---
title: "Baby food brands in New Zealand: Which brands are most popular in search?"
description: "Compare the baby food and toddler snack brands New Zealand parents buy. Share of Search among Only Organic, Bellamy's Organic, Little Bellies, Rafferty's Garden and Kiddylicious, the baby food brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-food-brands"
publisher: "Brandwave"
---

# Baby food brands in New Zealand: Which brands are most popular in search?

Compare the baby food and toddler snack brands New Zealand parents buy. Share of Search among Only Organic, Bellamy's Organic, Little Bellies, Rafferty's Garden and Kiddylicious, the baby food brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby food brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Only Organic, 37.8%

## Which brand is most popular in search among baby food brands in New Zealand?

- In August 2026, Only Organic was the most searched among baby food brands in New Zealand, with an estimated 840 branded searches and 37.8% estimated Share of Search within this set.
- Bellamy's Organic is in 2nd place, 6.8 percentage points behind at 31.1% Share of Search.
- Across the 11 months ending August 2026, Only Organic’s estimated Share of Search among baby food brands in New Zealand increased from 22.7% to 37.8%.
- Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby food brands in New Zealand decreased from 59.7% to 31.1%.
- Across the 11 months ending August 2026, Little Bellies’ estimated Share of Search among baby food brands in New Zealand increased from 11.3% to 17.1%.
- Across the 11 months ending August 2026, Rafferty's Garden’s estimated Share of Search among baby food brands in New Zealand increased from 4.6% to 9.5%.
- Across the 11 months ending August 2026, Kiddylicious’ estimated Share of Search among baby food brands in New Zealand increased from 1.7% to 4.5%.
- Across the 11 months ending August 2026, Only Organic’s estimated Share of Search among baby food brands in New Zealand peaked at 39.8% in July 2026 and was lowest at 21.2% in December 2025.
- Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby food brands in New Zealand peaked at 62.8% in December 2025 and was lowest at 31.1% in August 2026.
- Across the 11 months ending August 2026, Little Bellies’ estimated Share of Search among baby food brands in New Zealand peaked at 17.1% in August 2026 and was lowest at 9.7% in December 2025.
- Across the 11 months ending August 2026, Rafferty's Garden’s estimated Share of Search among baby food brands in New Zealand peaked at 10.8% in July 2026 and was lowest at 3.9% in November 2025.
- Across the 11 months ending August 2026, Kiddylicious’ estimated Share of Search among baby food brands in New Zealand peaked at 4.5% in August 2026 and was lowest at 1.1% in April 2026.
- Across the 11 months ending August 2026, Only Organic rose from 2nd to 1st among baby food brands in New Zealand.
- Across the 11 months ending August 2026, Bellamy's Organic fell from 1st to 2nd among baby food brands in New Zealand.

## Compare search popularity between leading brands

- [Only Organic vs Bellamy's Organic: compare search popularity](/demand/nz/compare/bellamys-organic-vs-only-organic): 37.8% against 31.1% Share of Search.
- [Only Organic vs Little Bellies: compare search popularity](/demand/nz/compare/little-bellies-vs-only-organic): 37.8% against 17.1% Share of Search.
- [Only Organic vs Rafferty's Garden: compare search popularity](/demand/nz/compare/only-organic-vs-raffertys-garden): 37.8% against 9.5% Share of Search.
- [Only Organic vs Kiddylicious: compare search popularity](/demand/nz/compare/kiddylicious-vs-only-organic): 37.8% against 4.5% Share of Search.
- [Bellamy's Organic vs Little Bellies: compare search popularity](/demand/nz/compare/bellamys-organic-vs-little-bellies): 31.1% against 17.1% Share of Search.
- [Bellamy's Organic vs Rafferty's Garden: compare search popularity](/demand/nz/compare/bellamys-organic-vs-raffertys-garden): 31.1% against 9.5% Share of Search.
- [Bellamy's Organic vs Kiddylicious: compare search popularity](/demand/nz/compare/bellamys-organic-vs-kiddylicious): 31.1% against 4.5% Share of Search.
- [Little Bellies vs Rafferty's Garden: compare search popularity](/demand/nz/compare/little-bellies-vs-raffertys-garden): 17.1% against 9.5% Share of Search.
- [Little Bellies vs Kiddylicious: compare search popularity](/demand/nz/compare/kiddylicious-vs-little-bellies): 17.1% against 4.5% Share of Search.
- [Rafferty's Garden vs Kiddylicious: compare search popularity](/demand/nz/compare/kiddylicious-vs-raffertys-garden): 9.5% against 4.5% Share of Search.

## How did search popularity change for New Zealand baby food brands in August 2026?

- In August 2026, Little Bellies gained estimated Share of Search among baby food brands in New Zealand, from 14% to 17.1%.
- In August 2026, Kiddylicious gained estimated Share of Search among baby food brands in New Zealand, from 2.7% to 4.5%.
- In August 2026, Only Organic lost estimated Share of Search among baby food brands in New Zealand, from 39.8% to 37.8%.
- In August 2026, Bellamy's Organic lost estimated Share of Search among baby food brands in New Zealand, from 32.8% to 31.1%.
- In August 2026, Rafferty's Garden lost estimated Share of Search among baby food brands in New Zealand, from 10.8% to 9.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Only Organic | 37.8% | 840 | +13.5% | Only Organic |
| 2 | Bellamy's Organic | 31.1% | 690 | +13.1% | Bellamy's Organic |
| 3 | Little Bellies | 17.1% | 380 | +46.2% | Little Bellies |
| 4 | Rafferty's Garden | 9.5% | 210 | +5.0% | Rafferty's Garden |
| 5 | Kiddylicious | 4.5% | 100 | +100.0% | Kiddylicious |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bellamy's Organic | 1.4K | 59.7% | 1 |
| Oct 2025 | Only Organic | 540 | 22.7% | 2 |
| Oct 2025 | Little Bellies | 270 | 11.3% | 3 |
| Oct 2025 | Rafferty's Garden | 110 | 4.6% | 4 |
| Oct 2025 | Kiddylicious | 40 | 1.7% | 5 |
| Nov 2025 | Bellamy's Organic | 1.4K | 60.4% | 1 |
| Nov 2025 | Only Organic | 510 | 22.2% | 2 |
| Nov 2025 | Little Bellies | 260 | 11.3% | 3 |
| Nov 2025 | Rafferty's Garden | 90 | 3.9% | 4 |
| Nov 2025 | Kiddylicious | 50 | 2.2% | 5 |
| Dec 2025 | Bellamy's Organic | 1.4K | 62.8% | 1 |
| Dec 2025 | Only Organic | 480 | 21.2% | 2 |
| Dec 2025 | Little Bellies | 220 | 9.7% | 3 |
| Dec 2025 | Rafferty's Garden | 100 | 4.4% | 4 |
| Dec 2025 | Kiddylicious | 40 | 1.8% | 5 |
| Jan 2026 | Bellamy's Organic | 1.4K | 59.1% | 1 |
| Jan 2026 | Only Organic | 560 | 23.6% | 2 |
| Jan 2026 | Little Bellies | 240 | 10.1% | 3 |
| Jan 2026 | Rafferty's Garden | 120 | 5.1% | 4 |
| Jan 2026 | Kiddylicious | 50 | 2.1% | 5 |
| Feb 2026 | Bellamy's Organic | 1.1K | 50.7% | 1 |
| Feb 2026 | Only Organic | 700 | 31.4% | 2 |
| Feb 2026 | Little Bellies | 250 | 11.2% | 3 |
| Feb 2026 | Rafferty's Garden | 120 | 5.4% | 4 |
| Feb 2026 | Kiddylicious | 30 | 1.3% | 5 |
| Mar 2026 | Bellamy's Organic | 1.4K | 52% | 1 |
| Mar 2026 | Only Organic | 870 | 31.6% | 2 |
| Mar 2026 | Little Bellies | 280 | 10.2% | 3 |
| Mar 2026 | Rafferty's Garden | 120 | 4.4% | 4 |
| Mar 2026 | Kiddylicious | 50 | 1.8% | 5 |
| Apr 2026 | Bellamy's Organic | 1.5K | 55.6% | 1 |
| Apr 2026 | Only Organic | 640 | 23.9% | 2 |
| Apr 2026 | Little Bellies | 350 | 13.1% | 3 |
| Apr 2026 | Rafferty's Garden | 170 | 6.3% | 4 |
| Apr 2026 | Kiddylicious | 30 | 1.1% | 5 |
| May 2026 | Bellamy's Organic | 1.5K | 52.3% | 1 |
| May 2026 | Only Organic | 850 | 30.5% | 2 |
| May 2026 | Little Bellies | 310 | 11.1% | 3 |
| May 2026 | Rafferty's Garden | 130 | 4.7% | 4 |
| May 2026 | Kiddylicious | 40 | 1.4% | 5 |
| Jun 2026 | Bellamy's Organic | 920 | 42.4% | 1 |
| Jun 2026 | Only Organic | 740 | 34.1% | 2 |
| Jun 2026 | Little Bellies | 330 | 15.2% | 3 |
| Jun 2026 | Rafferty's Garden | 130 | 6% | 4 |
| Jun 2026 | Kiddylicious | 50 | 2.3% | 5 |
| Jul 2026 | Only Organic | 740 | 39.8% | 1 |
| Jul 2026 | Bellamy's Organic | 610 | 32.8% | 2 |
| Jul 2026 | Little Bellies | 260 | 14% | 3 |
| Jul 2026 | Rafferty's Garden | 200 | 10.8% | 4 |
| Jul 2026 | Kiddylicious | 50 | 2.7% | 5 |
| Aug 2026 | Only Organic | 840 | 37.8% | 1 |
| Aug 2026 | Bellamy's Organic | 690 | 31.1% | 2 |
| Aug 2026 | Little Bellies | 380 | 17.1% | 3 |
| Aug 2026 | Rafferty's Garden | 210 | 9.5% | 4 |
| Aug 2026 | Kiddylicious | 100 | 4.5% | 5 |
| Sep 2026 | Bellamy's Organic | — | — | — |
| Sep 2026 | Kiddylicious | — | — | — |
| Sep 2026 | Little Bellies | — | — | — |
| Sep 2026 | Only Organic | — | — | — |
| Sep 2026 | Rafferty's Garden | — | — | — |

## What is being compared

- **Bellamy's Organic**: Measured on the search terms “bellamys”, “bellamys organic”, “bellamys organic formula”, “bellamys organic infant formula”, “bellamys organic near me”, “bellamys organic nz” and “bellamysorganic”, summed into one figure.
- **Kiddylicious**: Measured on the search terms “kiddylicious” and “kiddylicious nz”, summed into one figure.
- **Little Bellies**: Measured on the search terms “little bellies”, “little bellies near me”, “little bellies nz”, “little bellies pouches”, “little bellies snacks” and “littlebellies”, summed into one figure.
- **Only Organic**: Measured on the search terms “only organic”, “only organic banana porridge”, “only organic near me”, “only organic new zealand”, “only organic nz”, “only organic pouches” and “onlyorganic”, summed into one figure.
- **Rafferty's Garden**: Measured on the search terms “raffertys garden nz”, “raffertys garden online”, “raffertys garden pouches” and “raffertysgarden”, summed into one figure.

- [Bellamy's Organic](/demand/nz/brands/bellamys-organic)
- [Kiddylicious](/demand/nz/brands/kiddylicious)
- [Little Bellies](/demand/nz/brands/little-bellies)
- [Only Organic](/demand/nz/brands/only-organic)
- [Rafferty's Garden](/demand/nz/brands/raffertys-garden)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby food brands in New Zealand?

In August 2026, Only Organic was the most searched among baby food brands in New Zealand, with an estimated 840 branded searches and 37.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Baby food brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-baby-food-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-food-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.