--- title: "Baby bassinet brands in New Zealand: Which are searched most?" description: "Compare the baby bassinet brands New Zealanders buy. Share of Search among Edwards & Co, Maxi-Cosi, Nuna, BabyBjörn, Phil & Teds, BabyRest and Jengo, the baby bassinet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-baby-bassinet-brands" publisher: "Brandwave" --- # Baby bassinet brands in New Zealand: Which are searched most? Compare the baby bassinet brands New Zealanders buy. Share of Search among Edwards & Co, Maxi-Cosi, Nuna, BabyBjörn, Phil & Teds, BabyRest and Jengo, the baby bassinet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Baby bassinet brands - **Market**: New Zealand - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Edwards & Co, 35.2% ## Which brand is most popular in search among baby bassinet brands in New Zealand? - Edwards & Co and Maxi-Cosi share the highest share of searches among baby bassinet brands in New Zealand, at 35.2% in September 2026. - Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby bassinet brands in New Zealand decreased from 49.9% to 35.2%. - Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among baby bassinet brands in New Zealand increased from 26.5% to 35.2%. - Across the 12 months ending September 2026, Nuna’s share of searches among baby bassinet brands in New Zealand increased from 11.3% to 17.1%. - Across the 12 months ending September 2026, BabyBjörn’s share of searches among baby bassinet brands in New Zealand increased from 5.1% to 5.7%. - Across the 12 months ending September 2026, Phil & Teds’ share of searches among baby bassinet brands in New Zealand decreased from 6.3% to 5.3%. - Across the 12 months ending September 2026, BabyRest’s share of searches among baby bassinet brands in New Zealand increased from 0.61% to 1.3%. - Across the 12 months ending September 2026, Nuna’s share of searches among baby bassinet brands in New Zealand peaked at 17.1% in September 2026 and was lowest at 9% in December 2025. - Across the 12 months ending September 2026, BabyBjörn’s share of searches among baby bassinet brands in New Zealand peaked at 5.7% in September 2026 and was lowest at 3.5% in February 2026. - Across the 12 months ending September 2026, Phil & Teds’ share of searches among baby bassinet brands in New Zealand peaked at 6.4% in July 2026 and was lowest at 4.6% in April 2026. - Across the 12 months ending September 2026, BabyRest’s share of searches among baby bassinet brands in New Zealand peaked at 1.7% in August 2026 and was lowest at 0.59% in January 2026. - Across the 12 months ending September 2026, BabyBjörn rose from 5th to 4th among baby bassinet brands in New Zealand. - Across the 12 months ending September 2026, Phil & Teds fell from 4th to 5th among baby bassinet brands in New Zealand. - Across the 12 months ending September 2026, Jengo held steady: its share of searches among baby bassinet brands in New Zealand moved less than 0.5 percentage points. ## Top baby bassinet brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Maxi-Cosi and Jengo were mentioned most often, in three of the five answers. Maxi-Cosi and BabyRest tied as the most recommended. Jengo was third. Edwards & Co, which ranked first in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maxi-Cosi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | BabyRest | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Jengo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Edwards & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nuna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BabyBjörn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby bassinet brands - Asked ChatGPT "Which baby bassinet brand should I buy in New Zealand?": 1. BabyRest, 2. Maxi-Cosi, 3. Jengo - Asked ChatGPT "What are the best baby bassinet brands in New Zealand?": 1. Maxi-Cosi, 2. BabyRest, 3. Jengo - Asked ChatGPT "What's the best baby bassinet brand in New Zealand for newborn sleep?": 1. Jengo - Searched Google, AI Overview "portable bassinet nz": 1. Maxi-Cosi - Searched Google, AI Overview "baby bassinet brands nz": named none of the brands we track Not named in any answer: Edwards & Co, Nuna, BabyBjörn and Phil & Teds. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## Compare search popularity between leading brands - [Edwards & Co vs Maxi-Cosi: compare search popularity](/demand/nz/compare/edwards-and-co-vs-maxi-cosi): 35.2% Share of Search each. - [Edwards & Co vs Nuna: compare search popularity](/demand/nz/compare/edwards-and-co-vs-nuna): 35.2% against 17.1% Share of Search. - [Edwards & Co vs BabyBjörn: compare search popularity](/demand/nz/compare/babybjorn-vs-edwards-and-co): 35.2% against 5.7% Share of Search. - [Edwards & Co vs Phil & Teds: compare search popularity](/demand/nz/compare/edwards-and-co-vs-phil-and-teds): 35.2% against 5.3% Share of Search. - [Maxi-Cosi vs Nuna: compare search popularity](/demand/nz/compare/maxi-cosi-vs-nuna): 35.2% against 17.1% Share of Search. - [Maxi-Cosi vs BabyBjörn: compare search popularity](/demand/nz/compare/babybjorn-vs-maxi-cosi): 35.2% against 5.7% Share of Search. - [Maxi-Cosi vs Phil & Teds: compare search popularity](/demand/nz/compare/maxi-cosi-vs-phil-and-teds): 35.2% against 5.3% Share of Search. - [Nuna vs BabyBjörn: compare search popularity](/demand/nz/compare/babybjorn-vs-nuna): 17.1% against 5.7% Share of Search. - [Nuna vs Phil & Teds: compare search popularity](/demand/nz/compare/nuna-vs-phil-and-teds): 17.1% against 5.3% Share of Search. - [BabyBjörn vs Phil & Teds: compare search popularity](/demand/nz/compare/babybjorn-vs-phil-and-teds): 5.7% against 5.3% Share of Search. ## How did search popularity change for New Zealand baby bassinet brands in September 2026? - In September 2026, BabyBjörn overtook Phil & Teds to rank 4th among baby bassinet brands in New Zealand, with 5.7% of the searches. - In September 2026, Maxi-Cosi gained share of searches among baby bassinet brands in New Zealand, from 30.6% to 35.2%. - In September 2026, Nuna gained share of searches among baby bassinet brands in New Zealand, from 12.6% to 17.1%. - In September 2026, Phil & Teds gained share of searches among baby bassinet brands in New Zealand, from 4.6% to 5.3%. - In September 2026, Edwards & Co lost share of searches among baby bassinet brands in New Zealand, from 45.6% to 35.2%. - Estimated monthly branded searches for BabyRest in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Edwards & Co | 35.2% | 3.9K | -32.3% | Edwards & Co | | 2 | Maxi-Cosi | 35.2% | 3.9K | +0.8% | Maxi-Cosi | | 3 | Nuna | 17.1% | 1.9K | +18.8% | Nuna | | 4 | BabyBjörn | 5.7% | 640 | +10.3% | BabyBjörn | | 5 | Phil & Teds | 5.3% | 590 | 0.0% | Phil & Teds | | 6 | BabyRest | 1.3% | 140 | -33.3% | BabyRest | | 7 | Jengo | 0.27% | 30 | -40.0% | Jengo | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Edwards & Co | 5.7K | 49.9% | 1 | | Oct 2025 | Maxi-Cosi | 3K | 26.5% | 2 | | Oct 2025 | Nuna | 1.3K | 11.3% | 3 | | Oct 2025 | Phil & Teds | 720 | 6.3% | 4 | | Oct 2025 | BabyBjörn | 580 | 5.1% | 5 | | Oct 2025 | BabyRest | 70 | 0.61% | 6 | | Oct 2025 | Jengo | 30 | 0.26% | 7 | | Nov 2025 | Edwards & Co | 5.9K | 49.2% | 1 | | Nov 2025 | Maxi-Cosi | 3.4K | 28.5% | 2 | | Nov 2025 | Nuna | 1.3K | 10.9% | 3 | | Nov 2025 | Phil & Teds | 720 | 6% | 4 | | Nov 2025 | BabyBjörn | 530 | 4.4% | 5 | | Nov 2025 | BabyRest | 90 | 0.75% | 6 | | Nov 2025 | Jengo | 30 | 0.25% | 7 | | Dec 2025 | Edwards & Co | 4.7K | 48.5% | 1 | | Dec 2025 | Maxi-Cosi | 3K | 30.8% | 2 | | Dec 2025 | Nuna | 880 | 9% | 3 | | Dec 2025 | Phil & Teds | 590 | 6.1% | 4 | | Dec 2025 | BabyBjörn | 430 | 4.4% | 5 | | Dec 2025 | BabyRest | 70 | 0.72% | 6 | | Dec 2025 | Jengo | 40 | 0.41% | 7 | | Jan 2026 | Edwards & Co | 5.9K | 49.8% | 1 | | Jan 2026 | Maxi-Cosi | 3.3K | 27.8% | 2 | | Jan 2026 | Nuna | 1.3K | 11% | 3 | | Jan 2026 | Phil & Teds | 720 | 6.1% | 4 | | Jan 2026 | BabyBjörn | 540 | 4.6% | 5 | | Jan 2026 | BabyRest | 70 | 0.59% | 6 | | Jan 2026 | Jengo | 20 | 0.17% | 7 | | Feb 2026 | Edwards & Co | 4.8K | 46.1% | 1 | | Feb 2026 | Maxi-Cosi | 3.3K | 31.3% | 2 | | Feb 2026 | Nuna | 1.3K | 12.5% | 3 | | Feb 2026 | Phil & Teds | 590 | 5.7% | 4 | | Feb 2026 | BabyBjörn | 360 | 3.5% | 5 | | Feb 2026 | BabyRest | 90 | 0.87% | 6 | | Feb 2026 | Jengo | 20 | 0.19% | 7 | | Mar 2026 | Edwards & Co | 5.8K | 47% | 1 | | Mar 2026 | Maxi-Cosi | 3.6K | 29.2% | 2 | | Mar 2026 | Nuna | 1.6K | 13% | 3 | | Mar 2026 | Phil & Teds | 720 | 5.8% | 4 | | Mar 2026 | BabyBjörn | 480 | 3.9% | 5 | | Mar 2026 | BabyRest | 90 | 0.73% | 6 | | Mar 2026 | Jengo | 40 | 0.32% | 7 | | Apr 2026 | Edwards & Co | 4.7K | 45.3% | 1 | | Apr 2026 | Maxi-Cosi | 3.3K | 31.6% | 2 | | Apr 2026 | Nuna | 1.3K | 12.5% | 3 | | Apr 2026 | BabyBjörn | 520 | 5% | 4 | | Apr 2026 | Phil & Teds | 480 | 4.6% | 5 | | Apr 2026 | BabyRest | 70 | 0.67% | 6 | | Apr 2026 | Jengo | 40 | 0.38% | 7 | | May 2026 | Edwards & Co | 4.8K | 44.2% | 1 | | May 2026 | Maxi-Cosi | 3.5K | 32.5% | 2 | | May 2026 | Nuna | 1.3K | 12% | 3 | | May 2026 | Phil & Teds | 590 | 5.4% | 4 | | May 2026 | BabyBjörn | 510 | 4.7% | 5 | | May 2026 | BabyRest | 90 | 0.83% | 6 | | May 2026 | Jengo | 40 | 0.37% | 7 | | Jun 2026 | Edwards & Co | 5.8K | 48.5% | 1 | | Jun 2026 | Maxi-Cosi | 3.2K | 26.9% | 2 | | Jun 2026 | Nuna | 1.6K | 13.4% | 3 | | Jun 2026 | Phil & Teds | 590 | 4.9% | 4 | | Jun 2026 | BabyBjörn | 570 | 4.8% | 5 | | Jun 2026 | BabyRest | 140 | 1.2% | 6 | | Jun 2026 | Jengo | 40 | 0.34% | 7 | | Jul 2026 | Edwards & Co | 4.8K | 42.7% | 1 | | Jul 2026 | Maxi-Cosi | 3.3K | 29.8% | 2 | | Jul 2026 | Nuna | 1.6K | 14.3% | 3 | | Jul 2026 | Phil & Teds | 720 | 6.4% | 4 | | Jul 2026 | BabyBjörn | 550 | 4.9% | 5 | | Jul 2026 | BabyRest | 170 | 1.5% | 6 | | Jul 2026 | Jengo | 40 | 0.36% | 7 | | Aug 2026 | Edwards & Co | 5.8K | 45.6% | 1 | | Aug 2026 | Maxi-Cosi | 3.9K | 30.6% | 2 | | Aug 2026 | Nuna | 1.6K | 12.6% | 3 | | Aug 2026 | Phil & Teds | 590 | 4.6% | 4 | | Aug 2026 | BabyBjörn | 580 | 4.6% | 5 | | Aug 2026 | BabyRest | 210 | 1.7% | 6 | | Aug 2026 | Jengo | 50 | 0.39% | 7 | | Sep 2026 | Edwards & Co | 3.9K | 35.2% | 1 | | Sep 2026 | Maxi-Cosi | 3.9K | 35.2% | 2 | | Sep 2026 | Nuna | 1.9K | 17.1% | 3 | | Sep 2026 | BabyBjörn | 640 | 5.7% | 4 | | Sep 2026 | Phil & Teds | 590 | 5.3% | 5 | | Sep 2026 | BabyRest | 140 | 1.3% | 6 | | Sep 2026 | Jengo | 30 | 0.27% | 7 | ## What is being compared - **BabyBjörn**: Measured on the search terms “baby bjorn”, “babybjorn”, “harmony babybjorn” and “travel cot babybjorn”, summed into one figure. - **BabyRest**: Measured on the search term “babyrest”. - **Edwards & Co**: Measured on the search terms “edwards and co” and “edwards co”, summed into one figure. - **Jengo**: Measured on the search term “jengo”. - **Maxi-Cosi**: Measured on the search terms “maxi cosi”, “maxi cosi emme”, “maxi cosi pearl”, “maxi cosi pebble”, “maxi cosi prams”, “maxi cosi pria”, “maxi cosi swing”, “maxi cosi zelia” and “maxicosi”, summed into one figure. - **Nuna**: Measured on the search term “nuna”. - **Phil & Teds**: Measured on the search terms “phil & teds”, “phil&teds” and “philteds”, summed into one figure. - [BabyBjörn](/demand/nz/brands/babybjorn) - [BabyRest](/demand/nz/brands/babyrest) - [Edwards & Co](/demand/nz/brands/edwards-and-co) - [Jengo](/demand/nz/brands/jengo) - [Maxi-Cosi](/demand/nz/brands/maxi-cosi) - [Nuna](/demand/nz/brands/nuna) - [Phil & Teds](/demand/nz/brands/phil-and-teds) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among baby bassinet brands in New Zealand? Edwards & Co and Maxi-Cosi share the highest share of searches among baby bassinet brands in New Zealand, at 35.2% in September 2026. ## Cite this page Brandwave. "Baby bassinet brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-baby-bassinet-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-baby-bassinet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.