---
title: "Baby monitor brands in New Zealand: Which brands are most popular in search?"
description: "Compare the baby monitor brands New Zealand parents use. Share of Search among Owlet, VTech Baby, Nanit, Oricom and Motorola Nursery, the baby monitor brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-monitor-brands"
publisher: "Brandwave"
---

# Baby monitor brands in New Zealand: Which brands are most popular in search?

Compare the baby monitor brands New Zealand parents use. Share of Search among Owlet, VTech Baby, Nanit, Oricom and Motorola Nursery, the baby monitor brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby monitor brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Owlet, 56.3%

## Which brand is most popular in search among baby monitor brands in New Zealand?

- In August 2026, Owlet was the most searched among baby monitor brands in New Zealand, with an estimated 3.2K branded searches and 56.3% estimated Share of Search within this set.
- VTech Baby is in 2nd place, 26.1 percentage points behind at 30.3% Share of Search.
- Across the 11 months ending August 2026, Owlet’s estimated Share of Search among baby monitor brands in New Zealand increased from 52.1% to 56.3%.
- Across the 11 months ending August 2026, VTech Baby’s estimated Share of Search among baby monitor brands in New Zealand decreased from 39.6% to 30.3%.
- Across the 11 months ending August 2026, Nanit’s estimated Share of Search among baby monitor brands in New Zealand increased from 6% to 7.7%.
- Across the 11 months ending August 2026, Oricom’s estimated Share of Search among baby monitor brands in New Zealand increased from 2.2% to 5.7%.
- Across the 11 months ending August 2026, Owlet’s estimated Share of Search among baby monitor brands in New Zealand peaked at 56.8% in March 2026 and was lowest at 46.4% in November 2025.
- Across the 11 months ending August 2026, VTech Baby’s estimated Share of Search among baby monitor brands in New Zealand peaked at 43.7% in November 2025 and was lowest at 30.3% in August 2026.
- Across the 11 months ending August 2026, Nanit’s estimated Share of Search among baby monitor brands in New Zealand peaked at 7.7% in August 2026 and was lowest at 5.6% in May 2026.
- Across the 11 months ending August 2026, Oricom’s estimated Share of Search among baby monitor brands in New Zealand peaked at 6.4% in July 2026 and was lowest at 2.2% in October 2025.
- Across the 11 months ending August 2026, Motorola Nursery held steady: its estimated Share of Search among baby monitor brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Owlet vs VTech Baby: compare search popularity](/demand/nz/compare/owlet-vs-vtech-baby): 56.3% against 30.3% Share of Search.
- [Owlet vs Nanit: compare search popularity](/demand/nz/compare/nanit-vs-owlet): 56.3% against 7.7% Share of Search.
- [Owlet vs Oricom: compare search popularity](/demand/nz/compare/oricom-vs-owlet): 56.3% against 5.7% Share of Search.
- [VTech Baby vs Nanit: compare search popularity](/demand/nz/compare/nanit-vs-vtech-baby): 30.3% against 7.7% Share of Search.
- [VTech Baby vs Oricom: compare search popularity](/demand/nz/compare/oricom-vs-vtech-baby): 30.3% against 5.7% Share of Search.
- [Nanit vs Oricom: compare search popularity](/demand/nz/compare/nanit-vs-oricom): 7.7% against 5.7% Share of Search.

## How did search popularity change for New Zealand baby monitor brands in August 2026?

- In August 2026, Nanit overtook Oricom to rank 3rd among baby monitor brands in New Zealand, at 7.7%.
- In August 2026, Owlet gained estimated Share of Search among baby monitor brands in New Zealand, from 54.5% to 56.3%.
- In August 2026, VTech Baby lost estimated Share of Search among baby monitor brands in New Zealand, from 32.8% to 30.3%.
- In August 2026, Oricom lost estimated Share of Search among baby monitor brands in New Zealand, from 6.4% to 5.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Owlet | 56.3% | 3.2K | +12.1% | Owlet |
| 2 | VTech Baby | 30.3% | 1.7K | 0.0% | VTech Baby |
| 3 | Nanit | 7.7% | 440 | +37.5% | Nanit |
| 4 | Oricom | 5.7% | 330 | -2.9% | Oricom |
| 5 | Motorola Nursery | 0% | 0 | -100.0% | Motorola Nursery |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Owlet | 2.3K | 52.1% | 1 |
| Oct 2025 | VTech Baby | 1.8K | 39.6% | 2 |
| Oct 2025 | Nanit | 270 | 6% | 3 |
| Oct 2025 | Oricom | 100 | 2.2% | 4 |
| Oct 2025 | Motorola Nursery | 0 | 0% | 5 |
| Nov 2025 | Owlet | 2.2K | 46.4% | 1 |
| Nov 2025 | VTech Baby | 2.1K | 43.7% | 2 |
| Nov 2025 | Nanit | 290 | 6.1% | 3 |
| Nov 2025 | Oricom | 180 | 3.8% | 4 |
| Nov 2025 | Motorola Nursery | 0 | 0% | 5 |
| Dec 2025 | Owlet | 1.9K | 47.3% | 1 |
| Dec 2025 | VTech Baby | 1.8K | 43.4% | 2 |
| Dec 2025 | Nanit | 230 | 5.6% | 3 |
| Dec 2025 | Oricom | 150 | 3.7% | 4 |
| Dec 2025 | Motorola Nursery | 0 | 0% | 5 |
| Jan 2026 | Owlet | 2.4K | 48.1% | 1 |
| Jan 2026 | VTech Baby | 2.1K | 41.9% | 2 |
| Jan 2026 | Nanit | 310 | 6.2% | 3 |
| Jan 2026 | Oricom | 190 | 3.8% | 4 |
| Jan 2026 | Motorola Nursery | 0 | 0% | 5 |
| Feb 2026 | Owlet | 1.8K | 49.9% | 1 |
| Feb 2026 | VTech Baby | 1.4K | 39.9% | 2 |
| Feb 2026 | Nanit | 250 | 6.9% | 3 |
| Feb 2026 | Oricom | 120 | 3.3% | 4 |
| Feb 2026 | Motorola Nursery | 0 | 0% | 5 |
| Mar 2026 | Owlet | 2.5K | 56.8% | 1 |
| Mar 2026 | VTech Baby | 1.5K | 33.8% | 2 |
| Mar 2026 | Nanit | 260 | 6% | 3 |
| Mar 2026 | Oricom | 150 | 3.4% | 4 |
| Mar 2026 | Motorola Nursery | 0 | 0% | 5 |
| Apr 2026 | Owlet | 2.2K | 53.9% | 1 |
| Apr 2026 | VTech Baby | 1.4K | 34.8% | 2 |
| Apr 2026 | Nanit | 280 | 6.8% | 3 |
| Apr 2026 | Oricom | 190 | 4.6% | 4 |
| Apr 2026 | Motorola Nursery | 0 | 0% | 5 |
| May 2026 | Owlet | 2.3K | 50.6% | 1 |
| May 2026 | VTech Baby | 1.7K | 38.9% | 2 |
| May 2026 | Nanit | 250 | 5.6% | 3 |
| May 2026 | Oricom | 220 | 4.9% | 4 |
| May 2026 | Motorola Nursery | 0 | 0% | 5 |
| Jun 2026 | Owlet | 2.5K | 50.9% | 1 |
| Jun 2026 | VTech Baby | 1.7K | 36% | 2 |
| Jun 2026 | Nanit | 360 | 7.5% | 3 |
| Jun 2026 | Oricom | 270 | 5.6% | 4 |
| Jun 2026 | Motorola Nursery | 0 | 0% | 5 |
| Jul 2026 | Owlet | 2.9K | 54.5% | 1 |
| Jul 2026 | VTech Baby | 1.7K | 32.8% | 2 |
| Jul 2026 | Oricom | 340 | 6.4% | 3 |
| Jul 2026 | Nanit | 320 | 6% | 4 |
| Jul 2026 | Motorola Nursery | 10 | 0.19% | 5 |
| Aug 2026 | Owlet | 3.2K | 56.3% | 1 |
| Aug 2026 | VTech Baby | 1.7K | 30.3% | 2 |
| Aug 2026 | Nanit | 440 | 7.7% | 3 |
| Aug 2026 | Oricom | 330 | 5.7% | 4 |
| Aug 2026 | Motorola Nursery | 0 | 0% | 5 |
| Sep 2026 | Motorola Nursery | — | — | — |
| Sep 2026 | Nanit | — | — | — |
| Sep 2026 | Oricom | — | — | — |
| Sep 2026 | Owlet | — | — | — |
| Sep 2026 | VTech Baby | — | — | — |

## What is being compared

- **Motorola Nursery**: Measured on the search term “motorola nursery monitor”.
- **Nanit**: Measured on the search terms “nanit”, “nanit baby monitor”, “nanit monitor”, “nanit nz”, “nanit online” and “nanit pro”, summed into one figure.
- **Oricom**: Measured on the search terms “oricom” and “oricom monitor”, summed into one figure.
- **Owlet**: Measured on the search terms “owlet”, “owlet baby monitor”, “owlet c”, “owlet camera”, “owlet dream sock”, “owlet monitor”, “owlet near me”, “owlet nz”, “owlet online”, “owlet sock” and “white owlet”, summed into one figure.
- **VTech Baby**: Measured on the search terms “vtech baby monitor” and “vtech monitor”, summed into one figure.

- [Motorola Nursery](/demand/nz/brands/motorola-nursery)
- [Nanit](/demand/nz/brands/nanit)
- [Oricom](/demand/nz/brands/oricom)
- [Owlet](/demand/nz/brands/owlet)
- [VTech Baby](/demand/nz/brands/vtech-baby)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby monitor brands in New Zealand?

In August 2026, Owlet was the most searched among baby monitor brands in New Zealand, with an estimated 3.2K branded searches and 56.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Baby monitor brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-baby-monitor-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-monitor-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.