--- title: "Dr. Brown's vs Philips Avent: Which is searched more in New Zealand?" description: "Is Dr. Brown's or Philips Avent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby bottle warmer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-bottle-warmer-brands/compare/dr-browns-vs-philips-avent" publisher: "Brandwave" --- # Dr. Brown's vs Philips Avent: Which is searched more in New Zealand? Is Dr. Brown's or Philips Avent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby bottle warmer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dr. Brown's and Philips Avent - **Competitive set**: Baby bottle warmer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dr. Brown's Share of Search**: 7.6% - **Philips Avent Share of Search**: 6.8% ## Is Dr. Brown's or Philips Avent more popular in search? - In September 2026, Dr. Brown's had more branded searches than Philips Avent among baby bottle warmer brands in New Zealand. Dr. Brown's had about 520 branded searches, while Philips Avent had 460. Dr. Brown's made up 7.6% of all baby bottle warmer brand searches we track, and Philips Avent accounted for 6.8%. - The lead changed hands 6 times in the 12 months ending September 2026: Philips Avent took it in December 2025, Dr. Brown's took it in March 2026, Philips Avent took it in April 2026, Dr. Brown's took it in May 2026, Philips Avent took it in June 2026, Dr. Brown's took it in September 2026. - Across the 12 months ending September 2026, Dr. Brown's’ share of searches among baby bottle warmer brands in New Zealand held steady at 7.6%, and its estimated monthly branded searches moved from 400 to 520. - Across the 12 months ending September 2026, Philips Avent’s share of searches among baby bottle warmer brands in New Zealand moved from 7.2% to 6.8%, and its estimated monthly branded searches moved from 380 to 460. ## Top baby bottle warmer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips Avent was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dr. Brown's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Philips Avent was listed before Dr. Brown's in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Avent | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Baby Brezza | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Tommee Tippee | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Dr. Brown's | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Pigeon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby bottle warmer brands - Asked ChatGPT "Which baby bottle warmer brand should I buy in New Zealand?": 1. Philips Avent, 2. Baby Brezza, 3. Tommee Tippee - Asked ChatGPT "What are the best baby bottle warmer brands in New Zealand?": 1. Philips Avent, 2. Baby Brezza, 3. Tommee Tippee - Asked ChatGPT "What's the best baby bottle warmer brand in New Zealand for quick feeds?": 1. Philips Avent, 2. Tommee Tippee, 3. Baby Brezza - Searched Google, AI Overview "bottle warmer nz": 1. Philips Avent, 2. Baby Brezza, 3. Tommee Tippee, 4. Dr. Brown's - Searched Google, AI Overview "portable bottle warmer": named none of the brands we track Not named in any answer: Pigeon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby bottle warmer brands in September 2026? - In September 2026, Philips Avent lost share of searches among baby bottle warmer brands in New Zealand, from 7.9% to 6.8%. - In September 2026, Dr. Brown's rose from 5th to 4th among baby bottle warmer brands in New Zealand. ## Month by month | Month | Dr. Brown's estimated searches | Dr. Brown's Share of Search | Dr. Brown's rank | Philips Avent estimated searches | Philips Avent Share of Search | Philips Avent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 400 | 7.6% | 4 | 380 | 7.2% | 5 | | Nov 2025 | 380 | 8% | 4 | 380 | 8% | 5 | | Dec 2025 | 400 | 9% | 5 | 450 | 10.1% | 4 | | Jan 2026 | 390 | 6.9% | 5 | 470 | 8.3% | 4 | | Feb 2026 | 420 | 8.7% | 4 | 420 | 8.7% | 5 | | Mar 2026 | 470 | 8.5% | 4 | 430 | 7.7% | 5 | | Apr 2026 | 420 | 8.1% | 5 | 480 | 9.2% | 4 | | May 2026 | 470 | 8.4% | 4 | 440 | 7.8% | 5 | | Jun 2026 | 440 | 7% | 5 | 520 | 8.3% | 4 | | Jul 2026 | 500 | 7.3% | 5 | 530 | 7.7% | 4 | | Aug 2026 | 550 | 7.8% | 5 | 560 | 7.9% | 4 | | Sep 2026 | 520 | 7.6% | 4 | 460 | 6.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Dr. Brown's’ and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dr. Brown's**: Measured on the search terms “dr browns”, “dr browns glass bottle”, “dr browns happypaci”, “dr browns steriliser” and “drbrowns”, summed into one figure. - **Philips Avent**: Measured on the search terms “philips avent”, “philips avent soothie”, “philips avent termometer” and “philipsavent”, summed into one figure. - [Dr. Brown's profile](/demand/nz/brands/dr-browns) - [Philips Avent profile](/demand/nz/brands/philips-avent) - [All baby bottle warmer brands in New Zealand](/demand/nz/categories/nz-baby-bottle-warmer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dr. Brown's or Philips Avent more popular in search? In September 2026, Dr. Brown's had more branded searches than Philips Avent among baby bottle warmer brands in New Zealand. Dr. Brown's had about 520 branded searches, while Philips Avent had 460. Dr. Brown's made up 7.6% of all baby bottle warmer brand searches we track, and Philips Avent accounted for 6.8%. ## Cite this page Brandwave. "Dr. Brown's vs Philips Avent: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-baby-bottle-warmer-brands/compare/dr-browns-vs-philips-avent This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-bottle-warmer-brands/compare/dr-browns-vs-philips-avent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.