---
title: "Baby high chair brands in New Zealand: Which are searched most?"
description: "Compare the baby high chair brands New Zealanders buy. Share of Search among Mocka, Edwards & Co, Stokke and Phil & Teds, the baby high chair brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-high-chair-brands"
publisher: "Brandwave"
---

# Baby high chair brands in New Zealand: Which are searched most?

Compare the baby high chair brands New Zealanders buy. Share of Search among Mocka, Edwards & Co, Stokke and Phil & Teds, the baby high chair brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby high chair brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Mocka, 76.1%

## Which brand is most popular in search among baby high chair brands in New Zealand?

- In September 2026, Mocka was the most searched among baby high chair brands in New Zealand, with an estimated 22.2K branded searches, 76.1% of all searches for the four we track.
- Edwards & Co is in 2nd place, 62.6 percentage points behind at 13.4%.
- Across the 12 months ending September 2026, Mocka’s share of searches among baby high chair brands in New Zealand increased from 74.3% to 76.1%.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby high chair brands in New Zealand decreased from 15.7% to 13.4%.
- Across the 12 months ending September 2026, Mocka’s share of searches among baby high chair brands in New Zealand peaked at 77.5% in May 2026 and was lowest at 70.1% in August 2026.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby high chair brands in New Zealand peaked at 18.7% in February 2026 and was lowest at 13.4% in September 2026.
- Across the 12 months ending September 2026, Stokke’s share of searches among baby high chair brands in New Zealand peaked at 10.8% in July 2026 and was lowest at 7% in June 2026.
- Across the 12 months ending September 2026, Stokke and Phil & Teds held steady: their share of searches among baby high chair brands in New Zealand each moved less than 0.5 percentage points.

## Top baby high chair brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Stokke appeared every time. Mocka and Stokke tied as the most recommended. Edwards & Co, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Mocka | 1st | 1 of 3 | 1 of 1 | 2 of 4 |
| Stokke | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Edwards & Co | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Phil & Teds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about baby high chair brands

- Asked ChatGPT "Which baby high chair brand should I buy in New Zealand?": 1. Stokke
- Asked ChatGPT "What are the best baby high chair brands in New Zealand?": 1. Stokke, 2. Mocka
- Asked ChatGPT "What's the best baby high chair brand in New Zealand for a feeding seat?": 1. Stokke
- Searched Google, AI Overview "high chair for baby": 1. Mocka, 2. Stokke

Not named in any answer: Edwards & Co and Phil & Teds.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Mocka vs Edwards & Co: compare search popularity](/demand/nz/compare/edwards-and-co-vs-mocka): 76.1% against 13.4% Share of Search.
- [Mocka vs Stokke: compare search popularity](/demand/nz/compare/mocka-vs-stokke): 76.1% against 8.5% Share of Search.
- [Mocka vs Phil & Teds: compare search popularity](/demand/nz/compare/mocka-vs-phil-and-teds): 76.1% against 2% Share of Search.
- [Edwards & Co vs Stokke: compare search popularity](/demand/nz/compare/edwards-and-co-vs-stokke): 13.4% against 8.5% Share of Search.
- [Edwards & Co vs Phil & Teds: compare search popularity](/demand/nz/compare/edwards-and-co-vs-phil-and-teds): 13.4% against 2% Share of Search.
- [Stokke vs Phil & Teds: compare search popularity](/demand/nz/compare/phil-and-teds-vs-stokke): 8.5% against 2% Share of Search.

## How did search popularity change for New Zealand baby high chair brands in September 2026?

- In September 2026, Mocka gained share of searches among baby high chair brands in New Zealand, from 70.1% to 76.1%.
- In September 2026, Edwards & Co lost share of searches among baby high chair brands in New Zealand, from 18.3% to 13.4%.
- In September 2026, Stokke lost share of searches among baby high chair brands in New Zealand, from 9.7% to 8.5%.
- Estimated monthly branded searches for Phil & Teds in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mocka | 76.1% | 22.2K | 0.0% | MOCKA LIMITED |
| 2 | Edwards & Co | 13.4% | 3.9K | -32.3% | Edwards & Co |
| 3 | Stokke | 8.5% | 2.5K | -19.5% | Stokke |
| 4 | Phil & Teds | 2% | 590 | 0.0% | Phil & Teds |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mocka | 27.1K | 74.3% | 1 |
| Oct 2025 | Edwards & Co | 5.7K | 15.7% | 2 |
| Oct 2025 | Stokke | 2.9K | 8% | 3 |
| Oct 2025 | Phil & Teds | 720 | 2% | 4 |
| Nov 2025 | Mocka | 33.1K | 76.2% | 1 |
| Nov 2025 | Edwards & Co | 5.9K | 13.5% | 2 |
| Nov 2025 | Stokke | 3.8K | 8.7% | 3 |
| Nov 2025 | Phil & Teds | 720 | 1.7% | 4 |
| Dec 2025 | Mocka | 22.2K | 74.7% | 1 |
| Dec 2025 | Edwards & Co | 4.7K | 15.9% | 2 |
| Dec 2025 | Stokke | 2.2K | 7.4% | 3 |
| Dec 2025 | Phil & Teds | 590 | 2% | 4 |
| Jan 2026 | Mocka | 27.1K | 74.7% | 1 |
| Jan 2026 | Edwards & Co | 5.9K | 16.2% | 2 |
| Jan 2026 | Stokke | 2.6K | 7.2% | 3 |
| Jan 2026 | Phil & Teds | 720 | 2% | 4 |
| Feb 2026 | Mocka | 18.1K | 70.6% | 1 |
| Feb 2026 | Edwards & Co | 4.8K | 18.7% | 2 |
| Feb 2026 | Stokke | 2.1K | 8.4% | 3 |
| Feb 2026 | Phil & Teds | 590 | 2.3% | 4 |
| Mar 2026 | Mocka | 22.2K | 71.4% | 1 |
| Mar 2026 | Edwards & Co | 5.8K | 18.6% | 2 |
| Mar 2026 | Stokke | 2.4K | 7.7% | 3 |
| Mar 2026 | Phil & Teds | 720 | 2.3% | 4 |
| Apr 2026 | Mocka | 22.2K | 74.3% | 1 |
| Apr 2026 | Edwards & Co | 4.7K | 15.8% | 2 |
| Apr 2026 | Stokke | 2.5K | 8.3% | 3 |
| Apr 2026 | Phil & Teds | 480 | 1.6% | 4 |
| May 2026 | Mocka | 27.1K | 77.5% | 1 |
| May 2026 | Edwards & Co | 4.8K | 13.7% | 2 |
| May 2026 | Stokke | 2.5K | 7.2% | 3 |
| May 2026 | Phil & Teds | 590 | 1.7% | 4 |
| Jun 2026 | Mocka | 27.1K | 75.3% | 1 |
| Jun 2026 | Edwards & Co | 5.8K | 16.1% | 2 |
| Jun 2026 | Stokke | 2.5K | 7% | 3 |
| Jun 2026 | Phil & Teds | 590 | 1.6% | 4 |
| Jul 2026 | Mocka | 22.2K | 71.5% | 1 |
| Jul 2026 | Edwards & Co | 4.8K | 15.4% | 2 |
| Jul 2026 | Stokke | 3.4K | 10.8% | 3 |
| Jul 2026 | Phil & Teds | 720 | 2.3% | 4 |
| Aug 2026 | Mocka | 22.2K | 70.1% | 1 |
| Aug 2026 | Edwards & Co | 5.8K | 18.3% | 2 |
| Aug 2026 | Stokke | 3.1K | 9.7% | 3 |
| Aug 2026 | Phil & Teds | 590 | 1.9% | 4 |
| Sep 2026 | Mocka | 22.2K | 76.1% | 1 |
| Sep 2026 | Edwards & Co | 3.9K | 13.4% | 2 |
| Sep 2026 | Stokke | 2.5K | 8.5% | 3 |
| Sep 2026 | Phil & Teds | 590 | 2% | 4 |

## What is being compared

- **Edwards & Co**: Measured on the search terms “edwards and co” and “edwards co”, summed into one figure.
- **Mocka**: Measured on the search term “Mocka”.
- **Phil & Teds**: Measured on the search terms “phil & teds”, “phil&teds” and “philteds”, summed into one figure.
- **Stokke**: Measured on the search terms “stokke”, “stokke flexi bath”, “stokke high chair”, “stokke pram” and “stokke trapp”, summed into one figure.

- [Edwards & Co](/demand/nz/brands/edwards-and-co)
- [Mocka](/demand/nz/brands/mocka)
- [Phil & Teds](/demand/nz/brands/phil-and-teds)
- [Stokke](/demand/nz/brands/stokke)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby high chair brands in New Zealand?

In September 2026, Mocka was the most searched among baby high chair brands in New Zealand, with an estimated 22.2K branded searches, 76.1% of all searches for the four we track.

## Cite this page

Brandwave. "Baby high chair brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-baby-high-chair-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-high-chair-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.