---
title: "Change table brands in New Zealand: Which are searched most?"
description: "Compare the baby change table brands New Zealanders buy. Share of Search among Mocka, Edwards & Co, Boori, IKEA and 4baby, the change table brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-change-table-brands"
publisher: "Brandwave"
---

# Change table brands in New Zealand: Which are searched most?

Compare the baby change table brands New Zealanders buy. Share of Search among Mocka, Edwards & Co, Boori, IKEA and 4baby, the change table brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Change table brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Mocka, 83.7%

## Which brand is most popular in search among change table brands in New Zealand?

- In September 2026, Mocka was the most searched among change table brands in New Zealand, with an estimated 22.2K branded searches, 83.7% of all searches for the five we track.
- Edwards & Co is in 2nd place, 69 percentage points behind at 14.8%.
- Across the 12 months ending September 2026, Mocka’s share of searches among change table brands in New Zealand increased from 81.7% to 83.7%.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among change table brands in New Zealand decreased from 17.2% to 14.8%.
- Across the 12 months ending September 2026, Mocka’s share of searches among change table brands in New Zealand peaked at 84.2% in November 2025 and was lowest at 78% in February 2026.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among change table brands in New Zealand peaked at 20.6% in February 2026 and was lowest at 14.8% in September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among change table brands in New Zealand peaked at 1.7% in July 2026 and was lowest at 0.21% in October 2025.
- Across the 12 months ending September 2026, Boori, IKEA and 4baby held steady: their share of searches among change table brands in New Zealand each moved less than 0.5 percentage points.

## Top change table brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Mocka and IKEA appeared every time. Mocka and IKEA tied as the most recommended. Boori was third. Edwards & Co, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Mocka | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| IKEA | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Boori | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| 4baby | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Edwards & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about change table brands

- Asked ChatGPT "Which change table brand should I buy in New Zealand?": 1. IKEA, 2. Mocka, 3. 4baby, 4. Boori
- Asked ChatGPT "What are the best change table brands in New Zealand?": 1. Mocka, 2. Boori, 3. IKEA, 4. 4baby
- Asked ChatGPT "What's the best change table brand in New Zealand for nappy changes?": 1. IKEA, 2. Boori, 3. 4baby, 4. Mocka
- Searched Google, AI Overview "change table with drawers": 1. Mocka, 2. IKEA
- Searched Google, AI Overview "changing table nz": 1. Mocka, 2. IKEA

Not named in any answer: Edwards & Co.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Mocka vs Edwards & Co: compare search popularity](/demand/nz/compare/edwards-and-co-vs-mocka): 83.7% against 14.8% Share of Search.

## How did search popularity change for New Zealand change table brands in September 2026?

- In September 2026, Mocka gained share of searches among change table brands in New Zealand, from 78.2% to 83.7%.
- In September 2026, Edwards & Co lost share of searches among change table brands in New Zealand, from 20.4% to 14.8%.
- Estimated monthly branded searches for IKEA in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.
- Estimated monthly branded searches for 4baby in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
- Estimated monthly branded searches for Boori in New Zealand fell 12% over 12 measured months, from 250 to 220 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mocka | 83.7% | 22.2K | 0.0% | MOCKA LIMITED |
| 2 | Edwards & Co | 14.8% | 3.9K | -32.3% | Edwards & Co |
| 3 | Boori | 0.83% | 220 | -12.0% | Boori |
| 4 | IKEA | 0.53% | 140 | 0.0% | IKEA New Zealand Limited |
| 5 | 4baby | 0.11% | 30 | +50.0% | 4baby |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mocka | 27.1K | 81.7% | 1 |
| Oct 2025 | Edwards & Co | 5.7K | 17.2% | 2 |
| Oct 2025 | Boori | 250 | 0.75% | 3 |
| Oct 2025 | IKEA | 70 | 0.21% | 4 |
| Oct 2025 | 4baby | 50 | 0.15% | 5 |
| Nov 2025 | Mocka | 33.1K | 84.2% | 1 |
| Nov 2025 | Edwards & Co | 5.9K | 15% | 2 |
| Nov 2025 | Boori | 230 | 0.58% | 3 |
| Nov 2025 | IKEA | 90 | 0.23% | 4 |
| Nov 2025 | 4baby | 30 | 0.08% | 5 |
| Dec 2025 | Mocka | 22.2K | 81.3% | 1 |
| Dec 2025 | Edwards & Co | 4.7K | 17.3% | 2 |
| Dec 2025 | Boori | 220 | 0.81% | 3 |
| Dec 2025 | IKEA | 140 | 0.51% | 4 |
| Dec 2025 | 4baby | 30 | 0.11% | 5 |
| Jan 2026 | Mocka | 27.1K | 81% | 1 |
| Jan 2026 | Edwards & Co | 5.9K | 17.6% | 2 |
| Jan 2026 | Boori | 220 | 0.66% | 3 |
| Jan 2026 | IKEA | 210 | 0.63% | 4 |
| Jan 2026 | 4baby | 40 | 0.12% | 5 |
| Feb 2026 | Mocka | 18.1K | 78% | 1 |
| Feb 2026 | Edwards & Co | 4.8K | 20.6% | 2 |
| Feb 2026 | Boori | 200 | 0.86% | 3 |
| Feb 2026 | IKEA | 90 | 0.39% | 4 |
| Feb 2026 | 4baby | 30 | 0.13% | 5 |
| Mar 2026 | Mocka | 22.2K | 78.3% | 1 |
| Mar 2026 | Edwards & Co | 5.8K | 20.4% | 2 |
| Mar 2026 | Boori | 210 | 0.74% | 3 |
| Mar 2026 | IKEA | 140 | 0.49% | 4 |
| Mar 2026 | 4baby | 30 | 0.11% | 5 |
| Apr 2026 | Mocka | 22.2K | 81.2% | 1 |
| Apr 2026 | Edwards & Co | 4.7K | 17.3% | 2 |
| Apr 2026 | Boori | 240 | 0.88% | 3 |
| Apr 2026 | IKEA | 140 | 0.51% | 4 |
| Apr 2026 | 4baby | 30 | 0.11% | 5 |
| May 2026 | Mocka | 27.1K | 83.9% | 1 |
| May 2026 | Edwards & Co | 4.8K | 14.8% | 2 |
| May 2026 | Boori | 230 | 0.71% | 3 |
| May 2026 | IKEA | 140 | 0.43% | 4 |
| May 2026 | 4baby | 40 | 0.12% | 5 |
| Jun 2026 | Mocka | 27.1K | 81.3% | 1 |
| Jun 2026 | Edwards & Co | 5.8K | 17.4% | 2 |
| Jun 2026 | Boori | 230 | 0.69% | 3 |
| Jun 2026 | IKEA | 170 | 0.51% | 4 |
| Jun 2026 | 4baby | 40 | 0.12% | 5 |
| Jul 2026 | Mocka | 22.2K | 80.1% | 1 |
| Jul 2026 | Edwards & Co | 4.8K | 17.3% | 2 |
| Jul 2026 | IKEA | 480 | 1.7% | 3 |
| Jul 2026 | Boori | 210 | 0.76% | 4 |
| Jul 2026 | 4baby | 50 | 0.18% | 5 |
| Aug 2026 | Mocka | 22.2K | 78.2% | 1 |
| Aug 2026 | Edwards & Co | 5.8K | 20.4% | 2 |
| Aug 2026 | Boori | 250 | 0.88% | 3 |
| Aug 2026 | IKEA | 140 | 0.49% | 4 |
| Aug 2026 | 4baby | 20 | 0.07% | 5 |
| Sep 2026 | Mocka | 22.2K | 83.7% | 1 |
| Sep 2026 | Edwards & Co | 3.9K | 14.8% | 2 |
| Sep 2026 | Boori | 220 | 0.83% | 3 |
| Sep 2026 | IKEA | 140 | 0.53% | 4 |
| Sep 2026 | 4baby | 30 | 0.11% | 5 |

## What is being compared

- **4baby**: Measured on the search term “4baby”.
- **Boori**: Measured on the search terms “boori”, “boori bed” and “boori high chair”, summed into one figure.
- **Edwards & Co**: Measured on the search terms “edwards and co” and “edwards co”, summed into one figure.
- **IKEA**: Measured on the search term “ikea change table”.
- **Mocka**: Measured on the search term “Mocka”.

- [4baby](/demand/nz/brands/4baby)
- [Boori](/demand/nz/brands/boori)
- [Edwards & Co](/demand/nz/brands/edwards-and-co)
- [IKEA](/demand/nz/brands/ikea)
- [Mocka](/demand/nz/brands/mocka)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among change table brands in New Zealand?

In September 2026, Mocka was the most searched among change table brands in New Zealand, with an estimated 22.2K branded searches, 83.7% of all searches for the five we track.

## Cite this page

Brandwave. "Change table brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-baby-change-table-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-change-table-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.