---
title: "Baby carrier brands in New Zealand: Which brands are most popular in search?"
description: "Compare the baby carrier and sling brands New Zealand parents buy. Share of Search among Ergobaby, Boba, BabyBjörn and Artipoppe, the baby carrier brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-carrier-brands"
publisher: "Brandwave"
---

# Baby carrier brands in New Zealand: Which brands are most popular in search?

Compare the baby carrier and sling brands New Zealand parents buy. Share of Search among Ergobaby, Boba, BabyBjörn and Artipoppe, the baby carrier brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby carrier brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ergobaby, 55.2%

## Which brand is most popular in search among baby carrier brands in New Zealand?

- In August 2026, Ergobaby was the most searched among baby carrier brands in New Zealand, with an estimated 4.8K branded searches and 55.2% estimated Share of Search within this set.
- Boba is in 2nd place, 31.2 percentage points behind at 24% Share of Search.
- Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby carrier brands in New Zealand increased from 54.3% to 55.2%.
- Across the 11 months ending August 2026, Boba’s estimated Share of Search among baby carrier brands in New Zealand increased from 18% to 24%.
- Across the 11 months ending August 2026, BabyBjörn’s estimated Share of Search among baby carrier brands in New Zealand decreased from 19.5% to 15.8%.
- Across the 11 months ending August 2026, Artipoppe’s estimated Share of Search among baby carrier brands in New Zealand decreased from 8.3% to 5.1%.
- Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby carrier brands in New Zealand peaked at 60.6% in November 2025 and was lowest at 53.3% in July 2026.
- Across the 11 months ending August 2026, Boba’s estimated Share of Search among baby carrier brands in New Zealand peaked at 24% in August 2026 and was lowest at 16.3% in February 2026.
- Across the 11 months ending August 2026, BabyBjörn’s estimated Share of Search among baby carrier brands in New Zealand peaked at 19.5% in October 2025 and was lowest at 15.2% in November 2025.
- Across the 11 months ending August 2026, Artipoppe’s estimated Share of Search among baby carrier brands in New Zealand peaked at 8.3% in October 2025 and was lowest at 5.1% in February 2026.
- Across the 11 months ending August 2026, Boba rose from 3rd to 2nd among baby carrier brands in New Zealand.
- Across the 11 months ending August 2026, BabyBjörn fell from 2nd to 3rd among baby carrier brands in New Zealand.

## Compare search popularity between leading brands

- [Ergobaby vs Boba: compare search popularity](/demand/nz/compare/boba-vs-ergobaby): 55.2% against 24% Share of Search.
- [Ergobaby vs BabyBjörn: compare search popularity](/demand/nz/compare/babybjorn-vs-ergobaby): 55.2% against 15.8% Share of Search.
- [Ergobaby vs Artipoppe: compare search popularity](/demand/nz/compare/artipoppe-vs-ergobaby): 55.2% against 5.1% Share of Search.
- [Boba vs BabyBjörn: compare search popularity](/demand/nz/compare/babybjorn-vs-boba): 24% against 15.8% Share of Search.
- [Boba vs Artipoppe: compare search popularity](/demand/nz/compare/artipoppe-vs-boba): 24% against 5.1% Share of Search.
- [BabyBjörn vs Artipoppe: compare search popularity](/demand/nz/compare/artipoppe-vs-babybjorn): 15.8% against 5.1% Share of Search.

## How did search popularity change for New Zealand baby carrier brands in August 2026?

- In August 2026, Ergobaby gained estimated Share of Search among baby carrier brands in New Zealand, from 53.3% to 55.2%.
- In August 2026, BabyBjörn lost estimated Share of Search among baby carrier brands in New Zealand, from 17.2% to 15.8%.
- Boba’s estimated Share of Search among baby carrier brands in New Zealand has gained ground for 3 months in a row, from 20.8% to 24% in August 2026.
- Artipoppe’s estimated Share of Search among baby carrier brands in New Zealand has lost ground for 3 months in a row, from 5.7% to 5.1% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ergobaby | 55.2% | 4.8K | +8.1% | Ergobaby |
| 2 | Boba | 24% | 2.1K | +4.5% | Boba |
| 3 | BabyBjörn | 15.8% | 1.4K | -4.2% | BabyBjörn |
| 4 | Artipoppe | 5.1% | 440 | -4.3% | Artipoppe |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ergobaby | 4.2K | 54.3% | 1 |
| Oct 2025 | BabyBjörn | 1.5K | 19.5% | 2 |
| Oct 2025 | Boba | 1.4K | 18% | 3 |
| Oct 2025 | Artipoppe | 640 | 8.3% | 4 |
| Nov 2025 | Ergobaby | 4.6K | 60.6% | 1 |
| Nov 2025 | Boba | 1.3K | 17.4% | 2 |
| Nov 2025 | BabyBjörn | 1.2K | 15.2% | 3 |
| Nov 2025 | Artipoppe | 520 | 6.8% | 4 |
| Dec 2025 | Ergobaby | 3.3K | 56.8% | 1 |
| Dec 2025 | Boba | 1.1K | 19.3% | 2 |
| Dec 2025 | BabyBjörn | 1.1K | 18.5% | 3 |
| Dec 2025 | Artipoppe | 310 | 5.4% | 4 |
| Jan 2026 | Ergobaby | 4.5K | 57.1% | 1 |
| Jan 2026 | BabyBjörn | 1.5K | 18.7% | 2 |
| Jan 2026 | Boba | 1.4K | 18.2% | 3 |
| Jan 2026 | Artipoppe | 470 | 6% | 4 |
| Feb 2026 | Ergobaby | 4.3K | 59.5% | 1 |
| Feb 2026 | BabyBjörn | 1.4K | 19.2% | 2 |
| Feb 2026 | Boba | 1.2K | 16.3% | 3 |
| Feb 2026 | Artipoppe | 370 | 5.1% | 4 |
| Mar 2026 | Ergobaby | 4.8K | 58.7% | 1 |
| Mar 2026 | BabyBjörn | 1.5K | 18.1% | 2 |
| Mar 2026 | Boba | 1.4K | 17.8% | 3 |
| Mar 2026 | Artipoppe | 440 | 5.4% | 4 |
| Apr 2026 | Ergobaby | 4.6K | 58% | 1 |
| Apr 2026 | Boba | 1.5K | 18.5% | 2 |
| Apr 2026 | BabyBjörn | 1.3K | 16.3% | 3 |
| Apr 2026 | Artipoppe | 570 | 7.2% | 4 |
| May 2026 | Ergobaby | 4.7K | 55.3% | 1 |
| May 2026 | Boba | 1.8K | 20.8% | 2 |
| May 2026 | BabyBjörn | 1.5K | 18.2% | 3 |
| May 2026 | Artipoppe | 480 | 5.7% | 4 |
| Jun 2026 | Ergobaby | 4.2K | 53.5% | 1 |
| Jun 2026 | Boba | 1.7K | 21.7% | 2 |
| Jun 2026 | BabyBjörn | 1.5K | 19.1% | 3 |
| Jun 2026 | Artipoppe | 450 | 5.7% | 4 |
| Jul 2026 | Ergobaby | 4.4K | 53.3% | 1 |
| Jul 2026 | Boba | 2K | 23.9% | 2 |
| Jul 2026 | BabyBjörn | 1.4K | 17.2% | 3 |
| Jul 2026 | Artipoppe | 460 | 5.5% | 4 |
| Aug 2026 | Ergobaby | 4.8K | 55.2% | 1 |
| Aug 2026 | Boba | 2.1K | 24% | 2 |
| Aug 2026 | BabyBjörn | 1.4K | 15.8% | 3 |
| Aug 2026 | Artipoppe | 440 | 5.1% | 4 |
| Sep 2026 | Artipoppe | — | — | — |
| Sep 2026 | BabyBjörn | — | — | — |
| Sep 2026 | Boba | — | — | — |
| Sep 2026 | Ergobaby | — | — | — |

## What is being compared

- **Artipoppe**: Measured on the search terms “artipoppe”, “artipoppe carrier” and “artipoppe nz”, summed into one figure.
- **BabyBjörn**: Measured on the search terms “baby bjorn”, “baby bjorn carrier”, “babybjorn”, “babybjorn carrier”, “babybjorn com”, “babybjorn harmony carrier”, “babybjorn nz”, “babybjorn travel crib light”, “harmony babybjorn” and “travel cot babybjorn”, summed into one figure.
- **Boba**: Measured on the search terms “boba bliss carrier”, “boba carrier”, “boba infant carrier”, “boba wrap”, “boba wrap carrier”, “boba wrap newborn” and “boba x carrier”, summed into one figure.
- **Ergobaby**: Measured on the search terms “carrier ergobaby 360”, “ergobaby”, “ergobaby 360”, “ergobaby carrier”, “ergobaby carrier newborn”, “ergobaby carrier original”, “ergobaby com”, “ergobaby infant insert”, “ergobaby insert”, “ergobaby near me”, “ergobaby nursing pillow”, “ergobaby nz”, “ergobaby omni”, “ergobaby omni 360”, “ergobaby omni breeze”, “ergobaby omni breeze carrier” and “ergobaby online”, summed into one figure.

- [Artipoppe](/demand/nz/brands/artipoppe)
- [BabyBjörn](/demand/nz/brands/babybjorn)
- [Boba](/demand/nz/brands/boba)
- [Ergobaby](/demand/nz/brands/ergobaby)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby carrier brands in New Zealand?

In August 2026, Ergobaby was the most searched among baby carrier brands in New Zealand, with an estimated 4.8K branded searches and 55.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Baby carrier brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-baby-carrier-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-carrier-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.