---
title: "Baby dummy brands in New Zealand: Which are searched most?"
description: "Compare the baby dummy brands people buy. Share of Search among Tommee Tippee, Pigeon, Haakaa, BIBS, Philips Avent, FRIGG and MAM, the baby dummy brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-dummy-brands"
publisher: "Brandwave"
---

# Baby dummy brands in New Zealand: Which are searched most?

Compare the baby dummy brands people buy. Share of Search among Tommee Tippee, Pigeon, Haakaa, BIBS, Philips Avent, FRIGG and MAM, the baby dummy brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby dummy brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tommee Tippee, 31.1%

## Which brand is most popular in search among baby dummy brands in New Zealand?

- In September 2026, Tommee Tippee was the most searched among baby dummy brands in New Zealand, with an estimated 2.5K branded searches, 31.1% of all searches for the seven we track.
- Pigeon is in 2nd place, 1.8 percentage points behind at 29.3%.
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among baby dummy brands in New Zealand decreased from 31.9% to 31.1%.
- Across the 12 months ending September 2026, Pigeon’s share of searches among baby dummy brands in New Zealand increased from 25.4% to 29.3%.
- Across the 12 months ending September 2026, Haakaa’s share of searches among baby dummy brands in New Zealand decreased from 27.3% to 23.5%.
- Across the 12 months ending September 2026, BIBS’s share of searches among baby dummy brands in New Zealand increased from 4.1% to 5.9%.
- Across the 12 months ending September 2026, MAM’s share of searches among baby dummy brands in New Zealand decreased from 2.7% to 2.1%.
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among baby dummy brands in New Zealand peaked at 31.9% in October 2025 and was lowest at 26.7% in April 2026.
- Across the 12 months ending September 2026, Pigeon’s share of searches among baby dummy brands in New Zealand peaked at 32.1% in June 2026 and was lowest at 24.3% in December 2025.
- Across the 12 months ending September 2026, Haakaa’s share of searches among baby dummy brands in New Zealand peaked at 29.2% in November 2025 and was lowest at 23.5% in July 2026.
- Across the 12 months ending September 2026, BIBS’s share of searches among baby dummy brands in New Zealand peaked at 5.9% in September 2026 and was lowest at 4.1% in April 2026.
- Across the 12 months ending September 2026, Philips Avent’s share of searches among baby dummy brands in New Zealand peaked at 8.4% in December 2025 and was lowest at 5.6% in September 2026.
- Across the 12 months ending September 2026, FRIGG’s share of searches among baby dummy brands in New Zealand peaked at 2.9% in February 2026 and was lowest at 1.8% in July 2026.
- Across the 12 months ending September 2026, MAM’s share of searches among baby dummy brands in New Zealand peaked at 3.5% in February 2026 and was lowest at 2.1% in September 2026.
- Across the 12 months ending September 2026, Pigeon rose from 3rd to 2nd among baby dummy brands in New Zealand.
- Across the 12 months ending September 2026, Haakaa fell from 2nd to 3rd among baby dummy brands in New Zealand.
- Across the 12 months ending September 2026, BIBS rose from 5th to 4th among baby dummy brands in New Zealand.
- Across the 12 months ending September 2026, Philips Avent fell from 4th to 5th among baby dummy brands in New Zealand.
- Across the 12 months ending September 2026, FRIGG held steady: its share of searches among baby dummy brands in New Zealand moved less than 0.5 percentage points.

## Top baby dummy brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, BIBS and Philips Avent appeared every time. Philips Avent was recommended most often, coming first in three out of five answers. BIBS was second, and MAM was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Philips Avent | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| BIBS | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| MAM | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Tommee Tippee | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Haakaa | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| FRIGG | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Pigeon | 7th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about baby dummy brands

- Asked ChatGPT "Which baby dummy brand should I buy in New Zealand?": 1. BIBS, 2. Philips Avent, 3. MAM
- Asked ChatGPT "What are the best baby dummy brands in New Zealand?": 1. BIBS, 2. MAM, 3. Philips Avent, 4. Pigeon, 5. FRIGG
- Asked ChatGPT "What's the best baby dummy brand in New Zealand for soothing baby?": 1. Philips Avent, 2. MAM, 3. BIBS, 4. Tommee Tippee, 5. Haakaa
- Searched Google, AI Overview "newborn dummy nz": 1. Philips Avent, 2. Haakaa, 3. BIBS, 4. Tommee Tippee
- Searched Google, AI Overview "baby dummy brands nz": 1. Philips Avent, 2. Tommee Tippee, 3. BIBS, 4. FRIGG, 5. Haakaa

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Tommee Tippee vs Pigeon: compare search popularity](/demand/nz/compare/pigeon-vs-tommee-tippee): 31.1% against 29.3% Share of Search.
- [Tommee Tippee vs Haakaa: compare search popularity](/demand/nz/compare/haakaa-vs-tommee-tippee): 31.1% against 23.5% Share of Search.
- [Tommee Tippee vs BIBS: compare search popularity](/demand/nz/compare/bibs-vs-tommee-tippee): 31.1% against 5.9% Share of Search.
- [Tommee Tippee vs Philips Avent: compare search popularity](/demand/nz/compare/philips-avent-vs-tommee-tippee): 31.1% against 5.6% Share of Search.
- [Pigeon vs Haakaa: compare search popularity](/demand/nz/compare/haakaa-vs-pigeon): 29.3% against 23.5% Share of Search.
- [Pigeon vs BIBS: compare search popularity](/demand/nz/compare/bibs-vs-pigeon): 29.3% against 5.9% Share of Search.
- [Pigeon vs Philips Avent: compare search popularity](/demand/nz/compare/philips-avent-vs-pigeon): 29.3% against 5.6% Share of Search.
- [Haakaa vs BIBS: compare search popularity](/demand/nz/compare/bibs-vs-haakaa): 23.5% against 5.9% Share of Search.
- [Haakaa vs Philips Avent: compare search popularity](/demand/nz/compare/haakaa-vs-philips-avent): 23.5% against 5.6% Share of Search.
- [BIBS vs Philips Avent: compare search popularity](/demand/nz/compare/bibs-vs-philips-avent): 5.9% against 5.6% Share of Search.

## How did search popularity change for New Zealand baby dummy brands in September 2026?

- In September 2026, FRIGG overtook MAM to rank 6th among baby dummy brands in New Zealand, with 2.6% of the searches.
- In September 2026, BIBS overtook Philips Avent to rank 4th among baby dummy brands in New Zealand, with 5.9% of the searches.
- In September 2026, Pigeon gained share of searches among baby dummy brands in New Zealand, from 28.7% to 29.3%.
- In September 2026, Philips Avent lost share of searches among baby dummy brands in New Zealand, from 6.7% to 5.6%.
- In September 2026, Haakaa lost share of searches among baby dummy brands in New Zealand, from 24.6% to 23.5%.
- Tommee Tippee’s share of searches among baby dummy brands in New Zealand has gained ground for 3 months in a row, from 27.5% to 31.1% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tommee Tippee | 31.1% | 2.5K | -1.2% | Tommee Tippee |
| 2 | Pigeon | 29.3% | 2.4K | 0.0% | Pigeon |
| 3 | Haakaa | 23.5% | 1.9K | -6.3% | Haakaa |
| 4 | BIBS | 5.9% | 480 | +23.1% | BIBS |
| 5 | Philips Avent | 5.6% | 460 | -17.9% | Philips |
| 6 | FRIGG | 2.6% | 210 | +23.5% | FRIGG |
| 7 | MAM | 2.1% | 170 | -19.0% | MAM |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tommee Tippee | 2K | 31.9% | 1 |
| Oct 2025 | Haakaa | 1.7K | 27.3% | 2 |
| Oct 2025 | Pigeon | 1.6K | 25.4% | 3 |
| Oct 2025 | Philips Avent | 380 | 6% | 4 |
| Oct 2025 | BIBS | 260 | 4.1% | 5 |
| Oct 2025 | FRIGG | 170 | 2.7% | 6 |
| Oct 2025 | MAM | 170 | 2.7% | 7 |
| Nov 2025 | Haakaa | 1.7K | 29.2% | 1 |
| Nov 2025 | Tommee Tippee | 1.7K | 28.3% | 2 |
| Nov 2025 | Pigeon | 1.6K | 27% | 3 |
| Nov 2025 | Philips Avent | 380 | 6.4% | 4 |
| Nov 2025 | BIBS | 260 | 4.4% | 5 |
| Nov 2025 | FRIGG | 140 | 2.4% | 6 |
| Nov 2025 | MAM | 140 | 2.4% | 7 |
| Dec 2025 | Tommee Tippee | 1.6K | 29.4% | 1 |
| Dec 2025 | Haakaa | 1.5K | 27.7% | 2 |
| Dec 2025 | Pigeon | 1.3K | 24.3% | 3 |
| Dec 2025 | Philips Avent | 450 | 8.4% | 4 |
| Dec 2025 | BIBS | 260 | 4.9% | 5 |
| Dec 2025 | FRIGG | 140 | 2.6% | 6 |
| Dec 2025 | MAM | 140 | 2.6% | 7 |
| Jan 2026 | Tommee Tippee | 2K | 29.7% | 1 |
| Jan 2026 | Pigeon | 1.9K | 27.7% | 2 |
| Jan 2026 | Haakaa | 1.8K | 25.5% | 3 |
| Jan 2026 | Philips Avent | 470 | 6.9% | 4 |
| Jan 2026 | BIBS | 320 | 4.7% | 5 |
| Jan 2026 | MAM | 210 | 3.1% | 6 |
| Jan 2026 | FRIGG | 170 | 2.5% | 7 |
| Feb 2026 | Tommee Tippee | 1.7K | 27.9% | 1 |
| Feb 2026 | Pigeon | 1.6K | 26.9% | 2 |
| Feb 2026 | Haakaa | 1.6K | 26.3% | 3 |
| Feb 2026 | Philips Avent | 420 | 7.1% | 4 |
| Feb 2026 | BIBS | 320 | 5.4% | 5 |
| Feb 2026 | MAM | 210 | 3.5% | 6 |
| Feb 2026 | FRIGG | 170 | 2.9% | 7 |
| Mar 2026 | Tommee Tippee | 2K | 30.8% | 1 |
| Mar 2026 | Pigeon | 1.9K | 28.8% | 2 |
| Mar 2026 | Haakaa | 1.6K | 24.8% | 3 |
| Mar 2026 | Philips Avent | 430 | 6.5% | 4 |
| Mar 2026 | BIBS | 320 | 4.8% | 5 |
| Mar 2026 | FRIGG | 140 | 2.1% | 6 |
| Mar 2026 | MAM | 140 | 2.1% | 7 |
| Apr 2026 | Pigeon | 1.9K | 30% | 1 |
| Apr 2026 | Haakaa | 1.7K | 26.7% | 2 |
| Apr 2026 | Tommee Tippee | 1.7K | 26.7% | 3 |
| Apr 2026 | Philips Avent | 480 | 7.6% | 4 |
| Apr 2026 | BIBS | 260 | 4.1% | 5 |
| Apr 2026 | MAM | 170 | 2.7% | 6 |
| Apr 2026 | FRIGG | 140 | 2.2% | 7 |
| May 2026 | Tommee Tippee | 2.1K | 30.3% | 1 |
| May 2026 | Pigeon | 1.9K | 27.5% | 2 |
| May 2026 | Haakaa | 1.8K | 26.1% | 3 |
| May 2026 | Philips Avent | 440 | 6.4% | 4 |
| May 2026 | BIBS | 320 | 4.6% | 5 |
| May 2026 | MAM | 210 | 3% | 6 |
| May 2026 | FRIGG | 140 | 2% | 7 |
| Jun 2026 | Pigeon | 2.4K | 32.1% | 1 |
| Jun 2026 | Tommee Tippee | 2.1K | 27.5% | 2 |
| Jun 2026 | Haakaa | 1.8K | 24.6% | 3 |
| Jun 2026 | Philips Avent | 520 | 7% | 4 |
| Jun 2026 | BIBS | 320 | 4.3% | 5 |
| Jun 2026 | FRIGG | 170 | 2.3% | 6 |
| Jun 2026 | MAM | 170 | 2.3% | 7 |
| Jul 2026 | Tommee Tippee | 2.5K | 30.8% | 1 |
| Jul 2026 | Pigeon | 2.4K | 30.2% | 2 |
| Jul 2026 | Haakaa | 1.9K | 23.5% | 3 |
| Jul 2026 | Philips Avent | 530 | 6.7% | 4 |
| Jul 2026 | BIBS | 390 | 4.9% | 5 |
| Jul 2026 | MAM | 170 | 2.1% | 6 |
| Jul 2026 | FRIGG | 140 | 1.8% | 7 |
| Aug 2026 | Tommee Tippee | 2.6K | 30.8% | 1 |
| Aug 2026 | Pigeon | 2.4K | 28.7% | 2 |
| Aug 2026 | Haakaa | 2.1K | 24.6% | 3 |
| Aug 2026 | Philips Avent | 560 | 6.7% | 4 |
| Aug 2026 | BIBS | 390 | 4.7% | 5 |
| Aug 2026 | MAM | 210 | 2.5% | 6 |
| Aug 2026 | FRIGG | 170 | 2% | 7 |
| Sep 2026 | Tommee Tippee | 2.5K | 31.1% | 1 |
| Sep 2026 | Pigeon | 2.4K | 29.3% | 2 |
| Sep 2026 | Haakaa | 1.9K | 23.5% | 3 |
| Sep 2026 | BIBS | 480 | 5.9% | 4 |
| Sep 2026 | Philips Avent | 460 | 5.6% | 5 |
| Sep 2026 | FRIGG | 210 | 2.6% | 6 |
| Sep 2026 | MAM | 170 | 2.1% | 7 |

## What is being compared

- **BIBS**: Measured on the search term “bibs dummy”.
- **FRIGG**: Measured on the search term “frigg”.
- **Haakaa**: Measured on the search terms “haakaa”, “haakaa colostrum collector”, “haakaa dummy”, “haakaa feeder”, “haakaa ladybug”, “haakaa nail file”, “haakaa nipple shield”, “haakaa oral syringe”, “haakaa syringe” and “ladybug haakaa”, summed into one figure.
- **MAM**: Measured on the search term “mam bottles”.
- **Philips Avent**: Measured on the search terms “philips avent”, “philips avent soothie”, “philips avent termometer” and “philipsavent”, summed into one figure.
- **Pigeon**: Measured on the search terms “pigeon baby” and “pigeon bottles”, summed into one figure.
- **Tommee Tippee**: Measured on the search terms “tommee tippee”, “tommee tippee pacifier”, “tommee tippee soother”, “tommee tippee steriliser” and “tommeetippee”, summed into one figure.

- [BIBS](/demand/nz/brands/bibs)
- [FRIGG](/demand/nz/brands/frigg)
- [Haakaa](/demand/nz/brands/haakaa)
- [MAM](/demand/nz/brands/mam)
- [Philips Avent](/demand/nz/brands/philips-avent)
- [Pigeon](/demand/nz/brands/pigeon)
- [Tommee Tippee](/demand/nz/brands/tommee-tippee)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby dummy brands in New Zealand?

In September 2026, Tommee Tippee was the most searched among baby dummy brands in New Zealand, with an estimated 2.5K branded searches, 31.1% of all searches for the seven we track.

## Cite this page

Brandwave. "Baby dummy brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-baby-dummy-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-dummy-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.