---
title: "Baby bottle brands in New Zealand: Which brands are most popular in search?"
description: "Compare the baby bottle and feeding brands New Zealand parents buy. Share of Search among Tommee Tippee, Pigeon, Dr. Brown's, Philips Avent and MAM, the baby bottle brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-bottle-brands"
publisher: "Brandwave"
---

# Baby bottle brands in New Zealand: Which brands are most popular in search?

Compare the baby bottle and feeding brands New Zealand parents buy. Share of Search among Tommee Tippee, Pigeon, Dr. Brown's, Philips Avent and MAM, the baby bottle brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby bottle brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Tommee Tippee, 52.4%

## Which brand is most popular in search among baby bottle brands in New Zealand?

- In August 2026, Tommee Tippee was the most searched among baby bottle brands in New Zealand, with an estimated 9.9K branded searches and 52.4% estimated Share of Search within this set.
- Pigeon is in 2nd place, 30.9 percentage points behind at 21.5% Share of Search.
- Across the 11 months ending August 2026, Tommee Tippee’s estimated Share of Search among baby bottle brands in New Zealand decreased from 54% to 52.4%.
- Across the 11 months ending August 2026, Pigeon’s estimated Share of Search among baby bottle brands in New Zealand increased from 18.2% to 21.5%.
- Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among baby bottle brands in New Zealand decreased from 12.8% to 11.2%.
- Across the 11 months ending August 2026, Tommee Tippee’s estimated Share of Search among baby bottle brands in New Zealand peaked at 54.3% in January 2026 and was lowest at 50.1% in April 2026.
- Across the 11 months ending August 2026, Pigeon’s estimated Share of Search among baby bottle brands in New Zealand peaked at 23.5% in June 2026 and was lowest at 16.3% in December 2025.
- Across the 11 months ending August 2026, Dr. Brown's’ estimated Share of Search among baby bottle brands in New Zealand peaked at 14% in December 2025 and was lowest at 11.6% in January 2026.
- Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among baby bottle brands in New Zealand peaked at 14.5% in December 2025 and was lowest at 11.2% in July 2026.
- Across the 11 months ending August 2026, MAM’s estimated Share of Search among baby bottle brands in New Zealand peaked at 2.5% in February 2026 and was lowest at 1.5% in July 2026.
- Across the 11 months ending August 2026, Dr. Brown's and MAM held steady: their estimated Share of Search among baby bottle brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tommee Tippee vs Pigeon: compare search popularity](/demand/nz/compare/pigeon-vs-tommee-tippee): 52.4% against 21.5% Share of Search.
- [Tommee Tippee vs Dr. Brown's: compare search popularity](/demand/nz/compare/dr-browns-vs-tommee-tippee): 52.4% against 13% Share of Search.
- [Tommee Tippee vs Philips Avent: compare search popularity](/demand/nz/compare/philips-avent-vs-tommee-tippee): 52.4% against 11.2% Share of Search.
- [Pigeon vs Dr. Brown's: compare search popularity](/demand/nz/compare/dr-browns-vs-pigeon): 21.5% against 13% Share of Search.
- [Pigeon vs Philips Avent: compare search popularity](/demand/nz/compare/philips-avent-vs-pigeon): 21.5% against 11.2% Share of Search.
- [Dr. Brown's vs Philips Avent: compare search popularity](/demand/nz/compare/dr-browns-vs-philips-avent): 13% against 11.2% Share of Search.

## How did search popularity change for New Zealand baby bottle brands in August 2026?

- In August 2026, Tommee Tippee gained estimated Share of Search among baby bottle brands in New Zealand, from 51.9% to 52.4%.
- In August 2026, Pigeon lost estimated Share of Search among baby bottle brands in New Zealand, from 22.8% to 21.5%.
- Estimated monthly branded searches for Dr. Brown's in New Zealand rose 42.4% over 11 measured months, from 1.7K to 2.5K in August 2026.
- Estimated monthly branded searches for Philips Avent in New Zealand rose 23.4% over 11 measured months, from 1.7K to 2.1K in August 2026.
- Estimated monthly branded searches for MAM in New Zealand rose 21.4% over 11 measured months, from 280 to 340 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tommee Tippee | 52.4% | 9.9K | +2.4% | Tommee Tippee |
| 2 | Pigeon | 21.5% | 4K | -4.3% | Pigeon |
| 3 | Dr. Brown's | 13% | 2.5K | +4.3% | Dr. Brown's |
| 4 | Philips Avent | 11.2% | 2.1K | +1.4% | Philips |
| 5 | MAM | 1.8% | 340 | +25.9% | MAM |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tommee Tippee | 7.2K | 54% | 1 |
| Oct 2025 | Pigeon | 2.4K | 18.2% | 2 |
| Oct 2025 | Dr. Brown's | 1.7K | 12.9% | 3 |
| Oct 2025 | Philips Avent | 1.7K | 12.8% | 4 |
| Oct 2025 | MAM | 280 | 2.1% | 5 |
| Nov 2025 | Tommee Tippee | 6.7K | 52.1% | 1 |
| Nov 2025 | Pigeon | 2.5K | 19.3% | 2 |
| Nov 2025 | Dr. Brown's | 1.8K | 13.7% | 3 |
| Nov 2025 | Philips Avent | 1.7K | 13.2% | 4 |
| Nov 2025 | MAM | 230 | 1.8% | 5 |
| Dec 2025 | Tommee Tippee | 6.6K | 53.5% | 1 |
| Dec 2025 | Pigeon | 2K | 16.3% | 2 |
| Dec 2025 | Philips Avent | 1.8K | 14.5% | 3 |
| Dec 2025 | Dr. Brown's | 1.7K | 14% | 4 |
| Dec 2025 | MAM | 210 | 1.7% | 5 |
| Jan 2026 | Tommee Tippee | 8.1K | 54.3% | 1 |
| Jan 2026 | Pigeon | 2.8K | 18.9% | 2 |
| Jan 2026 | Philips Avent | 2K | 13.2% | 3 |
| Jan 2026 | Dr. Brown's | 1.7K | 11.6% | 4 |
| Jan 2026 | MAM | 310 | 2.1% | 5 |
| Feb 2026 | Tommee Tippee | 6.8K | 51.3% | 1 |
| Feb 2026 | Pigeon | 2.5K | 19% | 2 |
| Feb 2026 | Dr. Brown's | 1.8K | 13.7% | 3 |
| Feb 2026 | Philips Avent | 1.8K | 13.5% | 4 |
| Feb 2026 | MAM | 330 | 2.5% | 5 |
| Mar 2026 | Tommee Tippee | 7.5K | 51.5% | 1 |
| Mar 2026 | Pigeon | 3K | 20.6% | 2 |
| Mar 2026 | Dr. Brown's | 2K | 13.7% | 3 |
| Mar 2026 | Philips Avent | 1.9K | 12.7% | 4 |
| Mar 2026 | MAM | 220 | 1.5% | 5 |
| Apr 2026 | Tommee Tippee | 7.2K | 50.1% | 1 |
| Apr 2026 | Pigeon | 3.1K | 21.6% | 2 |
| Apr 2026 | Philips Avent | 1.9K | 13.3% | 3 |
| Apr 2026 | Dr. Brown's | 1.9K | 13.2% | 4 |
| Apr 2026 | MAM | 250 | 1.8% | 5 |
| May 2026 | Tommee Tippee | 8.3K | 53.1% | 1 |
| May 2026 | Pigeon | 3.1K | 20.1% | 2 |
| May 2026 | Dr. Brown's | 2K | 12.5% | 3 |
| May 2026 | Philips Avent | 2K | 12.5% | 4 |
| May 2026 | MAM | 270 | 1.7% | 5 |
| Jun 2026 | Tommee Tippee | 8.2K | 50.4% | 1 |
| Jun 2026 | Pigeon | 3.8K | 23.5% | 2 |
| Jun 2026 | Dr. Brown's | 2K | 12.4% | 3 |
| Jun 2026 | Philips Avent | 1.9K | 11.9% | 4 |
| Jun 2026 | MAM | 280 | 1.7% | 5 |
| Jul 2026 | Tommee Tippee | 9.6K | 51.9% | 1 |
| Jul 2026 | Pigeon | 4.2K | 22.8% | 2 |
| Jul 2026 | Dr. Brown's | 2.4K | 12.7% | 3 |
| Jul 2026 | Philips Avent | 2.1K | 11.2% | 4 |
| Jul 2026 | MAM | 270 | 1.5% | 5 |
| Aug 2026 | Tommee Tippee | 9.9K | 52.4% | 1 |
| Aug 2026 | Pigeon | 4K | 21.5% | 2 |
| Aug 2026 | Dr. Brown's | 2.5K | 13% | 3 |
| Aug 2026 | Philips Avent | 2.1K | 11.2% | 4 |
| Aug 2026 | MAM | 340 | 1.8% | 5 |
| Sep 2026 | Dr. Brown's | — | — | — |
| Sep 2026 | MAM | — | — | — |
| Sep 2026 | Philips Avent | — | — | — |
| Sep 2026 | Pigeon | — | — | — |
| Sep 2026 | Tommee Tippee | — | — | — |

## What is being compared

- **Dr. Brown's**: Measured on the search terms “dr brown's”, “dr browns”, “dr browns anti colic bottle”, “dr browns bottles”, “dr browns dummy”, “dr browns formula mixing pitcher”, “dr browns fresh firsts silicone feeder”, “dr browns glass bottle”, “dr browns glass bottles”, “dr browns happypaci”, “dr browns near me”, “dr browns nz”, “dr browns steriliser”, “dr browns teats”, “drbrowns”, “drbrowns bottles” and “drbrownsbaby com”, summed into one figure.
- **MAM**: Measured on the search terms “mam bottles”, “mam dummy”, “mam newborn bottles” and “mam teats”, summed into one figure.
- **Philips Avent**: Measured on the search terms “avent bottles”, “philips avent”, “philips avent breast pumps”, “philips avent dummy”, “philips avent microwave steriliser”, “philips avent natural response”, “philips avent near me”, “philips avent nz”, “philips avent soothie”, “philips avent steriliser and dryer”, “philips avent teats”, “philips avent termometer” and “philipsavent”, summed into one figure.
- **Pigeon**: Measured on the search terms “newborn pigeon bottles”, “pigeon bottle teats”, “pigeon bottles”, “pigeon dummy”, “pigeon glass bottles” and “pigeon teats”, summed into one figure.
- **Tommee Tippee**: Measured on the search terms “nappy bin tommee tippee refills”, “tommee tippee”, “tommee tippee blackout blind”, “tommee tippee bottle machine”, “tommee tippee bottle steriliser”, “tommee tippee bottle warmer”, “tommee tippee bottles”, “tommee tippee bottles nz”, “tommee tippee dummy”, “tommee tippee glass bottles”, “tommee tippee gro clock”, “tommee tippee nappy bin”, “tommee tippee near me”, “tommee tippee nz”, “tommee tippee pacifier”, “tommee tippee perfect prep”, “tommee tippee prep machine”, “tommee tippee sippy cups”, “tommee tippee soother”, “tommee tippee steriliser”, “tommee tippee teats”, “tommeetippee”, “tommeetippee bottles”, “tommeetippee com”, “tommeetippee dummy”, “tommeetippee nz” and “tommeetippee teats”, summed into one figure.

- [Dr. Brown's](/demand/nz/brands/dr-browns)
- [MAM](/demand/nz/brands/mam)
- [Philips Avent](/demand/nz/brands/philips-avent)
- [Pigeon](/demand/nz/brands/pigeon)
- [Tommee Tippee](/demand/nz/brands/tommee-tippee)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby bottle brands in New Zealand?

In August 2026, Tommee Tippee was the most searched among baby bottle brands in New Zealand, with an estimated 9.9K branded searches and 52.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Baby bottle brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-baby-bottle-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-bottle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.