--- title: "Cognism vs Lusha: Which is searched more in New Zealand?" description: "Is Cognism or Lusha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B sales intelligence platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-b2b-sales-intelligence-platforms/compare/cognism-vs-lusha" publisher: "Brandwave" --- # Cognism vs Lusha: Which is searched more in New Zealand? Is Cognism or Lusha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B sales intelligence platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cognism and Lusha - **Competitive set**: B2B sales intelligence platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cognism Share of Search**: 2.1% - **Lusha Share of Search**: 27.3% ## Is Cognism or Lusha more popular in search? - In September 2026, Lusha had more branded searches than Cognism among B2B sales intelligence platforms in New Zealand. Lusha had about 390 branded searches, while Cognism had 30. Lusha made up 27.3% of all B2B sales intelligence platform searches we track, and Cognism accounted for 2.1%. - Lusha was ahead of Cognism in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cognism’s share of searches among B2B sales intelligence platforms in New Zealand moved from 4.1% to 2.1%, and its estimated monthly branded searches moved from 70 to 30. - Across the 12 months ending September 2026, Lusha’s share of searches among B2B sales intelligence platforms in New Zealand moved from 28.2% to 27.3%, and its estimated monthly branded searches moved from 480 to 390. ## Top B2B sales intelligence platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cognism was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Lusha was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cognism was listed before Lusha in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LinkedIn Sales Navigator | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Firmable | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Cognism | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Lusha | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about B2B sales intelligence platforms - Asked ChatGPT "Which B2B sales intelligence platform should I use in New Zealand?": 1. Firmable, 2. Apollo, 3. LinkedIn Sales Navigator, 4. ZoomInfo - Asked ChatGPT "What are the best B2B sales intelligence platforms in New Zealand?": 1. Firmable, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. ZoomInfo, 6. Lusha - Asked ChatGPT "What's the best B2B sales intelligence platform in New Zealand for a sales team?": 1. Apollo, 2. LinkedIn Sales Navigator, 3. Cognism, 4. ZoomInfo - Searched Google, AI Overview "b2b sales intelligence platforms": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. Lusha - Searched Google, AI Overview "b2b lead generation software": 1. Apollo, 2. LinkedIn Sales Navigator, 3. ZoomInfo, 4. Cognism Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand B2B sales intelligence platforms in September 2026? - In September 2026, ZoomInfo overtook Firmable and Lusha to become the leader among B2B sales intelligence platforms in New Zealand, with 33.6% of the searches. - In September 2026, Lusha lost share of searches among B2B sales intelligence platforms in New Zealand, from 28.1% to 27.3%. - In September 2026, Cognism lost share of searches among B2B sales intelligence platforms in New Zealand, from 2.9% to 2.1%. ## Month by month | Month | Cognism estimated searches | Cognism Share of Search | Cognism rank | Lusha estimated searches | Lusha Share of Search | Lusha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 4.1% | 6 | 480 | 28.2% | 1 | | Nov 2025 | 40 | 2.3% | 6 | 590 | 33.7% | 1 | | Dec 2025 | 30 | 2.4% | 6 | 390 | 30.7% | 1 | | Jan 2026 | 40 | 2.2% | 6 | 590 | 31.7% | 1 | | Feb 2026 | 40 | 2.4% | 6 | 590 | 35.5% | 1 | | Mar 2026 | 40 | 1.9% | 6 | 720 | 34.4% | 1 | | Apr 2026 | 30 | 1.8% | 6 | 480 | 28.6% | 1 | | May 2026 | 30 | 1.8% | 6 | 480 | 29.3% | 1 | | Jun 2026 | 30 | 1.9% | 6 | 480 | 29.8% | 2 | | Jul 2026 | 30 | 2.1% | 6 | 390 | 27.3% | 2 | | Aug 2026 | 40 | 2.9% | 6 | 390 | 28.1% | 2 | | Sep 2026 | 30 | 2.1% | 6 | 390 | 27.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Cognism’s and Lusha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cognism**: Measured on the search term “cognism”. - **Lusha**: Measured on the search term “lusha”. - [Cognism profile](/demand/nz/brands/cognism) - [Lusha profile](/demand/nz/brands/lusha) - [All B2B sales intelligence platforms in New Zealand](/demand/nz/categories/nz-b2b-sales-intelligence-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cognism or Lusha more popular in search? In September 2026, Lusha had more branded searches than Cognism among B2B sales intelligence platforms in New Zealand. Lusha had about 390 branded searches, while Cognism had 30. Lusha made up 27.3% of all B2B sales intelligence platform searches we track, and Cognism accounted for 2.1%. ## Cite this page Brandwave. "Cognism vs Lusha: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-b2b-sales-intelligence-platforms/compare/cognism-vs-lusha This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-b2b-sales-intelligence-platforms/compare/cognism-vs-lusha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.