz/brands/ergobaby)
- [ergoPouch](/demand/nz/brands/ergopouch)
- [Love to Dream](/demand/nz/brands/love-to-dream)
- [Nature Baby](/demand/nz/brands/nature-baby)
- [Woolbabe](/demand/nz/brands/woolbabe)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby sleep sack brands in New Zealand?

In September 2026, Woolbabe was the most searched among baby sleep sack brands in New Zealand, with an estimated 2.3K branded searches, 24.2% of all searches for the six we track.

## Cite this page

Brandwave. "Baby sleep sack brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-baby-sleep-sack-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-sleep-sack-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.